The Writing Life

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Sunday, October 11, 2026

Author Talk Is Cheap

As an author, you have to learn a great deal about publishing to make a good pitch. The reality is you have seconds to capture that person’s attention. If you are meeting in person at a writer’s conference, your first few minutes are important.

In these articles, I’ve encouraged you to learn to catch attention, craft a book proposal, write a query letter, and generally make the right connection to secure a positive reaction from that publishing professional. No doubt that achievement is valuable and terrific.

In this article, I want to encourage you to take an additional step: do the work to successfully execute your plans to reach readers. It’s the work which gets no attention and no one pushes you to do but if you do it, then you will become the exception and sell books. As my title for this article says, author talk is cheap.

I understand the work and thought that goes into an author pitch to a literary agent or editor. From my experience, the more detailed about your connections to the reader, the better the plan.

Here’s what I have learned: authors can make detailed marketing plans, then not execute those plans when the book is published. You may tell your editor about your terrific connection to a large circulation print publication, then when the book comes out, the editor looks at the book sales and sees that little happened. Talk is cheap. The real action from authors comes day to day in the trenches when they do the work.

For example, it’s no accident that since 2004, I’ve written and published hundreds of how-to articles on this blog for people interested in publishing. I’ve taken my variety of experiences and poured them into these stories and the articles. No one required me to do it but I have consistently written these articles and done the work. It’s the same sort of detailed work that you must do as an author with your topic.

I encourage you to keep learning about new aspects of publishing, then engaging in the process and do the work to apply that information to your work. Admittedly the work can feel routine and boring but your consistency is a critical element in your success. Even if you don’t get any (or much) feedback. Keep learning, going to workshops and reading books and online to discover new aspects of publishing.

If you notice that something isn’t happening, then increase your work on that aspect. For example, using PodMatch I’ve booked or been on over 90 podcasts during the last year or so. Recently I don’t have as much activity in this area. When I think about the reason, it’s because I haven’t been pitching new podcasts. I’ve put more effort into this pitching and believe soon I will be adding more podcasts to my schedule.

You want to keep knocking on new doors and trying new tools and ways to get your message into the marketplace. One of the critical and unglamorous aspects is to continually do the promoting and marketing work.

What new aspects of publishing are you learning and reading about? How are you apply these plans to your topic and passion? Talk is cheap but the real work takes steady and continued effort. If I can help you, don’t hesitate to reach out to me. Let me know your actions in the comments.

Tweetable:

Are you making plans to reach readers and tell others about your book? These plans are terrific but are you doing this work? As this prolific author and editor says, author talk is cheap. Read the details here. (ClickToTweet)

After speaking with authors for years, I know many authors have a unrealistic ideas about the details of publishing—and these details are important for your book to succeed. 10 PUBLISHING MYTHS is a practical easy reading book to help you. Get my decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of

bonuses.

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Labels: action, Author Talk Is Cheap, book proposal, connection, follow through, marketing, persistence, pitching, podcasting, PodMatch, publishing, query, Terry Whalin, The Writing Life, work

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Sunday, October 04, 2026

Why Follow Up Is Critical

By Terry Whalin @terrywhalin

No matter how you publish your book, it is a mulltiple step process where you work with others to accomplish your goals. At Morgan James Publishing, I’m working with a number of authors at different stages with their books. For example, last week I sent book contract offers to several authors. Then a few days later, I made a brief phone call to check in with these authors. For each call, I got their voicemail then left messages to see if they had additional questions. If they don’t have any questions, I encouraged them to take the next step: to print their contract, sign it, date it then scan and email it back to me.

After those calls, I turned and made calls to a couple of new authors that I spoke this past week. I followed up with these authors because I'm missing some details from them which I mentioned during our conversation and in my follow up email. If I don’t get these details from the author, I can’t move forward wtih their submission to my colleagues and possibly get them a book contract offer. These follow up calls are an important part of getting the information that I need from them. With my phone calls or voicemail messages, I reminded them of the information I needed and encouraged them to send it.

