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Sunday, July 26, 2026


My Treasured Bookshelf

 

       

By Terry Whalin @terrywhalin

In my office above my desk, I have two shelves of autographed books. The majority of my days are spent working at my desktop with my fingers on the keyboard. My treasured bookshelf is a simple glance upward. With only one or two exceptions,  Ive personally met each of these authors. At my request, they have signed these books. During my decades in publishing, Ive had the opportunity to interview and meet some remarkable authors. Many of these authors I interviewed them for a magazine article. Through the years Ive interviewed over 150 bestselling authors about their books and how they practice their writing craft. During many of these interviews, I asked the author to sign their book and brought them home to my bookcase. Each one of these signed books stir my memories of those circumstances and provide inspiration to my continued work.

For this article, Ive selected three of these authors to tell about their books. Then I will give you some ideas of how you can create your own treasured bookshelf.

The first is a colorful hardcover My First Bible by Ken Taylor. I interviewed Dr. Taylor who at that time was the chairman of Tyndale House Publishers. He had a much celebrated career including being the translator of the Living Bible. My First Bible was a new release and we were surrounded with new books on the floor of the Christian Bookseller Convention. I asked him, “Dr. Taylor, dont you feel the competition for your book with all these other books targeted to the exact same audience?

With a knowing smile, he said, “No, Terry, Im not concerned about the competition. If its a book based on the Bible and parents are reading it to their child, thats all that matters.”  Dr. Taylor gave me a wise perspective about bookselling.

Another treasured book on my shelf is The Professor and the Madman. Its an unusual story about the making of the Oxford English Dictionary which is the largest dictionary in the English language. I met the author Simon Winchester during a meeting of the American Society of Journalists and Authors in New York City. Im always fascinated about how Winchester found this story in a footnote of a book he was reading. The Professor and The Madman became a New York Times bestseller. I encourage you to follow this link to see the details I wrote about this book a couple of years ago. Winchesters story gives me hope that any of us could hear such a story and write a bestseller. 

I want to highlight The Success Principles from Jack Canfield as my third book from my treasured bookshelf. During several different conferences, Ive had the opportunity to hear Jack speak. In 2007, Mark Victor Hansen invited me to come to Mega Book Marketing University. I was a literary agent and took pitches throughout the event. At that point in my life, I had written about 50 books for traditional publishers but they were not selling. In fact, I was getting negative royalty statements which means the books received an advance but were not earning beyond that advance. It was during that workhop I understood how little I was doing to tell people about my books. I heard the first success principle which I continue to follow to this day: I will take 100% responsibility for my own success. It changed my actions and turned around my bookselling results. In fact, several years ago I blogged about that effort in this article.  

These stories are only a few examples of the treasured books on my shelf. Here's a current photo:

Each book on these shelves holds importance and memories for me. Do you have a collection of signed books? Because these signed books are special to me, I understand when I sign a book for someone else, Im creating a keepsake for that person. Each time, I make a point to write the date, the persons name and a few words just for them along with my signature. It makes that book personal for that person.

From time to time, when I meet a new doctor or someone, I will bring a copy of my Billy Graham, A Biography of America's Greatest Evangelist. I will offer it to the person and if they want it, I will quickly sign it to them. A couple of weeks ago, I gave one to a new doctor and he told me, “This is my first signed book.” It was fun for me to hear that information about the special nature of a signed book.

Do you have a special place on your bookshelves for signed books? How do you sign books as an author? I look forward to your comments.

Tweetable:



Many authors have an unrealistic idea about the details of publishing. 10 PUBLISHING MYTHS is a practical easy reading book to help you. Get my decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over 

Subscribe to Terrys Newsletter:

During the last year, once a week I’ve been sending a short free newsletter. Just follow this link to subscribe. When you are added to the newsletter, you will receive a FREE 87-page Ebook which is packed with insights for every writer.

Get these articles on your email

Since 2004, I have blogged about The Writing Life over 1,800 entries and one of the top 27 content writers. With this simple form, each week you can get my new articles, encouragement and insights at: https://t.co/W6uU64u6aA

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Sunday, May 17, 2026


Fuel for Author Disappointment

By Terry Whalin @terrywhalin

Running on empty? Not selling as many books as you want to sell? Just like a car needs gas for fuel, authors need to take action to reach readers. Which actions are effective? Im going to give you some answers below.

