Social Media Is Not For Everyone

 

By Terry Whalin @terrywhalin

As an editor working for a New York publishing company and an author, I understand the importance of social media and why those numbers are important to the process. It’s why I’ve invested lots of personal time and energy into building, maintaining and working my social media.

Publishers ask authors about their social media numbers. Often I hear writers say that social media doesn’t sell books. That selling might not be visible to you but I understand why publishers are asking for the numbers. These book professionals know that someone has to hear or see your book at least a dozen times before they purchase the book. Your social media activity is part of this exposure process. You aren’t posting “Buy my book.” Instead you are highlighting the benefits for the reader who buys your book. Those benefits will be different for each author and their type of book. 

Some authors have written a riveting story which could be something you read on the beach or another vacation place. Others have crafted a personal story about their lives with insights and lessons for other. Another author has written an adventure for middle grade readers while others craft their words into a 32 page picture book. While there are many different types of books, the author needs to focus on the specific benefits of their book. What aspects will readers gain from reading your book? Keep a running list of these benefits because they will be the aspects you will highlight on social media and in your blog posts and your newsletter articles. 

As an example of the important stories or benefits, I point you to my Billy Graham, A Biography of America’s Greatest Evangelist. Through reading about the life of Billy Graham, the reader gains insights and examples for their own life. When this book released several years ago, I recorded over 50 radio interviews. For a sample, I listed several of them here but I continue to use these interviews on social media to highlight the benefits and life of Mr. Graham. 

No matter what type of promotion you do for your book (including social media), it is important to understand and talk about the reader benefits for your book. 

As an editor, I speak with authors about their social media presence. For my colleagues on the publication board at Morgan James Publishing, I gather the author’s online presence and social media links. If the author has large numbers then terrific but we are looking to see if the author has started this process. If they have a start, then we can help them build their online presence. We can not teach an author how to fill out their LinkedIN or X/Twitter profile.

During these author conversations, I hear words of protest about social media.

--It’s time consuming.

--It takes away time from their writing.

--It’s ineffective.

--etc.

One of my authors researched the social media presence of several bestselling authors in their category. They mentioned that several of these authors had limited or no social media presence. I understand the time and energy it takes to build such a presence. As an author, I’ve been active on social media and building my numbers for years. Part of the reason I do it is to be an example for my authors for their own actions. Also I do it because I know my actions are selling books.

While I didn’t look into these specific bestselling authors with no social media presence. I suspect someone on their team is using something else to market and promote these authors and their books. The publisher could be running online ads or an active booking podcasts and radio programs. Or the publisher could have hired a publicist to gather book reviews. There are many ways beyond social media to promote your book. If you need more ideas, I recommend JohnKremer's 1001 Ways to Market Your Books. 

I understand the dangers and time suck nature of social media. I’ve read others suggest authors have to be everywhere. You don’t. Instead I recommend you consider the social media platforms your readers use then become active on those particular platforms. About a year ago, I noticed one of my author friends was no longer on X or Twitter. When I asked about it, she said, “My readers are not on X so I cancelled my account and stopped posting there.” The response made perfect sense.

A large social media presence is not for everyone but a choice. I encourage you to understand where your readers are active and build on those sites. Limit your time and monitor it. Also there are social media experts who for a regular fee will do your social media for you. Each of us are on different paths to reach our readers. The key for every author is to be aware, choose a path, then develop your own system and method to repeatedly reach these readers.

Whether you use social media or not, you have to show the literary agent and publisher that you have connections to readers. These connections can be your regular newsletter, your personal speaking events or any number of other ways. Many years ago I learned that publishers make beautiful books and get them into bookstores. But what moves those books out of the bookstore and into the hands of readers (sells) is the author’s activity. Without your involvement as an author, those books in the bookstores are returned to the publisher then often destroyed which is a shame.

I want to end this article on a positive note about social media. It's an important tool to keep up with my friends and their activities. As I post articles from others on social, I read them and grow in my own insights and knowledge of the world of bookselling. Often I don’t get a lot of feedback for the years I’ve been active on social media. Just when I consider pulling back on my activity, someone will comment on something. These comments show me that while people may or may not comment, they are reading it. Your consistency and persistence is important. The rent for success comes due every single day. How can you standout from others? 

