The Importance of Connections

By Terry Whalin @terrywhalin

Your connections are an important element in the publishing world. I’ve often said who you know is as important as what you know. Whether you have a few publishing connections or many connections, I encourage you to continually expand and grow these connections. It’s a stance that I have taken for many years and continue to see the fruit and opportunity from taking such action.

Years ago I served for 17 years in Wycliffe Bible Translators. One of my Wycliffe friends, Luci Tumas, has recently  published a middle grade novel called Jungle Hunt. Last weekend at her daughter’s ranch, Luci had a launch party and invited me to attend. I had not seen the Tumas' in over 45 years. 

John and Luci Tumas served with Wycliffe in Papua New Guinea and Jungle Hunt, an adventure story is set in that part of the world. During the launch party, John read a portion of the novel. It was a fun event and I met a number of new people.

While at this event, Luci showed me another book she had written Mission Possible by Marilyn Lazlo with Luci Tumas. While I knew Wycliffe missionary Marilyn Lazlo and saw the lengthy article about her passing in Christianity Today magazine. I had not seen or been aware of this book. I was surprised to see that Tyndale House published this book. I inquired how it happened and learned before Luci got into Wycliffe, she worked as an intern at Tyndale. She used those connections to pitch this publisher and they published the book.

As I looked this book, I noticed the foreword was from Franklin Graham. I asked how this happened and Luci said during the writing, she discussed with Marilyn who could write the foreword. Marilyn suggested Franklin and then immediately called his office, spoke with his assistant to arrange it. This foreword happened because of Marilyn’s connections. 

As I took a closer look at Mission Possible, it included endorsements from Dr. Billy and Mrs. Graham, Elaine Townsend, the wife of the Wycliffe Bible Translators founder, and professional golfer Suzanne Strudwick. How did Marilyn and Luci get these endorsements? They used their connections and asked for them. 

Each of us have people connections. As you publish a book, are you using these connections to gather endorsements? These endorsements sell books and are important to readers. Without the author taking action, they do not happen. It is nothing a publisher does for you but you as the author need to ask and gather these endorsements. Your connections are important.

Here’s the unusual element about these books. It is not easy for anyone to publish a middle grade novels and especially one set in a remote place like Papua New Guinea. How many mission books do you find in your local bookstore or wherever you buy books? I suspect you will not find many but through using connections, these books got into print and are reaching readers. 

Help Jeff make the Right Connection

One of my long-term friends Jeff Blumenfeld needs a kidney. Our local TV channel did a story about Jeff (follow the link to watch this short video). In real estate sales, they often say it only takes one buyer. The same principle is true for Jeff. He only needs one donor but there are over 1,000 people in Colorado waiting for a kidney. If you or someone you know can help Jeff, please check out this link: www.nkr.org/vnd778 

My hope is this article will help you see the importance of connections. Whether you have been in publishing for decades or are brand new, each of us need these connections. I encourage you to continually expand your connections. What actions are you going to take today? Let me know in the comments below.

 

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Ideas Are Fragile

 

By Terry Whalin @terrywhalin

Years ago, I took a continuing class from bestselling author and Guideposts Contributing Editor Elizabeth Sherrill. She said, “Writers are swimming in a sea of ideas. You have to carefully select which one to pursue.” While I have forgotten other things from those workshops, this concept has stuck with me and something I want to address in this article. As Earl Nightingale said,  “Everything begins with an idea.” Ideas are fragile and need to be guarded and most importantly executed.

Capture The Idea

As you read books or magazine articles or watch something on television, ideas are swimming through your head. There are many different tools for capturing ideas. Some people use their smartphone to make a quick note. I often use a piece of paper or a post-it note from my desk. The post-it notes are good because after I handle the idea, I will throw it away.

Pitch the Idea 

 

As I’ve mentioned in these articles, timing is a key element with the idea. You have to pitch it at the right time to the right person. Maybe it's a magazine article idea and you write a query letter which you send to several different publications at the same time. Of course, you mention in the pitch that it is a simultaneous submission. 

Or you have written a book proposal which is getting out into the market and getting turned down. The rejections happen to all of us as writers, but you are working for the one person who will say yes to your idea. 