First, some background about some situations where I asked these questions. As an acquisitions editor at a New York publisher, Morgan James Publishing, often I speak with authors about their books. One our novelists with a trilogy of books, published his first novel with us about six months ago. Now he's speaking with me about getting a contract for books two and three in his series. Doing my due dilligence, I asked about the sales of his first novel. I learned this book has sold 40 copies in the bookstores. What disappointing news and shows this author did little (if anything) to promote those bookstore sales. The primary way our company makes money is selling books in the bookstores. 

Im speaking with another author who years ago published his first book with Morgan James. Now he is approaching me about publishing his second book. As a part of my preparation, I asked about his book sales for the first book. During the years his book has been in print, he has sold several hundred books inside the bookstore. Also this author has purchased a couple of hundred additional books. From a publisher viewpoint, these numbers are dismal. Often I tell my authors about the thousands of dollars Morgan James invests in the creation of their books and that to become profitable we need to sell about 4,000 copies. 

Heres the good news: despite those past sales numbers, we are working with these authors and all our other authors over the long haul. We dont charge for our marketing training and are still helping authors who we published over 20 years ago. From my work in publishing, I know how different these actions are compared to other publishers. We do it because we understand that if the author takes steady and persistent effort, then the sales of their book can change. As a publisher, Morgan James is focused on the long haul and not a short period.

What to do with Author Disappointment

1. I encouraged both of these authors to get active and tell readers about the benefits of their book. Its been proven that readers have to hear about the value of your book over and over before they take action (buy it). There are many different ways to show that activity such as blog posts, podcasts, radio, newspaper, live events, etc. Get a copy of John Kremers over 700 page book 1001 Ways to Market Your Book. Then read this book and try to execute as many of those ideas as you can.

2. As an acquisitions editor speaking with authors about their book, Im searching for active authors who understand they have to take consistent action to reach readers and sell books. It is a constant area of my discussion with authors.

3. Another way I handle my author disappointment is to take action to get more of my work into the market. If you have heard any of my podcasts, I often talk about my own season of author disappointment when my books were not selling and how I turned that situation around through taking 100% responsibility for my own success. The process takes consistent and persistent work but is possible and every author can do it.


Finally I encourage you to watch this 55 second Facebook reel from “Starside” author Alex Aster on the impact that social media has had on her career. She tells Drew Barrymore about how she could not find a literary agent or a publisher for her novel. Alex believed in her story and created hundreds of videos on TikTok. Her readers watched and agreed. Now she is publishing her ninth novel.  Its a remarkable story about her determination, persistence and going directly to the readers with her books. 

What fuel are you using for author disappointment? Let me know in the comments. Whatever you do, dont quit and keep looking for the right place. I believe your persistence will pay off.

Tweetable:


New Podcasts:

In these articles, Ive encouraged you to use PodMatch or some similar tool to book and record podcasts. Last week another podcast recording launched: 


Morgan McCarver (@GodTheArtistBk) and I spoke about publishing myths on God the Artist Podcast. Listen at: https://bit.ly/4ddVwQT

Currently I’m working with my third publisher as an acquisitions editor. During these years, I’ve spoken with many authors about their expectations, dreams and desires for their books. I find many unrealistic expectations. Many aspects of the publishing process are outside of anything an author can control. I wrote 10 PUBLISHING MYTHS to give authors practical help. You can get decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of bonuses.

Subscribe to Terrys Newsletter:

During the last year, once a week I’ve been sending a short free newsletter. Just follow this link to subscribe. When you are added to the newsletter, you will receive a FREE 87-page Ebook which is packed with insights for every writer.

Get these articles on your email

Since 2004, I have blogged about The Writing Life over 1,800 entries and one of the top 27 content writers. With this simple form, each week you can get my new articles, encouragement and insights at: https://t.co/W6uU64u6aA


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Sunday, December 28, 2025


Time To Get Organized

 


By Terry Whalin @terrywhalin

With the New Years Day coming this week, I'm writing my final article about The Writing Life for this year. The bulk of the publishing community is silent. Its something I call the Silent Days and I wrote an article about how to thrive during this period (follow the link).  Officially Morgan James Publishing closes for the last two weeks of the year and reopens on Monday, January 5th. Im still sending a few emails and doing a little work but not my typical effort.

From my perspective, these days are a great time to get organized. In this article, Im going to show several of the activities that Im doing and hopefully it will stir you to take action for your writing life. Toward the end of this article, I have information about a FREE live event on January 6th. I hope many of you will attend and take advantage of this opportunity.