Are you limiting your social media presence? How are you touching readers and highlighting the benefits from your books? Let me know in the comments.

Tweetable:

While social media is not for everyone, this prolific author and editor encourages authors to build something somewhere to reach readers. Get the details here.  (ClickToTweet)

I’m currently working for my third publisher as an acquisitions editor. Without exaggeration, I’ve spoken with hundreds of authors about their books and plans. Over and over, I find many authors have an unrealistic expectation for what will happen when their book gets published. I know much of the publishing process is outside of anything that an author can control. I wrote 10 PUBLISHING MYTHS, which is a practical easy reading book to help you. Get my decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of bonuses. 

Subscribe to Terry’s Newsletter:

During the last year, once a week I’ve been sending a short free newsletter. Just follow this link to subscribe. When you are added to the newsletter, you will receive a FREE 87-page Ebook which is packed with insights for every writer.

Get these articles on your email: 

Since 2004, I have blogged about The Writing Life over 1,800 entries and one of the top 27 content writers. With this simple form, each week you can get my new articles, encouragement and insights at: https://t.co/W6uU64u6aA

Reset Your Writing Life

 

By Terry Whalin @terrywhalin

As writers we are creatures of habit and routine. Everyone is wired this way. Most of these days I write in my home office on my desktop computer. Today I’m writing on my AlphaSmart 3000 in a hotel room near Asheville, North Carolina. Yesterday I traveled across the United States to arrive for the Blue Ridge Mountains Christian Writers Conference. The faculty meets later today. This blog post didn’t get written before my travels but following my regular pattern I wanted to get this written for you to consider for your writing life. Admittedly this article is different from my location but also related to the topic: reset. 

Several years ago, I wrote about working oon my physical weight. The men in my family have been known as big for generations. They use big as another word for being overweight or fat. In The Writing Life, I wrote about making radical choices to change my weight. I dropped over 30 pounds and I’m glad to report I’ve managed to keep that weight off. Every meal and day is a battle and a choice in this area. I’ve eliminated carbs and sugar from the bulk of my diet. It’s not 100% but much of it.

A key part of my weight loss routine is to monitor my weight and keep accountable with my wife and a few close friends on how it is going. I understand it takes consistent action on my choices to stay the course.

In the last few weeks, my weight has been creeping upward. It was less than 10 pounds but something I did not want to ignore. As a key step in my reset, I talked it over with my wife and chose to reset my eating pattern.

For example, I learned tomatoes have sugar content. I love tomato bisque soup but learned it has 20 grams of sugar in it. In my reset I’ve returned to my basic foods of protein and vegetables. This reset has been a hard choice for me but necessary. Right before this trip I got on my scale again and my weight had dropped back to my original goal. The challenge on the road is to continue to choose wisely every day.

I give you these personal details because I want to bridge these choices to our writing life. Take an honest look at your writing life. What steps do you need to take for a writing reset?

For your writing reset, what steps do you need to take for your growth as a writer? Maybe you have been writing books and need to write in a different area such as magazines.

I encourage you to schedule a trip to a writer’s conference (follow this link for some ideas). Make a point to explore a new area of writing. Many years ago, I was surprised to see a bestselling novelist at a conference with her daughter. I learned these two women wanted to write for children. It was an area they knew nothing about but wanted to explore through the faculty at this conference.

Or maybe your writing reset involves meeting some new people and forming new relationships. If you go to a conference, then you have this opportunity. Of course, you need to create and carry your business cards. Then during your conversations exchange them with whoever you meet. 

For example, this morning on the way to breakfast, I met a pastor It was the final day of his conference. We ate together and my limited Spanish got huge workout. We exchanged stories and information. It is what we do at these events, and the Lord uses it in ways we can’t see or understand. With this pastor, I got his mailing address but not his email or phone. As other people were leaving the conference, I found someone who had this person’s phone and email address. I added it to my phone and reached out to him in follow up.

How will your writing be used in the days ahead? Do you have the right connection? What steps can you actively take to act and build that connection? Like my weight, there are many choices but you can choose to have a writing reset and move in a new direction. Let me know what choices you are going to make in the comments.

