By Terry Whalin @terrywhalin
The book market is crowded which
is no news to those of us in publishing. Thousands of new books pour into our
world every day. No matter who publishes our book the author has to be taking
action to tell others about your book or to find readers. The author has to
continually spread the news about their book and the importance of it for their
If I'm honest, I'd love for
someone else to do this work and be able to devote more time to writing. It's
simply not reality with our world and market. Another reality is there is always
more to be done as a writer to be telling a new audience about your book—whether
it has been out a while or whether it is brand new. Consistently in these
articles, I've written about the importance of marketing and highlighted
different how-to books because it is an area every writer needs help. In this
article, I want to highlight a number of reasons writers need to read marketing
books (and then take action on what they learn).
1. You are probably missing some
element and the book can give you an idea. For example, maybe you are missing
effective use of press releases for your book or pitching podcasts or radio
stations for interviews. Have you prepared a list of possible questions?
Marketing books can remind you of these tested strategies and motivate you to
2. You get fresh encouragement to
take action and try a new path. Possibly you need to launch a new product
related to your book or something else that you will be reminded through the
3. You reach out and touch new
readers with your message and your book as you apply ideas.
4. You are reminded that without
your actions, your book stagnates and reaches no one. Last week I was reminded
about my product Editor Reveals Book Proposal Secrets. These CDs contain
valuable insights and teaching but to be honest have not been selling. Why? It
is my own fault because I have not been telling people about this well-done
5. Even older marketing books
have valuable contents. For example, the book, Guerrilla Marketing for Writers
was published before social media but still contains valuable insights
and ideas. Postcards are still an effective marketing technique.
6. No single marketing book has
all of the answers. The path is different for each of us. What works for you may
or may not work for me.
8. Reading marketing books
recommits you to consistent action. While my Billy Graham biography came
out over five years ago. I'm still marketing it every day but with different
messages and different photos.
9. Reading these marketing books
opens you to new (and possibly free) ideas. If you take action on the
10. There is nothing new under
the sun yet there are proven paths to sell books—and each of us need to walk
these paths with our books.
Notice I didn't give you a series
of marketing books in this article. Why? There are many different books and I
have many different possibilities. The key is to use and re-use the books you
already have—or check them out of your local library.
Did I leave out some reason? Let
me know in the comments below.
Labels: Billy Graham, book proposals, books, Guerrilla Marketing, marketing, postcards, press releases, publishing, selling, Terry Whalin