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Sunday, January 12, 2020


How to Recover from a Launch Disaster


By Terry Whalin @terrywhalin

How do you recover from a book launch disaster? Over 4,500 new books are published every day.  As someone who has been in publishing for years, I understand without the author's active role, little happens.

In recent years, I've watched authors launch books and participate in their launch teams. I've gotten advance reading copies of the book, read it then posted my reviews on Amazon, Goodreads, and Barnes & Noble. I've taken online courses on launching books. As an acquisitions editor for a New York publisher, Morgan James Publishing, I've watched many other authors launch their books. Like many things in publishing, I've found not everything will go according to your plans.

While I've written more than 60 books, I haven't published a new book in several years. My newest book, 10 Publishing Myths released to the bookstores on December 17th. Last year, I asked New York Times bestselling author, Jerry B. Jenkins to write my foreword. Also I gathered 18 endorsements from other bestselling authors, publishers, editors, literary agents and publicity experts. 

When editor and writing coach Alice Crider sent her endorsement, she told me I was missing the 11th publishing myth: “If I send my book to Oprah, she will book me on her show.” I laughed then I decided to write this chapter and have it designed exactly like the rest of the book. You can get it immediately at this link

Plans were moving forward. The cover was designed and went to the sales team. Often they never respond but for my book, they suggested some changes to my cover. Simultaneously I worked with a former Hollywood screenwriter to create a one-minute book trailer (watch it here) and printed business cards (with my first book cover).  


Months ago,  I had Advanced Reader Copies. took them to a couple of writers' conferences and sold a few books. A reader emailed asking if I wanted feedback. I said of course. This reader turned out to be a proofreader and sent a detailed email with over 50 typos, missing words, wrong words and other errors. I fixed everything—thankfully before the print or ebooks were released in the bookstores.

My book launch didn't happen as planned. Maybe your published book isn't selling as you expected. I've got good news: it is never too late to promote your book

Here's some things you can do for your book—no matter when it releases:

1. Do what you can every day to tell more people about your book. It doesn't have to be a lot but be consistent in your efforts.

2. Gather your own resources and use them. They can be simple like use your email list, write a  blog, write a guest blog posts, or ask friends to read and review your book. 

3. Make your own promotion page. For 10 Publishing Myths, I created a page to help others promote my book. Look at the diversity and see if you can do something similar.

4. Make an excellent and short book trailer. People need to hear about your book over and over before they buy it. A good good trailer helps in this effort. Follow this link to see my one-minute trailer.

Your passion for your topic and book will carry beyond a launch date.  You can continue no matter what happens—part of being a writer is to have such persistence and perseverance. In spite of any glitches along the way, you can keep going.

Have you had a similar experience? Or even different with a book launch? Let me know in the comments below.

Tweetable:

How do you recover from a Launch Disaster? Get ideas and resources from a prolific author and editor,  @terrywhalin. #writingtip #pubtip (ClickToTweet)

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Sunday, January 05, 2020


4 Reasons I wrote 10 Publishing Myths


By Terry Whalin @terrywhalin


An acquisitions editor at a New York publisher, I spent many hours speaking with authors about their manuscripts and their own expectations for their book.  Often they will tell me, “I want my book to be a bestseller.”

In part, I love to hear those words because as an editor, I'm looking for bestsellers or books that will actively sell into the market. As someone who has been in publishing many years, I understand over 4,500 new books are published every day and 1.6 million books were self-published. The additional bit of information about self-publishing is on average these books sell 100–200 copies during the lifetime of the book. To beat those odds, every author needs to have a plan and strategy for selling their book.


I've seen many plans get changed as books get published. Years ago one of my books which received a large advance, had a different title in the publisher's catalog than when the book was published. This publisher never showed the cover to the high profile author—and he strongly disliked it. As a result, he never promoted the book and the sales were dismal. The book was taken out of print after six months. I was disappointed for all of the effort I put into writing and creating this book but many critical factors in the success of a book are outside of my control.

From other authors, I've heard many of these types of stories about their books. The process of publishing and promoting a book is filled with pitfalls and possible errors. I took my years in publishing and poured it into writing 10 Publishing Myths, Insights Every Author Needs to Succeed.

I want to give you four reasons I wrote 10 Publishing Myths:

1. To give authors a realistic picture of publishing. Many authors have written a manuscript but do not have any idea of the details of publishing. I've written about these details in my book.

2. To help authors understand much of the process is outside of their control. There are many things that can prevent your book from successfully selling in the marketplace.

3. To give authors practical advice they can do to sell books and be successful. While much is outside of the author's control, there are numerous practical actions every author can take in the process. It's the focus of each chapter.

4. To understand there is not a bestselling formula but there are bestselling practices. Many authors are looking for a magic formula to make a bestseller. If such a formula existed every book would be a bestseller because each of us would follow that formula. It does not exist but there are active steps every author can take which is my emphasis. For example, I have worked with other professionals to create a short book trailer. Book trailers are all about exposure. Someone has to hear about your book a number of times before they purchase it. My trailer helps in this process.





5. To take the long view and not look for short term success. (A Bonus Reason) Many authors are looking for a way to rocket to the top of a bestseller list and a short-term gain instead of taking the long view for their book and continuing to tell people about it. From my experience it is the long view that will eventually bear fruit or get you book sales.


My book released last month and can be ordered in four different ways on my website. I encourage you to get a copy for yourself and another one to give it to another writer.

Have you fallen for a publishing myth? Let me know in the comments below.


Tweetable:


Learn four reasons for 10 Publishing Myths from this prolific writer and editor. Get insights here. (ClickToTweet)


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In addition to 10 Publishing Myths, I created a bonus chapter on the 11th Publishing Myth. It is free and you can get it today. Just use this link.

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