 What does a writing reset look like for you? None of it is easy or simple but can be done and you can do it--if you don't quit.

Tweetable:

Does your writing life need a reset? This prolific author and editor made a reset in his life and gives the details for you to follow here.  (ClickToTweet)

Much of the publishing process is outside of the writer’s control. 10 Publishing Myths helps writers have a realistic perspective and take action. Get 10 Publishing Myths for only $10 +FREE shipping + over $200 of free bonuses.

Subscribe to Terry’s Newsletter:

During the last year, once a week I’ve been sending a short free newsletter. Just follow this link to subscribe. When you are added to the newsletter, you will receive a FREE 87-page Ebook which is packed with insights for every writer.

Get these articles on your email: 

Since 2004, I have blogged about The Writing Life over 1,800 entries and one of the top 27 content writers. With this simple form, each week you can get my new articles, encouragement and insights at: https://t.co/W6uU64u6aA

Fuel for Author Disappointment

By Terry Whalin @terrywhalin

Running on empty? Not selling as many books as you want to sell? Just like a car needs gas for fuel, authors need to take action to reach readers. Which actions are effective? I’m going to give you some answers below.

First, some background about some situations where I asked these questions. As an acquisitions editor at a New York publisher, Morgan James Publishing, often I speak with authors about their books. One our novelists with a trilogy of books, published his first novel with us about six months ago. Now he's speaking with me about getting a contract for books two and three in his series. Doing my due dilligence, I asked about the sales of his first novel. I learned this book has sold 40 copies in the bookstores. What disappointing news and shows this author did little (if anything) to promote those bookstore sales. The primary way our company makes money is selling books in the bookstores. 

I’m speaking with another author who years ago published his first book with Morgan James. Now he is approaching me about publishing his second book. As a part of my preparation, I asked about his book sales for the first book. During the years his book has been in print, he has sold several hundred books inside the bookstore. Also this author has purchased a couple of hundred additional books. From a publisher viewpoint, these numbers are dismal. Often I tell my authors about the thousands of dollars Morgan James invests in the creation of their books and that to become profitable we need to sell about 4,000 copies. 

Here’s the good news: despite those past sales numbers, we are working with these authors and all our other authors over the long haul. We don’t charge for our marketing training and are still helping authors who we published over 20 years ago. From my work in publishing, I know how different these actions are compared to other publishers. We do it because we understand that if the author takes steady and persistent effort, then the sales of their book can change. As a publisher, Morgan James is focused on the long haul and not a short period.

What to do with Author Disappointment

1. I encouraged both of these authors to get active and tell readers about the benefits of their book. It’s been proven that readers have to hear about the value of your book over and over before they take action (buy it). There are many different ways to show that activity such as blog posts, podcasts, radio, newspaper, live events, etc. Get a copy of John Kremer’s over 700 page book 1001 Ways to Market Your Book. Then read this book and try to execute as many of those ideas as you can.

2. As an acquisitions editor speaking with authors about their book, I’m searching for active authors who understand they have to take consistent action to reach readers and sell books. It is a constant area of my discussion with authors.

3. Another way I handle my author disappointment is to take action to get more of my work into the market. If you have heard any of my podcasts, I often talk about my own season of author disappointment when my books were not selling and how I turned that situation around through taking 100% responsibility for my own success. The process takes consistent and persistent work but is possible and every author can do it.

Finally I encourage you to watch this 55 second Facebook reel from “Starside” author Alex Aster on the impact that social media has had on her career. She tells Drew Barrymore about how she could not find a literary agent or a publisher for her novel. Alex believed in her story and created hundreds of videos on TikTok. Her readers watched and agreed. Now she is publishing her ninth novel.  It’s a remarkable story about her determination, persistence and going directly to the readers with her books. 

What fuel are you using for author disappointment? Let me know in the comments. Whatever you do, don’t quit and keep looking for the right place. I believe your persistence will pay off.

