Sunday, April 21, 2024

A Different Author Strategy

A Different Author Strategy

By Terry Whalin

Some publishing experts estimate 1,000 new books are published every day. This estimate includes the self-published books and it can be overwhelming when you consider the volume of print material which is entering the world. 

How can an author standout, be different and sell books? In this article, I want to give some strategy ideas and action steps. Upfront, I will tell you each of these methods are not quick and easy. They require effort and work to sell books. 

As you read and study the path of other authors, you need to understand success leaves traces. If you study the details of the success of others, you can discover the path for your own success and sales of your book. First, you have to gather some basics. What type of book are you writing? In general the techniques and path for a childrens book will be different from a novel from a nonfiction self-help book. Each of these types will often follow a different strategy and path to sell their books.

Several years ago I interviewed an author friend who self-published a nonfiction book. In the creation process, he created a book which was well-written with an attractive cover. He crafted the back cover copy and made sure there was a publishing logo on the spine and the barcode on the back was perfect. This friend paid attention to the details as he self-published and produced a book which when placed along side any other book would be accepted. Many people self-publish but they slip on these production details. 

This author targeted book sales to libraries. The American Library Association says there are over 123,000 libraries in the United States. He located a list of these libraries with the phone numbers. For several hours every day, he called the libraries, introduced himself and had a brief pitch for his book. He got the librarian interested in his book, got their name and with their consent, mailed a book with an invoice. It took hours of work and the development of a plan and execution of that plan, but he sold thousands of books in this process.  If you want more of the details, I have this interview in the extra products when you purchase my 10 Publishing Myths book. This strategy to sell books worked for this author and you could learn from his success.

I follow the teaching and stories from book marketing expert John Kremer, author of 1001 Ways to MarketYour Book. Recently he made a bold claim encouraging authors to make up to $150,000 before your book is published! The strategy of pre-sales is one every author can learn about and practice.

If you have published or plan to publish a childrens book, then look at the information and actions in this section from John Kremer. As with the other strategies in this article, you can learn and then implement the practices for your books. 

Have you heard of bestselling novelist Terry McMillan who has several movies including Waiting to Exhale and How Stella Got Her Groove Back. As John Kremer said, Her first novel was published by a large New York publisher, but they didnt do much with it. This was in 1987. They sent out press releases. They sent out some review copies. But Terry was a first-time novelist, so media didnt care. Nothing much happened. How did Terry turn around this experience? John gives the details in the Rule of 3,000. McMillan handwrote personal letters to 3,000 bookstores. It was a huge commitment of time and energy but it got attention and paid off. Few authors would make this sort of effort but it launched a bestselling novelist. Maybe you want to follow this path for your book.

John wrote some additional details saying, “The response was so great that she ended up doing a 39-city book tour. Her efforts gained her plenty of rave reviews for her book as well as two reprintings in six weeks. Thats a major success for a first-time novelist. Her publisher got behind her once they saw that the book was selling, and it was worth reprinting again and again. The key point to this story is not who Terry sent letters to, but how many letters she sent. Its a numbers game, and what happens with most authors, even though Ive told them this story many times, is that they ignore this crucial advice. Write a lot of emails.”

One of my Morgan James Publishing authors published a personal story with a tie to the pro-life issue. She mailed 1,000 copies of her book to Crisis Pregnancy Centers around the United States. The effort was a financial and time investment in her book. One of the keys for her success will be the strategy behind it. Did she offer bulk sales to these places and how is she following up on the mailing? Each of these strategies have different details which are important for them to succeed. 

My encouragement is for you to learn about these different author strategies for selling and marketing your book. Try some of them and see if they work for you. If they work, then do it some more. If not, then press on to another one. There is not one path to success but many paths and as an author you have to select the one for you. If there was a single path, every book would be a bestseller. Instead we know some books have dismal sales and others succeed. 

My encouragement is to try a different author strategy to sell your book and keep doing it over and over until you find success. Is there another strategy that you have used to successfully sell books? Let me know in the comments.

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Sunday, April 14, 2024

Why Social Media Is Important

By Terry Whalin

When writers begin to submit to book publishers, they are often surprised with the questions about social media and their specific numbers on various platforms. Isnt social media a waste of time? I often hear this waste of time push back from writers about social media. In addition, Ive read other articles from those inside publishing who say social media does not sell books. In this article, I want to give a series of reasons and insights why every writer needs to be on social media yet also control their time on it so it is productive and not wasted.

