Don't Count Your Chickens

 

By Terry Whalin @terrywhalin

There is an old saying that figures into our lives as writers, “Don’t count on your chickens until they hatch.” These chickens lay eggs but the reality is until they hatch, you can’t depend on getting a new baby chick.

In the early days of my writing life, I’ll admit I counted chickens before they hatched. I wrote query letters to magazine editors and counted on an acceptance and payment. I crafted book proposals then pitched them to agents and editors. The agent would take my proposal to pitch traditional publishers. I believed the literary agent would find a publisher. I believed the publisher would sell my book into bookstores and I would earn royalties. I believed my book would earn back it’s advance and then additional royalties.

For the last 13 years, I’ve been an acquisitions editor at Morgan James Publishing. With authors and agents, I work to understand their book, see if it is a good fit for our publisher, then pitch the book to my colleagues. When I get a contract, I send it to the author (or agent) and believe they will sign it and publish with us. When I bring an active author into the publisher, I believe they will sell books in the bookstore. I believe bookstores will carry the book and sell it to readers.

While it is great to be optimistic and have these beliefs, here's the downside: I'm counting my publishing before it happens. I'm assuming actions outside of anything that I can control. The truth is many of these things don’t happen and breed disappointment and regret. 

Without beating the image, I hope you can begin to see the challenge with this attitude of counting on actions which are outside of your control. 

What I Do Instead

These actions are not easy because in many ways I loved counting on results which were outside of my control. I encourage you to take a different mindset. Here’s a series of actions you can do:

1. Enjoy the journey. Celebrate the new relationships you can form and foster. For example, last week I connected with a new person on LinkedIN. She emailed me and told about reading a couple of my books. I looked up her contact information which included her phone number. I dialed the number and had a great 30+ minute conversation. It’s a simple example of what you can do. Keep expanding your relationships and helping others. As you enjoy the journey, you will find new opportunities for your writing life.

2. Continual to learn and grow. No working writer ever stops learning and trying new possibilities--including me. Recently one of my friends, Alice Crider, offered a five day book proposal challenge. It starts on Monday but use the link and you can still do it.  While I have a lot of book proposal experience (and a book about it), I know I will learn some new insights in these sessions. 

3. When Others Succeed, Celebrate. Often throughout my day, I will read newsletters and other things from authors. I celebrate their success and will write a short email or repost somthing on a social media website. There are dozens of different actions but I’m encouraging you to celebrate others.

4. With Your Opportunities, follow-up. I have a number of authors where I’ve championed their book to my colleagues and gotten them a book contract. They have not signed it and returned it (as I said earlier, it's something I can’t control or predict). I can gently follow-up with them and see if they have any questions. Last week I made a number of these calls. Frequently I got their voicemail where I left a cheerful and enthusiastic message for them. Maybe I sent them a contract weeks or months ago. I continued to follow-up. My experience in this area tells me that the longer it takes someone to respond and return their contract, the less likely it is they will publish their book with Morgan James Publishing. Knowing this track record does not prevent me from making those follow-up calls. Through the years, I’ve had a few authors surprise me and engage with questions, sign and return their contract. 

I have one certain fact: if I don’t follow-up, then the author will not know that I continue to pull for their success and want them to publish with Morgan James. The follow-up work is something that I can do. Maybe they will not publish the book that I'm calling about but because of the good experience with my follow-up, they will give us an opportunty on their next book. See the optimism and hope and action that is built into my attitude about follow-up? I hope so.

What actions are you going to take so that you have the right mindset? Let me know in the comments below.

Tweetable:

What does counting your chickens have to do with the writing life? Get the details here from this prolific author and editor. (ClickToTweet)

When I’ve worked with different publishers on a variety of  books, I’ve learned the hard way that much of the publishing process is outside of anything an author can control. As an editor, I’ve spoken with different authors about their books, I’ve found many unrealistic expectations. There are actions every author can take with their books. I wrote  10 PUBLISHING MYTHS to give authors practical help. You can get decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of bonuses.

