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Sunday, October 30, 2022


The Writing Life Rollercoaster

By Terry Whalin @terrywhalin

Our life as writers is filled with highs and lows. When our work gets published, it's a high. Maybe it is a magazine article or a chapter in an anthology or your first book or ____ book. When each of these pieces get into the world, it makes you feel good.
 
Then there are the lows when you get a negative royalty statement. If you've never heard this term, it's where you received an advance from your publisher but the book hasn't earned back or sold enough books to make any more money. You still get statements from the publisher but they are in the minus or negative category. Or you look at your reviews and see a one star review where someone threw your book into the subway trash can. I didn't make up that line but someone actually wrote that statement on an Amazon review about one of my successful books.
 
These highs and lows of the writing life can be compared to riding a rollercoaster. As you ride, the rollercoaster slowly climbs to the top but when you reach it, you know you are headed down on the other side. Every writer experiences these highs and lows as a part of our writing life—including me. 
 
How do you ride through these highs and lows of the writing life? It's what I want to give you in this article. There are several key practices for every successful writer to practice. I'm not talking about practicing something once but building it into the fiber of your life and doing it over and over.
 
Persistence and Perserverance. As writers, we are told “no” a great deal—at least it happens in my life. Phone calls aren't returned. Contracts are not taken when offered. Projects get cancelled and many other things happen in the process of working with others. Yes, it hurts and is “not personal but business” along with other phrases people use to soften the blow. When you have this experience you can certainly quit and move away from the project. Or you can do what Jack Canfield and Mark Victor Hansen did as they were rejected 140 times for the Chicken Soup for the Soul proposal. They looked at each other and said, “Next.” See the hope built into that word? The current project wasn't a fit for you but you are turning and looking for the next one. Your persistence and perserverance is what will count to eventually make it happen.
 
Consistency.  Since July, 2008, I've posted on Twitter over 68,000 times. Yes, that is a lot of posts. If you look at my Twitter Feed, I post about 12–15 times a day in a consistent pattern.  At times, I wonder if anyone is reading these posts or cares. In April, I met a high-profile author and the first thing he told me is that he reads my Twitter posts. He applauded my consistency and how I stay on message with these posts.  I blog consistently and write these new entries every week. These are just two examples of my consistent actions. What steps are you taking consistently. Are you meeting new people through LinkedIN or Facebook, then helping those people? Are you pitching new editors or podcast hosts or radio programs or something else you want to do? Your consistency will pay off in the long haul. Nothing is immediate in this business. As Jerry B. Jenkins wrote in the Foreword of my 10 Publishing Myths: Left Behind was his 125th  published book. He was not an overnight success but has consistently worked at his craft and presence in the publishing world. Left Behind was originally published over 20 years ago and continues to sell at least 10,000 copies each month and the series has sold over 60 million books. Consistency is an important quality.
 
Continued Improvement and Growth. I've never claimed to be the best writer in the room but I am one of the more persistent and consistent writers. Another key to this writing life rollercoaster is continuing to grow and improve as a writer. I love what Darren Hardy encourages in his Darren Daily. He has created the hashtag #BetterEveryDay. It's why I continue to read books on the craft of writing, take online courses and learn from others. It's a key part of my writing life—and hopefully your life as well.
 
Knocking on New Doors. I've gotten wound up on this article so I'm going to bring it to a conclusion. Be meeting new people and pitching new projects in new places. The opportunities are there but you have to be knocking on the doors.
 
I've given you some important characteristics for the writing life rollercoaster. Let me know what you think in the comments below.
 

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Sunday, October 23, 2022


Communication Snafus


By Terry Whalin @terrywhalin

The communciation snafu possibilities are endless. Last week through email I introduced two people. One of them responded but only sent his response to me instead of responding to both of us. Thankfully I noticed and forwarded it on to the person he was trying to reach. I called this individual about the missed email—and I called the person he was trying to reach—but her voicemail box was full. I was persistent to reach her and I texted her the information so it shows up on her phone. Do you see the lengths that I went to make sure the communication happened? I understand that I am an exception in my efforts to communicate. Many people would not be as persistent in their communication.  
 