Time to Reset

For many years, Ive read through the Bible from cover to cover. I have at least four different versions of the printed book which I use:

The Daily Walk (the one Ive read this year)

The Daily Messenge (the one for next year)



For each version, Ive purchased the digital version on my phone because I can make the type bigger for ease of reading. Also when I travel and Im away from the printed copy, I continue to read my Bible each day. These volumes help me to set the pace and pattern of my day. If you dont use one of these tools, I highly recommend it to keep you moving forward and connected to the most important book, The Bible.

Also I keep my financial receipts for the year in a box. This time of year I find an empty box and get it labeled and ready for the new year.

Sort, Organize and Throw Away

I have several stacks of print magazines that I will sort through, use and discard. Then I do the same task several shelves of books. Overall I read less last year than the year before (something Goodreads managed to tell me with an email). It moved me to recommit to doing more consistent reading during the coming year.

Reconnect with Friends and Colleagues

The holidays are a great time to reconnect with friends and colleagues. Ive been doing a bit of that effort this year and hope you will take the time to do it as well.

Make Plans for the New Year

While I dont make resolutions which are easy to break and not fulfill. Instead I take time to reflect on what happened last year. For example I traveled to and taught at three writers conferences. Each one opened up new opportunities in my writing life--and not always in the expected way. For example, at one event I met another faculty member and we recorded a podcast. At another event, I did not bring a single author into Morgan James Publishing (even though I tried and presented contracts to several new authors I met). Instead I met a freelance editor and author who referred an author to me. This referred author did publish her book with Morgan James and it will release this coming year. My lesson for you is to seize whatever opportunities open from a particular event even if not exactly the one you were projecting. 

Podcasts

Throughout this year, Ive been guesting on various podcasts. The bulk of these podcasts Ive made through PodMatch which is connected to over 90,000 podcasts. I have booked or recorded over 60 different podcasts which have been downloaded 7,200 times. Each podcast opens a new door of opportunity for others to learn about my work and reach me. One key lesson Ive learned is I cant control when the podcaster will launch our recording. What I can control is the stories and answers I give during our time together. Before each podcast, I review my key stories, talking points and websites that I want to mention (no matter what question is asked). Within the writing world, we call this skill media training. If you want to learn more or take a refresher course in this area, I recommend this FREE training with Gayl Murphy (follow the link).

Plan to Attend a Writers Conference

Some of my greatest relationships in the publishing world started at a writers conference. There are some amazing opportunities at these events. Follow this link for some possibilities. In May 2026, I will be at the Blue Ridge Mountains Christian Writers Conference. This link contains my speaking schedule.

Boost Your Writing Year on January 6th


Im speaking at the Publicity Club on Tuesday, January 6th from 5 pm to 6 pm Pacific. I'm teaching on Seven Simple Actions to Boost Your Publishing This Year. The first meeting is free and heres the Facebook event link with the details. I will be telling some stories but also including an action-packed handout. I hope many of you will attend and get my free resource. 

Throughout my years in publishing, I appreciate the insights and knowledge Ive gained from others. Heres a simple truth: knowledge alone is worthless. Its your consistent and persistent actions that will make the difference in the results of your writing life. Maybe you wanted to write a book or some other goal last year and it did not happen. The year ahead can be different if you take consistent and persistent actions. 

Organized people accomplish more than working in chaos and a mess.Ideas are fleeting so capture them then work to get them accomplished. The image I chose for this article is not my actual desk but hopefully this organized office gives you some ideas and motivation for what your office could be like. Take a little time to get organized and it will pay off for your productivity and accomplishments in the days ahead.

How are you using these days to get organized? What am I missing? Let me know in the comments below.

Tweetable:



As I’ve worked in the publishing world for years, I’ve spoken with many authors about their expectations and dreams for their books. I’ve found many of these authors have  unrealistic expectations about what will happen with their published book. Many aspects of the publishing process are outside of anything an author can control. I wrote 10 PUBLISHING MYTHS to give authors practical help and take actions no matter what the publisher does for your book. You can get decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of bonuses. 

Subscribe to Terrys Newsletter:

During the last year, once a week I’ve been sending a short free newsletter. Just follow this link to subscribe. When you are added to the newsletter, you will receive a FREE 87-page Ebook which is packed with insights for every writer.

Get these articles on your email

Since 2004, I have blogged about The Writing Life over 1,800 entries and one of the top 27 content writers. With this simple form, each week you can get my new articles, encouragement and insights at: https://t.co/W6uU64u6aA

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Sunday, June 08, 2025


Why Is Successful Publishing Hard?


