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Sunday, February 01, 2026


What To Do with Strange Experiences


By Terry Whalin @terrywhalin

Throughout my life, Ive had a number of strange personal experiences. Its part of our lives that we have these different encounters and experiences. As a writer, what do you do with these stuations?

Some people write a book manuscript. Others use the material as background for their novel and other storytelling methods. While I love books and work as an acquisitions editor for a New York publisher, this usage for your stories and experiences has limitations. Thousands of new books enter the marketplace every day. Ive read estimates between 4,500 and 11,000 new books enter our world every day (depending on your source and including the self-published books). These numbers involve a lot of competition for readers for your books.

In this article, I want to suggest a different starting place for your experiences. Instead of a book, I encourage you to use your personal experiences as storytelling material for magazine articles. When you write a magazine article, its easy to reach 100,000 to a million readers (depending on the circulation of the publication). Magazine editors tell writers what they are looking to publish in their writers guidelines. Often you can find these guidelines on their website or in a market guide. 

Each publication has a specific readership or audience. As you craft your article or your query (pitch), you have to be focused on the audience. When I worked as the Association Editor at Decision with the Billy Graham Evangelistic Association, we were printing 1.8 million copies of each issue. This circulation has dropped through the years but is still over 400,000 (see this link).

Some of the greatest readership for my writing has come through my personal experience stories in Decision. Decades ago we taught our oldest child about death through the passing of our second child. I called this article Schooled In Death. As I went through this difficult personal experience in a journal, I captured little pieces of dialogue and feelings. Then later as I wrote my story, I used these snippets in my magazine storytelling

Its a pattern I suggest you use for your personal experiences--write down the feelings and dialogue then use them in a magazine article. When you write a magazine article, you learn some specific skills which will build into your writing life. You learn how to create an interesting title and how to begin your article and pull the reader into your story. Magazine articles have a limited word count (500 to 1,200 words--again depending on the publication. As you write your article, you learn how to have a beginning, middle and a strong ending which leads the reader to a single point called a takeaway. 

Where do you find these magazines? First, which ones do you read on a regular basis? I would begin there because you are familiar with their readership and target audience. Almost every magazine will take a well-crafted personal experience story for their publication. If you sell “first rights” to the magazine (noted at the top of your first page of your submission), then these rights return to you once the magazine publishes your article.

Im suggesting a simpe strategy with your personal experience stories. Write a series of these types of articles which likely can be interconnected. With some editorial adjustments, each article can be the start of the chapter in a book. If you string together 15 to 20 of these articles, then you have a book manuscript. I have a lot more detail about this type of strategy in my free webinar Get More Mileage from Your Content.

As writers, we have an abundance of opportunity. I encourage you to use the Christian Writers Market Guide to look for more publications and opportunties to publish your writing. From going to writers conferences, many writers are focused on getting their book published and never consider teh magazine world.  You can do both--write for publications and write books. Your magazine articles can tell people about your latest book in your one-sentence bio at the end of the article. Your persistence and consistency as a writer will pay off.

What steps are you going to take to write and publish your strange experiences? Let me know in the comments and I look foward to hearing about it. 

Tweetable:


New Podcasts:

In these articles, Ive encouraged you to use PodMatch or some similar tool to book and record podcasts. Last week one more podcast recording launched:

David Newman (@dnewman) and I spoke about Real Deal Publishing on The Selling Show Podcast. Listen at: https://bit.ly/4q7yDDl 


Throughout my many years in publishing, I’ve co-authored over a dozen books and reviewed thousands of submissions (no exaggeration). As a part of the process of working with these authors, I speak with them about their dreams and plans. Many of these authors have  unrealistic expectations about what will happen with their published book. Many aspects of the details of publishing are outside of anything an author can control. I wrote 10 PUBLISHING MYTHS to give authors practical help. You can get decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of bonuses. 

Subscribe to Terrys Newsletter:

During the last year, once a week I’ve been sending a short free newsletter. Just follow this link to subscribe. When you are added to the newsletter, you will receive a FREE 87-page Ebook which is packed with insights for every writer.

