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Sunday, July 07, 2019


How To Handle Criticism


By Terry Whalin @terrywhalin

The old expression is true: everyone's a critic (or can be). In this world of social media, multiple ways to reach people with your ideas and thoughts, how do you handle criticism?

Several weeks ago, I received a short email asking me if one of my websites was actually my site. The email continued and said she wondered about it because of some typos on the site for some common words. I thanked her for the email and said I would look into the errors.

If you follow my work, you know that I have a number of domains and products online that I've developed over a period of years.  I fill the orders from these sites (sometimes automatically if they are an Ebook) but in general they operated without the need for me to go and check out the site. 

A few hours later, when I checked this site, I learned this person was right. The website had some basic words misspelled and these words made her wonder if it was really my website or was something fake. In a short amount of time, I printed the entire website and reviewed it carefully line by line looking and marking any typographic errors. Because I handle my own website design, I loaded my design program and fixed the various errors. A few hours later, I wrote this author, expressed appreciation for her feedback and let her know I had fixed the errors. Also in my email, I briefly touted some of the benefits others had achieved from the product on this site. She responded that she appreciated how quickly I had fixed the issues.

I have a second recent story to tell you about this area. In recent months, I've been working on a new book which will release late this year. Behind the scenes, I've been working on this book—and in fact, I was able to take some early copies to a recent conference and sell some of them. A new author bought the book and wrote an email saying she had noticed some typos in the book. I wrote back and asked for the specifics. A day or two later, this writer sent pages with the details.  I have worked through these details and fixed the various issues. Does that mean everything is perfect now? The book creation process is not one time but an ongoing activity. The proof will be in future feedback from readers.

As writers, everyone receives criticism. When it happens, each of us have a choice how we respond. Some people choose not to read their critics and not to respond. Admittedly you have to use wisdom and discretion because you don't want to set off a firestorm (as we see sometimes on social media in particular).

One of the best ways for writers to learn about handling criticism is to join a critique group. Follow this link if you want more details.

Here's four basic principles about how to handle criticism: 

1. Listen to the feedback. If you can't stand to read it, ask a spouse or friend to read it and see if the criticism is valid and something needs to change.

2. Be even handed and matter of fact about your response. Don't show the other person your irritation or emotion—even if you actually feel it. Possibly craft your response on an email or written letter rather than on the phone because you can respond with more care and deliberation.

3. Thank them for their feedback. This response is often an unexpected one but everyone likes gratitude and appreciation.

4. Take action to make the necessary changes. Maybe it is a behavior you will have to change but maybe it is something in print or online that can be fixed.

From my years in publishing, I understand it's best to have a team for the process. If you are self-publishing, then create your own team of readers and colleagues. Your overall goal should be an excellent writing to put into the world. Yes there will be critics but listen to your critics and handle them with care.

How do you handle criticism? Let me know in the comments below.

Tweetable:


How do you handle criticism? Here's several ideas from a prolific editor and writer. (ClickToTweet)

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Monday, June 16, 2008


Plan Careful Moves

Whenever I make a move (in any area such as the writing life or my physical location or my Internet websites), it's best when I make a careful plan then move. A careful plan allows for the best and most thorough outcome. It doesn't always happen this way.

For example, several months ago, I decided to move my Internet websites from Homestead.com to Hostgator.com. I have been a long-term advocate of Homestead.com and they host millions of websites plus have great "point and click" tools where you don't have to learn HTML or much computerese to operate them successfully. I've built about a dozen websites on Homestead.com and still have a number of my sites there.

I had some great reasons for switching to Hostgator.com including the additional technical capability, more space and a cheaper price. As I advanced in my technical skills for my sites, I constantly found things that I could not do on Homestead.com. In a sense, I had outgrown the "point and click" technology and was moving into a different area.

A couple of months ago, I began moving some of my websites to Hostgator.com. I started with some sites which did not have a lot of additional material associated with it and were easy to move. Then I moved my personal website http://www.terrywhalin.com/. I had been on Homestead for so many years that I "forgot" my main email address which people have around the globe: terry@terrywhalin.com was also connected to this account. For several days, I didn't get any email at this address (big clue). I had to make some additional changes to correct this issue.

This weekend, I moved my literary agency website from Homestead.com to Hostgator.com. If you searched for Whalin Literary Agency on Google, then you would find this entry:


Whalin Literary Agency
Whalin Literary Agency carries this experience in the marketplace. We help authors develop their ideas and then connect those authors to the best possible ...
whalinagency.homestead.com/ - 8k - Cached - Similar pages - Note this


It is not what I wanted people to find for my agency website but was the top entry in Google. So...I made the switch this weekend and my new agency site is up and operational. I still have a few images to move and put in place but overall it has the same functionality as the old website.