New Podcasts:

In these articles, I’ve encouraged you to use PodMatch or some similar tool to book and record podcasts. Last week one more podcast recording launched:

Author and coach Tommy Thompson (@TommyPThompson) I spoke for a second time on the Space for Life Podcast. Here’s our first conversation: https://bit.ly/4g4b5uO In this new podcast, we talked about how to start writing and actually get published at: https://bit.ly/46gBov3  Also check out my book Jumpstart Your Publishing Dreams at: https://jumpstartdreams.com/ 

Subscribe to Terry’s Newsletter:

During the last year, once a week I’ve been sending a short free newsletter. Just follow this link to subscribe. When you are added to the newsletter, you will receive a FREE 87-page Ebook which is packed with insights for every writer.

Get these articles on your email: 

Since 2004, I have blogged about The Writing Life over 1,800 entries and one of the top 27 content writers. With this simple form, each week you can get my new articles, encouragement and insights at: https://t.co/W6uU64u6aA

Overcome Your Challenges

 

By Terry Whalin @terrywhalin

Think about your writing life. Do you have a series of “can’ts” about what you can or can’t write? For example, some writers say they can’t write outside of their office and need quiet in order to be able to create their stories. Others say they need to be in the corner of a coffee shop to do their best writing. 

My journalism training taught me to ditch the can’ts. I can write in a noisy city room full of reporters on the phone, talking and even banging out their stories. I can write on an airplane. I can write in a hotel room. I can write during a busy conference. I can also write in the quiet of my office. The critical element is sitting in your chair at your keyboard and moving your fingers cranking out words. It does not happen in your mind but only through your actions. I encourage you to try it and experiment with those negatives and conquer them. It will make you a more flexible writer.

As writers, each of us have experiences which could prevent our writing and moving forward. During my years as an editor, I’ve heard almost every possible excuse why an author did not meet their deadline. After listening to their story, I grant them the extension and set a new deadline. When they move forward, we will get a manuscript and be able to publish it and get it into the bookstores. I can’t do that work for them but I can do it with them.

Last week I faced my own challenge. A tech person worked remotely on my desktop and killed the sound and produced a number of other behind-the-scenes errors. Another remote tech person worked for over and hour, but he could not resolve the errors. My only path forward was to disconnect my desktop and take it into the store for repair. Talk about a painful path! I have a lot of writing and specialized programs and other details on this computer. Plus it is connected to my printer. Because it was my only path for repair, I took it to the store and had to leave it for three days. 

Did I stop working for those days? No, I began using my laptop which I rarely use. This computer doesn’t have many of the tools I needed. It took time and energy but I persisted. While it was not rapid, I continued to get the necessary work completed. I met with my Morgan James authors and answered their questions. Two of them signed their contracts last week and other things happened despite these interruptions. 

At the end of the day, it’s about your mindset in this situation. Do you persist and try different options or do you quit? My encouragement is for you to find your path forward with your writing life. Maybe you have to skip some television or get up a bit earlier or stay up later at night to get your writing done. It is critical to keep moving forward despite the challenges. 

This week I heard bestselling author Darren Hardy encourage us to enjoy the journey in the midst of the ups and downs of our lives as writers and entrepreneurs. Also he includes two hashtags and says them on a regular basis: #BeTheException and #BetterEveryDay  Notice these words are focused on the journey and not the end result.

There are many of life’s experiences which are outside of my control. Through hard experience, I’ve learned there is only one person on the planet where I have any measure of control: me. 

As a final key point with your writing: focus on your readers and serve them. Make a conscious choice to serve your readers with a well-crafted story or point them to a new tool or resource. Your path forward is filled with many choices and opportunitites. 

What steps are you taking to be the exception and become better every day?How are you overcoming the challenges in your everyday life? Let me know in the comments below.

Tweetable:

As writers, our lives are full of challenges and opportunities. This prolific author and editor gives some personal examples then action steps in this article. (ClickToTweet)

Publishing is a complex business and much of the process is outside of anything an author can control—no matter how they publish. I wrote 10 PUBLISHING MYTHS to give authors realistic expectations  and practical help. You can get decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of bonuses.