Get these articles on your email

Since 2004, I have blogged about The Writing Life over 1,800 entries and one of the top 27 content writers. With this simple form, each week you can get my new articles, encouragement and insights at: https://t.co/W6uU64u6aA

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Sunday, December 21, 2025


Make Self-Imposted Deadlines

  

By Terry Whalin @terrywhalin

As a writer, you can stand out from other writers with a simple action: meet or exceed your deadlines. From my work as a magazine editor and now a book editor, Ive watched the results with many types of authors. The majority of them are notorious late. Book authors agree to the deadline when they sign the contract. As an editor, Ive heard almost every possible excuse from the authors why they cant meet their deadline. Some editors build fudge room into their schedule planning
editors and others count on that deadline to launch product in the market. 

Recently at Morgan James Publishing, the leadership changed the point in production process when they were setting the launch date for the book. They were setting the date at a point when the author had not delivered the final manuscript. The authors were missing that deadline, then the launch release date had to be changed internally. In the chain of a book release, the sales team, the retailers and many others depend on the accuracy of this release date. When the date gets moved it causes issues with these various groups. The author is oblivious to this chaos from simply delivering a late manuscript. Now the team including the author will set the launch date at a point where the manuscript is finished and in place so this deadline will not need to be moved. 

When I worked at David C. Cook as an acqusitions editor, one day the managing editor came to my desk with an assignment saying, “Get this author to turn in his book manuscript.” I agreed to get in touch with this author, who I knew and several years earlier I had ghostwritten one of his books. 

Before I reached out to the author about the book, I gathered more details about the book. It turned out to be years late. Cook had paid a sizeable advance for this book and nothing would be recovered for that payment until we got the manuscript and sold it into the bookstores. I asked my editor for the authors phone number but she didnt have it nor was it in our internal records--and I found this missing detail fascinating. I had a number but it was old and didn't connect with the author.

As a representative of the publisher, I decided to call this authors office. I spoke with his assistant. She refused to give me the number, saying she had no idea if I worked for the publisher (during the days before caller ID). I persisted and read the number that I had including the area code. She told me I had the right phone number but felt comfortable to tell me that the area code had been changed. Now with the number, I called this authors home and immediately was in touch with his wife about the very late manuscript. Later I spoke with the author about this manuscript and I made sure my colleagues at Cook had his home phone number in their records.

When you (or your agent) negotiates a book contract, you will have a deadline (which you can change and extend before you sign). Once you agree to this deadline, then you have to figure out how to commit the time and make or exceed your deadline.

As a young journalist, I learned the importance of deadlines. At the newspaper, we would have story meetings at 7 am where we got our writing assignments. Our deadline for delivering that story was 11 am then the story was edited, typeset and in the afternoon paper which came out at 3 pm. In those days we did not have a computer but used a manual typewriter and learned the importance of meeting deadlines.

Ive worked at newspapers, magazines and book publishers. The quickest deadlines are with newspapers, then magazines have a longer deadline. Books have the longest deadline but are also more words than a magazine article. 

For every deadline, the writer has to figure out how many words they need to write in a certain time period to meet the deadline. Also you need to build in some time to review your writing, make revisions then submit your final version. In the old days, we mailed our computer disk or our manuscript. Now with the speed of internet, you have to meet your deadline.

As a writer, you have to understand how many hours will you have to be at your computer and how many words can you write during that time period so you will achieve your deadline. No one writes a 50,000 or 100,000 word book in a single day. Instead the story is written in chunks of time and persistent work to complete and successfully send the work. This process is the same whether it is your first book or you have written many books. 

Are you committed to hitting your deadlines? Have you understood the chaos you produce for others when you miss a deadline? What self-imposed steps do you take with your writing to meet your deadlines? I look forward to your answers in the comments.

Tweetable:



I’m currently working for my third publisher as an acquisitions editor. Without exaggeration, I’ve spoken with hundreds of authors about their books and plans. Over and over, I find many authors have an unrealistic expectation for what will happen when their book gets published. I know much of the publishing process is outside of anything that an author can control. I wrote 10 PUBLISHING MYTHS, which is a practical easy reading book to help you. Get my decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of bonuses.