Recently an author signed their contract with Morgan James Publishing. This author has been on quite the journey with his book idea. He had a literary agent who pitched the idea to various publishers but no one offered a contract. Then he hired an editor to write his book manuscript and pitched it to me. I championed the book to my colleagues and this author got a contract and is going to publish his book with us. See the persistent effort in this example? Timing and the right connection are critical for the idea to happen.

Take Action 

The final and important step with your idea is to take action or execution. From my experience, the sooner you can take action, the better. 

To give you an example of taking action, next month I will be teaching at the Blue Lake Christian Writers Conference. I’ve not been to this particular event but I know a number of the faculty. If you can, I encourage you to attend this event since I understand it is a smaller conference. This week the conference director wrote that a broadcaster was coming to the event and could record an interview (an idea). I studied my schedule and looked at the interview calendar. Then I scheduled a time. I pitched an interview about my Book Proposals That Sell book. I have prepared a list of possible questions for an interview and I mailed a book to the broadcaster. 

When the broadcaster saw my interview, he reached out and reminded me of our interview several years ago about Billy Graham. We have never met but we will meet next month during our scheduled interview.  

Will others on the conference faculty, take action and schedule an interview? I have no idea but I saw the opportunity, seized it and took action. It’s the same process each of us have to do with an idea.

What ideas are swimming through your head? How are you taking action as a writer to capture, pitch and execute these ideas? As writers, we have a world of opportunity around us. We need to be constantly expanding our connections and continually pitching and executing our ideas. What actions are you going to take today? Let me know in the comments below.

 

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10 Reasons to Read (or Re-Read) Marketing Books

By Terry Whalin @terrywhalin

 

The book market is crowded which is no news to those of us in publishing. Thousands of new books pour into our world every day. No matter who publishes our book the author has to be taking action to tell others about your book or to find readers. The author has to continually spread the news about their book and the importance of it for their readers.

 

If I'm honest, I'd love for someone else to do this work and be able to devote more time to writing. It's simply not reality with our world and market. Another reality is there is always more to be done as a writer to be telling a new audience about your book—whether it has been out a while or whether it is brand new. Consistently in these articles, I've written about the importance of marketing and highlighted different how-to books because it is an area every writer needs help. In this article, I want to highlight a number of reasons writers need to read marketing books (and then take action on what they learn).

 

1. You are probably missing some element and the book can give you an idea. For example, maybe you are missing effective use of press releases for your book or pitching podcasts or radio stations for interviews. Have you prepared a list of possible questions? Marketing books can remind you of these tested strategies and motivate you to take action.

 

2. You get fresh encouragement to take action and try a new path. Possibly you need to launch a new product related to your book or something else that you will be reminded through the marketing book.

 

3. You reach out and touch new readers with your message and your book as you apply ideas.

 

4. You are reminded that without your actions, your book stagnates and reaches no one. Last week I was reminded about my product Editor Reveals Book Proposal Secrets. These CDs contain valuable insights and teaching but to be honest have not been selling. Why? It is my own fault because I have not been telling people about this well-done product.

 

5. Even older marketing books have valuable contents. For example, the book, Guerrilla Marketing for Writers was published before social media but still contains valuable insights and ideas. Postcards are still an effective marketing technique.

 

6. No single marketing book has all of the answers. The path is different for each of us. What works for you may or may not work for me.

 

7. If you don't try, it will not fly. In the marketing area, it is necessary to try different techniques to see what will work for you. Jack Canfield and Mark Victor Hansen talk about the rule of five. Watch this short video explanation.

 

8. Reading marketing books recommits you to consistent action. While my Billy Graham biography came out over five years ago. I'm still marketing it every day but with different messages and different photos.

 

9. Reading these marketing books opens you to new (and possibly free) ideas. If you take action on the ideas.

 

10. There is nothing new under the sun yet there are proven paths to sell books—and each of us need to walk these paths with our books.

 

Notice I didn't give you a series of marketing books in this article. Why? There are many different books and I have many different possibilities. The key is to use and re-use the books you already have—or check them out of your local library.

 

Did I leave out some reason? Let me know in the comments below.

