Level Up Your Writing Life

 

By Terry Whalin @terrywhalin

Each of us have limited time but many things are screaming for our attention and time as writers. The number of published books is growing every day and the volume of material pouring into publishers and agents is increasing. Publishing houses are cutting back on their staff and each editor is working on more books. Because these editors are pressured to publish books that sell, whenever they see a “diamond in the rough submission” which has potential, they understand they do not have the time for feedback or development of a manuscript. Instead, they do not respond or send a form rejection.

A Truth Before You Submit

As a writer, you have to pitch and submit your material, before you hit that send button, here’s the truth to remember: You only have one chance to make a good first impression. The reality is you make that impression in seconds. You want to pause and take one last look at that submission before you send it. Do not let the fear of failure or rejection prevent you from sending it (another issue many people have). Instead get your ideas into the marketplace but with wisdom.

When you take one final check on your submission before sending it, I compare it to a look in the mirror before I head out the door to meet with a prospective author about Morgan James Publishing. The details and making that right first impression only happens once.

Change To Level Up 

As writers, we need to change and level up our writing life to stand out. In this article, I want to talk about these changes and actions you can take to distinguish yourself from others. Years ago when I was a literary agent, I spent a lot of time helping my clients craft their proposals and submissions. It’s the first impression principle even for well-known agents. They have seconds to catch attention. In today’s marketplace, the agent doesn't have time or energy for such personal and detailed feedback for their clients. Instead, these agents push their clients to craft better submissions. Or the agents connect the author with a freelance editor who can work over the submission. This freelancer is hired for specific editorial work on the proposal and/or partial manuscript.

Find Honest Feedback

In our writing lives, it’s often a challenge to get honest feedback. You show your writing to your family and they love it. Often they are reluctant to give you their truth. A notable exception in this area is bestselling author John Grisham’s wife. As the first reader of his writing, she uses a red pen to give her feedback and then the couple has vigorious discussions that their children called “book fights.” I encourage you to use this link to watch the full C-Span 58-minute  interview. I found it fascinating.

If you can’t get honest feedback from your family, where do you turn? Maybe it is your local writing group or a critique partner. In the early days of my writing life, my writing (and submissions) improved because of my monthly critique group.  The critical action is to be aware of your need for such feedback and level up your writing getting it ahead of your submission.

Add Something Extra

When crafting your book proposal or query letter, add some rare details to stand out from others. For example, add a completed foreword from a well-known person into your submission. It takes work on your part to get such a document but it will distinguish your proposal from everything else on that editor’s or agent’s desk. 

In your book proposal, add special sales ideas. More than 60% of books are sold outside the bookstore. Can you use your connections to make a special sale to move thousands of copies of your book? Get Beyond the Bookstore by Brian Jud and study the pages to create your ideas in your book proposal. Few people do this creative work and if you do it, you will stand out from the other submissions.

Ask (and even pay for) Help

No writer has all of the information and insight they need before they submit their work--even bestselling authors need editorial help and insight from others. Ask for editorial or marketing recommendations, investigate and choose someone for assistance. The days of Max Perkins (check out this book) are long gone. As writers who want to publish successfully, we have to pour the work into the craft and creation of our submissions. Otherwise we will not capture attention from the editors and agents.

Each of you can do this work to level up your writing life.. It takes a commitment to learning, growth and taking consistent action. 

For this article, I was intentional about using an image of a bridge. If the builders don’t create a level bridge then it does not function. In the same way, writers need to use the resources in this article to level up their submissions and find the right connection to get your words into the world. If I can help you, don't hesitate to reach out. It’s why I have my personal email address in my X/Twitter profile.

In the comments, let me know what I am missing or what actions you are going to take in the days ahead to level up your writing life. I look forward to your insights.

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The world of publishing is always changing. This prolific author and editor gives the insights and actions how you can level up your writing life. (ClickToTweet)

My Writing In Other Places:

With these articles, I encourage you to publish your work beyond your blog in other places. Below are three articles which were published in other online locations than this blog.