Subscribe to Terrys Newsletter:

During the last year, once a week I’ve been sending a short free newsletter. Just follow this link to subscribe. When you are added to the newsletter, you will receive a FREE 87-page Ebook which is packed with insights for every writer.

Get these articles on your email

Since 2004, I have blogged about The Writing Life over 1,800 entries and one of the top 27 content writers. With this simple form, each week you can get my new articles, encouragement and insights at: https://t.co/W6uU64u6aA

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Sunday, October 12, 2025


A World of Possibilites

     


By Terry Whalin @terrywhalin

Take a moment and think about your life as a writer. As you look around your world, what do you see in your mind? Is the world full of opportunities or is it limited and scarce?

In this article, I want to help you have a wide mindset about your writing life and the possibilities for you. These possibilities only exist if you have the right mindset and take continued and steady action. 

Whether you are brand new to the writing world or a bestselling author with many books (like me), no one is beating on your door asking you to go here or there or to do this or that. Every one of us have to craft our emails, phone calls, text, book proposals and query letters. We have to pitch the right person for the opportunity to happen.

As I’ve often written  in these articles, who you know is as important as what you know. Only you can write and tell your story.

Maybe you want to publish a book. How can you get a connection to the right person who can help you? Maybe you exchange business cards with them at a writers conference.

Today a writer that I met at a large conference last May reached out to me with  simple email. She reminded me of our meeting (wise) and then asked the best way to get started (another wise action). I responded with those answers.

Another author that I’ve known for years reached out to me about a friend with a possible book project. She asked the best way to get started. I encouraged her to send a brief introductory email to me and to her friend. This method is another way to open the door of opportunity.

LinkedIN has millions of people and business relationships. Reach out to someone you want to know on linkedIN and send them a connection invitation. Or look at their contact information and see if you find an email address. The craft an email with your pitch or whatever you need. 

Email is often the best communication tool and method to begin the process. In general, everyone reads their email. Sometimes email has it’s own challenges. I receive a lot of email and sometimes when I do not receive a response in a few days, I will send a second email. Or sometimes through the joy of technology, my personal email terry@terrywhalin.com doesn’t always reach me. It’s weird but it happens. 

If you met someone at a conference and got their business card, then reach out to them. It doesn’t matter that you met them months (or even years) ago. In the opening paragraph remind them of where you met and then briefly ask for what you need from them. 

There is a wise verse in the book of James.”You have not because you ask not.” (James 4:2) Learn to ask in a way which gets a response. 

This week I was talking with another author. He mentioned sending his manuscript out to key leaders and asking for their endorsement. I admired his initiative in asking for these endorsements. Yet I also understand mny of these busy professionals will not have the time to read the manuscript. The easiest response for them is “no” or silence (no response).

When you make the endorsement request, craft your request in a different way so you get a positive response. Offer to write a draft endorsement or even write a couple of  them (from the endorsers perspective) then send  those sentenes with your request. It’s strange to write a couple of glowing sentences about yourself. For the recipient, it is easier for them to revise your sentence and say yes than to write their own endorsement. Your creative request will be different and potentially pay off with a yes response instead of a no.

You can use these examples in other areas like to speak at an event or to be a guest on a podcast or to write for an online publication or a magazine.

Before you pitch, take a few minutes to look at their website, listen to some of their podcasts, read their guidelines for the publication. This groudwork will help you craft your pitch into something they need or will respond positively, 

We live in one of the greatest times in human history. In your pocket through your phone, you have the ability to reach people around the world. The possibilities are endless for you and your writing—but only if you take action and keep pitching.

It’s what I’m doing every day.  I knock on new doors. I pitch podcast hosts. I propose new writing opportunities. The opportunities are there but only if you seize them.

Several Statements of Truth

The work is never finished. There is always more writing and places of opportunity.

Continue to make new connections.

Continue to explore new publications and places to publish (online and in print). 

Continue to learn and explore (and fail) with your reach.

Your persistence and consistency and commitment to not quit will be the difference maker. 

I can not do anything about the choices of others. I can try and help but each person controls their own life. There is only one person where I have any control: me.

What am I missing here? Or what opportunities are you seizing or missing? Let me know in the comments below.

