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Sunday, November 10, 2024


How to Knock on New Doors

 


By Terry Whalin @terrywhalin

As writers, it is important to get our books in front of new people on a consistent basis. Its why in these articles, I encourage you to make new connections on LinkedIN and other actions. In this article, I want to give another resource so you can tell others about your book and stories: podcasting.

During a recent meeting with David Hancock, the founder of Morgan James Publishing, we were talking about how to get more traffic to my special offer. He suggested I use PodMatch. Its a monthly subscription but he also told me that if you schedule too many podcasts, you can also put it on hold for a few months. Its important with these different opportunities to see the potential and also the different options with it--some which might not be obvious when you sign up with it. 

After I joined PodMatch, I carefully filled out my profile (which is often one of the first steps whatever you are starting). I made a point to focus on my 10 Publishing Myths book and my special offer. Every aspect of my profile points to this book. Follow this link to see my profile

PodMatch has internal training about how to use their system. These videos are short, interesting and to the point. I watched each one of them as I began working with the program.


This program uses the keywords and other data in your completed profile to match you to podcasts in their system. On the dashboard you can get these matches several times a day and they come in trios or three matches at a time. With the matches, you read the profile of the host which tells you the type of guest they are looking for, then I crafted a message or pitch to each match with an emphasis on the type of guest they want or targeted to that host. 

Within the first week of pitching, I booked six new podcasts and more of them are on the way. Also podcasts hosts can pitch you through their internal system. A journalist in India, Khudania Ajay pitched me to come on his podcast live. I've done a number of podcasts before PodMatch but they were all recorded, then produced and launched. I had never done a live podcast but accepted Ajays offer which was filmed in the morning in India but Im in California so it was midnight here. Before the recording, Ajay moved me to an earlier time so it was locally 10:30 pm. My point is to take the offer and do it--no matter what time of day it happens. I made a point to tell stories and if Im honest it was not my best podcasting appearance but it happened. I gave Ajay a five star review and he gave me one for the appearance. All of these details add up to more exposure and more podcast bookings. My key point is to take advantage of the opportunities whenever they happen for you. It's not easy to pull off but take a risk and try it.

I booked six new podcasts in the first week and I have more podcasts which I will be booking through this service. Maybe you are like me and reluctant to join another service where I make another modest monthly payment. Heres another way to look at it, if I get on these podcasts and sell more books, then it is worth the regular investment. 

Within PodMatch on the dashboard there is a ranking of the top performing members. I noticed one of my Morgan James authors was placing among the top ten in the system. I reached out to him. He had no idea of his ranking and told me he has done about 15 podcasts. I learned it does not take a lot of activity to get on this list--just consistency and willingness.

If you look at my PodMatch profile, you will see that I am intentionally pointing to one place which is my special offer of 10 Publishing MythsI have made a simple way to do that with the website www.publishingoffer.com which someone can remember orally and it goes directly to the place.

Through their syste, PodMatch will match my profile with different podcasts. What I've been doing consistently is looking at the pitches and what type of guest the host is looking for their program. After reading that material, I use it when I shape my pitch. If I dont see a connection then I pass on pitching that podcast and go on to the next one. Im consistently pitching and I continue to book new opportunities.

When I make a connection and see they are based in the US, I offer to send a signed print copy of my book to the podcast host if they send their mailing address. Its a way to stand out from other possible guests to send this signed book. What steps can you take to stand out and be distinct in your pitch?
 
When I do the podcast or speak with a podcast host (such as a pre-interview), I make a point to tell stories and be entertaining. Why because these hosts are looking for people who understand their podcast and know how to tell good stories. It makes you memorable to that podcast host. From my experience, success breeds success. As I have a number of successful podcasts, these hosts will talk with each other and they will book me so I can speak to their listeners.

What are you going to do to apply this opportunity for your own writing life? I hope you will take the action, join PodMatch and spread your message to new readers. Let me know your plans in the comments below. 