I’ve learned without my follow up, the publishing process gets stalled and does not move forward. For every writer in many different areas, followup is a critical skill. You need to learn to do it--and use the right words in your followup. If you push an editor to make a decision about your submission, this type of follow up will likely give you an answer you don't want: no (rejection). Instead when you followup on a submission (which is important to do), you want to ask if the editor received the submission or possibly needs you to resend it. This type of question shows empathy for the massive amount of submissions that pours into the email and mail for every editor and literary agent. We each get way more material to consider than can be easily processed.

While day in and day out, I do a great deal of follow up work, there are times that I fail in this area. Several weeks ago I told you about my secret plan to promote a new Morgan James Publishing book that I brought into the company. I poured a lot of work and effort into this behind-the-scenes effort. I emailed and/or called almost 20 people, told them about the book, sent them details and asked if they wanted a print advanced copy of the book. I kept a list of these people and the dates when I contacted them. When they agreed to read and review the book, I mailed each one a copy of the print book to their home address. Here’s what I missed in this process, I did not follow up with each one to confirm the arrival of the book and that they read it and were writing a review.

A few weeks after this book launched, I checked the Amazon page and Goodreads page for my requested reviews. There were only a few reviews. It showed me again the importance of following up. While my followup failure happened weeks ago, I know I can still follow up and it is not too late. I can send those follow up reminder emails, asking for their honest review and encouraging them to do it. Followup is critical.

Throughout publishing, without follow up almost nothing happens. People are busy. People forget and have other things crowd into their lives.

It’s the same with submissions. Authors need to follow up.

It’s the same with book contracts. Editors need to follow up.

It’s the same with any sort of pitch to a podcast, a magazine, newspaper, a speaking event, etc. You have to follow up.

Don’t forget to use care in your follow up. Don’t accuse or make the person receiving your follow up to feel terrible. Your follow up is to remind them about your interaction and ask if they got it. I call these actions the gentle follow up. With each exchange in the publishing community, you are building a lasting relationship with this author or editor or professional.

Where do you use follow up? I encourage you to tell me about those experiences. I look forward to your comments.

Tweetable:

An important skill for every writer to learn is followup. This prolific author and editor gives the details why followup is critical. (ClickToTweet)

New Podcasts:

In these articles, I’ve encouraged you to use PodMatch or some similar tool to book and record podcasts. Last week one more new podcast recording launched:

Sheila Slick and I spoke about publishing myths no one talks about on the Milestone Moments in Business and Leadership Podcast. Listen on Apple at: https://bit.ly/4dPgxCC or YouTube Music at: https://bit.ly/4AJsDqV

Every type of publishing has its own complexity, and many parts of the process are outside of anything that an author can control. In addition, from speaking with authors, I find many of them have unrealistic expectations about publishing. I wrote 10 PUBLISHING MYTHS to give authors practical help. Get my decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of bonuses.

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Labels: books, contracts, details, magazine writing, Morgan James Publishing, podcasts, publishing, submission, Terry Whalin, The Writing Life, Why Followup Is Critical

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Sunday, September 27, 2026

Avoid This Common Writing Flaw

By Terry Whalin @terrywhalin

As a young writer, I trained as a journalist creating original stories. In the newspaper business during the pre-computer days, I learned how to create the story in my mind, then put my fingers on the typewriter and compose my story. In my opening sentence, I grabbed the reader and then kept on typing until the final sentence. Then on the center of the last line, I typed -30- (which meant the end). At the newspaper, we had a morning deadline of 11 am to complete our story, then the editor worked over our stories and gave them to typesetting. By 3 pm, my story was printed in the paper for readers.

I’ve been pitching stories for magazines and books for years. In each case, I’ve written original material which was not used beyond the single focus. I applaud each of you who complete an article or a book manuscript because many people start or think about it and don’t complete it. That completion takes focus and determination on your part. The common flaw and focus of this article is the single use and not considering beyond that use.

