Avoid Something Terrible

  

By Terry Whalin @terrywhalin

Thoughout my years in publishing, I’ve learned a critical insight that I will capture in this article. The sky looks threatening and the bench holds three monkeys who silently declare, “See no evil. Speak no evil. Say no evil.” They know something terrible is coming. I want to help you know how to avoid this experience as a book author.

I’m talking about the experience of looking at the sales numbers on your book and seeing single digits or zeros. I’ve had this experience with some of my books and it is not one that I recommend. When this happens, I have to ask myself, what am I actively doing to tell others about my book?

Most writers (including me) would prefer to be writing than telling others about my book (marketing or promotion). There are several things going on which make marketing or promotion necessary for every author whether they want to do it or not.

--Thousands of new books enter the market every day.

--Surveys have proven that someone has to hear about your book at least seven or eight times and maybe as many as 20 times before they purchase a book.

--Your book needs to be available everywhere (not just on one or two websites like your own website and Amazon).

--The process of telling others about the benefits of your book is often repetative and boring. 

--Every author has excuses like I want to write or I dislike/ hate promotion and talking about myself and my book or I want someone else to do it. I’ve made and heard many different excuses. Don’t use it to let yourself off from it.

If marketing is something many writers avoid or don’t do, why should you do it? As the circus promoter P.T. Barnum said, “Without promotion, something terrible happens. Nothing.” 

The Good News

--It’s never too early or too late. Every author can start and take action to sell their book.

--You can’t depend on someone else to do it. You must take your own action and your responsibility.

--You can learn to market and promote

--There are tools to help you in this process

--There are many different ways

--It doesn’t have to consume your day or time (you can still write)

--It can be fun if you do it consistently and perservere

Author Resources

You have to learn from other successful authors and use the right tools. I’ve tried Facebook ads and wasted money with no results. Follow bestselling novelist Mark Dawson and his LaunchPad course. Open now and only available a few times each year. Explore it. Buy it over time (as I did and have lifetime access). Watch the videos then apply them to your promotion work.

Years ago, I met and interviewed marketing expert Raleigh Pinskey. She has promoted many people and books throughout her career. Follow this link to get some of her details and insight. Raleigh gave me a copy of her excellent book, 101 Ways to Promote Yourself. The book includes a wealth of practical and easy to accomplish ideas for every author.

You have to craft your words and explore different methods. This weekend I received this email. Harrison House sent it out because I am a subscribers to ShelfAwareness.

Intrigued with the book, I saw YouTube video of an interview on Fox News. I watched the eight minute interview then I noticed some other wise marketing details. The first comment was from the author and included a link to purchase the book on Barnes & Noble.  The email gave information which led me to additional information which led me to a link to buy the book on Barnes & Noble. Some wise person created a series of steps to attract and inform readers. 

While I appreciate you reading this article and even passing it on to others (use the ClickToTweet), what actions are you going to take for your books? Thinking about it does not do it. You have to take consistent actions. Let me know in the comments below. I’m cheering for your success.

Tweetable:

Every author needs to avoid something terrible. Read this article from this prolific author and editor to learn the specifics. (ClickToTweet)

New Podcasts:

In these articles, I’ve encouraged you to use PodMatch or some similar tool to book and record podcasts. Last week I had another podcast recording launch:

Danielle Hutchinson and I spoke on the Authority on Demand Podcast about 10 Publishing Myths and my 40+ years of experience as an author, ghostwriter, editor, and acquisitions editor. Watch our interview at:https://bit.ly/4tPFT9m

Publishing is a complex business and much of the process is outside of anything an author can control—no matter how they publish. I wrote 10 PUBLISHING MYTHS to give authors realistic expectations  and practical help. You can get decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of bonuses. 

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How To Handle Editorial Feedback

By Terry Whalin @terrywhalin

It may be strange to make this admission. As a writer, I don’t enjoy getting editorial feedback--especially the most helpful kind. The most useful feedback is when your manuscript isn’t published and is still being improved and refined but will often take a lot of work on my part to adjust it.  