Subscribe to Terry’s Newsletter:

For over a year and once a week, I’ve been sending a short free newsletter. Just follow this link to subscribe. When you are added to the newsletter, you will receive a FREE 87-page Ebook which is packed with insights for every writer.

Get these articles on your email: 

Since 2004, I have blogged about The Writing Life over 1,800 entries and one of the top 27 content writers. With this simple form, each week you can get my new articles, encouragement and insights at: https://t.co/W6uU64u6aA

Important Bookstore Insights

   

By Terry Whalin @terrywhalin

With thousands of books entering our world every day, how do readers determine which books to buy and which books to skip? It’s an age-old question that authors, publishing professionals and many others have been trying to understand. 

As an author your book may only be in an online bookstore. Sometimes that bookstore is only Amazon and other times you are in many online bookstores. In other articles, I’ve pointed out that bookstores have limited shelf space for books. How are those decisions made about which books to carry in that limited space? 

From my years in publishing, I understand behind the scenes there are many individuals in this decision process. I encourage each of you to be constantly learning about this process and glean insights that can be used for your own books. 

Last week I heard this podcast What It’s Like to Be a Kid with Jon Anderson, the President and Publisher of Simon & Schuster Children’s Publishing. As the show notes say, “Jon Anderson has been President and Publisher of Simon & Schuster Children’s since 2009, after a career in both publishing and bookselling that began at age 16 at a B. Dalton mall store in South Dakota. His journey through Barnes & Noble, Penguin, and Perseus to his current position is one marked by creativity, humor, and iconic books and brands, from Mad Libs to Nancy Drew.” 

I learned a great deal from listening to this interview including Anderson’s insights about the current children’s book market. For many years, he was the book buyer at the corporate office of Barnes & Noble. Publishers and their representatives regularly pitched Anderson because of the significance of his decisions about which books to put into the stores. To make decisions, he said he looked at the cover then read the back cover. These two elements are details that you as an author have control and influence (no matter how you publish). Yet you have to take action in this area.

Much of the decision-making process is outside of anything that an author can control or influence. Instead of shrugging this responsibility, I want to call to your attention several elements where you do have control: the book cover and the back cover. Depending on your publishing path, some authors have more decision-making influence than others. Every author can make an impact in this area and I’m encouraging you to seize it.

Years ago when I worked at another publishing house, I spoke with the Vice-President of Sales when he had returned from a trip to present our new books to buyers at bookstores. With frustration in his tone, he said, “After hearing about our new books, the buyer would say, “I’ll take two copies of each. One to sell and one to show.”  I could hear the disappointment in his story because no publisher is trying to sell only two copies of any book. It shows the difficulty for every publisher to get their books into the bookstore.

What Authors Can Control

Whether your book is going to be online or inside a brick and mortar bookstore, there are some elements that you as the author have control. First, create an attractive and attention-getting cover. First impressions count and I’ve seen some poor book covers and others garner attention. Your choice of a designer and a publisher are in the author’s control.

Your words on the back cover are another area where the author has influence and control (depending on your publishing path). It is a learned skill to write these words which sell your book. I recommend you get Shelley Ring’s book How To Write Back Cover Copy That Sells: And Other Marketing Materials to Promote Your Book as a resource. I’ve written many back covers and your experience in this area will be a boost to your ability. You can read my review of Shelley’s book here. 

The third way to influence book buyers is to include high profile endorsements. As a new or unpublished author you may think you have no ability to get these types of endorsements. That assumption is wrong. 

You can take action and collect great endorsements for your book--even if you self-publish. In other articles (follow this link), I’ve written about these details. Also look at this article from Jacqueline Marcel about getting endorsements for her self-published book. If she can do it, you can do it. To get these endorsements you have to ask and make it easy for that person to agree and return the endorsement (even if you write a “draft” yourself when you ask because well-known people are busy. It takes author effort and not just once but over and over. 

There are obstacles to getting your book into the hands of readers but with your activity and continued promotion, you can overcome these hurdles and turn them into opportunities.

