Three Actions When You Hit a Tech Snag

By Terry Whalin @terrywhalin

It happens to me daily and sometimes several times a day: I hit some snag with a technical issue. I don't like it when this happens to me. Sometimes getting through the tech issue can consume hours of time and energy.  Yet it is a reality of our world and culture—whether we like it or not. In this article, I want to give you several illustrations of tech snags and then several actions to take when it happens.

This coming week for several days I'm attending a bootcamp (an intensive conference). As a part of the preparation, the leaders asked us to survey our target market with a specific question. I crafted my question but then needed to figure out which online tool to use for collecting the input. I know about several of these tools but each tool I tried, I ran into technical snags where when testing it, I could not get it to work properly. It was frustrating and time consuming to resolve. To resolve it, I reached out to one of the leaders of this bootcamp and asked for help. In a short time, I got a response and worked through the issue and made my survey.

One of my relatives struggles with technology issues—like when I want to send this person some photos from my phone. Each time when I speak with her, she claims, “I'm dumb with _____.” When I hear these types of statements, I explain to her that everyone struggles with these issues and it has nothing to do with being dumb or smart. It is a part of our world and culture. I hope my explanation helped her work through the tech snag. My caution to you is not to speak such things to yourself because they become self-fulfilling. There is a solution to whatever issue you are facing, you just need to persevere and find it.

This week I found a charging device for my phone. I had purchased this device months ago but never used it and the charge had worn out so it wasn't working. As I looked at this device, I could not figure out how to charge it. I was inclined to throw it away—yes that frustrated with it. Eventually my wife found a connection on the device (which was not immediately obvious to me). This connection was different from anything I had seen before. Instead ot throwing it away, I looked to see where I could possibly plug this connection. With a couple of attempts, I found a place to start recharging this device and got it to where it is a useable tool again. I'm glad I didn't throw it away.

My hope is you learned some insights with each of these three recent tech snags. The overriding principle I want to emphasize is: there is an answer to your tech snag. You have to use different resources and persist to resolve it. Here's three possible actions when you hit a tech snag:

1. Ask Google to help you. Yes this one is obvious but many of us forget to use the obvious tool called Google with tons of technical help for you.   

2. Go to YouTube and search for videos that will help give you the answer. Whether basic or advanced, there are often resources here to help you with your tech issue. 

3. Ask someone for help.  Is there an online help tool? Can you fill out an online form and write support to resolve it? Is there a friend you can email or call and ask for help? I pay an annual fee to the Geek Squad and don't use them often but when I need them, they readily come to my help on some technical issues. Also use inexpensive tools like Fiverr.com.  I have a designer with a good rating that I use for some small design issues occasionally. Maybe Fiverr would be a route to help you through your technical issue.

4. (Bonus Action) Keep working at it until you find the solution. It may not be something you can resolve in a day or two, but keep chipping away at it and you will find the answer. You can't be the only person who is having such an issue that needs resolution. You have to be persistent with these tech snags to get them resolved. 

These tech issues are going to continue. We live in a technology driven world. Do you have another resource or maybe another action item? Let me know in the comments below. 

Tweetable:

What actions do you take when you hit a tech snag? Get ideas and insights from this prolific editor and writer. (ClickToTweet)

How Do You Respond When You Find a Low Number?

I stared at the number of views on YouTube in disbelief. How could it be that small? Only 80 views? I recorded the interview a year ago with my friend Al Gansky talking about my work with Billy Graham and my book, Billy Graham, A Biography of America's Greatest Evangelist. 

After the interview, I blogged about the interview. All of my people on my blog list received a copy of the interview through their email and also others saw it directly on the site. Why so few views? I looked at some of the other people Al had interviewed and they had many more views.

Then reality hit. I had only promoted the interview at the actual time of the event. I had put no on-going promotion in place with my social media or other ways. Immediately I made a decision to pour more promotion into this interview—and hopefully the numbers will increase. I'm embedding the YouTube interview here to make it easy for you to watch:


Al and I were talking about my unique background to write this particular book. I hope you will enjoy this interview and I want more people to know about it.

For every writer, it's part of the process to receive low numbers. Sometimes it is a report on the book sales of your latest book. Other times only a few people have registered for one of your teleseminars or even a live event. I've taught workshops at large conferences where I have two or three people attending my continuing class.  Other times I've taught at the same large conference and had a packed room. Each time I decided to teach those couple of people as though I had a room full of people. My teaching was recorded and I determined to take advantage of this recording and continue to promote the results. Please check my speaking schedule to see where our paths will cross in the months ahead.

Back to my original question in the title of this article, how to you respond when you discover a low number? Do you blame others? Maybe your publisher isn't working hard enough to tell people about your book? Instead of trying to put the blame on others, I encourage you to look inside first. Ask yourself, if you poured the right energy into producing a great product. Is the cover well-done? Is the book broadly distributed? Did you hire an editor and make an excellent book?

If the product or event is well-done, then the next question is about the marketing and sales. If the numbers are low, take your own responsibility and be telling more people about your work. Make some calls to schedule more local events. Pitch some magazines with excerpts of your book or write articles on similar topics and promote your book in your bio at the end of the article. You can reach thousands of people using such a strategy. Or step up your social media and get more people viewing your work.

Several weeks ago I received the royalty statement for one of my continual bestselling books. Whenever I speak at conference, for years I sell more of this book than any other.  My royalty statement was dismal with low numbers. 