At first glance, social media looks like a huge time waster for writers. If you use it well, it can yield great connections and even book sales. Like a lot of publishing, the results for you as an author are buried in the details. 

Choose Your Platform

There are dozens of social media platforms. You want to choose the ones where your target audience is active and using. You can't be on every platform and its unproductive if you are trying to be on everything. Instead select two or three of these websites. Recently I noticed one of my author friends had dropped off Twitter/ X. When I asked her about it, she confirmed that her audience was not on this website and she had deleted her account and instead was emphasizing some other sites. I could see the wisdom in such a decision.

Complete Your Profile and Plan

After you select the sites, fill out all of the details on the profile such as photo, bio and other fields. Each one is different so look at others on the platform and learn from their actions. 

The next step is creating a consistent plan for posting on the selected platforms. Your posts should be interesting, contain an image (for visibility and to increase readability) and diverse. Have you been on radio or podcasts? Do you save those recordings on your own website? If you control them, they will not disappear. Then use those live recordings over and over to promote your book and yourself. 

Create A System and Use Tools

For years, Ive posted thousands of times on three social media sites. On average, I post 12-15 times a day. Ive created a system for myself, a plan and a pattern. As Ive mentioned in these articles I use a scheduling program called Hootsuite. The other common program is Buffer. My encouragement is to create a system which will work for you to be consistent and regular yet effective. You may decide to post three times a day or five times a week or some other schedule. Whatever number of posts that you select, be consistent and do it over and over. 

Sometimes I do not get a lot of response or engagement. It makes me wonder if anyone is reading my posts--yet I continue in my same pattern of posting. Then out of the blue, someone will reach out to me or respond to a post. Your consistency pays off.

Heres the key reason you need to share the benefits of your book over and over. Its been proven in the marketing world that someone needs to hear about your book at least seven or eight times before they purchase your book. The exposure and highlight of the benefits of your book are a part of the promotion process for your book. Heres another key fact, your publisher may place the book inside a brick and mortar bookstore (which is excellent) but if you dont encourage or drive a reader to go to the bookstore and buy your book, then eventually the book gets removed from the store and returned to the publisher. 

The average return rate for a traditional publisher is 40%. At Morgan James Publishing, most of our books are running around 15%. Last week I checked on the sales from one of my authors who is pitching a second completed novel and synopsis. Admittedly, it took a lot of this author's writing time and effort to produce a second novel manuscript. His return rate from the bookstores for the first novel was 73%! This author needs to make some radical changes in his actions to sell that first novel. If he doesnt take action, he is unlikely to get a second book contract to publish with Morgan James. Authors forget each published book is producing a sales track record. The author is the one who drives this track record through their continued promotion to readers.

Emphasize Benefits for Continued Exposure

As you create your plans to promote your book, look at your different resources. Use live radio and podcast recordings along with other resources to emphasize the benefits of your book to your readers. Also create and use different images with your books and social media posts. In these articles, Ive mentioned using Mock-up Shots for this effort. Follow the link to get lifetime access and use it for your books. Almost every day I use this tool.

Take 100% of Your Responsibility

Some of you reading these words wonder if you have to do it yourself. Couldnt you hire someone or some organization to handle your social media? There are virtual assistants and social media consultants and companies which you could handle your social media. Ive met a number of these people through the years yet Ive chosen to continue to handle it myself. Ive often written in these articles about the first principle of success: I will take 100% responsibility for my own success. The process takes regular and focused effort but is important to reach your readers and attract publishers to your work. The first step is to get the insight, wisdom and knowledge from others. For example, read my 10 Publishing Myths book and see the special offer at the end of this article. After reading it, you must take action for your own writing life. From my experience knowledge without action doesnt give any results. 

I hope Ive helped you understand why social media is important and some action steps to take for your books. What am I missing that you could add? Let me know in the comments.

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Sunday, April 07, 2024

Is It Time for Spring Cleaning?

By Terry Whalin

I love the freshness of spring. Baseball season starts. We freshen up our place from the trials of winter and plant flowers for spring along with other activities. The darkness of winter fades and we celebrate the newness of life with new growth and flowers.