Tweetable:

When you experience author disappointment, what action do you take? This prolific author and editor suggests actions to fuel author disappointment.   (ClickToTweet)

New Podcasts:

In these articles, I’ve encouraged you to use PodMatch or some similar tool to book and record podcasts. Last week another podcast recording launched: 

Morgan McCarver (@GodTheArtistBk) and I spoke about publishing myths on God the Artist Podcast. Listen at: https://bit.ly/4ddVwQT

Currently I’m working with my third publisher as an acquisitions editor. During these years, I’ve spoken with many authors about their expectations, dreams and desires for their books. I find many unrealistic expectations. Many aspects of the publishing process are outside of anything an author can control. I wrote 10 PUBLISHING MYTHS to give authors practical help. You can get decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of bonuses.

Subscribe to Terry’s Newsletter:

During the last year, once a week I’ve been sending a short free newsletter. Just follow this link to subscribe. When you are added to the newsletter, you will receive a FREE 87-page Ebook which is packed with insights for every writer.

Get these articles on your email: 

Since 2004, I have blogged about The Writing Life over 1,800 entries and one of the top 27 content writers. With this simple form, each week you can get my new articles, encouragement and insights at: https://t.co/W6uU64u6aA

Avoid Something Terrible

  

By Terry Whalin @terrywhalin

Thoughout my years in publishing, I’ve learned a critical insight that I will capture in this article. The sky looks threatening and the bench holds three monkeys who silently declare, “See no evil. Speak no evil. Say no evil.” They know something terrible is coming. I want to help you know how to avoid this experience as a book author.

I’m talking about the experience of looking at the sales numbers on your book and seeing single digits or zeros. I’ve had this experience with some of my books and it is not one that I recommend. When this happens, I have to ask myself, what am I actively doing to tell others about my book?

Most writers (including me) would prefer to be writing than telling others about my book (marketing or promotion). There are several things going on which make marketing or promotion necessary for every author whether they want to do it or not.

--Thousands of new books enter the market every day.

--Surveys have proven that someone has to hear about your book at least seven or eight times and maybe as many as 20 times before they purchase a book.

--Your book needs to be available everywhere (not just on one or two websites like your own website and Amazon).

--The process of telling others about the benefits of your book is often repetative and boring. 

--Every author has excuses like I want to write or I dislike/ hate promotion and talking about myself and my book or I want someone else to do it. I’ve made and heard many different excuses. Don’t use it to let yourself off from it.

If marketing is something many writers avoid or don’t do, why should you do it? As the circus promoter P.T. Barnum said, “Without promotion, something terrible happens. Nothing.” 

The Good News

--It’s never too early or too late. Every author can start and take action to sell their book.

--You can’t depend on someone else to do it. You must take your own action and your responsibility.

--You can learn to market and promote

--There are tools to help you in this process

--There are many different ways

--It doesn’t have to consume your day or time (you can still write)

--It can be fun if you do it consistently and perservere

Author Resources

You have to learn from other successful authors and use the right tools. I’ve tried Facebook ads and wasted money with no results. Follow bestselling novelist Mark Dawson and his LaunchPad course. Open now and only available a few times each year. Explore it. Buy it over time (as I did and have lifetime access). Watch the videos then apply them to your promotion work.

Years ago, I met and interviewed marketing expert Raleigh Pinskey. She has promoted many people and books throughout her career. Follow this link to get some of her details and insight. Raleigh gave me a copy of her excellent book, 101 Ways to Promote Yourself. The book includes a wealth of practical and easy to accomplish ideas for every author.

You have to craft your words and explore different methods. This weekend I received this email. Harrison House sent it out because I am a subscribers to ShelfAwareness.

Intrigued with the book, I saw YouTube video of an interview on Fox News. I watched the eight minute interview then I noticed some other wise marketing details. The first comment was from the author and included a link to purchase the book on Barnes & Noble.  The email gave information which led me to additional information which led me to a link to buy the book on Barnes & Noble. Some wise person created a series of steps to attract and inform readers. 

While I appreciate you reading this article and even passing it on to others (use the ClickToTweet), what actions are you going to take for your books? Thinking about it does not do it. You have to take consistent actions. Let me know in the comments below. I’m cheering for your success.