Tweetable:

When I’ve worked with different publishers on a variety of  books, I’ve learned the hard way that much of the publishing process is outside of anything an author can control. As an editor, I’ve spoken with different authors about their books, I’ve found many unrealistic expectations. There are actions every author can take with their books. I wrote  10 PUBLISHING MYTHS to give authors practical help. You can get decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of bonuses.  

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Sunday, November 03, 2024


Do The Hard Work of Publishing


By Terry Whalin @terrywhalin

Our work as writers doesnt involve physical labor but it can be equally as challenging. If you are in a hard situation with your writing, I want to offer some some ideas and encouragement in this article.

Lets be honest. Not every part of the publishing journey is fun or interesting. Some of the details of publishing involve a great deal of detailed work and repetiton--which in many ways is boring and hard to accomplish. Yet these steps are a necessary part of the process whether the repetition is boring or not.

For example, consider the marketing of a book proposal. Its hard to write a complete proposal in the first place (check out my book on proposals for guidance in this area). Then you need to search for the right places to send it. You often need to access a database, then cut and paste the information, and craft the query letter and proposal (creative) but then the boring part of sending out a professional submission. You or your literary agent (also it is hard to find an agent and then you have to monitor their work) sends out your proposal over and over. 

The submission process involves boring repetition and hard work but it is a necessary part of the process. It involves lots of cutting and pasting from one file to another in order to gather the information then use it in a personal way to reach the editor and capture their interest. You dont send a mass mailing to many editors or agents (which is obvious and ghosted or little response. Instead you send a individual submission--which is clearly marked as simultaneous (important to tell them). Im only searching for one yes or acceptance but I have to receive many nos in this searching process.

Or with my work at Morgan James Publishing, I will exchange multiple emails and phone calls with an author to understand and capture his vision for the book and put together the different pieces my colleagues need to make a decision. When my colleagues look at it, they turn it down or pass on it. In a sense, my efforts fail and don't produce a book.

Or in another situation, I work hard with an author on his book and vision, secure a contract from my colleagues then he decides to self-publish his novel. A few weeks later, this same author returns to me with a nonfiction book which is more of his passion with a solid proposal and gameplan. Once again I work hard to get him a book contract from my colleagues and this author decides to pass on signing his contract and moving forward. 

Or I work with another author who spends years searching for a publisher for her excellent middle grade novel. She finds a publisher and struggles to communicate with this publisher since they dont talk on the phone and only via email (happens in the publishing world). Now this publisher decides to close their doors and return their rights to this author. She wonders what next and I give her some ideas but it will take work and effort on her part for those ideas to happen. 

Repeatedly within the publishing world, I find I cant control the reactions or responses of others (even if I would like to do so). I can only be responsible for my own actions and I need to keep pushing forward. 

I write this article as a reality check for each of us along with some action steps for your own writing life:

1. Do something every day that scares you and stretches the boundaries of your writing life. Maybe it is an email or phone call or something you want to write or whatever. Im often scared but I do it anyway.

2. Continue to knock on doors of opportunity to see if they will open for you. To succeed, you need to be in the right place at the right time with the right stuff. It doesnt happen if you are not pitching and knocking on these doors.

3. Continue to write your stories and get them into the world in various ways--in print and online and in magazines and in books.

4. Continue learning and growing and looking for the right avenue for you. It will be different from my way but it will be work to find right one for you.

Years ago I interviewed Ann Kiemel Anderson who published a little bestselling book, I Love The Word Impossible. Anns book was funky and started every sentence with a lowercase letter throughout the book but her story and encouragement was moving. If she heard the word impossible then it led her to the Lord of the Universe and stretched her faith to see if that impossible event would happen. Its the journey each of us are on as writers. Dont lose heart but keep marching forward is the only answer in the face of the hard work. As Ann writes in the book’s preface:

“I love the word impossible because my God believes in adventure and extraordinary mountains, and He dares to be alive in a world crawling with terrible situations. He promises to be bigger than any impossibility because He is love…and love always finds a way through, in time.”

No matter what you write or publish, I encourage you to do the hard work of publishing. What am I missing? Let me know in the comments below. 