Each month I blog about some aspect of book proposal creation for the Almost An Author website. I wrote Editors Do More Than Read Submissions: https://bit.ly/3JG2W4D

Is your writing world scarce or filled with possibilities. In an article on Writers on the Move, I wrote about how Opportunity Is Everywhere at: https://bit.ly/43fWhVn 

Once a month, I write a guest blog for the Blue Ridge Mountains Christian Writers Conference. Every writer wants to become more productive and in this second article I gave some specific actions. Increase Your Productivity-Part 2:  https://bit.ly/4hgmcCl 

For many years, I have spoken with individuals who want to publish a book. I’ve listened to their plans and found many of them have an unrealistic idea about the details of publishing. To sell books and succeed, these details are important. 10 PUBLISHING MYTHS is a practical easy reading book to help you. Get my decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of

bonuses.

Subscribe to Terry’s Newsletter:

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5 Steps to Getting Celebrity Book Endorsements

From the Editor: It is rare in these entries that I use a guest blogger. I found this valuable article from my friend Jordan McAuley that I'm going to publish here. Also for the BRMCWC blog, I recently published a two part series about how every writer needs connections. Just follow the link to read it.

Guest Post By Jordan McAuley, Founder Contact Any Celebrity

 

Getting a celebrity, notable VIP, or leader in your field to give your book a short testimonial or endorsement (sometimes called a “blurb”) is a great way to boost sales and garner extra publicity. Remember that this is a trade-off. You get a testimonial for your book, and the endorser gets additional exposure and/or credibility.

 

Below is the five-step process we teach authors and writers:

1) Choose potential endorsers based on your book’s subject.

If your book is about animals, for example, target celebrities and/or notable VIPs who have a vested personal interest in animals.

If it’s about a disease, target people who have suffered personally from it or who contribute to the disease’s cause. If it’s about kayaking, target people who like to kayak.

(Use our Celebrity Causes Database to choose your ’cause’ and get a list of celebrities who support it. (Animals, Children, etc.)

2) Ask potential endorsers to write your book’s introduction or foreword.

This technique can work really well as long as you remember the following: flattery is key. Don’t ask for an endorsement at this stage. 

CONTACT 59,000+ CELEBRITIES NOW!

Instead, flatter the person by saying that because of his or her expertise on your book’s subject, you’d like to ask him or her to write the introduction or foreword.You may want to point out that this is a great opportunity for the endorser to get some additional exposure.

When the book is published, you can mention “Introduction by (Expert’s Name)” or “Foreword by (Expert’s Name)” on the cover.

3) Gather a list of names and contact information.

The reference area of your local public library is a good start, but you can find more accurate information online.

Search Google for “celebrity contacts” or “celebrity addresses” for a list of resources.

If the celebrity has an official Web site, you can usually find his or her contact information there as well.

Of course, you can use our service, Contact Any Celebrity to save time and make your research much easier. Don’t forget personal and professional connections.

Take some time to sit down and brainstorm all the people you know who could put in a good word for you or at least pass along your book and request.

4) Make it as easy as possible to get a response.

Your request should include the draft of your book, a self-addressed, pre-paid FedEx or Priority Mail envelope, an easy-to-fill out testimonial form, and a personalized letter from you.

If you’re nervous about sending a draft of the book, you can also include a Confidentiality Letter.

You may even want to mention that the better the testimonial, the more likely it will appear in your book (and possibly on the cover), resulting in additional exposure for the endorser.

5) Point out the benefits of giving an endorsement.

Potential endorsers usually won’t mind (and will probably appreciate) the extra free publicity, additional exposure, and added credibility their blurb will provide when it’s featured in (and maybe on the cover of) your book.

Let the endorser know you’ll mention his or her name, company name, and city under the testimonial as an added benefit of giving you an endorsement.

BONUS STEP: Follow Up!

If you still haven’t heard anything, send a follow-up letter or email to the celebrities you asked for an endorsement from after a few weeks have gone. Know that getting a good endorsement or testimonial can take time. Celebrities and VIPs are busy, and their mail is often screened by an assistant or representative which can delay your request getting to them.

Always remember the “Three Ps” for getting celebrity testimonial and endorsements for your books: Be Polite, Be Persistent, and Be Patient!

Bio: Jordan McAuley is an American entrepreneur. Jordan started Contact Any Celebrity in 1997.

Have you been able to get celebrity endorsements for your book? Let me know in the comments below.

 

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