By Terry Whalin @terrywhalin

Everyone with a computer believes they can publish their writing. With the proliferation of cellphones, everyone has a computer and a way to “publish” and write. Every writer is on a journey to find the right connection and method to publish then tell people about their writing.

The journey to success is filled with wrong turns and failures--hard results for every person. In this article I want to give you a  bit of a reality check about what is happening and then some practical steps you can take to get on the road to success. 

Just because you can type or speak your words into a computer does not mean your writing is well-done or tells a good story. Storytelling involves understanding structure and how to write words which garner attention. You can practice telling a story orally to a friend or relative. As you tell that story, watch how the other person reacts and responds. Sometimes when I tell a story to my wife, she will respond, “Why didn't you say that in the first place?” It shows I did not tell my story in a straightforward or interesting manner. When you write for a publisher, your storytelling or pitch has seconds to grab the reader. You develop this skill through regular practice and experimentation. 

Another important element preventing successful publishing is not understanding or misunderstanding of the publishing market before you pitch. For example, an author sent me a self-published book that Morgan James Publishing could possibly publish. Most publishers would not consider bringing a self-published book into their system. This book had only been published on Amazon which is a big customer for Morgan James but only 24% of our overall business. This author is missing 76% of where we could sell the book. The book had a lot of merit but one glaring problem: it was only 68 pages long or too short. Most books are spine out in the bookstore and I encouraged this author to add content to the book for Morgan James to consider it.

As authors look over the publishing landscape, they understand traditional publishers are looking for people with large connections to readers (often more than they have at that time). Because they want to get their book published now rather than later, these authors will self-publish. What they often dont understand is that self-publishing creates a sales track record for that book which is publish through Nielsons BookScan (an expensive subscription but something every publisher has access to use). 

Before you fire off that submission to an editor or an agent, take some time to see what types of books that publisher is producing. For example, I recently got a follow-up message from an author about his submission. I commend the fact that this author followed up because Ive been traveling and away from my computer at several conferences and not processing my submissions as quickly as some months. 

From his follow-up email, I located his first email, which I had not opened his submission or read. When I looked at his submission, almost immediately I recognized this author's failure in his pitch. It was a page of poetry without anything additional. In response, I asked for clarification to learn what  he was pitching. It could be a childrens book or a gift book or maybe some other type of book. I could not tell from the outset. It is little wonder this author wasnt finding any interest in his unclear pitch.

Do you know where what you are writing falls into the range of books that are published? Do you have a book proposal or a business plan? Even if you eventually self-publish, I believe successful publishing begins with the creation of a book proposal. Admittedly it is hard work to write this business plan but when you finish, you will understand your target reader and audience, along with your competition and have a written gameplan how you are going to reach this audience. 

Here's the irony related to each of these authors Ive mentioned above and been in touch with recently: in the signature block of my email, I have a link to a free copy of Book Proposals That Sell. This book has over 150 five star reviews and has helped many people clarify their publishing journey. I suspect these authors didn't even touch the link in my signature or read the free book. 

Every author needs to do the hard work to find the right connection and explore the different types of publishing--including Morgan James Publishing. You cant understand the details just reading about it online. The key part of the process is to take action and submit something. There is no cost to explore and understand the process. 

Another element for successful publishing is the marketing or selling of your book to your readers. As I taught at the recent Blue Ridge Mountains Christian Writers Conference in my continuing class, each of us have to try many different aspects to reach our target market. This process involves failure and trial and error along with consistency and persistence. If there were a three or four step formula for success, then every published book would be a bestseller (which does not happen). 

Successful publishing is a journey and you have to take consistent and persistent action to find your path in this process. It takes hard work and continued effort but the only way it can stop and fail is if you stop trying.

As a writer, be commited to continual growth and learning about different aspects of reaching readers. Each of us have a wealth of material in front of us. The key is to do more than cram facts into our heads but to take regular action in your journey. Continually build new relationships and learn from experts. Get to a writer's conference and apply what you learn to your own writing. Read how-to-write books and apply what you learn to your writing life. 

I hope Ive encouraged you to take action. What am I missing in this process and why do you believe successful publishing is hard? Let me know in the comments below.

Tweetable:


My Writing In Other Places:

With these articles, I encourage you to publish your work beyond your blog in other places. Below is an article that was recently published on Almost An Author where I write about different aspects of book proposal creation.