What actions are you going to take in this area? What am I missing that you can add? I look forward to your comments.

Tweetable:

How can authors influence the discovery of their books inside bookstores? Learn specific actions from this prolific author and editor. Get the details here.  (ClickToTweet)

My Writing In Other Places:

With these articles, I encourage you to publish your work beyond your blog in other places. Below are three articles which were published in other online locations than this blog.

How to Get Your Book Into Libraries. I wrote the details into a two part article and you can get both parts here.

 

When you submit your book proposal, I explain why you shuld simultaneously submit. Read the details in this article.  

When an author selects a publishing path, there is an often forgotten and critical element (distribution). In this article, I encourage awareness and wisdom in your choice.  

During my years in publishing, I’ve reviewed thousands of submissions and spoken with many authors about their plans and dreams for their book. I’ve found many of these authors have  unrealistic expectations about what will happen with their published book. From my experience, many aspects of the details of publishing are outside of anything an author can control. I wrote 10 PUBLISHING MYTHS to give authors practical help. You can get decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of bonuses.

Subscribe to Terry’s Newsletter:

During the last year, once a week I’ve been sending a short free newsletter. Just follow this link to subscribe. When you are added to the newsletter, you will receive a FREE 87-page Ebook which is packed with insights for every writer.

Get these articles on your email: 

Since 2004, I have blogged about The Writing Life over 1,800 entries and one of the top 27 content writers. With this simple form, each week you can get my new articles, encouragement and insights at: https://t.co/W6uU64u6aA

What To Do with Strange Experiences

By Terry Whalin @terrywhalin

Throughout my life, I’ve had a number of strange personal experiences. It’s part of our lives that we have these different encounters and experiences. As a writer, what do you do with these stuations?

Some people write a book manuscript. Others use the material as background for their novel and other storytelling methods. While I love books and work as an acquisitions editor for a New York publisher, this usage for your stories and experiences has limitations. Thousands of new books enter the marketplace every day. I’ve read estimates between 4,500 and 11,000 new books enter our world every day (depending on your source and including the self-published books). These numbers involve a lot of competition for readers for your books.

In this article, I want to suggest a different starting place for your experiences. Instead of a book, I encourage you to use your personal experiences as storytelling material for magazine articles. When you write a magazine article, it’s easy to reach 100,000 to a million readers (depending on the circulation of the publication). Magazine editors tell writers what they are looking to publish in their writer’s guidelines. Often you can find these guidelines on their website or in a market guide. 

Each publication has a specific readership or audience. As you craft your article or your query (pitch), you have to be focused on the audience. When I worked as the Association Editor at Decision with the Billy Graham Evangelistic Association, we were printing 1.8 million copies of each issue. This circulation has dropped through the years but is still over 400,000 (see this link).

Some of the greatest readership for my writing has come through my personal experience stories in Decision. Decades ago we taught our oldest child about death through the passing of our second child. I called this article Schooled In Death. As I went through this difficult personal experience in a journal, I captured little pieces of dialogue and feelings. Then later as I wrote my story, I used these snippets in my magazine storytelling. 

It’s a pattern I suggest you use for your personal experiences--write down the feelings and dialogue then use them in a magazine article. When you write a magazine article, you learn some specific skills which will build into your writing life. You learn how to create an interesting title and how to begin your article and pull the reader into your story. Magazine articles have a limited word count (500 to 1,200 words--again depending on the publication. As you write your article, you learn how to have a beginning, middle and a strong ending which leads the reader to a single point called a takeaway. 

Where do you find these magazines? First, which ones do you read on a regular basis? I would begin there because you are familiar with their readership and target audience. Almost every magazine will take a well-crafted personal experience story for their publication. If you sell “first rights” to the magazine (noted at the top of your first page of your submission), then these rights return to you once the magazine publishes your article.

I’m suggesting a simpe strategy with your personal experience stories. Write a series of these types of articles which likely can be interconnected. With some editorial adjustments, each article can be the start of the chapter in a book. If you string together 15 to 20 of these articles, then you have a book manuscript. I have a lot more detail about this type of strategy in my free webinar Get More Mileage from Your Content.

