Seven Critical Steps for Every Author
Over 80% of Americans plan to publish a book at some point in their lifetime. Over 4,500 new books are published every day. Yet repeatedly I hear from authors wondering how to sell their books and what steps they should be taking in this process.
Let me tell you right from the start, when it comes to book publishing and in particular selling books, there is no magic formula. If there were such a formula every book would be a bestseller. Yet there are proven essentials that every author can do—and that's what I'm writing about in this article. These steps are not in any particular order but it's important to tackle each of them.
1. Know your target audience (readers). The more information you have about this reader, the better you can focus your efforts to reach them. No matter how much we want it, not everyone will read your book but your target audience will.
2. Be active or visible with your audience. It is different for every author but if you know your target. Where are they? Listening to their radios? Then you need to be on radio programs. On Twitter or Facebook or LinkedIn, then you need to become more visible in these places. To help you, I have a free ebook, Platform building Ideas for Every Author.
3. Start and actively use an email list. If you don't have any idea what I'm talking about then I recommend you explore these two links for My List Building Tycoon at: http://bit.ly/t2W1zy or on Kindle: http://amzn.to/wU6Fzb. The essence of it is you create an ebook or audio or something valuable for your audience. Then give that ethical bribe away to your audience in exchange for them giving you their email address. Only you control your email list (not some other platform like Twitter or Facebook). Then you build your list as you use the list to continue to give your audience value.
4. Take responsibility for your own marketing. Each of us have excuses. We are introverted. We don't like it. We want to just write. We want someone else to do it—why we get a publisher. Listen to yourself and then stop the excuses and take action. Every day when I speak to authors I tell them that they bear 80% of the responsibility for selling their book.. They say, “yes” but then balk at taking action. You will be exceptional if you do take your own responsibility.
5. Get to a writer's conference. Conferences are a key part of my own growth and people I know in publishing. You will learn a great deal and also make friendships with editors and agents. Over the next few months, I'm speaking at different conferences and would love to meet you in person. Follow this link to my schedule. I especially recommend Author 101 University.
6. Have the Right attitude. You should always be growing, trying new things and experimenting to find your path. It is different for each book and each author so you have to be moving forward. Remember you are not selling your book or yourself. Instead you are helping as many people as you can help. In the process, stress the benefits and advantages of your book and how it will help others. Much more attractive to people than “selling” and as an author you will be more comfortable doing it.
7. Create a simple system to become active with your readers. It is different for every author. Maybe your path is blogging or social media or radio interviews. As you speak or write, focus on helping others but also leading them to your products where to spend money to get additional help. An example of this process would be my free teleseminar about book proposals. When you take this teleseminar, I lead you to my Write A Book Proposal membership course.
Opportunities are around you—but to take advantage of these opportunities, you have to seize them and take action. Don't count on anyone else or you will certainly be disappointed (publisher, bookstore, Amazon—no one). If I can help you, reach out to me.
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