Read Your Proposal Looking for Any Hype at:  https://bit.ly/3HMDFo0 

New Podcasts:

In these articles, Ive encouraged you to use PodMatch or some similar tool to book and record podcasts. Last week two more podcast recordings launched.

Nyomi Banks (@AskNyomi) and I spoke about Creativity Unleashed: Publishing Insights and Self-Expression on The Season of Self Love Podcast. Listen at: https://bit.ly/4jIihxL Then learn more at: http://publishingoffer.com #publishingtip #writingtip

Teri M. Brown (@TeriMBrown1) and I spoke about Ten Misconceptions About Publishing You Can't Afford to Ignore on The Online for Authors Podcast. Listen at: https://bit.ly/3FLIU6T 

Get to a Conference:

One of the best ways to boost your writing life is to attend a writer’s conference. Here’s another possibility for us to meet.

Later this month, lets meet in Oregon. I will be teaching about how to Jumpstart Your Publishing at the Cascade Christian Writers Conference from June 22nd to 25th plus meeting with authors about their publishing plans. Get registered at: https://bit.ly/3Z5dSNF


Many authors have an unrealistic idea about the details of publishing. 10 PUBLISHING MYTHS is a practical easy reading book to help you. Get my decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of bonuses. 

Get these articles on your email

Since 2004, I have blogged about The Writing Life over 1,700 entries and one of the top 27 content writers. With this simple form, each week you can get my new articles, encouragement and insights at: https://t.co/W6uU64u6aA

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Sunday, December 22, 2024


Why Take a Crazy Deadline?


By Terry Whalin @terrywhalin

Have you ever taken a crazy deadline? Why do it? In this article, I will give a number of reasons why I have done it through the years--and why I continue to do it--and encourage you to do it too.

Almost ten years ago, I learned a publisher had their team selling a book into the bookstores but did not have a manuscript they wanted to publish. Yes, it sounds backwards but happens. The book is called Running On Ice by Vonetta Flowers, the first African-American to win a gold medal in the Winter Olympics (2002 two-person bobsled). The manuscript needed to be written in six weeks and was a 50,000 to 60,000 word book. I love to tell a good story, was fascinated with Vonettas story and signed up to write this book with a nearly-impossible deadline. 

The publisher had a manuscript but it wasnt the right story for this author. They hired me to write a bobsled story. It is a remarkable story about how a much-decorated track and field athlete became one of the top bobsledders in the world. Vonetta comes from Birmingham, Alabama where they barely have any snow. I flew to her home to spend time with her, get the story content for this book. In addition, I flew to Salt Lake City and drove to Park City, Utah to ride the sled and feel those experiences. It scared the daylights out of me but the course is a public ride in the summer. 

The story was fascinating and I met the deadline even writing a foreword by Jackie Joyner Kersey as well as delivering an endorsement from broadcast journalist Bob Costas. Why would I take such a deadline? If you havent read Running On Ice, I encourage you to track down the book (even at your local library) and read it then write a review for it. At the time of this writing, this book is out of print (happens to many books) but it was a valuable writing experience for me and I love the stories in this book--even if it didn't perform in terms of sales as expected. I was working for the publisher for this project and did pitch an article about the book to one of the top 20 circulation-magazines. Because of my pitch to the editor, there was an article about Vonetta in the magazine and a mention and link to Running On Ice

The experience of writing this book stretched me as a writer. I had to break the task down into bite-size pieces then execute those pieces to meet the deadline and give the publisher what they needed. Its a process which I have completed a number of times in my writing life. 

Im writing about this book today because this month I met another crazy book deadline. It was another fast-moving book which will be released in early 2025. The topic was interesting to me and a challenge to fit into my publishing life and complete it on schedule. But it happened and is happening.

In this article, I want to encourage you to take these opportunities if they come across your path. It will stretch you as a writer into new areas. Ive read some experts advise you to do something every day that scares you and then you will continue to grow as a writer and communicator. I compare the process to a popular guest on the Ed Sullivan Show. It was an artist who would spin a number of plates on a stick. He had to keep each plate spinnng or it would fall and break. Its the same in the publishing world. You have to continue to move forward with the different tasks and keep from breaking something.

Also if you take such a steep deadline, it will keep your mind and heart dependent on the Lord to give you the energy and the words for the task. 

In addition, you will learn or re-learn the power of consistency, breaking a task into small pieces then executing those pieces with excellence. 