When I work with an editor, they often use the tracking changes feature of Microsoft Word, which in general is a standard program within the publishing community. Yes, there are other programs like WordStar and WordPerfect but in general writers who use these older programs are stuck and don’t want to learn to use Word. One of the most famous authors in this category is George R. R. Martin who writes the Game of Throne novels. Follow this link to see the extent that he is maintaining his old writing pattern. Most of us don’t have such an option. 

Several years ago, I was contracted to write a book. This particular book involved working on a short deadline and multiple editors reviewing and making editorial suggestions on my manuscript. If you have a single editor, the Word changes appear in a single color. If you work with multiple editors, each editor has a different color and the manuscript looks like a rainbow of colors with many things to address in each paragraph. Multiple editors and a short deadline to review and return this material made this book a challenge. At that time I was not just a freelance writer but also working a fulltime day job at a publishing house. With a dose of persistence, I completed the book and it was published but the editorial process was grueling.

When you get editorial feedback, there are basically two ways to handle it. Initially when I get this feedback I fume and mutter to myself that I don’t want to do it. I’ve learned not to respond but to give myself a day or two to think about it. Usually during this cooling off period, I determine the truth in the feedback and the need for revision. I decide to do what the editor asked me to do.

Because I’ve worked in publishing for many years, I’ve seen the opposite reaction. Authors write lengthy retorts about why they wrote something the way it was written. Some authors will battle over every single word changed in their original work. These authors do not endear themselves to the editor or publisher or agent. Instead of an author you want to help, they become someone to delay, avoid and reject because of their lack of teachability and being coached. 

The editorial process is designed to produce an excellent work for the reader. Some authors forget this important detail in the back and forth process. Admittedly the process is subjective and has room for dialogue and discussion but at the core is the search for an excellent book.

One of the best ways for every writer to get editorial feedback is to join a critique group. Early in my days as a writer, I joined a small group of four people who met every month for breakfast. We wrote something each month for the group. Maybe it was a short magazine article, a query letter, part of a book proposal or a chapter in a book. Each person got the manuscript at least a week before our meeting date. As a member of the group, your task was to print the material and mark it up with editorial suggestions for improvement. During the meeting, we quickly ordered our breakfast, then took 15 minutes with each person. The focus of our time was not to visit or chat about anything other than the work that we were critiquing. At the end of the meeting, each person went home with three versions of their work.Then you can take the input and see if you agree (make the change) or ignore it. 

As writers, we grew in our writing and learned from each other in this editorial process. I found it gave valuable insight. If you are not in a critique group or want to improve your group process, I have much more detail in this article. 

As an acquisitions editor at Morgan James Publishing, every day I’m involved in this editorial process. Recently the feedback for one of my novel authors was she needed to get a developmental editor then resubmit her work before getting a contract. This particular novelist had published a number of nonfiction books but this manuscript was her first novel. She needed some professional help before the foundation of her story would be excellent for publishing. It’s not easy to tell authors such decisions and encourage them to move forward to get an excellent book--yet it is all part of the process of producing excellent books. 

Another option for writers to get editorial feedback is to hire an outside editor before sending your material to an agent or publisher. If you use this option, it can be an expensive way to get an excellent manuscript but if you learn from the editor as they make suggestions, it can be a valuable part of your growth as a writer. 

It’s not easy or straightforward for any writer to handle editorial feedback but it is a necesary part of the process of producing an excellent book. How do you handle this process with your writing? Tell me about your experiences in the comments.

 

Tweetable:

There is definitely a process to produce an excellent book. In this article, prolific writer and editor gives insights and suggestions about how to handle editorial feedback.  (ClickToTweet)

Much of the publishing process is outside of the writer’s control. 10 Publishing Myths helps writers have a realistic perspective and take action. Get 10 Publishing Myths for only $10 +FREE shipping + over $200 of free bonuses.