What Triggers Someone To Buy A Book
Publishers and authors have been trying to solve this question for ages: What triggers someone to buy a book? It's a combination of factors that involve timing, positioning and touching the reader's needs. I confess I don’t have the ultimate answer but I do have a experience that I believe is worth recounting in this entry on the Writing Life.
I hold the electronic rights to Book Proposals That Sell and surveys have shown more than 81% of Americans would like to write a book and millions have actually written a manuscript. Get Published! (click this link to see how you can get a free copy of this how-to book) includes this statistic on page 60, "Finished manuscripts for an estimated 8 million novels and 17 million how-to books are lying in desk drawers all over the country, waiting to be published." Now that is the kind of statement that strikes fear into the heart of every editor and agent (the folks who have to review this material!). So…there is a huge number of people who want to get published and don't now how to do it.
From the reviews and other factors, I know Book Proposals That Sell is helping people achieve their dreams in this area. While the paperback still continues to sell, I'm also selling the electronic version. I’ve started an affiliate program with this book (and other products are coming). Every reader of these entries should be a part of this affiliate program. It takes two minutes or less to fill out the form and get your own link. Then you can recommend to others the book and potentially earn 50% commission from the link. I hope every agent and publisher and bestselling author will join this program and my goal is to improve the quality of submissions throughout publishing. Mark Victor Hanson calls this a BHAG or a Big Hairy Audacious Goal. At Mega Book Marketing University, Mark told us that a BHAG 1) inspires people to want to play. 2) it forces you to grow to achieve it.
A number of people have joined my affiliate program--including one highly visible book marketing expert. In the last week or two, several people have purchased Book Proposals That Sell using his affiliate link. After we get through my unconditional guarantee period of 60 days, I'm going to be sending this expert a check for these referrals.
Yesterday I took a few minutes to see what he was doing with my banners. He has a strong web presence and many different pages on his website. I discovered he was using my blinking banner on five different pages. I have no idea if it is the location of the banner, the words on the banner, the fact that it blinks or the terrific design. I just know it's working and I hope other affiliates will use it as well on their own pages. And whether you use this blinking banner or not, do join the affiliate program and use your affiliate link to guide people to the page. (I know my banner here doesn't blink--maybe it's a blogger restriction. Go to this link and scroll to the bottom to see the changing banner).
Your link might be the trigger to get someone the publishing help that they need to take the next step in their own journey.
Labels: affiliate, book, book proposals, publishing