 

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How To Get It Done

Life is full and complicated for every writer. We have spouses and children and grandchildren and pets and extended family. There are interruptions and unexpected things which happen. In this article, I want to give you some ideas about how to get it done. 

Admittedly in publishing there is a lot to do—writing the work is a challenge, finding a publisher, then getting it into the market and on-going marketing. Every aspect of the business involves effort and work. Many of the aspects are routine and involve simply siting at your keyboard and moving your fingers. I don't want to be too simplistic but getting the ideas out of your head is often the first active step in the process.

On the surface, people look at my work and believe I must be doing something different. I've written more than 60 books for traditional publishers (and in many different types—but all nonfiction). I've also written for more than 50 print magazines (stopped counting at 50). Plus I'm now working in acquisitions at my third publishing house. I'm blessed to have great opportunities (which I try and seize) and I continually work at growing my relationships.

First, let me give you basic truth about how to get it done. There are many things which are not getting done in the process of getting something done. I have my own share of unanswered emails, unreturned phone calls, Things around the house to fix or clean…..the list goes on and on. No one gets it all done—even if they look like they are getting it done.

How do you get things done? Several things:

1. Baby steps and continually pushing ahead with your writing—in spite of what else is going on in your life.

2. Persistent and continual knocking on new doors of opportunity. I've written about this in the past and it's the need of every writer. When you aren't writing for magazines and the book contracts have stopped, take a minute and think about why this is happening. Are you still writing query letters and pitching your ideas to editors? Are you writing book proposals and pitching those new ideas? If not, maybe that is the reason.

3. As you have ideas, consistently take action on these ideas. For example, today I was scanning through my news feed on Facebook. I noticed one of my Morgan James authors talking about how her book will make a great Christmas present. It was a terrific action on her part—which linked to her book on Amazon. I clicked the link and noticed this book had one Amazon review. This book came out four years ago—the same year as my Billy Graham biography, which just went over 100 Amazon reviews). I reached out to this author on email, complementing her on the marketing effort—and giving a number of other ideas of what can do to improve. I may or may not hear from this author but I had some ideas and took action on them.

Also maybe you've seen my little personal campaign to get over 100 reviews on Amazon. It happened and I'm grateful for everyone who helped me. I blogged. I emailed (individually and on my email list). I called people and any other way I could to get to this number. My point is it did not happen organically or naturally or without any effort.

Nothing happens without your taking action and responsibility. You can do many things in the publishing world but your action will be the difference maker in this process. If I can help you in this process, my work contact information is on the bottom of the second page of this link.

What steps do you take to get it done? Let me know in the comments below.

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Why Every Author Needs Amazon Reviews (Including Me)

Book reviews is one of my on-going concerns with authors. Maybe they don’t care about book reviews and never put any effort into getting them. Their book has been available for months or years yet they  have zero or one or two reviews.

Other authors put effort into getting reviews when their book is first launched (which is admirable). Yet after the initial launch, they press on to other areas and never do anything additional about book reviews.

My focus in this article is helping you understand the on-going importance of book reviews. Whether your book is just launching or has been out for years, you still need reviews. A new review whenever it is posted is something you can tout and promote on social media.

I encourage every author to get at least 25 reviews when their book launches. It will take work from the author for you to get these reviews. Ask people if they are willing to read your book and write an honest review. Send them the electronic or print book, then keep track to follow-up and see if they have completed the review. From my experience you need twice the number of people to reach your goal for reviews. For example, if you want 25 reviews, then you will need to get commitments from 50 people. Why?

Life is busy and full of interruptions and many people don’t carry out on their commitment to review your book—unless you follow-up and ask about it—and even with follow-up some people will  not do it.

At first, you should have a goal of 25 reviews on Amazon. Then when you achieve that mark, your goal should shift to 50 reviews. Why?

When your book has 50 or more reviews, Amazon let’s the author (or your publisher) do some special advertising that was not available with less reviews. And when your book reaches 50 or more reviews? Then you have a new goal of 100 or more reviews.
Last week in Nashville I talking with David Hancock the founder of Morgan James Publishing, I learned when your book reaches 100 or more reviews, Amazon begins to do some behind-the-scenes advertising to promote and sell more books. The benchmark made sense to me since many books never reach that 100 or more reviews but the ones who do, indicate books which are actively selling.