Tweetable:



A great deal of the publishing process is outside of our control as writers. When I speak with authors, I find many of these authors have unrealistic expectations. I wrote 10 PUBLISHING MYTHS to give authors practical help. You can get decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of bonuses. 

Subscribe to Terrys Newsletter:

During the last year, once a week I’ve been sending a short free newsletter. Just follow this link to subscribe. When you are added to the newsletter, you will receive a FREE 87-page Ebook which is packed with insights for every writer.

Get these articles on your email

Since 2004, I have blogged about The Writing Life over 1,700 entries and one of the top 27 content writers. With this simple form, each week you can get my new articles, encouragement and insights at: https://t.co/W6uU64u6aA

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Sunday, April 06, 2025


Keep Your Dreams and Hopes Alive

 


By Terry Whalin @terrywhalin

As writers and communicators, each of us are on a journey. Numerous times in these articles on The Writing Life, Ive pointed out there is no one-two-three step formula for success. At least Ive been looking, studying and reading for years and have yet to find it. If you know the secret, reach out to me or let us know in the comments. 

Instead as writers, we have hopes for what will happen in our writing life. Besides hope, we have dreams about our future. Finally we are storytellers and want to tell others the story. In this article I want to give encouragement and remind you know the discovery process happens or stops. 

Persist in Taking Continued Action

As the author, you have the greatest passion for your writing. Dip into this passion to be consistently taking action and telling others about your book. Stress the benefits of others reading your work. Use their reviews and endorsements. There many different tools and ways to promote. It's important to accept the responsibility for your own success and take continued action. It doesnt have to take a lot of time but must be consistent.

If you need ideas, pick up a copy of John Kremers 1001 Ways to Market Your Book or Raleigh Pinskeys 101 Ways to Promote Yourself. Each of these books are filled with tested and tried ideas.

Make and Foster New Connections

Last week I had coffee with a local author who is a podcaster that turned down my pitch to be on his program. We met and exchanged some ideas. Will it lead to something? I dont know but Im happy to have made the relationship. Look for local writers groups where you can participate, exchange busienss cards and make new connections. Again the consistency will pay off and open doors you cant imagine.

Be Open to Different Possibilities

Are you looking for a traditional book deal and a literary agent? To be realistic, at the moment that path may be a difficult one for you. Can you find another way to get your book into the marketplace with a company like Morgan James Publishing? You cant know about the details if you dont pitch (submit) then consider the details. 

If you are writing books, thats great. Are you writing for magazines? You can reach more people with a magazine article than most books and promote your book in the process. Magazine editors tell you what they want from writers in their guidelines (use google to find it). Pitch them what they are asking for and you will be more likely to get their acceptance. Yes, it is that simple. 

Get Feedback Before You Submit

One of the most difficult things for any writer (including me) to see in their writing: something that is not there. Maybe you are missing a critical component. Possibly you need a different title. Maybe you are missing a key factor in your book proposal. The list of possibilities can be endless. Get help from somone before you submit. It can be an outside editor. It can be your critique group or another writer where you have an accountable relationship. 

A key part of the way to keep your hopes and dreams alive is to consistently take action. Continue learning but use that knowledge to reach more people. There is an endless list of things that needs to be accomplished. Yes, I have one too and stop every day with more to do than I can get done. Yet I keep chipping away at accpmplishing the work. There is only one person that I can handle--me

As Mark Twain said, “The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into small manageable tasks, and starting on the first one.”

No matter what you are writing I encourage you to perservere and continue. If you stop, then the dreams stop and hope stops. As long as you continue, it continues.

Get to a live event (follow this link to see my speaking schedule), invest in yourself and dont just go to the meetings and then to your room. Throughout the event, meet as many people as you can. Ask questions, learn about their dreams and hopes and get ideas for your own writing. 

What actions are you consistently taking to stoke your own dreams and hopes? Let me know in the comments below.

New Podcasts:

In these articles, Ive encouraged you to use PodMatch or some similar tool to book and record podcasts. Last week another podcast recording launched.