Each of us have the same 24 hour, seven day a week time-constraints. How are you going to spend your time? Have you taken a crazy writing deadline? Would you be willing to take another one? Let us know in the comments below.

Some of my recent Podcast Recordings:

Ive mentioned in these articles that Ive been using PodMatch to book podcasts. Even with my steep book writing deadline Ive continued to do this work. Heres some of these podcasts: 
Writing a Bestseller: Myths and Realities Revealed with Terry Whalin on the Give A Heck Podcast with bestselling author and podcaster Dwight Heck (@give_a_heck) at: https://bit.ly/3Bl0eh2 
I enjoyed talking about publishing with author and coach Tommy Thompson (@TommyPThompson) on the Space for Life Podcast at: https://bit.ly/4g4b5uO  
Anthony Franco and Chris Franks interviewed me about Overcoming Idea Infatuation and Publishing on The Founder Podcast at: https://bit.ly/49O4B
Andy Charles and I spoke about Author Actions to Succeed in Publishing on Andys Personal Development Podcast at: https://bit.ly/41HZv44 
 
Shemaiah Reed (@shemaiahreed) and I talked about Author Actions to Succeed in Publishing on the I Am Real Podcast at: https://bit.ly/3VRR7LJ

Tweetable:

Through my years in publishing, I’ve written for over 50 publications and more than 60 books with traditional publishers. Several of my books have sold 60,000 to 100,000 copies. I’ve also written different types of books such as biography, children’s books, how to/ self-help, co-authored and devotional books. From speaking with different authors about their books, I find many unrealistic expectations. Many aspects of the publishing process are outside of anything an author can control. I wrote  10 PUBLISHING MYTHS to give authors practical help. You can get decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of bonuses. 

Get these articles on your email

Since 2004, I have blogged about The Writing Life over 1,700 entries and one of the top 27 content writers. With this simple form, each week you can get my new articles, encouragement and insights at: https://t.co/W6uU64u6aA

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Sunday, June 23, 2024


See Something and Say Something

 


By Terry Whalin @terrywhalin

The details of publishing are important. Each of us as individuals can make a difference in our world--but only if you see something and say something about it. In this article, I want to give several specific examples.

As a writer, its easy to feel like you are writing and putting material into the world, but getting little feedback and few things are changing. Or you feel like there is little you can do about incorrect things you see in your work. I understand these feelings and yet I want to tell about a couple of actions that I took this week. They are actions any writer can take whether you are experienced or a beginner. 

As a regular practice from time to time, I will join a launch team for a forthcoming book. Im a part of such a team for a new book which releases on Tuesday, June 18th. The launch manager sent us a list of websites where we can post our review. In general, I write my review in Microsoft Word. I also create a unique image for the book that I can post with my review. When I got this list of possible places, I opened each one, then cut and pasted my review into the right section. Some of these sites will send a confirmation email to make sure you are who you say you are. Others will take time to post the review and still others will not post the review until when the book releases. 

One of the review sites on this list was a well-known bookseller. The forthcoming book was listed but this website did not have the book cover. Instead they posted a generic book graphic. I posted my review but without the right book cover, my review has less visual impact on the consumer. On my computer, I had downloaded the missing book cover. At this bookseller site, I looked for how to contact customer service about this missing book cover. I filled out a form on their website and attached the book cover asking them to add it to the appropriate place (and I gave them the exact website address). After a day or two, the customer service area sent an email they had added the book cover to their site. I checked it and now the image of the book appears with the book information. My action took a little effort but hopefully helps this author sell more copies of his book. Anyone could have made this change. It did involve seeing something that was missing, then saying something so this missing element was added.

Recently one of my friends on Facebook posted the cover of his new book. It was an attractive cover but when I read the words, I noticed a key word was misspelled on it. I could have shrugged it and figured others would catch this error. Instead, I reached out to this author. I was hopeful that what I was seeing was a preliminary cover and not a final one. My friend appreciated my feedback but I was seeing a final, printed cover. Ouch. As he told me, I would be surprised how many people had reviewed this cover and didnt catch the misspelled word. I encourage you to help others when you see errors, then say something.

In these articles, occasionally I highlight my consistent actions on Goodreads. There are millions of dedicated readers on Goodreads and I encourage every author to take the time to build their Goodreads profile and connect with friends. The average person on the site has about 200 to 400 friends. Ive got over 5,000 friends or the maximum. Why is this detail important? When I review a book on Goodreads, the review shows up on the main page of each of these friends. That translates into lots of exposure for my review and the book. Exposure is one of the first actions to drive book sales for every author.