At a writer’s conference, I met a couple of authors who had self-published a book about an amazing Christian in India. These authors were looking for broader distribution for their book but also had a singular focus on the book and not beyond. I encouraged them to re-examine their book looking for 1,000 to 1,500 word stories. This word count is typical for magazine articles. The material would likely need some reshaping and adjustments to become a magazine article. If the writer did this work then submitted it to magazines and got accepted, then published, their stories (and book) would reach more readers. Also the magazine article would promote their book with the one or two sentences in their bio at the end of the article.

A typical self-published book sells 100 to 200 copies during the lifetime of the book. If a typical traditional published book sells 5,000 copies, then that number is a good one. In the magazine business, it is common to reach 100,000 to 500,000 readers. It depends on the circulation of the publication but it is a much larger readership.

Each market is different and the writer needs to study the guidelines and the publication to interest the editor. Follow these links to learn more about the magazine market.

Also This Works for Fiction

Some of you are reading this article and thinking this strategy is only for nonfiction and you write fiction. This is not true. These storytellers can take a scene or shorter piece from their novel and with a little reshaping, sell to magazines as a short story.

These writers have missed the opportunities to get more exposure from their initial work on a nonfiction book or a novel. For this article, I had a photo of a long highway. In many ways, the road symbolizes the writing journey each of us are on with our work. If you are in your car, to get better mileage, you watch your speed. It's the same with your writing, to get more eyes on your original work, you need to keep in mind the possibilities then use them in those areas.

I have more detail and ideas on this topic in a free 27-page Ebook called Get More Mileage From Your Content. Follow the link to get it. As writers, we are surrounded with incredible stories and opportunity. I encourage you to seize these actions.

Have you use your original material in a different way to get more exposure? Or maybe you've been trapped in this common writing flaw. Let me know in the comments below.

Tweetable:

Many writers fall into the trap of original writing for their nonfiction or fiction. This bestselling author and editor contends these writers have fallen into a common writing flaw. Get the details here. (ClickToTweet)

My Writing In Other Places:

With these articles, I encourage you to publish your work beyond your blog in other places. Below are three articles which were published in other online locations than this blog. I have continued to write each month on each of these websites. Find your opportunities to get your work into some other websites through guest blogging.

In their pitch to editors, many writers will say their book is for everyone. These authors need to refine their target audience. Get the details in this article.

What are the critical book proposal elements? I've reviewed thousands of submissions and provide the details in this article.

When you see something off or incorrect in someone’s writing do you say something? I encourage you to actively help someone else in this article.

Publishing is a complex business and much of the process is outside of anything an author can control—no matter how they publish. I wrote 10 PUBLISHING MYTHS to give authors realistic expectations and practical help. You can get decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of bonuses.

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Labels: Avoid This Common Writing Flaw, booksales, exposure, fiction, Get More Mileage From Your Content Ebook, magazine, nonfiction, promotion, repurpose, Terry Whalin, The Writing Life

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Sunday, September 20, 2026

Why The Boring Barcode

By Terry Whalin @terrywhalin

Barcodes are on the back of books as a standard element. Why should you care? In this article, I’m going to tell you about recent changes to this detail and how it’s affecting book publishing.

The barcode used to be one of the telling signs of a self-published book. The publishers who sell in brick and mortar bookstores and online retailers, would have the purchase price of the book coded and visible on the barcode. This detail helped retailers and consumers immediately know the retail price of the book and the section where to put the book inside the bookstore.

This barcode distinction is no longer there because of changes in the book market. In recent days, publishers have removed the price from their barcode. Why are they doing this action?