As I ask in this article, is it time for spring cleaning? Ive found that the more Im organized and block different parts of my schedule, then it increases my productivity and output. As Ive mentioned in past entries, almost daily books pour into my mailbox. In general, I unpack them and put them on my bookshelf but over the last few weeks the area for this book has filled. As a part of my spring cleaning, I sorted through some books and took a hard look at each one. Do I have the time to read it? I will look at a few pages and see if the writing is going to hold my interest. If “no” is the answer to these questions, then I remove the book from my shelf and get the books ready to go to a good home elsewhere. This book sorting process is a necessity to organize my office several times a year including spring. 

Creating a Pile Doesnt Work

Like my bookshelves, I do the same evaluation process with the papers on my desk. From my experience, it doesnt work to take a piece of paper or a stapled article and put it into a pile. Instead I have developed a system to know exactly where Im keeping that article and why Im keeping it. 

I admit every author is different in this area. One of the most prolific writers was Ray Bradbury. Recently an article about Bradbury came across my screen with a photo of his office with piles of paperwork. This novelist created a different system for organization which worked for his writing life. My encouragement is for you to create a working system for how you organize your desk, paperwork, books and other tasks so you continue moving forward each day. 

If You Are Stuck in a Rut...

I have a couple of projects which have been stuck on my desk and have not moved--which is a problem if I want them to get published. Ive been stuck in a rut and proscratating on this work. I suspect you have a pitch or two which is also stuck. Spring cleaning is a great time to plot and take a new course of action. 

First determine what you want to accomplish? Do you want to increase your speaking? Do you want to sell more books? Do you want to publish more magazine articles? To achieve these goals, you have to take action and increase the amount of your pitches. Maybe you want to be on more podcasts or radio shows? These programs can be an effective way to sell more books and dont require travel or other elements. The key to booking a radio broadcast or a podcast is pitching to the decision maker?  Craft your pitch and even use a pitch template from someone else if you need some ideas. Then get these pitches into the world. 

When you pitch, you will get turned down (rejected). This process happens to all of us including me. As Ive written in these articles in the past, you are looking for the right fit and this process involves getting a number of rejections before you get acceptance. Learn what you need to do from others, then continually pitch. It sounds simple but takes consistent effort for it to actually happen. 

When You Havent Received a Response

Spring is a great time of year to do follow-up work where your pitches went into a black hole without a response. Did the other person receive the pitch? As editors and agents, we lose things and they get stuck in our email and never processed. I encourage you to use the gentle follow-up approach to prod that other person. Many writers are afraid to follow-up then they wonder why nothing is happening. One of the critical steps for every writer is to follow-up. 

Heres some other ideas and approaches for your spring cleaning:
Each of these actions will take effort on your part as a writer but could yield great results. As Ive written in the past, it will not fly if you dont try and try on a consistent basis. 

Each of us have the same amount of time or 24 hours. How you use that time will affect your results. Is it time for you to take some spring cleaning actions? Let me know in the comments.

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Sunday, March 31, 2024

The Right Fit Takes Persistence

By Terry Whalin

Change is the only constant in the publishing world. Its like playing the childhood game of musical chairs. The players are constantly in motion and change positions and roles. Its one of the reasons for writers to read the trade publications which report significant personnel changes. Editors become literary agents. Literary agents change and work for a publisher or they become a freelance editor. These examples are just a couple of the continually shifting landscape. 

As a writer, you have a dream and a desire to publish your words. It takes a lot of perserverance and persistence to find the right publisher for your work. The Chicken Soup for the Soul series is one of the bestselling series in the English language. Most people have forgotten their challenging beginning. Jack Canfield and Mark Victor Hansen were rejected 140 times before they located a publisher. That is a lot of rejection in the search to find the right fit.

There is only one way your book doesnt get published or your story doesnt appear in print or your book stops selling. Its when you as a writer give up on your dream and stop. 
* You stop meeting new editors at a conference or on LinkedIN or through an online group.
* You stop reading about new publishing houses and new publications. Change can mean opportunity for your book and your writing--if you dont stop.
* You stop pitching your writing or your book to literary agents and editors
* You stop writing a book proposal and query letter. If you havent read my Book Proposals That Sell (The Revised Edition), I encourage you to download the free ebook then read it and take action on the information. 

I dont encourage anyone reading these words to stop but instead to choose to keep going until you find the right fit for your writing. 

