Why Every Writer Needs Persistence

Publishing is an imperfect process with many variables and much which can go off the rails in the process of making or marketing a book. For example, one of my authors launched a one-day only giveaway of her book on Amazon. She had sent emails, Facebook posts and all sorts of other means to spread the word about this one day event. The author had worked with our team at Morgan James and gotten it all set—so she thought. Then Amazon did not reduce the price.

Early in the morning, I got a call from the author about this potential disaster to her marketing effort. I reached out to a colleague who reached out to someone else to get Amazon to quickly adjust the price to zero for the day. In an hour or two, it was resolved and the author was able to continue to market her one-day special event. Morgan James does not control Amazon but we work with Amazon to make such campaigns happen and the author persisted to get it going.

Today I tried to call an author using the app which I use for my Morgan James work. The app shows my New York phone number and why I consistently use it for calling authors. In my case, the app did not work or dial the number and only gave me an error message. This app had been updated overnight and something was not working. I persisted to get it working, deleted the app on my phone and reinstalled it. Then it worked again. For this author, I only had her phone number. I did a quick search and found her website—which had no email address or phone but did have a contact form. I filled out the form so she would have my email and know what she needed to do to reach me with her submission. I persisted rather than giving up when I could not get my phone app to work. These types of actions are what we have to do as writers and professionals. Normally there is a way around the challenge—if you persist.

Or another example, I have almost reached the limit on my Facebook friends and throughout each day I post material related to publishing and writing. Facebook continually makes changes to their system and recently I noticed the images on my posts from twitter were not showing up. I figured out how to edit those posts and add the images so I made that adjustment.Then a day or so ago, Facebook removed the ability to add images to such posts when you are editing them. I had to make another adjustment to get it to work. Persistence is key to this process for every writer.

There are many strange technical things that happen every day in the process of my work. Do I let it derail me and keep me from working or do I persist and find a way around it? These challenges often have nothing to do with me but it takes persistence to accomplish the work.

How are you applying persistence into your writing life? Let me know in the comments below.

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Keep Going With Your Writing

From my years in publishing, I've learned there are many different routes to success. As a writer, my task is to keep going and continue pursuing my dreams. Your persistence and continued effort will pay off. It's a message that I've given in my workshops—but one I've been hearing from others as well.

The road to success is littered with people who do not persist. These writers try a few things, get rejected then put their writing away and figure it no one wanted it. In contrast, the writers who get published continue to look for the right place for their material to be published. They are persistent. 

One of the best stories about persistence is Jack Canfield and Mark Victor Hansen when they were trying to get the first Chicken Soup for the Soul book published. Their book idea was rejected over 140 times. Now that is a lot of rejection and persistence! In the process of their search for a publisher, they lost their literary agent and even considered self-publishing until a little publisher in Florida offered to publish the first of numerous books. Many writers would have given up on their book but Canfield and Hansen persisted. Today Chicken Soup for the Soul is one of the best-selling series of books but it certainly didn't begin that way.

If you are struggling to get published with one idea or manuscript, I encourage you to write a second book proposal or manuscript and try that one. Maybe the second one will be where you will find success. I've known many novelists who never published their first novel—and their manuscript remains in their desk drawer. Instead they needed to persist and write and market several novels before they found their writing voice and path to publication.

Or maybe you need to try a different type of writing such as publishing in print magazines. It is necessary to experiment in many different directions to find your path to publication. For the last year, each month, I've been writing an article about different aspects of magazine publication. Check this link and you will see that I've written many different articles about this key writing skill. From my experience there are many different writing possibilities.  I have a wide-ranging list of some of these possibilities in the free sample chapter of my Jumpstart Your Publishing Dreams (just follow this link to download it).

Several months ago, I told about listening to a story in Lauren Graham's memoir, Talking As Fast As I Can. She was at a cast dinner and seated next to mega-bestselling author James Patterson. She asked him, “How do you do it?” He responded, “Keep going, keep going, keep going.”

Numerous obstacles will come into your life and prevent your writing. Persistence and continuing to write despite the barriers will be one of the keys to your success. As writers, we need to continually be reading and open to new ideas and trying new options. Last week, Smashwords Founder Mark Coker had an article in the current Publishers Weekly: Ten Tips for Autopilot E-book Marketing. Whether you have E-books or not, I encourage you to look at these ten ideas. These are perennial ideas that you can use with your books.

One of the hardest things to discover is something which is not there. This principle applies to proofreading, writing, marketing and many other aspects of publishing. When I read Coker's article, I began to think about #2 Add a Discussion Guide. Years ago when I was an acquisitions editor at David C. Cook, we decided to add a discussion guide into every new book—nonfiction or fiction. Why?

Because it was a simple addition which added value to every book. There are thousands of book clubs selecting books to read and discuss every month. If your book includes a study guide, then you have opened this possibility for your book. If your book is already in print, then you can write the study guide then give it away on your website as an added value for your readers. You can use the study guide as a list builder and have people give you an email and first name to get the free download—or you can simply give it away.

It is key to explore new ideas and to take action. 

What new ideas are you exploring and trying for your writing—so that you keep going? Tell us in the comments below. 

Tweetable:

How do you keep going with your writing—even when rejected? Here's some encouraging ideas.  (ClickToTweet)