Why Books Are More Expensive

Like almost every other product, the retail price of books has increased in recent years. Part of the cause is the price of paper and ink which has increased 70 to 80% since 2020. The publishing world has tight margins and these changes make the tight margins even tighter. If you have printed the retail price on the top of the barcode and built it into the barcode itself so when it is scanned, the price shows up in your computer. This fact prevents you from changing the price because of the conditions in the marketplace. Publishers have stopped printing the price on their books and building the information into the barcode.

I wrote this article for several reasons. First, the details of bookselling matter. The author needs to be aware of them and incorporate them into their own book writing plans. Second, every authors relationship with their local bookseller matters.. Brick and mortar bookstores are expanding. Recently Barnes and Noble opened a 27,000 foot store in the nearby South Coast Plaza. I've read that this year Barnes and Noble is going to open over 60 new bookstores. Authors need to support their local bookstores. Go there and buy books. Also ask for the manager then introduce yourself as a local and give them a review copy of your latest book.

If you need more ideas for reaching local markets, I encourage you to read marketing expert Penny C. Sansevieri's (@bookgal) new book called Think Local Sell Global: How to Build Author Buzz in your Backyard This book is packed with tested actions for every author.

I encourage every author to continually study the changes in publishing, then apply them to your writing life. What recent changes have you noticed in publishing? Let me know in the comments.

Tweetable:

The boring barcode on the back of books is changing. This prolific author and editor gives you the details why you should care then actions to take. (ClickToTweet)

New Podcasts:

In these articles, I’ve encouraged you to use PodMatch or some similar tool to book and record podcasts. Last week one more new podcast recording launched:

Tim Krywulak and I spoke about From Creator to Author: How to Publish a Book That Builds Your Personal Brand on the My TOG Blog Podcast. Watch it at: https://bit.ly/4r6EgUd or listen on Apple at: https://bit.ly/46mtekq

From my years in publishing, I find many authors have unrealistic expectations about publishing. It doesn’t matter what type of book they are writing—fiction, nonfiction, a children’s book or a coffee table book. Each type of book contains its own challenges and complexity. No matter how you publish, many aspects of the publishing process are outside of anything an author can control. I wrote 10 PUBLISHING MYTHS to give authors practical help. You can get decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of bonuses.

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Labels: authors, books, booksellers, bookselling, details, Penny C. Sansevieri', publishing, retailers, Terry Whalin, The Writing Life, Think local sell global, Why The Boring Barcode

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Sunday, September 13, 2026

Don't Miss Your Opportunities

By Terry Whalin @terrywhalin

I frequently speak with a publishing professional who has a 35+ year career as a publicist. He has deep relationships to the radio and podcast community for his pitches. Well-known publishers have hired him to book interviews for their authors. Frequently he tells me about bestselling authors who miss or cancel their scheduled interviews. They have multiple excuses but they have missed their opportunity to tell others about their book. For these authors, these cancelled interviews are missed opportunities where they have made other choices about how to spend their time.

When I’ve worked with this publicist, if he contacts me about a possible interview, each time my response has been the same. “Let's do it.” I’m not concerned about the reach of the particular station or the time of day for me. Some of the bookings are early in the morning and others are at off times. For me, each one is an opportunity to seize and use to tell people about my book.

From working with this publicist, he frequently schedules authors on In the Market with Janet Parshall. Some of my Morgan James Publishing authors have been on this program for an hour talking about their book. Janet’s program is simultaneously broadcast on over 700 radio stations. It’s just one of the many opportunities from this publicist and his significant work.

Each of us have the same 24 hours and choices about how we spend our time. In this article, I give some details about these opportunities and encourage you to choose wisely.

Prepare Before Each Interview

Over the last year, I’ve booked or recorded over 80 podcasts using PodMatch and other connections. When I book the interview, I select a time several weeks out. If the host is in the United States, I ask for their mailing address, then print a list of suggested interview questions and a short bio, then mail a signed book or media packet. If the person is outside of the US, then I email an Ebook version of my book and the other media elements. These details help the host prepare for our intervicw.