Tweetable:

Throughout my years in publishing, I’ve reviewed thousands of submissions. As a part of the process, I speak with them about their dreams and plans. Often these authors have  unrealistic expectations about what will happen with their published book. Many aspects of the details of publishing are outside of anything an author can control. You can get decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of bonuses. 

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Sunday, October 27, 2024


Join the Generous Community

By Terry Whalin @terrywhalin

When they survey the personality of writers, the majority of them are introverts. Most people who have met me in person at a conference or an event would not categorize me as an introvert. Ive taken personality tests and I do land in this category. At a party or event, Id rather be sitting in the corner speaking with a person than leading the group or speaking to many people. Writing is something we do alone in our offices. Some writers intentionally need a busy environment to write so they will write in a coffee shop. I have written in those busy environments but it is not my preference.

While writing is a solitary activity, you dont have to be alone or by yourself in this process. Years ago I learned to join the generous community of writers. Through my local writer group, I got connected to a community of writers. I joined a critique group (learn more how to do that here). At that time of my life, the bulk of the people I interacted with on a daily basis were Christians. I decided to expand my connections and I joined the American Society of Journalists and Authors. Some years Ive been more active in this group than others. For over 20 years I served as the chairman of their membership committee. Unlike many groups, you have to apply and meet the member requirement of the ASJA to join it. Also I served a term on their board of directors and often attended their annual conference in New York City.

During one of those trips to New York, I rushed to the airport and when I reached my destination and unpacked, I discovered I had left my clothing in my closet at home. In NYC, I had a series of meetings scheduled with literary agents and editors and planned to wear my suit and be appropriately dressed. I called my wife, Christine, in a panic and she suggested, “You are in the biggest city in the world. Go buy yourself a suit.

The next morning before my scheduled meetings, I went to Harolds Square and purchased a suit off the rack. That shop adjusted my pants during the day and I returned later for them but I was appropiately dressed for my meetings.

The ASJA had two group meetings. One was the large well-known public meeting. A second meeting with a smaller group was only for members and held the day before the public meeting. That year, one of our members had written a book with Roselyn Carter and they had invited the Carters to attend our member meeting. As a regular member, I wasnt invited to sit with the former President but with a colleague, we figured out where the Secret Service would sit and sat at that table.

That year I had written a new book with Joe Leninger, who traded for ten years in the Eurodollar Pit of the Chicago Merchantile. Broadman and Holman published our book, 
Lessons From the Pit and I had a copy in my briefcase. Also I knew Broadman Press published President Carters first book, Why Not the Best? I asked the Secret Service, When could I give President Carter a copy of my book?

He said, “Id do it now because we are going to eat, greet and leave.” With the permission of the Secret Service, I signed my book to President Carter, then walked over to his table. The former President stood, shook my hand and graciously accepted the copy of my book. I have no idea if he opened and read anything in it but I know this book was the only one he carried out of the room that day.

I had this incredible opportunity because I joined the generous ASJA community. Among the members, a common saying is “We train our competition.” Its true there is no competitive spirit among the members because there is plenty of writing work for all of us.

If you are feeling disconnected and alone as a writer, I encourage you to join the generous community and heres some specific ideas:  

1. Make a short list of the types of groups that tie to your type of writing.

2. Join those groups online or in person and make plans to attend their gathering

3. When you are at the event, make sure you bring your business cards and swap with everyone you meet, then follow-up and expand your connections.

Through the years, Ive met some incredible authors and writers through our generous community. I encourage you to not feel isolated in your writing but to take action steps to join the community and expand your connections and opportunity. I have no doubt my work and what I write and teach is built on what others have taught to me.

What actions are you going to take in this area to increase your connections to the community? Let me know in the comments below.

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Sunday, October 20, 2024


Writing in Spare Moments of Life


By Terry Whalin @terrywhalin

Sometimes I write in the cracks of life. Ive been in publishing for a long time and have many things that I have to get written. There are follow-up calls and letters to potential Morgan James authors. I have meetings to schedule and paperwork to turn into my colleagues so authors can get considered and possibly get a publsihing contract. These details are only a few of the numerous ones I am handling day in and day out. Also each week I write an original article on The Writing Life.