As writers, we have an abundance of opportunity. I encourage you to use the Christian Writers’ Market Guide to look for more publications and opportunties to publish your writing. From going to writer’s conferences, many writers are focused on getting their book published and never consider teh magazine world.  You can do both--write for publications and write books. Your magazine articles can tell people about your latest book in your one-sentence bio at the end of the article. Your persistence and consistency as a writer will pay off.

What steps are you going to take to write and publish your strange experiences? Let me know in the comments and I look foward to hearing about it. 

Tweetable:

As a writer, what do you do with your strange personal experiences? This prolific author and editor encourages an unexpected series of actions.  (ClickToTweet)

New Podcasts:

In these articles, I’ve encouraged you to use PodMatch or some similar tool to book and record podcasts. Last week one more podcast recording launched:

David Newman (@dnewman) and I spoke about Real Deal Publishing on The Selling Show Podcast. Listen at: https://bit.ly/4q7yDDl 

Throughout my many years in publishing, I’ve co-authored over a dozen books and reviewed thousands of submissions (no exaggeration). As a part of the process of working with these authors, I speak with them about their dreams and plans. Many of these authors have  unrealistic expectations about what will happen with their published book. Many aspects of the details of publishing are outside of anything an author can control. I wrote 10 PUBLISHING MYTHS to give authors practical help. You can get decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of bonuses. 

Subscribe to Terry’s Newsletter:

During the last year, once a week I’ve been sending a short free newsletter. Just follow this link to subscribe. When you are added to the newsletter, you will receive a FREE 87-page Ebook which is packed with insights for every writer.

Get these articles on your email: 

Since 2004, I have blogged about The Writing Life over 1,800 entries and one of the top 27 content writers. With this simple form, each week you can get my new articles, encouragement and insights at: https://t.co/W6uU64u6aA

Don't Quit Your Day Job

By Terry Whalin @terrywhalin

From time to time through the years, I’ve met authors who lean in and confide to me, “I’m all in on writing my book. In fact, I’ve quit my day job so I can write full-time.” When I hear this information, I appreciate this author’s commitment but also worry about the wisdom of such a decision. Maybe your dream job is to write fulltime. It’s something I want to address in this article with some ideas for you.

Several times, I have been working at a terrific job and to my surprise, I was fired. My past experience in these positions has been useful to me. We can grow from these experiences in our past (something I’ve tried to do) and none of us know what will happen in our future. Each of us have today to take action. Often at writer’s conferences, I hear this conventional wisdom: don’t quit your day job.

Through the years, I’ve met many authors who have written bestselling books and kept their day job. Over 40 years ago I met bestselling author Jerry B. Jenkins at an Evangelical Press Association meeting. Late one night three of us as magazine editors were playing scrabble against Jerry--and we lost. He is a world-class scrabble player. At the time I was a missionary magazine editor with Wycliffe Bible Translators.  Jerry was an editor at Moody magazine, part of the Moody Bible Institute.

In his books and teaching, Jerry talks about working a day job, coming home and spending focused time with his wife and children. Then after they went to bed, late at night Jerry devoted several hours to his writing. Many people assume this 21-Time New York Times bestselling author was an overnight success with his books. As he writes in the foreword of 10 Publishing Myths,the mega-bestselling series Left Behind was his 125th book. For many years, Jerry kept his day job and was not an overnight success. 

As I’ve met and interviewed various bestselling authors, I learned about a number of authors who have a day job and wrote their books outside of their work. Sarah Sundin is another example. For many years she was a pharmacist and wrote historical novels.

I encourage you to read this article about Famous Authors Who Also Had Full-Time Professions. You will be surprised at some of the well-known people who wrote while keeping their full-time job. 

Is writing full-time your dream job? It could happen. I’m writing this article to encourage you to take several actions in this process:

1. Without thinking about it long and hard, don’t quit your day job. As I mentioned, no one knows the future and you want to make wise decisions in this area.