In a different situation, I was emailing a long-time editor friend who I had not tried to reach in years. I went to his profile on LinkedIn and his email address had not changed and was still his publishing company email. When I used it, my email came back as undelivered. I knew I was not communicating. 
 
I reached out to another editor friend. This second editor knew our friend had left that publisher and gave me his current email. I reconnected with this editor and exchanged a couple of emails. Several days passed and I noticed his LinkedIN email remained unchanged with the wrong information. Normally when people change positions, they take their LinkedIN account with them since it is tied to the indikvidual and not their publishing house. I reached out to this friend again and encouraged him to revise his LinkedIN contact information. He thanked me for encouraging him to make this update. When you set up your social media profiles, is your email a generic one that will always work to reach you? If you are using a company email, I encourage you to change it. None of us can predict our future yet we can always plan for the long-term if possible. 
 
Also I encourage you to monitor the various comments on your social media posts. Last week I had a series of comments with one post where someone accused me of piggy-backing on another writer's brand (which was not true). I've learned such a pubic exchange is not good for anyone and that forum is not the place for such communication. Instead of engaging (which could have wasted hours of fruitless exchanges), I took control of the situation and deleted the communication chain. If you get into such a situation, it's the step I recommend you take.
 
As you communicate with others, be aware of these communication snafus. If I don't hear from someone after a number of days, I will send my email a second time or use a different communication method such as a phone call or text. There are many different reasons and ways to miscommunicate. Good communication is important and you have to constantly be aware of your reputation and protect it. In fact, Proverbs 22:1 says a good name is to be prized above riches. Have you experienced communication snafus? How do you avoicd them, let me know in the comments below. 
 

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Sunday, October 16, 2022


Graphics for the Non-Technical


By Terry Whalin @terrywhalin

Last week I corresponded with John Riddle, one of my long-term writer friends. John is launching a new book next month and he is the creator of the I Love to Write Day which will mark 20 years on November 15th. He told me, “I'm not technical.”
 
I identified with the statement because I'm a journalist, writer and editor but not technical. I acknowledge my lack and make up for it through hiring others or using simple tools that anyone can use. Today I want to tell you about a tool that I've been using for about a year called MockupShots. I purchased lifetime access to this tool for $80 and I use it almost daily. In fact, the tools have been expanded and improved in the last year with zero additional expense for me. Instead the improvements make the tool even more valuable and useful to me. This tool also created the GIF images that move and I use with my blog posts and social media.
 
The tools in the MockupShots package are extensive so I will not be detailing everything. Book Mockup Creator is where you upload your book cover and in seconds, it generates several hundred images with your book. If you can save an image on your computer then upload it to this tool, you can quickly create amazing images. I've used these images on social media, with book reviews and many other places.
 
Stock Photos gives you access to over two million images. You simply put in a keyword and it will show you the images. I often use this tool to find the royalty-free images for my various blog posts. Also to promote the posts, I use it on social media. The only limits on the usage is your own imagination.
 
Are you going to release a new book in the coming months? Then you can use their cover reveal builder.  It's as simple as the other tools but you can hide part of the cover and reveal it in stages.
 
I have enjoyed using the Testimony Builder too. Have people reviewed your book? If so, you can take those words and create images with the reviews. I've used this tool several times and continue to use the images on social media. If you can upload an image, you can use this tool. Yes, it is that simple.
 

Possibly you enjoy using short videos with your book cover. It's as simple as uploading an image into the tool, selecting which words and images, then the tool creates the video. As I've said in this article, I'm non-technical so if I can do it, anyone can do it.
 
There are many other tools and resources in this package that I have not covered but hopefully I've given you some ideas. When I write a book review, I use this tool to create a unique image I can post with my Amazon review and use when I promote my review on social media.
 
Do you use MockupShots in a different way? Or maybe you have a completely different tool to tell me about? Let me know in the comments.
 