Have You Read My Book?

The Audiobook is also available.

As of this writing, my biography, Billy Graham, A Biography of America’s Greatest Evangelist, has 83 Amazon reviews. I’m 17 reviews short of reaching 100. If you have read my book, I’d appreciate an honest review (hopefully four or five stars but honest is important).

When I learned about this 100 review benchmark, I wrote several friends and asked them to review the book. I’ve also been working to find more people to read or hear my book and write a review. If you are interested and don’t have my book, reach out to me and I’ll be happy to get you a copy in exchange for the review.

If You Get a One or Two Star Review

Sometimes an author will ask me what can be done when they get a one star review. I tell them to rejoice and they look at me like I’m crazy. You rejoice because that one star review has just validated your other reviews. If you see a book with all five star reviews, then it is like the author is orchestrating all of the reviews. If thre are one star reviews, then you know the reviews are real.
Don’t reach out to those people because it only feeds the trolls. Instead let it go.

Getting Reviews Is On-Going

My key point of this article is the process of getting reviews for Amazon or Goodreads or Barnes & Noble is ongoing for every  author. It is not a seasonal or one-time type of process. I would compare it to any type of marketing for your book. The process is on-going rather than hit or miss.

There is no single path to make your book a bestseller. If we had a formula then every book would be a bestseller. Instead each author has to try many different things to see which actions bear the greatest sales or results. It is much more of a marathon effort than a sprint. My intention is to help every author see the on-going necessity to encourage others to write reviews about their book.

Several times a week, authors reach out to me and ask me to review their book. I’ve written over 900 Amazon reviews and over 500 reviews on Goodreads. This experience makes me one of their top reviewers. People know if I say I will read the book, there is a higher probability that it will actually happen. To be honest, I receive stacks of books every day and can’t read all of the books I receive. It would be impossible. I do write reviews on any book that I read or hear. Sometimes it takes me a day or two to get the review written but it does eventually happen.

Are you continually working to get reviews of your books? Do you have other resources to get reviews? Then let me know in the comments below.

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Review A Book & Promote Your Latest Book

For years I have supported other writers through reading their books and writing reviews. Writers are readers and I am always reading at least one or two books. As a practice, when I complete a book (or even hearing an audiobook), I write a review of that book on Amazon and Goodreads. In addition, often I will tell others about my review on my various social media connections. If the book is tied to writing (as some of them are), I will also repurpose some of my review on a blog article about the Writing Life.

In this article, I want to show you how to promote your latest book on the bottom of your review. There are several details involved in successfully doing this type of review and promotion. If your review is short (only a sentence or two—as many people write), then this technique will likely not work and you could even be banned from writing reviews on Amazon. Please pay attention to the details of your review.

1. The review has to be of substance or at least 100 words. In your review, you show that you have read the book because of the summary you give about the book—but also I normally include a short sentence or two quotation from the book and I list the specific page for the quotation. It shows the reader that I didn't just flip through the book one night but read it cover to cover.

2. Normally I write my review in a Word file where I can easily count the words and see the length of my review. I craft a headline for my review. Then I cut and paste it into the customer review place on Amazon. Note you do not have to have purchased the book on Amazon to write a review of that book. You do have to have purchased something on Amazon to be able to write reviews. This detail about purchasing something is not normally an issue but it is one of the basic requirements from Amazon to write customer reviews. I've written almost 900 customer reviews on Amazon. Yes that is a lot of reviews and didn't happen overnight but little by little.

3. At the end of my review, I write a separate little paragraph that says, “Terry Whalin is an editor and the author of more than 60 books including his latest Billy Graham, A Biography of America's Greatest Evangelist.” (Notice this link is a live link that takes people directly to the page for my book on Amazon). As a rule, Amazon does not allow you to add working website links on your review. But, they do allow you to add product links within your review. A few times (maybe half a dozen with almost 900 reviews) this technique does not work and my review is rejected. In those few cases, I have my review in a Word file, so I resend it without my little one sentence bio line. Then the review is still posted on Amazon and still helps the other writer.

Here's the review as I'm putting it together. Notice the arrows for the extra product feature I added.