Last week I heard a published author with an agent tell about her devotional going out to numerous publishers (40 is the number I recall) and getting rejected. The agent and author could not find the right place to publish this idea. Then one of the editors moved to a different publishing house. This editor remembered the authors pitch and asked for the proposal. It was published along with three additional books. Her persistence paid off with four published devotional books. 

Also last week I met a new magazine editor. One of my friends had written an original story for that magazine and never received a response. Her experience was a common one. When I asked this editor about another editor who attended last year. I learned he was no longer with the magazine. I asked if my friend could resend her article to the publication. The editor said this friend should send it directly to her and use my name with the submission. Will it get published? I dont know if it will happen but now my friend has another opportunity. As with the book author, it takes persistence to find the right fit.

In these articles, Ive mentioned how books pour into my mailbox for possible review and from other authors. The volume is way more than anyone could possibly read but Im grateful for each one and the opportunity. I was sorting books which is an ongoing process to keep them organized and limited so it doesnt overwhelm. In the sorting process, I realized that I had two copies of a book. I reached out to another writer asking if she wanted it and she did. Then I packed up the second copy and put it into the mail. I tell you this little story to ask what is sitting on your bookshelf unused that you can pass along to someone else. No matter where you are in the publishing world--a beginner or a seasoned professional--each of us have opportunity. I encourage you to be aware of it and take action. 

Many writers are following the “Field of Dreams” action plan. Im referring to the movie where they build a baseball field then players and people come to it--even in an Iowa cornfield. Writers believe if they pitch to the right literary agent, their book will get traditional published. They believe if they build a great website, people will come. Or writers have many other fantasy ideas which are not based in reality. You have to actively be looking for the right connection and the right fit through your email, phone calls and much more. When you locate a possibility, take action and explore it. For example, last week I spent a chunk of time reaching out to the writers I met at a conference. One of those people emailed me back which was great. She pulled my email out of her spam or junk folder. What is sitting in your spam folder that could be an opportunity?

Do you see the opportunity in publishers and publications when the personnel changes? If you seize the moment, change can provide a fresh opportunity. How have you learned that it takes persistence to find the right fit? Let me know in your comments.

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Sunday, March 24, 2024

Preparation To Teach

By Terry Whalin

From the opening sentences, the workshop looked like a disaster. The speaker began with a story about their computer and how it crashed on the way to the conference. They had a detailed presentation but could not get their laptop and their powerpoint to work. It was disappointing and the content of the workshop went downhill from that moment. As a member of the audience, it was painful to see this workshop leader struggle with their topic. Throughout my years in the publishing community, Ive been in a number of these types of sessions with technology issues. Sometimes these glitches consume the entire workshop and Ive walked out regretting the wasted time. I could have chosen to go to a different workshop but didnt make that choice. Recently on Jane Friedmans blog, author and book coach Andromeda Romano-Lax cautioned writers about workshops and retreats. 

Because Ive been attending and teaching at workshops for years, I've heard some remarkable speakers, stories and information about the publishing world. I celebrate each opportunity to learn and listen to these leaders in our industry. For my own speaking and teaching, Ive made a number of decisions.

1. Dont Depend On Technology. I do not use a computer or powerpoint or any other technology which could crash and not perform for the workshop.

2. Use Old School Handouts with a Twist. Instead, I use paper and online handouts with the information. Also I make a point to include website links to information which is not in my presentation yet will be valuable to the various members of the audience. My goal with each handout is to make it the most valuable piece of information they take home from the event.

As I write this article about preparation to teach, Im preparing for a couple of workshops. One workshop is online and I will be traveling to another one for a live event over several days. Because I often teach on a particular topic, it would be simple to pull out my folder with my handouts and teaching notes. I could cut down the preparation time and use my previous materials--but that is not what I do. Im writing this article to show that I do much more than this minimun preparation. To show you the creative energy I pour into my handouts, heres a recent example.

For each workshop, I think through what I will be teaching. Have I had a recent experience that I can add a story to the workshop? Your personal stories add interest to your audience and keep them engaged in the workshop. Is there a new resource youve learned about which you can highlight as you teach? 

Finally I review my handout. Is the information what I want to teach? Do my links to additional information work? Is the additional information updated and current? I keep this online information on my own website instead of pointing to one which someone else controls and could instantly change. This decision reassures me that the information will be available and accessible to the workshop participant. 