Tweetable:

Every author needs to avoid something terrible. Read this article from this prolific author and editor to learn the specifics. (ClickToTweet)

New Podcasts:

In these articles, I’ve encouraged you to use PodMatch or some similar tool to book and record podcasts. Last week I had another podcast recording launch:

Danielle Hutchinson and I spoke on the Authority on Demand Podcast about 10 Publishing Myths and my 40+ years of experience as an author, ghostwriter, editor, and acquisitions editor. Watch our interview at:https://bit.ly/4tPFT9m

Publishing is a complex business and much of the process is outside of anything an author can control—no matter how they publish. I wrote 10 PUBLISHING MYTHS to give authors realistic expectations  and practical help. You can get decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of bonuses. 

Subscribe to Terry’s Newsletter:

During the last year, once a week I’ve been sending a short free newsletter. Just follow this link to subscribe. When you are added to the newsletter, you will receive a FREE 87-page Ebook which is packed with insights for every writer.

Get these articles on your email: 

Since 2004, I have blogged about The Writing Life over 1,800 entries and one of the top 27 content writers. With this simple form, each week you can get my new articles, encouragement and insights at: https://t.co/W6uU64u6aA

Two Critical Author Actions

By Terry Whalin @terrywhalin

Every day thousands of new books pour into the market. How can you standout and sell books? Are you depending on someone else to sell your books? Maybe you have a traditional publisher or have hired a publicist or marketing person. As the author, you have the greatest passion and investment in your book. I continue to encourage you to take 100% responsibility for your own success and selling your book. If you aren’t taking consistent action, then you aren't reaching new readers and telling them about the benefits of your book. It’s why last week I recorded another podcast about publishing expectations and told listeners about 10 Publishing Myths. Follow the link to get it, read it and take action.

Today, I’m giving you the stories about two critical actions that every author needs to take to sell books: positioning and follow-up.

First, position your book for readers to know about it and easily purchase your book. Several years ago right before the pandemic, I made a large investment in 10 Publishing Myths. With eight other authors I took three days away from home to attend a book funnel book bootcamp. The hours and work at this camp were long and intense. We brainstormed about each other’s work, learned how to use new tools and launched this effort. In the years since, several of my fellow participants have removed their book funnel and given up on these tools. I have continued to promote it and use it which is one of the keys for me. If you give up and quit, the effort stops.

In addition to this website, I have continued promotion and used PodMatch to book or record over 70 podcasts. I do not have a podcast but have been guesting and promoting the podcasts of others. Before each podcast (whether it is live or recorded), I review my talking points or stories that I want to make sure I tell during these sessions. I can only control my part of the process but I can thoughtfully take that control. I purchased a website Publishing Offer.com. On this website, I forward to my book funnel site. The words are clear and easy for every listener to recall and use. People listen to podcasts when exercising or driving in their car or any number of other places away from a computer. I consider my listeners and want to make it easy for them to get to my website.

I’m telling you these specific actions so you can apply them to your own books and your readers. How you position your book and continue to promote it is an important aspect of this work. 

Last Saturday, I spent three hours listening to about 15 pitches online from different writers. Over the last several years, as an acquisitions editor, I’ve participated in this conference. I have a track record of results from these pitches because Morgan James Publishing has published several books from these authors.

The leaders of this conference understand that I’m eager to get the email addresses and contact information from these various authors who pitched their books. During a five or ten minute author pitch, I did not gather or exchange any contact information with these authors. It is the second action, I want to write about in this article: followup. Without follow-up the chain of commuication is broken. Unless I communicate, they don't how how to reach me and likely will not submit their manuscript to me. This communication gap is necessary to fill or I will miss an opportunity. I emailed the leaders and requested the information (even though they told me orally that they were going to send it). When I received the information, I carefully entered their names, emails and phone numbers into my address book. Then early last week or a few days after our meeting, I sent each one an email asking for their submission. This follow-up step is critical for every author. These authors may send their submission in months or even next year. The timing is unimportant but the followup is critical.

For a moment, let’s return to book positioning. In my email signature, I include several links and the first one says:

Get 10 Publishing Myths for only $10 at:

http://publishingoffer.com/ 

One of those authors who pitched bought my book. When I mailed the printed book, I made a point to personalize the book (sign and date it on the title page) and include my business cards which have additional links and information.

I’m writing about these details because every author (including you) can take these types of actions. It involves thoughtful preparation, continued effort and action. It is through these actions you seize opportunities for your book.