2. Begin to develop multiple streams of income such as editing, coaching, and other sources outside of your writing. There are many different ways to make money with books. Follow this link to a free webinar where I list the details about a dozen different ways.

3. Learn to mix and match the different activities in your life (day job, writing, marketing, newsletter creation along with sending it on a regular basis plus many other tasks).

Each of us are on this journey called The Writing Life. Your path will be different than mine. To discover it, you will have to try many different things. Some of them will fail while others will succeed. You will be able to lean in and continue the ones which succeed. 

What have you learned about quiting your day job? Let me know in the comments below and I look forward to hearing from you.

Tweetable:

What is behind the writing conventional wisdom: don’t quit your day job? This prolific author and editor gives his insights and possible actions in this article. (ClickToTweet)

New Podcasts:

In these articles, I’ve encouraged you to use PodMatch or some similar tool to book and record podcasts. Last week two more podcast recordings launched:

 

Joe Rooz (@JoeRooz) and I spoke LIVE on the Joe Rooz Podcast about 10 Publishing Myths Busted: What Authors Must Know. Listen and watch at: https://bit.ly/4pXO8gN 

Daniel Lucas (@dsl_lucas) and I spoke LIVE on the sixth season of the Abstract Essay Podcast. Listen at: https://bit.ly/45qLwRv 

Currently I’m working with my third publisher as an acquisitions editor. During these years, I’ve spoken with many authors about their expectations, dreams and desires for their books. I find many unrealistic expectations. Many aspects of the publishing process are outside of anything an author can control. I wrote 10 PUBLISHING MYTHS to give authors practical help. You can get decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of bonuses.

Subscribe to Terry’s Newsletter:

During the last year, once a week I’ve been sending a short free newsletter. Just follow this link to subscribe. When you are added to the newsletter, you will receive a FREE 87-page Ebook which is packed with insights for every writer.

Get these articles on your email: 

Since 2004, I have blogged about The Writing Life over 1,800 entries and one of the top 27 content writers. With this simple form, each week you can get my new articles, encouragement and insights at: https://t.co/W6uU64u6aA

Keep Up With Publishing

By Terry Whalin @terrywhalin

The publishing world is in constant motion or change. How do you keep up? One of the best ways to monitor and learn about the changes is through online newsletters. Since 2001, I’ve been a part of an online group called The Writer’s View. It has an amazing resource of the various topics behind the scenes. (Read this post and follow the links to join this free group. Each week we change the topic and several times a year, I am one of their leaders. Last week I guided an online conversation on keeping up in the publishing world. For this article, I’ve compiled some of what I posted and the various links as a resource for you. These resources are in no particular order and for each one, I’ve included the link where if it is interesting to you, you can subscribe. 

As background, some of these publications are once a week while others are daily. If they are not right for your writing life, then you can unsubscribe. I do not study every line of these publications. Some of them I skim for the information but each of them are resources that I use to keep up on the world of publishing. 

Rush to Press is the weekly newsletter from the Evangelical Christian Publisher Association. For example, a week or so ago the issue included a release about The Quest Study Bible (Zondervan) which has sold two million copies worldwide. Many years ago I worked the study notes on a ten-chapter segment in Chronicles with a professor from Fuller Theological Seminary. As a contributor, my name is in the tiny print in the front of this Bible. It was fun to see this information in Rush to Press. 

Evangelical Press Association.  This is the group of Evangelical magazines like Christianity Today and many others.

Shelf Awareness published five days a week and is targeted to Bookstores. Last week,  they sent a special issue with different stories tied to Jesus Calling, a devotional from Thomas Nelson which has sold millions of copies. Follow this link to read this newsletter. 

Editor and publishing expert Jane Friedman has a newsletter called The Bottom-line with a free version. Here’s just one reason to subscribe to The Bottom Line. I’m quoting a couple of paragraphs from her WEDNESDAY, JANUARY 7, 2026 newsletter:

“Nonfiction decline deepens

I love nonfiction, so it gives me no pleasure to say this, but I think the declining sales of nonfiction will continue in 2026. Of the top nonfiction bestsellers in 2025, only one of them (Kamala Harris’s campaign memoir) was published in 2025. Mel Robbins’s self-help book The Let Them Theory performed best and released in 2024; Circana BookScan’s Brenna Connor told the New York Times that Robbins is “essentially carrying the entire self-help category right now.” The bright spot for nonfiction is in the Christian market: sales of Bibles, Bible studies, and other religious titles have been growing in the double digits.