When the date for our sessions arrives, I take a few minutes to prepare for the interview. Until recently I didn’t have a camera on my desktop. I purchased a webcam, an external microphone and headphones. Normally this equipment is tucked away and each time I position it for use. I think about my background, shut my closet door and prepare my lighting.

Besides the physical setting, I read about the host and the emphasis of his program. Also I review my talking points and think about the stories I want to tell and the websites I want to mention and where I want the listener to go after our interview. No matter what is discussed, I weave these talking points into our conversation. It is something simple but an active role I can seize. I’ve had interviews where the host never asks about my website or how listeners can connect with me which is a missed opportunity for me. Instead I make a conscious effort to include this information.

Finally outside of the interview, I often ask when the recording will be launched and affirm to the host that I promote these interviews on social media, this blog and elsewhere. I understand many times the person interviewed does not promote the recording and it’s a simple way to standout with the host.

Within publishing, I’m using my media training. For their top authors, publishers will often schedule a day or two of media training which is costly. Imagine being scheduled for a six or seven minute segment on The Today Show. You want to make sure you slipo a reference to your book into your conversation yet not annoy your host. There is detailed training and rehersal for some of these appearances. If you want to know more about this media training with little cost, I recommend Brad Phillips’ excellent book, The Media Training Bible: 101 Things You Absolutely, Positively Need To Know Before Your Next Interview.

From my experience, these details matter in how you handle the opportunities and get the greatest use from them. I’m probably missing something or you have other experiences in this area. Let me know in the comments below.

Tweetable:

Authors, are you missing your media opportunities? This prolific author and editor tells some stories, then gives the details of how to use each opportunity for your goals. (ClickToTweet)

New Podcasts:

In these articles, I’ve encouraged you to use PodMatch or some similar tool to book and record podcasts. Last week two more new podcast recordings launched:

Business Evaluation Expert Dave Bookbinder (@dbookbinder) and I talked about Turning Intellectual Property into Enterprise Value: The Business of Publishing on the Behind the Numbers with Dave Bookbinder Podcast. Watch it at: https://bit.ly/4yvUUPR or listen on Apple at: https://bit.ly/4yNppRx

LS Kirkpatrick (@writers2readers) and I spoke about Publishing Myths, Author Strategies, and Modern Book Marketing on Wisdom on the Front Porch Podcast. Listen at:https://bit.ly/4yy9FSh

As I’ve worked in the publishing world for years, I’ve spoken with many authors about their expectations and dreams for their books. I’ve found many of these authors have unrealistic expectations about what will happen with their published book. Many aspects of the publishing process are outside of anything an author can control. I wrote 10 PUBLISHING MYTHS to give authors practical help and take actions no matter what the publisher does for your book. You can get decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of bonuses.

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Labels: authors, Brad Phillips, Don't Miss Your Opportunities, Media Training, Morgan James Publishing, pitches, podcasting, PodMatch, promotion, publicity, publishing, Terry Whalin, The Writing Life

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Sunday, September 06, 2026

Make the Right Writing Connection

By Terry Whalin @terrywhalin

As book authors, the emails blast into our mailbox. Throughout my day I receive many of these email pitches. They write me about books that I wrote years ago and are often out of print. Other emails are for books where I was the co-author. With additional emails, they pitch me to promote a book which I wrote as a work-made-for-hire (no ongoing royalties). The authors of these emails claim to be editors or literary agents or bestselling authors or publicists or ??? How do you sort through it and figure out which ones are real and which ones are simply artificial intelligence bots?

It isn’t easy to know sometimes. Last week, a long-term friend called me about an email he had received from an editor and known publisher. The email appeared legit and talked about the editor’s interest in a book which he had published years ago and was now out of print. I encouraged him to research then use caution in his response.

Recently I received an email asking for an interview from a Texas radio station regarding my Jumpstart Your Publishing Dreams. This book is my only self-published book and when it was created I worked hard to have every element in a traditional book through the endorsements, design, publisher logo and even included cartoons in every other chapter. Now the revised edition is a Morgan James Publishing book and available in bookstores everywhere. Follow this link to see a sample.