One final idea for you: below this article, each week I create a ClickToTweet. I take this simple action to encourage you to easily pass this information to others. Can you please pass on this information?

What actions are you taking to reach new readers? How are you positioning your book? What followup steps are you taking to knock on doors and open opportunity? Let me know in the comments below.

Tweetable:

This prolific author and editor details two critical actions that every author can take. Read the stories here.  (ClickToTweet)

For many years, I have spoken with individuals who want to publish a book. I’ve listened to their plans and found many of them have an unrealistic idea about the details of publishing. To sell books and succeed, these details are important. 10 PUBLISHING MYTHS is a practical easy reading book to help you. Get my decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of

bonuses. 

Every author needs a better submission for editors or literary agents. I’m teaching a free Live Webinar on Tuesday, April 21st at 6 pm Eastern. Register and details at: https://bit.ly/4lIx91y

Subscribe to Terry’s Newsletter:

During the last year, once a week I’ve been sending a short free newsletter. Just follow this link to subscribe. When you are added to the newsletter, you will receive a FREE 87-page Ebook which is packed with insights for every writer.

Get these articles on your email: 

Since 2004, I have blogged about The Writing Life over 1,800 entries and one of the top 27 content writers. With this simple form, each week you can get my new articles, encouragement and insights at: https://t.co/W6uU64u6aA

Finding the Right Fit

By Terry Whalin @terrywhalin

At any given time in the publishing world, I’ve heard there are at least a million book proposals and manuscripts in circulation. They are piled in editor’s and literary agent’s email and sometimes physically on their desks.  There are many reasons for this volume of submissions. Some authors have no idea where to send their manuscript. These authors send a “dear editor” email and use a blindcopy so it could be going to thousands of addresses. These types of submissions do not get processed and are instantly deleted.

The publishing community is constantly changing. Recently I was going to reach out to an editorial director at a large publisher. Before I sent my email, I went to their LinkedIn account where we are connected. I learned this editor is now a freelance consultant and left her long-term relationship with that publishing house last April. 

The image for this article shows a woman building a jigsaw puzzle. In many ways, writers looking for the right publishing connection is almost like working on a puzzle. Like the trial and error process you use when assembling a puzzle, publishing also has this same process. From my years in this business, to discover the right fit takes effort and work. I’m going to give you some ideas, examples and resources in this article.

Before you send your submission, you need to consider the publisher and the fit. For example, you don’t pitch a full color cookbook or a full color coffee table book to an agent or publisher who has no interest. Or a novel to a publisher which handles serious nonfiction.  Look at their website first. Who are their authors or clients? Use this research to make sure you are pitching the right publishing companies. 

The next question is do you have a relationship with them? Have you met them at a writer’s conference or book event? Do you have a connection with them in LinkedIN or in some other way? Are they still at that publishing company or have they moved or retired or changed to another position? It’s always a good idea to check their LinkedIN profile--even if you aren’t connected to this particular publishing professional.

Have you included all the right details in your pitch? Have you createde an excellent book proposal? If you don’t understand what I’m talking about, get the free version of Book Proposals That Sell and use my book proposal checklist. 

Before I overwhelm you with this process, I want to give you some good news. Every editor and literary agent that I know is actively looking for the next bestseller. They are reading their emails and their physical mail looking for the right fit. 

For example, at Morgan James Publishing, I connected with an author who had written a middle grade novel. She was in the United Kingdom and after several email exchanges, I learned this author was 15 and soon turning 16. When I spoke with this author and her father, I was impressed with the organization and storytelling skills of this young author. Morgan James distributes and prints in the UK but all of the other details did not fit for this author. During my years with MJP, I have contracted and published several young authors who have written novels. The details have to fit for this process to happen.

As editors, we are looking for the right author and their right book. For example, I want to find authors who understand they need to reach readers with their message and actively sell books using the thousand different ways. Last week I spoke with an author who had written a story. As we spoke, he told me that he had no interest in promoting his writing. Instead he wanted to take a smaller royalty and have someone else do that marketing effort. Instead this author just wanted to spend their days writing stories--not promoting their books. From the conversation, I could see this author was not going to be a good fit. Also this author wasn’t taking responsibility for his own success and looking for others to do it. Instead of leading this author to Morgan James, I encouraged this author to write for magazines because you can reach many people with publications yet do not have to do the marketing work like you do with books.