Paul Nelhart and I had a great conversation about: Secrets to Getting Your Book Published Successfully on The Intrinsic Mindset Podcast. Listen at: https://bit.ly/3YdAjzO 


Caroline Biesalski (@inspiredcast) and I talked about Demystifying Publishing: Terry Whalin’s Insights and Strategies for Success on The Inspired Choice Podcast. Listen at: https://bit.ly/4clmVzI   

My Articles in Other Places:

In these articles, I encourage you to guest blog and write for other places. Heres a recent published article:


On the Kill Zone Blog I wrote about Why Self-published Books Are Rarely in bookstores at: https://bit.ly/3R0BT4d Be sure and read the comments as well as the article for additional information.

Tweetable:


For many years, I have spoken with individuals who want to publish a book. I’ve listened to their plans and found many of them have an unrealistic idea about the details of publishing. To sell books and succeed, these details are important. 10 PUBLISHING MYTHS is a practical easy reading book to help you. Get my decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of

Get these articles on your email

Since 2004, I have blogged about The Writing Life over 1,700 entries and one of the top 27 content writers. With this simple form, each week you can get my new articles, encouragement and insights at: https://t.co/W6uU64u6aA

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Sunday, September 15, 2024


Writing for An Audience of One

     


By Terry Whalin @terrywhalin

Have you ever been the only person in a large room with a speaker in the front? I recall speaking at a large writers conference with multiple sessions at the same time. I was teaching over several days and when one of my classes began, I had a single person listening to me. It was strange but I knew the conference was recording my session so I went ahead and spoke to the entire room (including the one person) and taught my session.

Some of my workshops have been completely full with every seat filled and people sitting on the floor in the back. Yet I have taught a few workshops with only one or two people. The experience is awkward but Im glad to have someone in the room rather than just speaking an empty room (and the tape recording).

When you speak, you can look at your audience and interact with them. When you write, it is a different experience yet you still have an audience. How do you focus on the reader? Its what I want to examine in this article.

Who is the audience for your writing? Why are you telling your story or article or novel? One of the key basics for every writer is to have a clear picture of your audience as you write words. For example, for these blog articles, Im focused on anyone interested in publishing. Im using the word in a broad sense whether you are writing online, in print, for magazines or books. There are a broad sweep of people who are interested in the various aspects of publishing. 

From my years of writing, I have found it hard to write for a nameless crowd of people. Instead in my mind, I need to focus on an audience of one. Who is that person that is listening to you as you write? Can you visualize them sitting there reading your work or listening to you speak? Who is this person and what do they look like? What are they wearing and how are they reacting to your words? Are they leaning into the words and eager to see the next one or do they look distracted? What feelings is that person in your audience experiencing? Are they joyful or in some sort of pain or somewhere in between those extremes? Can you image their reaction to your words and your story? Keeping the audience in mind is a key element for every writer. 

For example, a childrens book will have different words and a different tone depending on the age of that child in your audience. A fiction story will have a different audience than a nonfiction book. After I get the article written, I will read through it and make sure it will also work for a broader target audience. 

One of the easiest places to learn this aspect of writing for a particular skill of writing for an audience is when you write magazine articles. When I worked at Decision magazine (circulation 1.8 million at the time), I was amazed that people would submit articles that were way off track of our audience and anything that we would possibly publish. With a glance, these types of submissions were rejected. Its the same with your book pitches. If you are pitching a fantasy novel to an agent who has zero interest or experience in fantasy, then your pitch will be immediately rejected. 

Do you set aside your writing for a bit then return to it and re-read it and make adjustments? Or maybe you have a critique partner who reads your work and gives you honest feedback? Or maybe you are a part of a small critique group in person or online that gives you feedback about the audience and your writing? 

Writing is something that most of us do in isolation but each of us need feedback from others about our words--and we need to have that audience firmly in mind as we write. How do you determine your audience? Let me know in the comments below and I look forward to it.

Tweetable:

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Sunday, September 17, 2023


Preserve and Expand Your Relationships


By Terry Whalin 
@terrywhalin

Admittedly at times, it is frustrating to be a writer. Ive been rejected and had books cancelled. Internally I moan and groan but I never burn my relationship bridge. To outsiders, the publishing world looks daunting and huge. After decades in this business, instead of huge, I find this world often interconnected and small. Many of us know each other from going to conferences, working on different projects and maintaining our connections. 