Outside of writing that I need to get done, I also enjoy doing some other writing such as book reviews. Ive written over 1,000 reviews on Amazon and enjoy supporting other writers with a review. Its hard to fit this writing into my routine with the pressure of other writing. Where do I get it done? I write my reviews in the spare moments of life. It amounts to reading late at night (outside of my work) and marking some passages that I want to highlight then finding a few moments to write my review and post it. Like everything, even writing a short review takes time. Each of us have a finite supply of time. My question is are you writing in the spare moments of your life?

Maybe you have put mental walls or parameters on your writing time. For example, some have decided to write a chapter or a story or a book proposal or manuscrpt, they need a chunk of time to get that written. From my experience, this mental wall or restriction is a false one. I can write a short piece in the cracks of my life.

As Ive explained in other articles, the books from publishers and authors pour into my mailbox throughout the week. I attempt to read as many of them as I can handle during my limited reading time. Then when I have a spare moment, I will write a review and often go back to it several times to make sure I like how it is written. Then I will post that review on Amazon and Goodreads. Sometimes I post it on some other sites as well. The Goodreads review always posts immediately but Amazon and others can take a few days before they post on the site. 

When I see that one of my new reviews has posted, I will tell others through my social media connections along with a unique image of the book. In this simple way I can support and help other writers to tell others about their books. Several years ago I wrote another article about this process called Writing In the Cracks of Life. Its another way with some different examples of how I handle this process of writing in spurts instead of a lengthy session. I hope it will give you some ideas for your own writing life. 

Also I use the reminders feature on my phone so I dont miss something. I freely admit to being human and every now and then something gets missed. Whenever this happens I give myself some grace which is something each of us need.

The process of consistently writing isnt easy for anyone--even someone like me who has been doing it for a long time. The key is to keep sitting in your chair and moving your fingers on your keyboard--over and over. If you get a paragraph written, then eventually you will get a page written. When you get a page written eventually you can write a chapter and then a manuscript. Your persistence and consistency is a critical part of the process.

Have you put some mental restrictions on the length of time you need to do some writing? Or maybe it is another issue that prevents you from writing in the spare moments of your life. Let me know in the comments below.

Some of My Writing in Other Places

In these articles, I encourage you to write in other places. As a writer, you can consistently write in other places. I do not add this feature every month yet every month I am consistently publishing my writing on other sites. Heres a few recent articles:

Many authors on the publishing journey, wonder, “Where is the easy part of publishing?” In this article, I give authors the honest answer and resources.


It is not simple for any author to get book reviews. In this article, I give details and resources to help authors understand book reviews require author effort


What is the hardest element to find on your book proposal? In this article, I give the details and a resource to make sure you put what the editor or agent is expecting in your submission before you hit the send button. 

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Sunday, October 13, 2024


Pour Creativity Into Your Marketing

 


By Terry Whalin @terrywhalin

Hopefully every writer pours a solid dose of creative energy into their writing and their mansucript. Ironically it is in the writing where the bulk of writers put their energy. I understand and believe it is important to build a solid foundation in the writing and storytelling. You select a way to publish your book and get it into the world. 

After your book is available to others, then you move into a different area where you market or sell your book. To help in this process, I recorded a free teleseminar where I gave a dozen different ways to sell books (follow the link to check it out).  In this article, I want to call a different aspect of the writing business to your attention: creative marketing. 

In the process of marketing your book, it often takes some financial investment such as to hire a publicist or to produce marketing materials or any number of other aspects. What if you dont have the money or your financial resources are limited? Keep reading this article because I have some ideas and examples which any of you can do if you take action with these creative marketing ideas.

Several years ago I learned about Publishizer which is a free fund-raising tool. If you follow the link, you will see Morgan James Publishing has their own branded version of it. In some ways, Publishizer is like some other fundraising sites like GoFundMe or Kickstarter. Publishizer is focused on books where you can use these other places for many different kinds of fundraising projects. Check this page to get more details about how it works. 

