I'm constantly learning new ways to sell books and want to help other authors to accomplish great sales with their books. One of the most cost effective ways for you to learn about new aspects of marketing and communications is through teleseminars. I held a paid teleseminar last week but some of these events are free. You may have to call into a particular phone number but with flat fee rates in the US, it is basically free training (except for your time) and you don't have to travel anywhere or pay a conference fee. I wanted to mention two opportunities that are coming up fast—in fact Thursday, January 17th.
The first opportunity is January 17th, Steve Harrison, the publisher of Book Marketing Update is holding a free teleseminar with Matthew Bennett (use the link to register). Last fall Bennett and Harrison held a day-long live event on this topic. I was intrigued with their information but was going to be at another seminar at the same time. I ended up talking with Bennett on the phone for a few minutes. If you don’t know, Matthew Bennett is a self-published author who's relatively unknown to the general public. Yet he's sold over 5 million books in quantity to Fortune 500 corporations including Disney, Reebok, NBC, Abbott Labs, Pfizer, US Healthplans, Subway and innumerable others.
You'll hear how, as a single guy living in California, he wrote a book called "The Maternal Journal." He sold more than 3 millions copies of that book alone to companies like Ross Labs and Babies 'R Us. These companies offered the book as an incentive to increase sales. He'll also reveal:
--How he's used this strategy to sell millions of books AND raise over $1 million for charity.
--The top three reasons it's often easier to make one huge sale than it is to make small ones.
--How even shy, introverted writers can sell a boatload of books to big companies.
--The three things you ABSOLUTELY HAVE TO ARM YOURSELF WITH before ever pitching your project.
--Matthew's five secrets of how to identify and reach the right person at the right company to sell truckloads of your books.
--How to never pay a printing bill again with your own money! You'll learn how to get paid BEFORE you print your books!
--Three proven ways to avoid wasting months (and sometimes years!!) on your project.
--How to get nonprofit organizations to endorse your book (he's gotten endorsements from such organizations as American Heart Association, March of Dimes, and American Diabetes Association!)
Again, to register for Thursday's call with Matthew, go here now. I've signed up for this free call tomorrow—and I wanted you to know about it.
For the second teleseminar (and actually two teleseminars rather than one), my friend and colleague, Ellen Violette, The eBook Coach is giving not one but TWO free preview calls for her upcoming Get Going! Teleseminar Coaching Program where she is going to teach people who to create ebooks with NO writing and sell them helping them to create a 6-figure income using teleseminars! (And Ellen isn't just talking about it, she's done it herself!)
This Thursday, January 17th, 2008 5:30 p.m. Pacific/ 8:30 p.m. Eastern she'll be discussing "Answers To Your Most Burning Questions About Teleseminars and Creating eBooks with Teleseminars. (When you register for the call you'll be taken to the page where you can ask your burning question.)
And on Monday, January 21st, 2008 5:30 p.m. Pacific/ 8:30 p.m. Eastern she'll show you how to start
creating an eBook with NO writing! This is information nobody else is teaching! For details use this link. Even if you don't think you can make it, register so you can hear the replay lines for both calls.
I know firsthand about Ellen Violette and her excellent teaching. I met her last year at Mega Book Marketing University in Los Angeles and Ellen participated in my recent efforts for Proposal Secrets. You can see if you go to this page and scan down into the bonus items.
Labels: books, eBook Coach, Ellen Violette, Matthew Bennett, selling, teleseminar