For example, Ive been acquiring books at Morgan James Publishing for over ten years. Even earlier, I acquired fiction at Howard Books (an imprint of Simon and Schuster) and before that experience I acquired books at David C. Cook. With each of those positions, I worked with editors and literary agents. Some of those agents Ive not spoken with in years but we maintain our relationships and connections. If I reached out to them via phone or email, I would likely get a response. 

In addition to my publishing work, Ive also interviewed more than 150 bestselling authors and written their stories for over 50 publications.  If you dont have this type of experience, dont be concerned. I didnt begin with these connections but they were built over time and one relationship at a time. Each of these relationships is important. You need to design your own system to keep track of the various emails, phone numbers and other critical information. You never know when you might need to revive one of these relationships.

Several years ago I was working on the audiobook version of my biography of Billy Graham. From listening to audiobooks, I was looking for a way to make my audiobook to be “different.” One of the most iconic songs related to Billy Graham is the hymn Just As I Am sung at the end of his crusades. I did a simple Google search and found a YouTube version with the Gaithers singing along with Cliff Barrows and George Beverly Shea. Using an audio program, I clipped out a few seconds but then I needed permission to use it in my audiobook. 

Years before I met and exchanged business cards with Gloria Gaither who was an author with Howard Books. In a few minutes, I crafted an email to Gloria Gaither and told her about my audiobook project. I sent along the YouTube clips and asked for royalty-free permission to use them. Within a few hours, I received the official permission. Each chapter in my audiobook begins with a brief clip from the hymn. If you follow this link, you can hear a sample. From this story, I hope you can see the value in preserving and maintaining relationships. 

One of the ways I have preserved my relationships with bestselling authors was through my unusual practice of pre-publication review. Years ago I learned that I could not control the editing process at magazines but what I can control is what I turn into the publication. Before I submit my articles, I returned to the subject and showed them my article asking them to check the facts. I was careful how I reapproached them because I didnt want them to rewrite my piece but I wanted to make sure it was accurate. When I told Chuck Swindoll about my practice, he affirmed something I knew saying, “The media never checks.

Journalists are taught they control the story and never to let your subjects see the article before it is printed (pre-publication review). Yet I have done it for the simple reason that it preserves and maintains my relationship with these authors. 

Heres some additional action steps everyone can take with their relationships:
--answer your emails
--return phone calls
--follow-up with authors and leads
--check in with others to see how they are doing and how you can help them

This week on social media, I noticed a new book from one of my friends. I reached out to that friend and ask for a review copy of the book so I could read it and write a review. I did not hear from my friend but someone in publicity later that day emailed to say they were mailing the book. The bottom-line is be known as someone who wants to help other people succeed. Look for creative and simple ways you can help them. 

Another wise place to expand and continue your connections is on LinkedIN. For years I ignored the email invitations to connect. Yet today I have over 19,400 LinkedIN connections. If Ive not reached out to someone in a long-time, LinkedIN is my first place to check on their email and sometimes their phone number. Editors, literary agents and writers will often change positions. When they change, they often will take their LinkedIN accounts with them. Recently I needed to connect with an agency for my work. I selected a couple of leaders in this organization and sent them personalized invitations to connect. A few hours later I was connected to one of those two leaders and sent them a personalized email. You can do the same thing on LinkedIN to expand your network. 

Are we connected on LinkedIN? If not, follow this link and send me a personalized invitation (even mentioning this article). What methods do you use to preserve and expand your relationships? Let me know in the comments below.

Tweetable:

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Sunday, June 11, 2023


The Important Search Tool

     


By Terry Whalin
 @terrywhalin

Several times a week, writers will ask a question about something related to writing and I turn to an important search tool. Its right in plain sight but I suspect few people know about it or use it. In this article, I want to call attention to this important search tool which is on my blog.

To locate this too, you have to go to my blog on The Writing Life then scroll down to find the tool. Here's what you are looking for:

After you find it, change the search button from web to my blog. Then type in your specific word or phrase to locate entries which have this information.