Because of my greater emotional attachment to this book, when I read the email, it looked legitimate. When I searched, I located the sender on LinkedIn. Her profile raised some questions for me because it had no photo. Normally if the person is real and using LinkedIn, the individual will include an actual photo. On a different website about the radio station, I located a photo of the sender and decided to answer. I exchanged several emails with this person and on the second or third one when we agreed on a time to speak. She explained about a $100 administrative fee (red flag).

Through the years dozens of radio stations have interviewed me about my books. None of them have charged an administrative fee. It’s the same in the podcast area where I’ve been on over 80 podcasts with no charge. I emailed the Texas radio interview and cancelled our interview. I learned the hard way not to respond to these questionable pitches--and I encourage you not to do so either.

Some Basics about these emails

1. You do not pay for a podcast interview or radio broadcast or media introduction. Nor do you need to pay for an introduction to a community of readers.

2. Use your common sense and ask yourself some questions. Why is this person reaching out to you about this book? Do they include a real website link and even a phone number with their email? Consider their agenda and whether it is a common pitch.

3. Type the person’s name into a search engine and see what you learn before responding.

4. Type the person’s name into LinkedIn. I found the person in Texas without a photo. I requested to connect with this person and did not receive any response (another red flag). I have thousands of LinkedIn connections and have used this site for years.

Some Typical Ways to Connect

1. Meet the person at a writers conference and exchange business cards. This personal connection will evaporate these fake email pitches. As an editor and former literary agent, I frequently email, call and sometimes text with authors I’ve met at an event.

2. Ask someone else who knows this editor or agent or media person to introduce you. I’ve hired publicists and marketing experts to help me and introduce me to other professionals. These connections are developed through years of hard work and straightforward connections.

Each of us need connections with others but it needs to be the right writing connection. What other steps am I missing in this article? What experiences have you had with these email pitches? I look forward to reading your comments.

Tweetable:

In a world with fake emails and bots, writers need to make the right connection for their writing. This prolific author and editor tells his stories and gives simple actions to make true connections. (ClickToTweet)

New Podcasts:

In these articles, I’ve encouraged you to use PodMatch or some similar tool to book and record podcasts. Last week two more new podcast recordings launched:

Dominic and I spoke about 10 Publishing Myths Every Author Needs to Know on Hidden Secrets in Books Podcast. Listen at: https://bit.ly/4h4X4Qp

Book coach and author Natasha Tynes (@NatashaTynes) and I spoke about “Nobody is coming to save your book” on the Read and Write with Natasha Podcast at: https://tinyurl.com/yba53yw7

A key part of the writing life is a word I don’t really like but do: the discipline of consistently writing. A blog is an important part of this process for me. Many authors have an unrealistic idea about the details of publishing. 10 PUBLISHING MYTHS is a practical easy reading book to help you. Get my decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of bonuses.

Subscribe to Terry’s Newsletter:

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Labels: artificial intelligence, bots, common sense, connection, emails, introductions, LinkedIn, Make the Right Writing Connection, publishing scams, Terry Whalin, The Writing Life, writers conferences

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Sunday, August 30, 2026

Why Every Author Needs a Newsletter

By Terry Whalin @terrywhalin

I can “hear” the reader’s objections to the title for this article saying things like I’m an author and I don’t have or need a newsletter. Yesterday I spoke with an author and she said that she didn’t need a newsletter or know what she would say in one. From working with authors, I often hear these objections. One of my authors who was publishing his third book with Morgan James Publishing, told me outright he hadn’t created an author newsletter.

Other authors decide they can’t devote the time to write and send a newsletter. Others object they have nothing to say to their readers. I understand these objections and like any aspect of the work, there are challenges for authors. In this article, I’m going to help you to see the importance of having this direct connection to your readers.