While each conference is different, I will send my updated handout to the conference coordinator. Often they have a place on their website for workshop handouts. Sometimes this place is password protected and other times anyone can access it. What they do in this area isnt a concern to me. Im eager to get my information to as many people as possible. Some conferences print copies for their workshops. Other conferences will estimate your audience and ask you to bring these handouts.  I print a number of these handouts, put them in my teaching folder and bring them to the event. For each handout, I include my email and other contact information so I can be easily reached. It is always interesting to get handouts from other instructors who barely have their name on the handout--much less their contact information. Its all a part of the process of pouring creativity and thought into your handout.

I encourage you to have high expectations and goals for your own teaching. My personal goal each time is that my workshop will be one of the most significant experiences for that participant during the event. I understand that it costs time and money to attend a workshop. I want them to feel like their entire investment in the conference was earned through my single workshop. 

Often these sessions are recorded and through the years, writers will email and tell me they have listened to my recordings and taken action from my teaching. Whether you are aware of it or not, there is a long-term ripple effect from your teaching. As others have taught into my life, Im passing along my experiences and insights to others. Its our way of serving and helping others which will last beyond anything you will ever know about--which is remarkable to me. 

Do you teach other writers at workshops or conferences? What is your preparation process and what insights can you add to this article? I look forward to your comments.

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Sunday, March 17, 2024

How To Handle Editorial Feedback

By Terry Whalin

It may be strange to make this admission. As a writer, I dont enjoy getting editorial feedback--especially the most helpful kind. The most useful feedback is when your manuscript isnt published and is still being improved and refined but will often take a lot of work on my part to adjust it.  

When I work with an editor, they often use the tracking changes feature of Microsoft Word, which in general is a standard program within the publishing community. Yes, there are other programs like WordStar and WordPerfect but in general writers who use these older programs are stuck and dont want to learn to use Word. One of the most famous authors in this category is George R. R. Martin who writes the Game of Throne novels. Follow this link to see the extent that he is maintaining his old writing pattern. Most of us dont have such an option. 

Several years ago, I was contracted to write a book. This particular book involved working on a short deadline and multiple editors reviewing and making editorial suggestions on my manuscript. If you have a single editor, the Word changes appear in a single color. If you work with multiple editors, each editor has a different color and the manuscript looks like a rainbow of colors with many things to address in each paragraph. Multiple editors and a short deadline to review and return this material made this book a challenge. At that time I was not just a freelance writer but also working a fulltime day job at a publishing house. With a dose of persistence, I completed the book and it was published but the editorial process was grueling.

When you get editorial feedback, there are basically two ways to handle it. Initially when I get this feedback I fume and mutter to myself that I dont want to do it. Ive learned not to respond but to give myself a day or two to think about it. Usually during this cooling off period, I determine the truth in the feedback and the need for revision. I decide to do what the editor asked me to do.

Because Ive worked in publishing for many years, Ive seen the opposite reaction. Authors write lengthy retorts about why they wrote something the way it was written. Some authors will battle over every single word changed in their original work. These authors do not endear themselves to the editor or publisher or agent. Instead of an author you want to help, they become someone to delay, avoid and reject because of their lack of teachability and being coached. 

The editorial process is designed to produce an excellent work for the reader. Some authors forget this important detail in the back and forth process. Admittedly the process is subjective and has room for dialogue and discussion but at the core is the search for an excellent book.

One of the best ways for every writer to get editorial feedback is to join a critique group. Early in my days as a writer, I joined a small group of four people who met every month for breakfast. We wrote something each month for the group. Maybe it was a short magazine article, a query letter, part of a book proposal or a chapter in a book. Each person got the manuscript at least a week before our meeting date. As a member of the group, your task was to print the material and mark it up with editorial suggestions for improvement. During the meeting, we quickly ordered our breakfast, then took 15 minutes with each person. The focus of our time was not to visit or chat about anything other than the work that we were critiquing. At the end of the meeting, each person went home with three versions of their work.Then you can take the input and see if you agree (make the change) or ignore it. 