While reading a recent book to review on Goodreads, I noticed the cover was white instead of blue. It was a small detail but important. The book wasnt my book nor from Morgan James Publishing where I work. I could have ignored it. Instead I filled out a help form on Goodreads and sent them the cover with the right color. BTW, Goodreads has excellent support for such questions. Within 24 hours, they responded and fixed the cover. 

Each of us can take these types of simple actions to improve our world. My encouragement to each of you is to take these small but significant actions. Much in our world is outside of anything in our direct control. Yet each of us can take our own responsibility for making our own changes and fixing what we see needs to be fixed. If you are a Christian, you have a powerful underutilized resource for whatever you see needs to be changed outside of your control: prayer. We can talk with the God of the Universe about these aspects and ask for his help. 

Recently I read and reviewed 1001 Ways to Be Kind by Dallas Woodburn. Each of us can use more kindness in our lives and that can begin with you being kind and spreading kindness. Get this little book and tuck it into your desk or briefcase or purse, then read it and get a practical idea to apply into your life. 

If you want to be a world-changer, that process begins with you and your actions. What actions can you take to improve what you see and make a difference? Let me know in the comments below. 

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Sunday, June 09, 2024


How To Get Free Books


By Terry Whalin @terrywhalin

I love books--whether they are brand new, forthcoming or older books. Ive been in publishing for decades but Ive not written in these articles about the details of how to get free books and what to do with them when you receive them.

Authors and publishers need reviews yet you dont have to buy those books to get them. I write reviews about books that Ive purchased or checked out from my local library. If you love a print copy of the book in this article, Im going to give you the details about how to get these books. This process is a basic because Ive been in publishing for decades, I assumed others know this basic. Im going to correct this assumption with this article. Through the years, I’ve written over 1,000 Amazon reviews and over 800 reviews on Goodreads. Also I’ve written many print magazine book reviews. 

My title for this article includes an exaggerated word (Free). The books are not really free whether they come from the author, a publicist or a publisher because they have been sent to you with a spoken or unspoken commitment. Because you requested this book, you are promising to write an honest book review about it.

You Ask For The Book

Within the world of book promotion, a print copy of the book from the author or publisher is one of the least expensive promotion tools--especially compared to other promotions like paid ads, print materials and other promotions. The easiest way to get a copy of the book is to ask the author or the publisher. Some people read electronic books on NetGalley. I have rarely used this system. I spend hours looking at my computer and phone. I do not like to read ebooks and prefer to receive a print copy. I can mark key passages and quotes in the print book. Your preference may be different.

As a writer, you want to be known as someone who does what they say they will do--i.e. write a review because many people who receive the book dont post their reviews. If you do write then post your review, you will be the exception and easily stand out to the author and the publisher. 

Join Launch Teams

Another way to read new books before they release is to join a launch team. You will help other authors in this process and learn some of the behind the scenes details about book promotion. There is one caveat with launch teams. In recent years since the pandemic, publishers do not print as many advance reading copies nor sent out print copies to launch teams. You will likely get an ebook version or access to NetGalley and have to read the electronic version. I like and appreciate launch teams and do participate in a few of these efforts.

The Importance of The Release Date

I encourage you to be aware of the release date for a book you are going to review. Books launch on a Tuesday whether online or brick and mortar bookstores. You can write your review on Goodreads but not before the release date on Amazon or another online website (unless you are a part of a special group within those websites). 

In general, the closer you can write and post your review to this release date, the more positive attention you will get from the author and the publisher. These early reviews are important and appreciated. Ive read that 90% of people who purchase a product online have read a review before they buy it. This fact is one of the critical reasons you want to encourage and gather reviews for your book as well as others. I have a free teleseminar about book reviews. Follow this link to have access

When You Get The Book

I have written the details about how to write a book review. I encourage you to develop your own pattern and style for these reviews. If you havent written reviews, then use a template to get going on your review.     
    
After You Read The Book

In general, I write my reviews in a Word file. Then I cut and paste this review on Goodreads as well as Amazon. At times I review it a third time on BarnesAndNoble.com but not every time. As Ive written in these articles, I use MockUp Shots where I have a lifetime access with my reviews to create a unique image and add that image to my review. Also I use the image on social media when I promote my review (and the book). Finally I show the author or the publisher or the publicist, my published review on Goodreads and Amazon or anywhere else. I send the permanent link along with a sample of my promotion of my review. This final process shows this professional that I have completed what I promised and builds integrity and trust that I will do it in the future.

