How Do You Respond When You Find a Low Number?
I stared at the number of views on YouTube in disbelief. How could it be that small? Only 80 views? I recorded the interview a year ago with my friend Al Gansky talking about my work with Billy Graham and my book, Billy Graham, A Biography of America's Greatest Evangelist.
After the interview, I blogged about the interview. All of my people on my blog list received a copy of the interview through their email and also others saw it directly on the site. Why so few views? I looked at some of the other people Al had interviewed and they had many more views.
Then reality hit. I had only promoted the interview at the actual time of the event. I had put no on-going promotion in place with my social media or other ways. Immediately I made a decision to pour more promotion into this interview—and hopefully the numbers will increase. I'm embedding the YouTube interview here to make it easy for you to watch:
Al and I were talking about my unique background to write this particular book. I hope you will enjoy this interview and I want more people to know about it.
For every writer, it's part of the process to receive low numbers. Sometimes it is a report on the book sales of your latest book. Other times only a few people have registered for one of your teleseminars or even a live event. I've taught workshops at large conferences where I have two or three people attending my continuing class. Other times I've taught at the same large conference and had a packed room. Each time I decided to teach those couple of people as though I had a room full of people. My teaching was recorded and I determined to take advantage of this recording and continue to promote the results. Please check my speaking schedule to see where our paths will cross in the months ahead.
Back to my original question in the title of this article, how to you respond when you discover a low number? Do you blame others? Maybe your publisher isn't working hard enough to tell people about your book? Instead of trying to put the blame on others, I encourage you to look inside first. Ask yourself, if you poured the right energy into producing a great product. Is the cover well-done? Is the book broadly distributed? Did you hire an editor and make an excellent book?
If the product or event is well-done, then the next question is about the marketing and sales. If the numbers are low, take your own responsibility and be telling more people about your work. Make some calls to schedule more local events. Pitch some magazines with excerpts of your book or write articles on similar topics and promote your book in your bio at the end of the article. You can reach thousands of people using such a strategy. Or step up your social media and get more people viewing your work.
Several weeks ago I received the royalty statement for one of my continual bestselling books. Whenever I speak at conference, for years I sell more of this book than any other. My royalty statement was dismal with low numbers.
I took action to see what could be done. Would my publisher return the rights to the book? Yes if I purchased all of the remaining copies. It was not a small investment on my part to take this action—but a strategic one. As the author, I have the most passion about this topic (more than my publisher). If I own all of the printed copies, then I can reduce the price to sell more books. Also I can create marketing campaigns to sell the book—one by one and also in volume. I'm actively working on these details and you will be hearing more about it in the days ahead. I did not let this important book remain at low sales. I have over 130 Five Star Amazon reviews for this book and it continues to help people. The decision will involve hard work but is worth my efforts.
The book is Book Proposals That Sell, 21 Secrets to Speed Your Success. If you haven't got a copy, now is the time because of the reduced price. Just follow the link. Also you will receive a series of unique bonuses that I've created for anyone who buys the book.
If you have the book and haven't reviewed it, then I encourage you to take a few minutes, write a few sentences of review on Amazon and Goodreads. Please do not purchase the book from Amazon since I have all the remaining copies and you will get it cheaper from me (and if you ask, I'll sign it to you. Just let me know the details in the special instructions section of my shopping cart).
Just like I took action, your actions make a difference. If you do nothing, then nothing will continue to happen. If I can help you, let me know. My email is in my Twitter profile.
What to do when you find a low number? #marketing (Click to tweet)