When it comes to publishing books, there are basically three paths: traditional, self-publishing and hybrid or independent publishing. David Hancock, the founder of Morgan James, has written The Babylon Blueprint for Authors. This book has great low-cost and no-cost marketing suggestions. It also includes 40 pages comparing these three options. Follow this link to get a free copy of this resource.

In last week’s mail, I got the best resource for any writer who wants to publish in the Christian market: The Christian Writers Market Guide 2026. It releases in the bookstores on December 16th. 

If you have an older guide, recycle it and get this one because each year the information changes, editors move, publications open and others close. The key is not to just get the book and put it on your bookshelf. You have to use the information inside it. I’m encouraging you to use this book over and over to open new opportunities and relationships.

Last week, a writer that I met during the summer at a conference called and left a voicemail. He wanted my input about an “opportunity” had found from a PR firm to attend the Los Angeles Book Festival. It would cost him over $1,500 to the PR firm along with his travel expenses from the midwest. To me this opportunity had several red flags. First, I had never heard of the PR firm (red flag because I’ve been in this business for many years). The second red flag was the hefty fee from the PR firm. The third red flag is that I’ve been to book festivals and know that I “could” make a good connection or they could be a waste of time and money. I encouraged this author that this opportunity was not the right fit.  

I applaud this author for getting input before he made a decision. I would not suggest calling any professional publishing person. Instead use other methods like email. As writers, we have many opportunities and ways to publishing, promote, and reach new readers with our writing. The key is to continue to explore these various ways and work to find the right fit. The only way you can stop this process is to quit--which I encourage you not to do. 

What actions are you taking to find the right fit for your writing? How can you open some new doors for your work and reach new readers? What am I missing? Let me know in the comments below.

Tweetable:

A crucial part of the writing journey is finding the right fit for your work. This prolific author and editor provides the details and resources in this article. (ClickToTweet)

New Podcasts:

In these articles, I’ve encouraged you to use PodMatch or some similar tool to book and record podcasts. Last week one more podcast recording launched:

Mike Wagner and I spoke about 10 PUBLISHING MYTHS on The Mike Wagner Show. Listen at: https://bit.ly/4pkXCDn

During my decades in publishing, I’ve heard the unrealistic expectations of writers. The reality is many aspects of the publishing process are outside of anything an author can control. I wrote 10 PUBLISHING MYTHS to give authors practical help. You can get decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of bonuses. 

Subscribe to Terry’s Newsletter:

During the last year, once a week I’ve been sending a short free newsletter. Just follow this link to subscribe. When you are added to the newsletter, you will receive a FREE 87-page Ebook which is packed with insights for every writer.

Get these articles on your email: 

Since 2004, I have blogged about The Writing Life over 1,800 entries and one of the top 27 content writers. With this simple form, each week you can get my new articles, encouragement and insights at: https://t.co/W6uU64u6aA

The Necessity of Continual Experimentation

 

 By Terry Whalin @terrywhalin

There is no 1-2-3 formula to become an author--much less a bestselling author. Instead each of us need to continually experiment with different aspects of the process. As we experiment and fail, then try something else, we will find our course of action. The only action which can stop you is if you quit and give up.

To publish a book, there are basically three paths: traditional, self-publishing and hybrid or independent publishing. Each path involves many choices and these choices can lead you forward or into a holding pattern. I’ve spoken with authors who have gotten tired of building their platform, chasing a literary agent and a traditional publishing deal. They have self-published and spent thousands of dollars in this process. These authors have their book on their own website and Amazon--and no where else because of their choices. I encourage you to check out David Hancock, the founder of Morgan James Publishing, and his new book, The Babylon Blueprint for Authors. While it contains some great marketing ideas for your book, it also has 40 pages comparing the three different paths. Use this link to get a free copy.

As writers, we need to continually experiment, research different options, choose some of them and fail. This week I spoke with an author who is weighing his publishing choices. A number of years ago he published a novel with Morgan James Publishing. After my call with him, I looked into the sales of this novel. I learned in the bookstores (our main market), it has sold a little over 200 copies and only four choices over the last year. No wonder he’s talking with me about doing a relaunch on this novel to get it moving forward. 