Before your book is published, you can use Publishizer to create different packages. Then you can use an email list or social media to promote those packages and gather pre-sales on your book or funds which you can use for creating the packages but also for marketing or anything else you need with your book. Several years ago I worked with Terri Levine who is a Morgan James author. Terri used this tool to create her campaign and as you can see from the website, she raised $12,500 using this system. 

I met Kirsten Pistorius through her childrens book submission to Morgan James Publishing. She wrote and illustrated a beautiful picture book called My Little Prayer Book: Inspirational Verses for Children. Her campaign is just starting and in pre-sales. I encourage you to look at it and if you can help her with some pre-sales. 
 
If you want to use Publishizer, I encourage you to carefully study the website to learn about the packages and pitches other authors have made for their books, then use these ideas for the creative marketing you will pour into your book.

Publishizer is not for one type of book. Terri Levines book was a nonfiction business book. Kirsten Pistorius has a childrens book and she lives in Zimbabwe. You can also use Publishizer for fiction. Debra McIntyre has published a historical novel with Morgan James called A Wishful Eye. Follow this link to check out Debs campaign which is also in process (which means you can participate in her campaign and get one of her packages). 

Using Publishizer is a creative way to turn your marketing into book sales and money. You can use this process in the early days of your marketing. 

Also you can use Publishizer after your book is already in the market to create a special sales campaign. Just like the regular program, you have to fill out a form and apply to Publishizer to use the tool for your campaign. Follow this link to the form if you want to create a special sales campaign. 

The key message I want to make with this article is there is not one path or one strategy to use with your book marketing. You can use several different strategies with your plans. Its important to learn about these opportunities, then take action and use them effectively for your book. I hope Ive helped open your eyes to some possibilities other authors are using--and you can use as well. 

If you have used Publishizer or have other creative ways you are marketing your book, let me know in the comments below.

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Sunday, October 06, 2024


It Boils Down to Choice


By Terry Whalin @terrywhalin

As writers, we live in a world of many choices. Do you write this story or this online article or this screenplay or this book? In this article I want to give a personal story and practical example of a choice and change I have made in my own life.

Throughout any day, each of us make many choices. One of the most personal choices relates to what you eat and drink. Through the years, I have made poor choices in this area. During my 29 years of marriage, my wife has watched my weight go up and then down. As Ive grown older, she wondered if I would ever go down again. A few months ago, I made a decision to change what I was eating. Ive eliminated sugar and carbs in my diet and focused on my eating. It has not been an easy choice because I love to eat many of the things I have not been eating. Like many things we do, the process is slow and takes time. During the last few months, Ive dropped 30 pounds and Im at one of my lowest weights in about 15 years. 

As an example, I am not drinking sodas but instead I am drinking more water. For a snack, I am not eating chips, popcorn and cookies as in the past but instead eating vegetables or a hard boiled egg. I make these simple food choices every time I eat something. Over time, I have dropped the weight or pounds. I dont pretend that these choices are simple but they have to be made consistently and the results compound over time. 

I understand every day and each meal is a choice what I eat and do not eat. Ive decided for the benefit of my health and the longevity of my life to continue on this course for the rest of my life. Yes occasionally I can make a different eating choice but overall Ive come to a peace with this choice. Many of my relatives and ancestors made a different choice and were known as big men (read heavy). Im certain that choice took years off their lives and daily health. Im determined to make a different choice in this area and continue this pattern. 

In many ways it is like our writing life, there are many choices. Do you watch a TV show or write more words on your current book project? The choices we make determine what we will accomplish during our lifetime. Many people wonder how Ive written over 80 books and for more than 50 publications. Ive had incredible opportunities and Im grateful for each one. A lot of it boils down to choice and making the right choice for you day in and day out.

As Ive written in the past, writing is like the age old question, how do you eat an elephant? The answer is simple: one bite at a time. Just like eating an elephant, we write one sentence and one paragraph and one page at a time. As we keep writing pages, after a while, those pages turn into a book manuscript or a book proposal or a magazine article. We accomplish it sitting at our keyboard and putting words on our screen.