As writers, we grew in our writing and learned from each other in this editorial process. I found it gave valuable insight. If you are not in a critique group or want to improve your group process, I have much more detail in this article

As an acquisitions editor at Morgan James Publishing, every day Im involved in this editorial process. Recently the feedback for one of my novel authors was she needed to get a developmental editor then resubmit her work before getting a contract. This particular novelist had published a number of nonfiction books but this manuscript was her first novel. She needed some professional help before the foundation of her story would be excellent for publishing. Its not easy to tell authors such decisions and encourage them to move forward to get an excellent book--yet it is all part of the process of producing excellent books. 

Another option for writers to get editorial feedback is to hire an outside editor before sending your material to an agent or publisher. If you use this option, it can be an expensive way to get an excellent manuscript but if you learn from the editor as they make suggestions, it can be a valuable part of your growth as a writer. 

Its not easy or straightforward for any writer to handle editorial feedback but it is a necesary part of the process of producing an excellent book. How do you handle this process with your writing? Tell me about your experiences in the comments.

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Sunday, March 10, 2024

A Critical Creative Decision

By Terry Whalin

Within the publishing process, there are a number of critical decisions such as which story to write, what market or audience to reach, and many other details. Today I want to write about an aspect that Ive not seen discussed very often: cover selection. 

In Ecclesiastes 12:12, King Solomon had it right when he said, “Of making many books, there is no end.” Recently in the publishing community, Ive read that over 8,000 new books enter the market every day. This large number includes the self-published books but it shows that many authors are going through the critical decision of selecting the cover for their book.

Important to Sell Books

The cover for your book--the image and the title are important if you want to sell books. Does your cover include a few words of endorsement from someone with instant name recognition? It takes additional work to get these endorsements or a foreword but it will produce increased book sales. I encourage you to pour lots of creative energy into this process. Its not just for your readers or potential readers. Your publisher, your marketing team, the bookstore people, librarians and many others will look at your cover. Are they drawn to open the book or order the book? Many of these important decisions are made at a glance and in seconds.

As an editor, Ive been in numerous cover design meetings where we talk about what images will go on the front cover of a book. In a traditional publishing situation, the author isnt on the call but can give their input in writing to the publisher. The editor meets with the designer to talk about possible images, the type or words on the cover, the size of the book and other details. Depending on the publisher, this creative meeting can also happen on a conference phone call and ideally includes the author who know the content of the book better than anyone else. 

Often it will take a week or two before the designer will send some sample covers for feedback. Years ago I worked with this remarkable designer. During the call, she would be listening to our ideas about images for the cover but as we spoke she was seaching through her image database. Several hours after the call, we would receive three or four remarkable cover designs and it was difficult to select the best one. This designer had an unusual gift and talent to listen carefully then create imcredible designs.

How to Look at Sample Covers

However you publish, it is normal to send the cover to the author. The level and degree you can offer feedback on the cover will depend on your method of publishing and level of experience (read book sales). Typically you will get this cover as an email attachment. If you are working with a traditional house, the publisher will often only send one cover and they will not be too concerned about your opinion or feedback because “they” are in charge of such things.

One of my worst experiences in this area came with a major publisher. I was writing the book for my co-author with a large five-figure advance in our contract. The publisher changed the name of the book between what appeared in their catalog as an announcement and what was on the printed book. Although I was working in detail on the inside of the book, this publisher never showed me the cover before the book was published. I dont know if they sent it to the subject (my co-author) or not. He never told me but a large photo of this author was on the cover of the published book. My co-author was embarrassed with this photo and did zero promotion for the book. The publisher took the book out of print after six months. The returns are destroyed. I have a few copies of this book but I expect Im one of the few who have these copies. In my view, the roots of this cover design experience are poor communication from the publisher to the author and co-author.

When you work with a hybrid or self-publisher you are much more involved with the look and feel of your book. Often with these publishers, you will be three different options for cover. Look carefully at them. What do you like and what elements don't you like? What is often not said but possible is that you can mix and match the elements of one cover with another one. Maybe you like the typeface on one cover and the image of another one. You can suggest a change to the color of the typeface or you can suggest an enhancement such as a thin black outline for the type. To manage expectations often you will get one or two rounds of cover design before they begin to charge you for these changes. I encourage you to make thoughtful and yet detailed suggestions to get the cover and image that will represent your book and be something as an author you will be excited about promoting into the market.

This creative decision about your cover is a process and yet an important one for every author. What am I missing in this process of creating an excellent cover for your book? Tell me about your experiences in the comments.

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