I gave you these details so you can see (and learn) how within the publishing house we are commuicating with each other. You may have had some situation which prevented you from marketing and promoting your book in the bookstores. Inspite of whatever else is happening in your life, I encourage you to make a little room for continued effort to move readers into the bookstore and get your books. There are thousands of ways so choose one and do it. Also notice the impression these details make on the decision about a subsequent book.

For a number of years, I’ve been speaking with this author about his current nonfiction book. To date, I’ve only received a detailed outline and now he has a draft of his manuscript. I’ve asked for the manuscript and his marketing plan. To get a contract offer from a New York publishing house, takes a great deal of behind-the-scenes work and is a team decision. I can be the champion for the author but the group makes the contract decision. I’m interested to see the book manuscript and marketing plan. The author has to send it to me for the process to continue.

Be Curious

As you continually experiment, I encourage you to be curious and ask questions. Several years ago I listened to the audio book version of Brian Grazer’s A Curious Mind. The book includes fascinating stories like how it took years for the Hollywood community to greenlight and make Splash--which turned into a top grossing film. Grazer encourages his readers to ask good questions and be curious. Over ten years ago, I championed a Morgan James book called The Power of Curosity. I encourage you to locate these books, read them and apply the information into your writing life.  We need to be curious and ask good questions.

Follow Mentors

As writers, we need mentors or people who have found success with their actions. Find these people then follow them, read their books, take their online courses and apply the information into your life. I want to make several suggestions in this area. First, follow my posts on X/Twitter (use the link). Notice I will post articles from some people over and over. These authors are some of my mentors that I follow and learn from them. You will have to experiment to find your mentors and they will likely be different than mine. It's all part of the journey of finding success. 

For example, Armand Morin followed the traces of success to create a 200-million-dollar business, become a bestselling country music artist and an in-demand internationally acclaimed speaker and trainer. You can learn more reading his book, Success Leaves Traces. 

Hire Recommended People

If you need to improve an area of your writing life, ask some of your mentors for a recommendation or do your own research and select someone that you hire. For example, my newsletter needed attention and help. I had several different lists and wanted to merge them together into one list. I didn’t have the time or expertise to learn this skill. Instead I hired an expert and learned from her. The process with my newsletter changes are not finalized or finished. It’s a continual process of learning, experimenting and improving. You will take the same journey with whatever skill you need to gain and adjust.

If You Aren't Making Progress...

Maybe when you read this article, you are stuck and feel like you are not making progress. As I said at the beginning of this piece, it is when you quit that you stop moving forward. Keep pitching in different areas. Continue to learn to write a book proposal and/or a query letter. Also keep making new connections and pitching to other professionals. Like one of my friends told me this week, “To kiss a princess, you have to kiss a lot of frogs.” Your right connection is out there and you will find it if you keep pitching.

Are you continually experimenting? If so, tell me about it in the comments. Or maybe I’m missing something then tell us in the comments.

Tweetable:

According to this prolific author and editor, success in publishing involves the necessity of continual experimentation. Read about the details. (ClickToTweet)

New Podcasts:

In these articles, I’ve encouraged you to use PodMatch or some similar tool to book and record podcasts. Last week one more podcast recording launched:

Ed Parcaut (@edparcaut) and I spoke about Busting Publishing Myths and Revealed Secrets for Author Success on Inner Edison Podcast. Listen at: https://bit.ly/49eW9JM 

Every type of publishing has its own complexity, and many parts of the process are outside of anything that an author can control. In addition, from speaking with authors, I find many of them have unrealistic expectations about publishing. I wrote 10 PUBLISHING MYTHS to give authors practical help. Get my decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of bonuses.

Subscribe to Terry’s Newsletter:

During the last year, once a week I’ve been sending a short free newsletter. Just follow this link to subscribe. When you are added to the newsletter, you will receive a FREE 87-page Ebook which is packed with insights for every writer.

Get these articles on your email: 

Since 2004, I have blogged about The Writing Life over 1,800 entries and one of the top 27 content writers. With this simple form, each week you can get my new articles, encouragement and insights at: https://t.co/W6uU64u6aA