I took action to see what could be done. Would my publisher return the rights to the book? Yes if I purchased all of the remaining copies. It was not a small investment on my part to take this action—but a strategic one.  As the author, I have the most passion about this topic (more than my publisher). If I own all of the printed copies, then I can reduce the price to sell more books. Also I can create marketing campaigns to sell the book—one by one and also in volume. I'm actively working on these details and you will be hearing more about it in the days ahead. I did not let this important book remain at low sales. I have over 130 Five Star Amazon reviews for this book and it continues to help people. The decision will involve hard work but is worth my efforts.

The book is Book Proposals That Sell, 21 Secrets to Speed Your Success. If you haven't got a copy, now is the time because of the reduced price. Just follow the link. Also you will receive a series of unique bonuses that I've created for anyone who buys the book.

If you have the book and haven't reviewed it, then I encourage you to take a few minutes, write a few sentences of review on Amazon and Goodreads. Please do not purchase the book from Amazon since I have all the remaining copies and you will get it cheaper from me (and if you ask, I'll sign it to you. Just let me know the details in the special instructions section of my shopping cart).

Just like I took action, your actions make a difference. If you do nothing, then nothing will continue to happen. If I can help you, let me know. My email is in my Twitter profile.

Tweetable:
What to do when you find a low number? #marketing (Click to tweet)

 

Social Media Can Make or Break You

Editor's note: Yesterday and today, I'm honored to introduce you to Brad Phillips, the president of Phillips Media Relations, a media and presentation training firm with offices in New York City and Washington, D.C. I was fascinated with the insights in these two excerpts from his new book, The Media Training Bible.

By Brad Phillips
 

Imagine you’re the communications director for Hartown Manufacturing, a midsize company based in California. You’re responsible for all communications in the western United States.

One morning, you arrive at work and log in to your Twitter account. You’re scrolling through the rather dull tweets when you suddenly see one that takes your breath away: “Breaking News: Major Explosion at Salt Lake City Hartown Plant.”

Within minutes, dozens of people are tweeting about it, spreading rumors along the way. Some eyewitnesses claim they’ve seen ambulances pulling away with dozens of victims. One claims a plant supervisor has been killed. You call a colleague who works at the plant who tells you that no one knows whether anybody was badly hurt—and that no ambulances have arrived yet.

You immediately post that accurate information to Hartown’s social media pages. Journalists who follow your feeds see your posts and decide against reporting any of the rumors they’ve read about possible injuries or deaths until you confirm them.

That type of scenario is commonplace in the age of social media, and it underscores three important truths:

1. The public and the press may learn of a crisis affecting your company through their social media networks before you even know there’s a problem.
2. People will begin discussing (and speculating about) your crisis before you’ve had time to obtain the facts.
3. You need to use your social media channels to immediately correct misinformation and establish yourself as a primary source of accurate information.

Most reporters now use social media as an essential tool of crisis reporting. As Jane Jordan-Meier reported in The Four Stages of Highly Effective Crisis Management, “Two journalists I spoke with saw Twitter as the new police scanner.” You can no longer afford to relegate social media to being of secondary importance.

Communicate through your social media networks as quickly as possible, ideally within half an hour of learning about an incident. You can include links to lengthier statements and additional resources in your posts.

There’s one additional way to help manage a crisis using social media: be engaged with your social networks before a crisis strikes. You’ll need fans to defend your integrity when something goes wrong, and few people are more credible than the unaffiliated third parties who voluntarily vouch for you.

Case Study: Domino’s Pizza & a Disgusting Video (V)

In 2009, an employee of a North Carolina Domino’s franchise filmed a coworker sticking cheese up his nose before appearing to send the food out for delivery. The two workers uploaded the video to YouTube, where it quickly racked up a million views. Television anchors showed the disgusting clip on their newscasts and customers stopped ordering pizza.

Company president Patrick Doyle waited two days before finally responding. He issued a two-minute YouTube apology, in which he appeared genuinely pained by the incident. He was deservedly given credit by many crisis management professionals for releasing the heartfelt video— but most suggested that he waited too long and incurred unnecessary financial and reputational damage by waiting 48 hours.

Mr. Doyle’s response was noteworthy for one additional reason: it was the first time a major company president used YouTube as the primary method of responding to a crisis.

Brad Phillips is the author of the new book TheMedia Training Bible: 101 Things You Absolutely, Positively Need to Know BeforeYour Next Interview. He blogs at www.MrMediaTraining.com. 

Author Conversations Worth Watching

I do not watch many YouTube videos. If you search these entries on The Writing Life, you will notice that I often refer to a book or a magazine or newspaper article--something which appears in a printed format instead of YouTube.

Recently I read a post from Mary Beth Whalen (no relation notice the spelling of her last name). She pointed out the vulnerability in a YouTube video from author Anne Lamott:

This conversation is almost an hour but well worth the viewing time in what you will learn about the author, her commitment to the craft of writing and other insights.

The experience stirred me to learn more about Dean Nelson and The Writer's Symposium by the Sea. Because I love the work of Eugene Peterson and The Message Bible, I also watched the conversation with Dr. Peterson, who is rarely interviewed:

Again this interview holds good insight for any writer about storytelling. I dug a bit further into this series and located the complete listing of various writer interviews over the 13 year history.

As a writer, I've learned a great deal from my interviews with more than 150 bestselling authors. After my sessions with each author, I've written many magazine articles about these writers and how they practice their craft. The experience has built a tremendous amount into my own life--much more than is reflected in the large body of work from these interviews.

You can pick up different hints for your own writing as you watch these conversations from some authors that you know and admire and others that you have never heard about or barely know their names. It will take you (and me) a long time to work through these various conversations. I point it out as a rich resource for your own growth as a writer.