Let’s think about how you use email. I read my email on my desktop computer but I also read it on my phone. I look at the subject line and decide if I’m going to open and read the email. I would assume my email practices are similar to others.

Email is a direct connection to your readers--provided they open and read it. That’s why your newsletter program will typically measure and display the open rates. I understand not everyone reads their email. This week one author was telling me about another friend who had declared to a class that he had over 700 unopened emails. I add this story to show the importance of creating an enticing subject line for your newsletter. While I don’t answer every email and I get a lot of it. I do open or process my email all the time--early and late in the day.

For over 17 years, I have been writing and sending newsletters. I knew my target reader but here’s been my personal issue: consistency. I was sending about once a month which is infrequent and readers forget they subscribed to your newsletter. About a year ago, my newsletter program and my shopping cart went out of business. With a large personal effort, I moved my newsletter to convertkit.com which has changed to kit.com.

For over a year (in fact currently for over 100 weeks), I have been sending a short email with publishing insights each week to my subscribers. If you aren’t on this list, use this link to subscribe. When you do, you will receive a free 87-page Ebook. Each author has to determine the frequency of their newsletter such as daily, five days a week, once a week, twice a month or once a month. After you determine your newsletter schedule, it is important to deliver consistently on your schedule.

Every author has to select a newsletter program to use. Some people use MailChimp while others use constant contact or AWeber or something else. Each one has different functions and costs involved. On Right-Writing.com, I have a series of additional articles about newsletters.

Everyone begins their newsletter with a small list of subscribers. Then you grow email list using lead magnets. In 2019, I wrote a detailed article about lead magnets with specific examples. Follow this link to see this information.

Unlike social media platforms like YouTube, Facebook, LinkedIn, etc, email is your direct connection to your readers. To follow the rules of email, each newsletter gives the reader a simple way to unsubscribe. Each week, I have people who unsubscribe and that’s fine with me. I want people to receive my publishing insights who want to receive them. It’s that simple.

An email newsletter is your direct connection to your audience. Through my acquisitions work at Morgan James Publishing, authors will raise objections to building a newsletter. From my perspective, this newsletter is one of the best and most important tools for every author.

Do you have a newsletter? Are you using it consistently? What steps are you taking to build your subscribers? I look forward to reading your comments. Don’t forget to join the conversation.

Tweetable:

For every author, one of the most important tools is their newsletter. Get the detailed reasons and actions from this prolific author and editor. (ClickToTweet)

My Writing In Other Places:

With these articles, I encourage you to publish your work beyond your blog in other places. Below are three articles which were published in other online locations than this blog. While it's been a couple of months since I highlighted this section, I have continued to write each month on each of these websites. Find your opportunities to get your work into some other websites through guest blogging.

What’s Behind A Successful Book? In this article, I give some detailed examples about what it takes to create a successful book. It is not writing another book. Read it at: https://bit.ly/4wPDCf5

Each month at Almost An Author, I write about some aspect of book proposal creation (an important skill for every writer). In this article I detail How To Catch Attention. Read it at: https://bit.ly/4h06JaO

Each month, I guest blog on Writers on the Move. This month I wrote about how the gatekeepers (editors and literary agents) are looking for authors who will market their books. In Beef Up Your Proposal Marketing Section, I detail how to add this information into your pitch and also explain why it is important. https://bit.ly/4wvbJJ3

Currently I’m working with my third publisher as an acquisitions editor. During these years, I’ve spoken with many authors about their expectations, dreams and desires for their books. I find many unrealistic expectations. Many aspects of the publishing process are outside of anything an author can control. I wrote 10 PUBLISHING MYTHS to give authors practical help. You can get decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of bonuses.

Subscribe to Terry’s Newsletter:

Get these articles on your email:

Labels: author, communication, consistency, persistence, publishing, Terry Whalin, The Writing Life, tools, Why Every Author Needs a Newsletter