Since 2008, Ive been writing each week about publishing and the writing life. Ive covered many different topics from my perspective as a working writer and an acquisitions editor at three different publishers.  Often throughout my week, I will be talking with writers about publishing. I will use this search tool to find specific articles which I email to them.

Over the years, Ive written about different attributes of writers like consistency and persistence. Also Ive covered writing for magazines, devotional writing, book publishing, proposals, query letters, work made for hire, contracts, marketing, social media and much more. You can use this search tool to look for these articles and learn for your own writing life. 

No single person has all of the answers to your various questions but I believe we can learn (and continue to learn) from each other. Through the years, I have written about my various editorial and publishing experiences in these entries. I encourage you to tap into this search tool as another consistent source and tool to gain publishing insights and wisdom.

Do you have a search tool on your blog? Why or why not? I encourage you to add it and make it easy for others to search your blog. It is simple HTML which I added to my blog years ago and continue to use often. Let me know what you think about this search tool and how you can use it on your website or blog in the comments below.

Now that you know about this hidden gem, you can use it too.
 
Tweetable:

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Sunday, January 15, 2023


Change Can Mean Opportunity


By Terry Whalin @terrywhalin

When it comes to change, Im as guilty as the next person. I love my routines and doing things with a system and pattern. At times, I complain about the constant changes around me in technology, in my personal life and in my work in publishing. It is not easy to make these constant adjustments yet they are a part of our publishing world.
 
In the articles, I write about what Im learning about the publishing world and heres a simple truth: if you lean into those changes and watch for them, they can mean opportunity for your writing life.  I want to give you several examples of how you can seize the opportunities from change.
 
New Publications
The magazine world is in constant change. Because Ive worked as a magazine editor, I understand the business side of producing these publications. Each publication must have subscribers but the bulk of the publication is normally paid through advertising. This fact explains the costly nature of such these ads. When you find a new publication, I encourage you to read it, study their guidelines then make a strong pitch to the editor. That editor is looking for regular contributors to the magazine and you have the opportunity to become one of those writers.
 
New Editor
At the magazines and book publishing houses, new editors enter the marketplace. Some editors who have been there for years are retiring and are replaced with younger editors. These new editors are looking for writers and the change is your opportunity to become one of them.
 
New Literary Agent
The agencies are often adding new agents or changing agents. To catch attention, you have to have the right pitch or proposal. These new agents are looking for a list of clients who they can sell into the market. Through your research and excellent writing, you can stand out and be someone they want to sign to their agency.
 
New Publisher
On a constant basis new publishers are entering the marketplace. A key action step for every writer is to ask good questions before signing with the publishing house. One of my Morgan James authors who just signed with us was exploring different publishers. One of the innovative steps he took was to order a book from each of these places. Then with a book in hand, he could check the quality of the product, see how quickly they delivered it and much more.
 
How To Find These Changes
The trade magazines like Publishers Weekly and Rush to Press from the Evangelical Christian Publishers are places to begin to notice shifts and changes in the market. With each contact, you have to make a good and appropriate pitch.
 
Continue to Build Relationships
I encourage you to continue to build relationships in the publishing community. As Ive often said in these articles, who you know is as important as what you know. As you attend writer's conferences, you should exchange cards and information with everyone you meet—not just the faculty. When you get home from an event, input the information into your phone or computer so you have easy and continual access to it. Are you and I connected on LinkedIN? If not, follow this link and send me a connection invitation.
 
As editors and publishing people, we are actively looking for authors who can be a good fit for our company. You can seize these opportunities if you are aware of it and make the right pitch. How are you taking advantage of these changes and turning them into opportunities? Let me know in the comments below.
 

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Sunday, July 03, 2022


Writing About Holidays


By Terry Whalin @terrywhalin

It's rarely discussed in the writing community but one of the most difficult type of writing for editors to find is tied to holiday themes. The good news is everyone has unique personal experiences during the holidays. Your opportunity as a writer is to capture the raw dialogue and unique elements, weave them into a story then submit them to print magazines. Print publications have a higher standard for their work than online (in general).
 