Why the nonfiction decline? Most agents and publishers cite escapism, given the current sociopolitical environment. But more than that, I think it’s the increasing competition of other information sources that are right at your fingertips when you need them; they may require less time and even provide more clarity. Pick your favorite: newsletters, podcasts, information-rich social media posts, short-form video, long-form video, online education of all kinds. People can get the insight they need without buying or spending time on a book. The bright side: Audiobook sales are increasing, and that includes nonfiction.” I hope these trends are helpful to you. Like Jane, I love nonfiction and the decline shows me once again the need for everyone (including nonfiction authors like me) to include have great storytelling.

Publishers Lunch. I used to be on the free version but I’ve been on their paid version for years and find a lot of value in this subscription--beyond the newsletter.

Publishers Weekly has a number of free newsletters (use the link). 

Newsletter specialist Kate Huff has a free Newsletters Made Simple newsletter with tips at: https://bit.ly/49A8A1o  

Midwest Book Review. Each month, I get an email from editor Jim Cox. They are a respected publication and especially among libraries. I could not easily find where to subscribe but it is a publication you should know about and monitor.

As a journalist, I also take a publication called The Muck Rack and it has connections to journalists and other media resources. I often skim it and find something of interest. Here’s where you can subscibe. 

WildFire Marketing expert and author Rob Eagar has a weekly newsletter. 

Also I subscribe to Author Marketing Experts from Penny Sansevieri Founder and CEO Author Marketing Experts, Inc., bestselling author and internationally recognized.

Another marketing expert is Thomas Umstattd Jr. and his Author Media website. Last week, Thomas sent out his interview with Jerry B. Jenkins. You can catch the audio or the transcript at: https://bit.ly/49zSDYK 

I also read the substack called Writerly Things from Brooke Warner who is a publisher, writing coach, podcaster, and author advocate.

Also I read Ilise Benun the marketing mentor, who is a wise marketing person. Scroll down on her site and the pop up menu to subscribe will appear on your screen.

Phil Cooke is a media expert and Christian author who has valuable insights. 

Media expert Brian Feinblum writes the Book Marketing Buzz Blog with thousands of articles.

Finally my long-time friend and mentor Robert Bly (Bob) sends a daily email. Subscribe here.

There are probably more newsletters and resources that I use to keep up with publishing but these will get you started. I understand this article is different from my normal articles on The Writing Life. What tools do you use to keep up with publishing? Let me know in the comments below.

Tweetable:

The publishing world is constantly changing. This prolific author and editor provides details about how he keeps up with these changes in this article. (ClickToTweet)

New Podcasts:

In these articles, I’ve encouraged you to use PodMatch or some similar tool to book and record podcasts. Last week one more podcast recording launched:

 

Barry LaBov, author and CEO of LABOV and I spoke about author secrets for writing and promoting books on the Difference Talks Podcast. Listen and watch at: https://bit.ly/49Wx8mo or you can watch a short reel here.

Currently I’m working with my third publisher as an acquisitions editor. During these years, I’ve spoken with many authors about their expectations, dreams and desires for their books. I find many unrealistic expectations. Many aspects of the publishing process are outside of anything an author can control. I wrote 10 PUBLISHING MYTHS to give authors practical help. You can get decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of bonuses.

Subscribe to Terry’s Newsletter:

During the last year, once a week I’ve been sending a short free newsletter. Just follow this link to subscribe. When you are added to the newsletter, you will receive a FREE 87-page Ebook which is packed with insights for every writer.