This is how the review looks in the preview mode. Notice my book is in blue--which means the link is active and works.

As an author I know how hard it is to get people to write reviews. Serving and helping other writers is one of the reasons I have consistently reviewed books.  I've written so many reviews and my email is easy to find, that several times a day I get requests from authors to review their books. I do not review ebook only books. I look at the book and normally I answer their email but I politely decline the offer to review their book. In my decline, I also send them to my free teleseminar about reviewing books to give them this resource. If they take me up on my offer, they join my email list in this process.

4. After I write my review on Amazon and Goodreads, I normally tout my review on social media. If that author has a twitter account, I include their twitter account in my social media post. Some of these authors re high profile people who thank me via social media for my review. Before my review I had no connection to these authors and it has been fun to see their gratitude and responses on social media.  If I originally got the book directly from the author or from a publisher or publicist, I make sure I email this person with the links and results of my review. This final step of follow-up is important because it shows your professionalism and puts you on their radar for future books. As I've written in other places,this follow-up step is necessary. 

I've included the details about this process because I have not seen other authors using this process to promote their latest release. It does take work to read a book then craft a thoughtful review but it is worth it in my view. 

Are you using such a process? If so, let me know in the comments below.  

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The Importance of Multiple Follow-up

My Billy Graham biography has been released for three and a half years. I'm still working on increasing the number of book reviews. As of this writing, I have 73 Amazon reviews, which are mostly four and five stars from readers. I've had others promise to review the book. I've written these people to follow-up and confirm they received the book (which they have) and are still working on reading and writing their reviews.

With the passing of Billy Graham, my book has garnered attention from the media and I've been able to do a number of interviews. In late March, I was surprised to learn from the founder of Morgan James that my book was trending in the top five books from the publishing house. See this link for the details. When you receive this type of news, some authors would believe they can coast instead of continuing to promote their book—which would be wrong in my view. Instead of coasting, I've been working even harder at my promotion.

As people agreed to write a review, I have kept a list. A couple of times, I've used this list to follow-up with these individuals and stir more of them to write their reviews.  I understand the challenges with writing reviews. Because I've written over 850 Amazon reviews and I have 5,000 friends on Goodreads, several times a day, I'm approached to review books. I answer these emails but the majority of these requests, I turn down because of my limited reading time and I'm already committed to write reviews on other books.

Why should I care about adding new reviews for my Billy Graham book? The book has been in the market several years but there are new things to talk about. On November 1st, the audiobook of Billy Graham released. While I have a number of reviews, few of these reviews relate to the audiobook (like this one). I continue to promote this audiobook and look for people to listen and write an honest review.

Each new review gives me something else to promote and talk about the book. Book promotion activity will stir more book promotion activity.

As the author, I have the greatest passion for my own book. If I've given up, why wouldn't others (like my publisher) give up on the promotion of the book? My advice is to keep going on the promotion of your book—despite the amount of time your book is on the market, how it was published (traditionally or self-published) or when it released.

If you are not happy with your book sales, then it is never too late to change and take action to promote your book. The consistent promotion is an important aspect. If you don't try, it will not fly. Not everything that you attempt will succeed but I applaud your continued efforts.

Are you continuing to promote a book which you published and are in it for the long-term? Tell us your experience in the comments below.

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An Amazing Legacy Built One Day At A Time

Early in the morning last Wednesday, I learned about the passing of Billy Graham. Because of my biography about Mr. Graham, my phone and email have been intense with contacts from media. 

For example, I did three interviews with the BBC in the UK on Wednesday. On Thursday, I began radio interviews with East Coast stations at 5 am in Colorado and it continued throughout the day. I'm thankful for each opportunity to talk about the remarkable life of Billy Graham. Here's an example of one of these interviews with Keith Alan at 57^th Street Media in Tampa, Florida (just follow the link to listen).

Mr. Graham preached the Gospel Message of Jesus Christ face to face to more than 215 million people (more than anyone else on the planet). Countless others heard Billy Graham through television and radio while others read his books and his articles in newspapers and magazines. The impact of his life work can't be explained.  Mr. Graham has left an amazing legacy. His ministry will continue through his son, Franklin and his grandson, Will plus others at the Billy Graham Evangelistic Association.

