Catch this Book Marketing Resource

For almost a month, I've had a browser window open to catch this interview with John Kremer, author of 1001 Ways to Market Your Books for Authors and Publishers. I receive blog post email updates from Joel Friedlander and this interview looked like a good one. I didn't have a chance to listen to it—until today.

Joel has the link to the audio on his website or you can watch the interview on YouTube. You can download the audio and hear it on your computer or iPod. I listened to the audio version and found it fascinating.

To quote Joel's blog:

“John’s three top tips:

1. Build relationships with bloggers
2. Blog tours with big blogs to be effective
3. Social sites where readers congregate

Topics discussed:

• What killed the Amazon Bestseller campaigns
• The role of social media in book marketing
• John’s three favorite social networking sites and why
• How to connect with thought leaders on social media
• Automating your marketing efforts
• How John uses Twitter lists
• Why John doesn’t check his Twitter DMs
• How blogs help authors market
• What to do about ebooks
• A quick way to raise your book’s ranking in the Kindle store
• The problem with book trailers
• The power of women in book marketing”

I found the discussion between Joel and John engaging. Both of these men know a great deal about marketing and selling books. I recommend you take notes and apply it to your own books.

Open the World of Publishing with This Book

The publishing world is full of possibilities. Many people want to enter it and often jump in with little understanding or background. Without a good guide or mentor, they make many mistakes and waste lots of time, money and energy going down the wrong paths. This book will help you avoid some of those missteps.

In the preface, Joel Friedlander clearly defines his purpose and audience: “instead of a how-to book, I decided to create a kind of ‘why-to’ book. In A Self-Publisher’s Companion, I’ve pulled together the writing I think is the best I’ve done on the world of self-publishing today. I hope it will be a real companion to authors thinking about getting into the exciting and fast-changing world of self-publishing.”

The contents are divided into six helpful divisions: A Self-Publishing Orientation, Bookmaking, Social Media for Authors, The Ebook Revolution, The Electronic Life and You Are the Market.

Friedlander fills this title with practical information and insight. You will want to keep your yellow highlighter handy as you read it and mark sections to return and re-read. For example in his chapter, Things I Love—and Hate—About Self-Publishing, he writes, “There’s a lot to love about self-publishing, and a lot to hate. My hope is that by educating yourself, you’ll avoid the worst of these situations and end up with a book you can be proud of, and which you can sell for a profit. I love that idea.” Whether you are starting in publishing or exploring options or experienced and looking for some new ideas, you will gain from a careful reading of A SELF PUBLISHER’S COMPANION. I loved this book and I’ve become a new fan of TheBookDesigner.com.