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Since 2004, I have blogged about The Writing Life over 1,800 entries and one of the top 27 content writers. With this simple form, each week you can get my new articles, encouragement and insights at: https://t.co/W6uU64u6aA

Get Diversity in Your Communication Skills

By Terry Whalin @terrywhalin

Persistence and perserverance are important skills for every writer to develop and use. As writers we need to reach the right person (an editor or a literary agent) to move our book forward and get it into the bookstores. This process involves using a variety of communication skills.

Recently I was trying to reconnect with a long-time editor friend. We had not spoken or emailed in many years. I tried to reach this friend on email (bounced) and phone (didn’t connect). Then I looked at LinkedIN and her contact information there didn’t help me to connect. As a last resort, I turned to something I rarely use: Facebook Messenger. I was still connected with this friend on Facebook and used the messenger feature to send her a personal note. It turned out that worked and I revived my connection with this friend.

As an acqusitions editor at Morgan James Publishing, I’m in touch with a number of authors and their agents. I need to reach them in a timely manner and don’t always use email but other methods as well. If I have not connected with this person in a long time (read years), my first action is to look at the contact area their LinkedIN profile. Here’s where my LinkedIN profile is located. If you and I are not connected, let’s get connected on LinkedIN. Often people will put an email on that form which will be active even if they have changed companies. There is a lot of movement and transition in the publishing world. 

Also through the years, I’ve collected a lot of information in my own address book. I will use this information (in particular email and phone numbers--including their cell phone) to reach out to this person. Sometimes they bounce or do not work. 

When you need to reach someone, I encourage you to use different forms of communication but match your response with the one you got from the person. For example, I received a text from an author where I sent them a new contract. They were asking for a phone call to go over next steps. Ironically to me, one of the items I sent them as an attachment with the contract was called “next steps.” None-the-less, I responded to this text with a text giving some options to this author.

Are you showing your diversity in the types of writing? Do you only write books? How about magazine articles? How abouts short stories or guest blog posts or devotions or many other things. There are many different ways and places to publish our writing. In the opening chapter of Jumpstart Your Publishing Dreams, I created a detailed list (follow this link to download this chapter if you need some ideas). 

In the publishing community, there are also multiple ways to communicate with each other. Some people prefer a phone call. As I’ve often written in these articles, the phone is probably the last option to use with an unknown publishing professional like an editor or literary agent. Others use email or text. I'm not the best at texting but because I know some people will respond and view their text before an email, I will use this form of communication. The key action from my perspective is to use various forms and find the one which will work for you to communicate what you need to commuicate. 

Many people downplay email but that is one of the most effective and consistent communication tools every writer needs to use. If you do not have an email list, I encourage you to start one--then use it on a consistent and persistent basis. If you are not one of my newsletter subscribers, I encourage you to follow this link. When you subscribe, with my gratitude, you will receive a free 87-page Ebook. 

Are you diverse in your communication skills? If not, what steps can you take to grow in this area and become better. Let me know in the comments what skills you are working on or if I am missing something. I look forward to hearing from you.

Tweetable:

It is important to have diverse communication skills according to this prolific author and editor. Read the details here.  (ClickToTweet)

New Podcasts:

In these articles, I’ve encouraged you to use PodMatch or some similar tool to book and record podcasts. Last week I recorded a second podcast with Lou and Teresa from the Earrings Off Podcast. Here’s my first conversation with them where we spoke about publishing myths at: https://bit.ly/4iFaP6z:

 

Whatever type of writing you do, I know that writing contains its own complexity. Many aspects of the publishing process are outside of anything that an author can control. Through the years, I’ve spoken with many authors, I find many of them have unrealistic expectations about publishing. I wrote  10 PUBLISHING MYTHS to give authors practical help. Get my decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of bonuses. 

Subscribe to Terry’s Newsletter:

During the last year, once a week I’ve been sending a short free newsletter. Just follow this link to subscribe. When you are added to the newsletter, you will receive a FREE 87-page Ebook which is packed with insights for every writer.

Get these articles on your email: 

Since 2004, I have blogged about The Writing Life over 1,800 entries and one of the top 27 content writers. With this simple form, each week you can get my new articles, encouragement and insights at: https://t.co/W6uU64u6aA