Just so you know, no one pays me to write these reviews and I do it on my free time. I receive many more books to read than there are hours in the day (even if I was doing it fulltime). In some cases, I dont get the book read or reviewed. In general I have a good track record in this area. You can develop the same sort of reputation, if you do it consistently. 

What process do you use to get books for reviews? Am I missing something from the process? Let me know in the comments. 

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Sunday, April 21, 2024


A Different Author Strategy

A Different Author Strategy

By Terry Whalin
 @terrywhalin

Some publishing experts estimate 1,000 new books are published every day. This estimate includes the self-published books and it can be overwhelming when you consider the volume of print material which is entering the world. 

How can an author standout, be different and sell books? In this article, I want to give some strategy ideas and action steps. Upfront, I will tell you each of these methods are not quick and easy. They require effort and work to sell books. 

As you read and study the path of other authors, you need to understand success leaves traces. If you study the details of the success of others, you can discover the path for your own success and sales of your book. First, you have to gather some basics. What type of book are you writing? In general the techniques and path for a childrens book will be different from a novel from a nonfiction self-help book. Each of these types will often follow a different strategy and path to sell their books.

Several years ago I interviewed an author friend who self-published a nonfiction book. In the creation process, he created a book which was well-written with an attractive cover. He crafted the back cover copy and made sure there was a publishing logo on the spine and the barcode on the back was perfect. This friend paid attention to the details as he self-published and produced a book which when placed along side any other book would be accepted. Many people self-publish but they slip on these production details. 

This author targeted book sales to libraries. The American Library Association says there are over 123,000 libraries in the United States. He located a list of these libraries with the phone numbers. For several hours every day, he called the libraries, introduced himself and had a brief pitch for his book. He got the librarian interested in his book, got their name and with their consent, mailed a book with an invoice. It took hours of work and the development of a plan and execution of that plan, but he sold thousands of books in this process.  If you want more of the details, I have this interview in the extra products when you purchase my 10 Publishing Myths book. This strategy to sell books worked for this author and you could learn from his success.

I follow the teaching and stories from book marketing expert John Kremer, author of 1001 Ways to MarketYour Book. Recently he made a bold claim encouraging authors to make up to $150,000 before your book is published! The strategy of pre-sales is one every author can learn about and practice.

If you have published or plan to publish a childrens book, then look at the information and actions in this section from John Kremer. As with the other strategies in this article, you can learn and then implement the practices for your books. 

Have you heard of bestselling novelist Terry McMillan who has several movies including Waiting to Exhale and How Stella Got Her Groove Back. As John Kremer said, Her first novel was published by a large New York publisher, but they didnt do much with it. This was in 1987. They sent out press releases. They sent out some review copies. But Terry was a first-time novelist, so media didnt care. Nothing much happened. How did Terry turn around this experience? John gives the details in the Rule of 3,000. McMillan handwrote personal letters to 3,000 bookstores. It was a huge commitment of time and energy but it got attention and paid off. Few authors would make this sort of effort but it launched a bestselling novelist. Maybe you want to follow this path for your book.

John wrote some additional details saying, “The response was so great that she ended up doing a 39-city book tour. Her efforts gained her plenty of rave reviews for her book as well as two reprintings in six weeks. Thats a major success for a first-time novelist. Her publisher got behind her once they saw that the book was selling, and it was worth reprinting again and again. The key point to this story is not who Terry sent letters to, but how many letters she sent. Its a numbers game, and what happens with most authors, even though Ive told them this story many times, is that they ignore this crucial advice. Write a lot of emails.”

One of my Morgan James Publishing authors published a personal story with a tie to the pro-life issue. She mailed 1,000 copies of her book to Crisis Pregnancy Centers around the United States. The effort was a financial and time investment in her book. One of the keys for her success will be the strategy behind it. Did she offer bulk sales to these places and how is she following up on the mailing? Each of these strategies have different details which are important for them to succeed. 

My encouragement is for you to learn about these different author strategies for selling and marketing your book. Try some of them and see if they work for you. If they work, then do it some more. If not, then press on to another one. There is not one path to success but many paths and as an author you have to select the one for you. If there was a single path, every book would be a bestseller. Instead we know some books have dismal sales and others succeed. 

My encouragement is to try a different author strategy to sell your book and keep doing it over and over until you find success. Is there another strategy that you have used to successfully sell books? Let me know in the comments.
 
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