Throughout this article, Ive been writing about how what we accomplish in our writing or our lives boils down to choice. What choices are you making in your personal or writing life? Let me know in the comments below.

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Sunday, September 29, 2024


Failure To Be Consistent


   

By Terry Whalin @terrywhalin

Each week for years, Ive been writing these articles about the writing life and my work in publishing. With each article, my intention is to capture some important detail which I can use to encourage you in your own publishing journey.

In this piece, I want to admit a failure and a commitment to change and improve. Heres a reality in the publishing world, you can align most of the pieces of a project--but if you neglect or forget one step, it can affect the results. I compare it to following a recipe to bake a cake and leaving out a key ingredient, then wondering why the cake tastes strange and does not work. The same principle is true in the book business.

For many years, Ive gathered email addresses and have a newsletter list. Its one of the critical elements for every writer to connect with readers. An email newsletter is something you control as an author and is not a “rented” space like a social media site such as X or Facebook or LinkedIN. Repeatedly Ive learned that I have no control over these social media sites--especially when they change their rules and dont tell you (which happens often). 

Every author needs to create an email newsletter and gather email addresses then they need to consistently use their newsletter or send valuble information to their readers. Over the years, Ive worked hard to create various lead magnets or ways people will sign up for my newsletter. Ive grown my list and my visibility in the marketplace (all important steps for every writer).

Heres my confession in this piece and where Ive failed to be consistent: with an inconsistent pattern, Ive used my newsletter. Sometimes I go several months without sending anything to my readers. The experts say you cant overuse your email list. Im on a few lists which email daily. If it becomes too much then I unsubscribe. These same experts tell us if you use your newsletter too infrequently, your reader forget that they have subscribed to your list and dont open it or simply delete it when it arrives. 

In the past, Ive used my newsletter to promote a product where Im an affiliate or I use it to promote a new product or book. These are good uses for a newsletter but I was missing the consistent and steady use to my readers.

Heres another failure related to the details of my newsletter articles. I wrote each one on target and relevant to my readers but I included a variety of connections to other websites. This failure watered down the effectiveness of my communication and didnt help the reader focus and go to a single location or single resource.

From my years in publishing, I understand failure is a key part of the journey. Also when you fail, you need to learn and then change or make adjustments to your process. As a writer, Im committed to continuing to learn and grow--and I encourage you to take the same approach.

In recent months, Ive been taking Rob Eagars online course Selling Books on a Shoestring Budget. This course is currently closed but will open again next year. One of the advantages of taking Robs course is the ability to email him a question and get his answer. Its been great to have such a resource and insight. From this course, Ive learned how to pitch and appear on more podcasts. Its an ongoing process to pitch and appear on these events. Often these podcasts are recorded at one time then launched later. For example, I recently appeared on Hungry Authors Podcast and The Writing for Immortality Podcast

Also Robs course encouraged me to use my newsletter on a more consistent basis and to focus it with one link in each newsletter.  Ive started sending these newsletters on Wednesday and I begin each subject with [A Publishing Insight]. As of this writing, Ive sent newsletters for six straight weeks but Ive scheduled content for about a dozen newsletters. I will be creating more newsletters in the days ahead. In this consistent action for my newsletter, Im using one of the principles from The Compound Effect by Darren Hardy. If you make small changes on a consistent basis, they can compound to give you the success that you desire. 

Heres another key principle of the publishing journey. Its important to learn what others are doing and gain that knowledge. But that knowledge doesnt add anything to your life and work if you dont take action and apply it to your writing life. Keep taking action and some will fail but some will succeed. Its a journey not a defined path. 

Change is not easy but Im determined and a work in progress. Watch and see but also apply these principles of consistency to your own writing life and see if you find the success that you seek. There is not a straightforward road or path. If there were such a thing, then every book would be successful. Instead the process involves consistent experimentation, change and adjustment. Im commited to this process and hopefully you are as well. 

Are there areas of your writing life where you have failed to be consistent? Let me know in the comments below and how you are making changes. I look forward to reading your comments.

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