Many in the media have been asking me about the legacy of Billy Graham. The concept of legacy boils down to his impact on the world and his singular message: that each person has to make a personal commitment to Jesus Christ. From my personal experience and writing about Billy Graham, I saw his life as focused on service to others. Mr. Graham was humble man and lived each day with integrity. Some of the basic principles of Mr. Graham's life and the Billy Graham Evangelistic Association were formed in 1948 in Modesto, California and a document they created called “The Modesto Manifesto.”  If you want to know more about the Legacy of Billy Graham, I encourage you to watch these short videos and celebrate a life well-lived.

Writing and publishing has been the consistent focus of these articles about The Writing Life. Each of us need to consider our own reputation and legacy. Our reputation or legacy is built one day at a time. As I get older time seems to pass more quickly and as Mr. Graham often spoke about, each of us will one day die. Day by day, what are you writing that will last? What is the purpose of your writing? Is it to entertain or to instruct or to help others? It is valuable for each of us to take some time to consider these questions about our writing.

What lasting legacy are you building with your writing? Let me know in the comments below. 

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Do you listen to audiobooks on Audible? Are you willing to listen to the audiobook forBilly Graham, A Biography of America's Greatest Evangelist, then write an honest review on Amazon? If so, please email me and I can get you a review copy of this new audiobook. 
 

Time for a Reboot

I love January and the fresh beginnings of a new year.  Whether you are reading this article in January when I wrote it or in the middle of the year, any time is a great time for a reboot or a new start. 

As I consider last year, I know some great accomplishments happened with new authors and my own writing life. 

Yet some of my goals were not met and some projects were not completed. Do you have some of these projects? Here's my good news: you can reboot those projects and push them into the marketplace. Maybe your book didn't sell as many copies as you wanted. Then take a reboot and begin reaching new readers. As the author, you are the person with the passion for your book. Maybe your publisher has pressed on to other books and other authors—but you still love your book and want to reach more readers. My encouragement is you can do it so make your plans and push forward. When your old book generates some new sales and new momentum, then your publisher will notice and join you in the push. As the author, you are in the drivers seat of this passion and momentum. 

Book publishing is not a sprint but more like a marathon. Some books shoot out into the marketplace and succeed while others are more of a slow burn and take time. If the author continues with their passion, these slow burn books can pick up momentum and begin to sell thousands of copies every month—but the author has to keep going on the marketing. My friend Sandra Beckwith has an inexpensive tool (yes 99 cents) called 365 Daily Book Marketing Tips. These insights come every day via email. Sandy sends you the full listing of the tips in a single PDF but I like the regular reminders through these daily emails. I do not take action on all of them but I read them and follow a number of the suggestions. Why?

As I've written about in the past, there is no single path to becoming a bestseller or achieving success with your book. If there were such a path, then every book would sell many copies and become a bestseller. Instead every author and every book has to find their own path. The author has to continually experiment and use tested methods to reach their readers.
Another resource is 5–Minute Book Marketing for Authors by Penny Sansevieri. Last year I wrote more details about this book (use this link). While I read this book last year, I marked my own book with numerous tags for action. As I look through them, I see more actions that I can take. I suspect each of us are in the same category. It's never too late to take action and get started. Make your plans and do it today.

For example, my biography of Billy Graham released over two years ago. In November, the audiobook version of the book released. At 99 years old, Mr. Graham is in his 100th year on the planet and the Billy Graham Evangelistic Association and Decision magazine are celebrating this milestone. One of my marketing ideas for my book was to create a study guide. Small groups and book clubs are always looking for these study guides to enhance their group. I began to write the guide for my book in 2015 or two and a half years ago. Last week, I dusted off that file and decided now was the time to write this study guide. I've written study guides for other books plus I've used numerous study guides for books. I have the background and skills to pull together this study guide.  When completed and launched, it will give me a new tool to promote related to my book.

Does your book have a study guide with it? It doesn't matter whether your book is nonfiction like my Billy Graham biography or fiction? You can still write and launch a study guide. Maybe you need this tool for your own book. It is never too late to write it and get it out into the marketplace.

Do you have a project that you can reboot? Tell me about your action steps in the comments below.

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