is the five-step process we teach authors and writers:
Choose potential endorsers based on your book’s subject.
book is about animals, for example, target celebrities and/or notable VIPs who
have a vested personal interest in animals.
about a disease, target people who have suffered personally from it or who
contribute to the disease’s cause. If it’s about kayaking, target people who
like to kayak.
our Celebrity Causes Database to choose your ’cause’ and get a list of
celebrities who support it. (Animals, Children, etc.)
potential endorsers to write your book’s introduction or
technique can work really well as long as you remember the following: flattery
is key. Don’t ask for an endorsement at this stage.
CONTACT 59,000+ CELEBRITIES
flatter the person by saying that because of his or her expertise on your book’s
subject, you’d like to ask him or her to write the introduction or
want to point out that this is a great opportunity for the endorser to get some
the book is published, you can mention “Introduction by (Expert’s Name)” or
“Foreword by (Expert’s Name)” on the cover.
Gather a list of names and contact information.
reference area of your local public library is a good start, but you can find
more accurate information online.
Google for “celebrity contacts” or “celebrity addresses” for a list of
celebrity has an official Web site, you can usually find his or her contact
information there as well.
course, you can use our service, Contact Any Celebrity to save time and make
your research much easier. Don’t forget personal and professional
some time to sit down and brainstorm all the people you know who could put in a
good word for you or at least pass along your book and
it as easy as possible to get a response.
request should include the draft of your book, a self-addressed, pre-paid FedEx
or Priority Mail envelope, an easy-to-fill out testimonial form, and a
personalized letter from you.
you’re nervous about sending a draft of the book, you can also include a
even want to mention that the better the testimonial, the more likely it will
appear in your book (and possibly on the cover), resulting in additional
exposure for the endorser.
Point out the benefits of giving an endorsement.
endorsers usually won’t mind (and will probably appreciate) the extra free
publicity, additional exposure, and added credibility their blurb will provide
when it’s featured in (and maybe on the cover of) your
endorser know you’ll mention his or her name, company name, and city under the
testimonial as an added benefit of giving you an
STEP: Follow Up!
still haven’t heard anything, send a follow-up letter or email to the
celebrities you asked for an endorsement from after a few weeks have
that getting a good endorsement or testimonial can take time. Celebrities and
VIPs are busy, and their mail is often screened by an assistant or
representative which can delay your request getting to
remember the “Three Ps” for getting celebrity testimonial and endorsements for
your books: Be Polite, Be Persistent, and Be Patient!
McAuley is an American entrepreneur. Jordan started Contact Any Celebrity in
you been able to get celebrity endorsements for your book? Let me know in the