Sunday, December 08, 2019

Get A Realistic Publishing Perspective

By Terry Whalin @terrywhalin

I've spoken with many authors about their plans and ambitions for their published book. Authors pour a lot of energy into writing their manuscript and creating a book proposal or careful pitch of their book for editors or literary agents. These authors make statements to me like:

“My book will be a bestseller.”

“My book will make a lot of money.” 

“My book will sell ____ copies.”

Also over many years in publishing, I've had publishers tell me that my book would be in airport bookstores and they had plans to market and sell many copies of the book. Conventional wisdom in publishing says the larger the advance, the greater the publisher investment and the greater they will have to invest in marketing to get this investment back and more. I've been blessed to get a couple of six-figure advance—but I have lengthy stories (not good ones) about how each of these books turned out in the market.

From my years in publishing, I know and understand that much can go off course (wrong) in the publishing and marketing process. A great deal goes into publishing a book and then selling that book to readers, getting their enthusiasm about the book and telling others for even more sales. Many of the details of this process are outside of anything the author can control or do about it—a reality.

On December 17th, my next book, 10 Publishing Myths, Insights Every Author Needs to Succeed will release to bookstores nationwide. I wrote the book to give authors practical action steps they can take with their book to get it into the market.

Let me encourage you to watch the one-minute book trailer here:

Also when I was gathering 18 endorsements for this book from editors, literary agents, bestselling authors, PR experts and others, Alice Crider told me I was missing the 11th Myth: If I send my book to Oprah, she will book me on her show.  When I heard this myth I laughed but then I decided to write this chapter. It is designed like the rest of my book and you can get it free here (follow this link). You will get this PDF immediately and it will have the foreword by New York Times bestselling author Jerry B. Jenkins, the various endorsements and the chapter with the 11th myth.

Help Me Promote 10 Publishing Myths

I hope you will order my book through one of the four options on my website—but even if you don't order the book, I would encourage you to tell others about it using my ClickToTweet links on this page.

As you need gifts for the writers in your life, I want to encourage you to buy a copy of 10 Publishing Myths and give it to a friend who needs the encouragement and practical advice.

I'm excited about how 10 Publishing Myths is going to help authors all over the world—whether you have a new book or want to put more life and sales back into a book that has been in the market for a while. As long as you have enthusiasm for telling others about your book, there is hope for you in the market.

Do you have a realistic publishing perspective? What myths have you fallen for? Let me know in the comments below.


How to do you get a realistic publishing perspective? Get ideas and resources here from a prolific author and editor. (ClickToTweet)

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Sunday, December 01, 2019

Write a Review AND Promote Your Book

By Terry Whalin @terrywhalin

Through the years I've been in publishing, I've met many different writers and they share at least one common characteristic: writers are readers. Yes we are people who love books, buy books, tell others about books and read books.

Often in these entries, I have talked about Amazon reviews (click this link to see some of those entries). I have a long-standing practice where any book that I read or listen to (audiobook), I take a few minutes a write a review then post it on Amazon and Goodreads. I have written over 500 reviews on Goodreads where I have 5,000 friends and my reviews get a lot of attention. On Amazon I have written almost 1,000 reviews. It only takes me a few minutes after reading the book (where the time is involved) to write and post my review. In the past, I've shared the details about how I promote one of my own books with my reviews on Amazon (follow this link to read that post).

Writing reviews is one of the ways I support other authors. No one pays me for these reviews and I do not review every book that comes into my home because it would be impossible. Publishers, authors, and PR people send me books almost every day. I read these books for fun and often late at night and in my off work hours.

Amazon (like much of the rest of the world) continues to evolve and change. In recent months, they have made it even harder for people to get reviews (or so I read online). In the midst of these changes, I continue to write and post reviews. My reviews sometimes take a day or two to post—and I have no idea why it takes so long or what review process is in place behind the scenes. Eventually the reviews do post on Amazon and when that happens I get an email notification about my review.

In the past, Amazon made it easy to link within your reviews to other products. This feature disappeared months ago on the review page—yet I'm still linking to my most recent book in the final lines of my review. How am I able to add this information? First, I create a little plain text file in Notepad which contains my bio information which I add to the bottom of each review. I use this little file to promote my latest book as a part of my review. My current file says: W. Terry Whalin is an editor and the author of more than 60 books including his latest [[ASIN:164279452X 10 Publishing Myths: Insights Every Author Needs to Succeed]].

Notice several things about this little file. It is short (one sentence) and when it is posted includes an active Amazon link to the product. Here's the formula which you can use with your books:


The beauty of using this formula is it gives an active link inside your review. An active link means the reader can click and instantly go to the page with your Amazon product. This process is all about adding to the discoverability of your book. Someone needs to know about your book eight to twelve times before they will purchase the book. Each of us as authors need to continually work so others discover our work.

What Is The Book You Are Promoting?

If you haven't heard of the book I'm promoting (10 Publishing Myths), it's because this book will release on December 17th. You can check out the book, watch the one-minute trailer and pre-order the book (four different ways). Also you can see the 18 endorsements for this book from bestselling authors, editors, publishers and publicity experts. I hope you will get the book, read it and apply it to your life--and please write a review for my book.

Writing reviews and including a one sentence bio along with a clickable link to your product is one more step for readers to find and discover (and buy) your book.

Do you read books and write reviews and promote your book? Let me know in the comments below.


Write a review AND Promote Your Book. Learn the details in this article. (ClickToTweet)

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