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Sunday, October 09, 2022


The Easy Answer You Don't Want to Hear


By Terry Whalin @terrywhalin

I love a good story and getting lost in the pages of a great read. Also for years I enjoy telling stories and putting my fingers on the keyboard and writing it. As I shape a story, hopefully I have a plan where this story will be published. Some people are inspirational writers and only write when the spirit moves them. Others (like me) are writers whether inspired or not to meet a deadline and finish a work. Where do you fall into these two extremes?
 
After you have written your manuscript or book proposal or query, then you need the courage to get it into the world. As writers we have to pitch or submit our material to a literary agent or an editor. One of my authors let me know he had received a contract offer from another publisher. Then he pushed to get a response from my colleagues. They stepped up the process and ultimately offered him a contract—but he decided to go with the other publisher. Writers have choices and from my experience the selection of a publisher is a critical juncture which can make or break a particular book.
 
When you are going to push a literary agent or an editor for a decision, you want to be careful. The easiest answer for this agent or editor is the one you don't want: “No thank you” or “Not a good fit for us” or “Going to pass on this opportunity.” The easiest answer is often one you don't want to hear.
 
A yes or acceptance takes time, patience and persistence. Many of us are short on patience and persistence—yet it is an important quality for every writer. If you are going to push for a decision, I encourage you to pull back and wait or push in a non-threatening fashion—such as doublechecking to make sure they got your submission in the first place and it has not gotten lost. Thousands of submissions are in process. Last week a writer approached me asking if I got her submission. To my chagrin when I checked I had received it but had not moved it into the process and through the system. I apologized for the delay, then moved it forward. 

Within the publishing process, a number of elements are outside of our control as writers. Of course, if you self-publish, you can control everything as far as the appearance of your book but the average self-published book sells less than 100 copies during the lifetime of the book. You risk such an experience when you make this choice.
 
If you haven't read my 10 Publishing Myths, I encourage you to read it. In this book, I focused on the false expectations from writers but also gave practical steps every writer can do to succeed with their book. If you don't have my book, I encourage you to get the 11th Publishing Myth (free). While I'd love each of you to purchase 10 Publishing Myths, here is another idea: check it out from your local library. My local library has three copies of the book--and you can get the book through inter-library loan and read it. There are many different ways to get a book. Don't limit yourself or your readers.
 
Your persistent and consistent action as a writer is a critical part of the process. Keep going in spite of whatever is happening in your life. Have you pushed an editor or agent for a decision and heard the answer you didn't want? Let me know in the comments below. 
 

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Sunday, October 02, 2022


The Importance of Online Writing Groups

By Terry Whalin @terrywhalin

For many years I've been an active participant in several online groups. Some of my writing colleagues have criticized those efforts and wondered why I did it. I see the importance of these online groups in a number of areas and want to capture some of those reasons in this article.
 
One of the groups where I'm active began in September 2001 (yes the month when the September 11th attack came). The person that began this group selected different “panelists” to lead discussion in various areas of publishing. I have been participating in these discussions for over 20 years. The format is simple. Each week one of the panelists lead the discussion on a single topic. There are several hundred writers in this group and some weeks have much more active participation than others. The posts are stored on the site and have created a rich resource of ideas and teaching.
 
I participate in these groups as a way to give back to the writing community. As a writer I've learned so much (and continue to learn) from others. This group is a way to pass to others what I've learned. It's also a place to learn from others. Through the years I've gained great insights from what others have written in this group.
 
For example, last week I led the discussion and focused on writing for Sunday School Take Home Papers. Admittedly Sunday schools have been declining for years but there is still a group of these denominational publications. The editors produce 52 issues or one for each week instead of a monthly publication. They take nonfiction, how-to articles but also short stories (fiction). It's a wonderful place for new writers to break into the market and begin to learn about publishing. In our discussion last week we covered a variety of topics related to this topic including which publications, reprints, theme lists and much more. 
 
The participants in these online groups come from all over the world. I know one of our active members is an American but living overseas. If you aren't in an online group, you can search groups on yahoo or Goodreads or any number of places. Many organizations have their own online groups where you can participate. I recommend this resource as another way to be growing and learning as a writer. 
 
Do you participate in an online writing group? How did you find it and why do you participate? I look forward to reading your experiences in the comments. 
 
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