Late last night I was pleased with this move. Then I remembered my agency email account was set up like my terry@terrywhalin.com Unless I made some additional technical moves, I would not be receiving those emails. I made the additional changes and that email is functional.

As I shift around my Internet websites, the work isn't finished. I have a number of my single product landing pages to move to my new Hostgator platform. With each site that I move, I learn something and become a little quicker at making this transition. I'm on my way as I carefully plan this transition.

Why am I telling you about it? I hope that my experience will be useful to you in your own moves and writing life. It's not simple for any of us.

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Friday, May 16, 2008


Basics Can Work For New Authors

Whether you are just starting out as an author or writer or maybe you've been around for some time and want to get a new presence online. In this entry about The Writing Life, I wanted to give a few ideas about how to use the basics with your website to easily build a presence. At first, it may look complicated but it's not.

A long time ago, I learned the value of creating my own website. Yes, I could hire someone to do it for me. Many years ago I actually went in the outsourcing direction--and I found it frustrating. At times I couldn't get in touch with my web person--and every time I wanted to make the smallest and easiest change, it involved someone else's time--so I was charged for it.

The first step is to figure out what theme or topic you are going to address on your website. Who is your target audience or reader? Is it for a particular book or author? You need to focus on that theme so anyone who comes to the site will clearly know what they are getting and you can build repeat visitors.

I personally use one of the largest domain places, Godaddy.com Find an available domain and right before you purchase it, do a Google search for "godaddy coupon" and you will often find a discount code that you can use to get some money off the domain purchase.

After you have your domain, you need a hosting site. Choose one with flexibility and that hosts many websites and provides good service. The one that I'm using and recommending these days is Hostgator. It's inexpensive and you can do many things with it. Previously I was recommending Homestead. I still have some of my material there but I'm slowly moving everything to the new place. Homestead is still a good place but doesn't allow me to do some of the technical things that I want to do these days.

One of the options to quickly set up your site on Hostgator is to start a WordPress Blog. For an example, I've done this process for my terrywhalin.com site. The search engines like blogs and will pick up on the fact that you are using WordPress--even if it doesn't look or function like a blog. It will help your overall traffic and exposure online.

As I mentioned earlier this week, with your basic site, set up a newsletter and start the process of being directly connected to your audience. Pick up this free ebook about newsletter creation and read it carefully then begin the communications process. It's a step I recommend for every author or would-be author. Jump in at any point and if you do it consistently, it will reap rewards for you.

Finally I wanted to point out an article which yesterday appeared in my local newspaper, The Arizona Republic. I found this same article online and it's about Henry Winkler and his new children's book. Notice in the article Winkler is promoting his 14th Hank Zipzer book called Enter At Your Own Risk. I was fascinated with his struggle with dyslexia and how he's overcome it--yet notice Winkler's co-author or the writer for the series, Lin Oliver. I instantly recognized Oliver's name as the long-term Executive Director of the Society of Children's Book Writers and Illustrators.

Many would-be book authors look for their own entrance into the marketplace yet struggle with their lack of visibility. If you are in this situation, can you get near someone high profile, join forces with them and use their platform to propel your writing into high gear? It's something else to think about for your writing life.

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Friday, September 14, 2007


If They Don't Come

In the Field of Dreams movie, Ray Kinsella, a novice farmer living in Iowa hears a voice that says, "If you build it, they will come." Throughout the film, Kinsella builds a baseball field in his cornfield.

It happens all the time, an author or a publisher will invest a lot of energy and dollars in building a fancy website to promote their book. Yet no one comes to the site. The author hasn’t learned anything about how to get traffic to his website so while the site has a lot of functionality, it has little or almost no use. What can be done?

Last night I was reading what literary agent Chip MacGregor was writing about some of these issues. He’s got some wise counsel in this area and encourages authors to take proactive steps. Also I'd encourage you to read this article from The Wall Street Journal about the energy that Penguin poured into their book, Eat, Pray, Love to turn a bestseller. It's not easy and it's not done accidentally. Another aspect to make sure you notice, the book is well-crafted. As this quote in the article from Barbara Gattermeir points out, "I was hooked on page one." I've not read this book but I’m fascinated with what has happened to it in the marketplace.

Besides two bits of information, I wanted to make sure you see what Marc Harty has put together as a free 21 lesson eCourse. I'm only about five lessons into this course but I like what's here. It’s clearly written and doesn’t come every day and is divided into small consumable chunks so anyone can learn from it.

Many writers are willing to do the hard work to promote and market their books--yet they need to be educated about how to take cost-effective steps in this area. My hope in this post is to give you some additional resources for the journey.

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