For example, when I was a magazine editor at Decision and our circulation was 1.8 million copies, we decided to do a February issue with a love theme (Valentine's Day). Personal experience stories which related to love combined with other crieria for our publication didn't naturally come unsolicited from authors. Instead, I had to create a list of authors and ask them to write what we needed. That experience and others at the magazine showed me the on-going need for holiday writing.
 
Your personal experience stories from holidays can be evergreen or an article which you can sell to many different magazines. Typically with a magazine article, you sell “first rights” which means after the article is published, the rights return to you. Then you can sell “reprint rights” to other publications. Depending on the publication, you can be paid more for a reprint right than the first rights. Each publication is different with different expectations. Make sure you read their submission guidelines before sending your article. In these guidelines the editor tells you exactly what they need. Many writers skip this important step in the submission process and then when their submission is rejected, they wonder why it didn't get accepted and published.
 
As you experience different holidays, make some notes into your computer or journal so you capture the essence of the experience and the raw dialogue. Then use these experiences to write personal experience articles and even how-to articles. After writing your article, send it out into the marketplace. I encourage you to keep track of your submissions and if you don't hear from the editor in a period of weeks, send them a gentle follow-up note to make sure they got it. I use the word gentle because if you push these gatekeeper/ editors, then you will likely get the response you don't want—a “no, thank you” or “this isn't a fit for us.” 
 
Are you using your holiday experiences in your writing? Let me know in the comments below. 
 

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Sunday, March 07, 2021


The Value of Reading Plus Action


By Terry Whalin @terrywhalin


Writers are readers and reading is a wonderful way to get ideas and find opportunities for your writing. Years ago I read about Disney Dollars in my local newspaper.  Since my childhood, I've been interested in coins and at that time I subscribed to a publication called The Numismatist. The Numismatist is the monthly publication of the American Numismatic Association I crafted a short query letter pitch to the editor and got an assignment to write an article about Disney Dollars. With my magazine assignment in hand, I approached the media office at Disneyland and scheduled an interview with a vice-president on the backlot of Disneyland. As you can see from this story, I turned reading a short newspaper article into a published magazine article. I did more than read the article. I used the article as a springboard to approach a magazine, get an assignment, then publish a magazine article. The process began with reading my local newspaper.
 
I found my idea through regular reading of my newspaper. Your ideas may come from an experience or reading a magazine or a book. I encourage you to read broadly—different genres and types of books and blogs and publications. You never know where the idea will come so be open. While reading is the foundation, it takes more than reading. You have to take action on what you have read.
 
While I've been blogging regularly since 2008, it's only in the last few years that I've included a ClickToTweet link toward the bottom of each entry. On a regular basis, I read Edie Melson's The Write Conversation blog. Over four years ago, she wrote a detailed entry with a Screencast about ClickToTweet. I carefully read that article and applied it to my own blogging. I began using ClickToTweet. As I monitor my social media feeds, I've seen many others use my ClickToTweets as an easy tool to pass on my article to others. Reading was my path to learn about this tool but I did more than simply read it, I took action.
 
Almost daily, authors and publishers mail books that they want me to read and review. I receive more material than anyone could possibly read—even if they read all the time. My own time to read is limited and something I do for fun and to support other writers and good books. If I read a book, then I write a short book review which I post on Goodreads (where I've written over 700 reviews and have 5,000 friends) and Amazon (where I've written over 1,100 reviews). I also post about my review on social media and tell the author or publicist about my actions. For example, last week I read Dr. Scott James children's book, GOD CARES FOR ME, HELPING CHILDREN TRUST GOD WHEN THEY'RE SICK. Here's my post about it.
 

In other articles, I've written about using Hootsuite to post 12–14 times a day on various social media platforms. You may wonder if people read these posts. Recently I spoke at the
Faith Writers Writing Conference (virtual). One of the participants was in Nigeria—because he read one of my tweets about the upcoming event. This coming week, I'm speaking at the Carolina Christian Writers Conference (virtual). There is still time for you to come to this event so just follow the link or click on the image.
 
How are you applying your reading into your writing life? For example, you can read about list building and the importance for every author but it does you little good if you don't apply this information into your writing life and work.  Let me know how your reading brings value to your writing in the comments below.
 
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