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Sunday, May 30, 2021


On The Road Again


By Terry Whalin @terrywhalin

After 14 months off the road, when I publish these words, I will be traveling again. Like many other people, a worldwide pandemic has changed my writing life. I want to celebrate the return to normality and in this article talk about the advantages to attending live events.
 
On the surface, publishing looks like a simple business but from my experience it is complex with many options and possibilities. What people don't say is much of it is outside of the author's control. There are active steps you can take as a writer (which has been my focus for years and what I encourage you to do as well). Who you know is often as important as what you know. A random conversation at a conference can turn into a book deal or a writing opportunity—if you are aware of it, follow-up and take action.
 
Live events are a break in your normal routine and provide opportunities for your writing. These events will be coming back and I encourage you to plan them into your writing life. I'm in a Facebook group of writers preparing for the Blue Ridge Mountains Christian Writers Conference. I've seen several people say they attended in the past but spent most of their time in their room. While I understand the majority of writers are introverts, don't hide in your room during a conference. You have to pace yourself not to get exhausted because they are intense—but I encourage you to be outside of your room with others as much as possible.
 
It might not seem natural to you but smile, greet others, start conversations and exchange business cards with as many people as you can throughout the event. Each person you meet can be an opportunity—for you to help them and for them to help you—no matter if they are a first=timer or have attended multiple conferences. Beginning and building relationships take time and you are offered this opportunity during a conference. These events are active (and at least for me) nonstop from early in the morning until late at night. They provide opportunities for me to tell people about my books and sell a few books plus even give books to key people who have influence in the publishing world.
 
I am teaching a continuing class which picked up on a key publishing buzzword: platform: What Is A Platform and how can I get one? I'm teaching about things that I do day to day but rarely teach these details to others. Conferences provide a wonderful opportunity to give back to others through your teaching and handouts. Years ago, I learned the importance of handouts in my classes and I put extra effort into providing handouts which have high value to the reader with additional links and resources.
 
The challenge I have attending these live events is to keep up (in some ways) my life as an editor and writer. The majority of my authors have no idea I'm away from my office and on the road. I will still get the regular stream of email and phone calls. Some of those emails I can put off until my return but others will require processing them on the road. The consistent communication with authors and others never stops and is a key part of my writing and editing life. Like everything, we make time for what we need to do—even on the road.

Some Recent Other Articles
 
In these articles, I've encouraged you to guest blog for others to reach new readers.  If you follow my Twitter feed, you will see that I regularly write for other places. Here's a couple of my recent articles for Writers on the Move (Why Writers Must Follow-up and Searching for a Magic Bullet)  and the Blue Ridge Mountains Christian Writers Conference blog (Writer, Use the Power of Asking and Why Writers Do More Than Write). I hope you will follow the links and read these articles then apply them to your own writing life.
 
How do you handle attending a live event? Are you planning on attending some live events this year? Let me know in the comments below.

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Sunday, May 23, 2021


Platform Essentials: Time, Focus and Tools


By Terry Whalin @terrywhalin

At the end of this month, I will be headed to Asheville, North Carolina and the Blue Ridge Christian Writers Conference. It is my first live event in over a year with this pandemic. I'm teaching a continuing workshop about a publishing buzzword—platform. My continuing class is called What's a Platform and How do I Create one? While I work at my own platform every day (in many different ways), I do not often teach others about this important publishing topic. I will be giving much more detail during my workshop—and I would encourage you to attend in person (where you get the greatest value) or virtually (still valuable in many ways).
 
I've been thinking about some of the platform essentials and in this article I want to focus on three key elements: time, focus and tools.
 
Time
 
Everyone has the same amount of time  in each day. How are you using this limited resource? Do you waste it or do you make the most of it? Your awareness of how you are using this resource is important. Are you stuck in meetings or other things which require a lot of time? Continually evaluate and make adjustments to get the most mileage from each day. As I grow older, I'm keenly aware of the value of my time and the limited nature of it. Because of this awareness and my own personal bent and curiosity, I have created an intense schedule in my life. If I'm honest, the intensity of it is something I have made and filled my day with phone calls, emails, writing projects, and much more. 
 
Focus
 
Focus is another limited commodity. Do you have a big goal in mind such as write a book or sell a book? How are you focusing your time to gain more readers or entice people to learn about your book and then buy it? There are many different paths and possibilities in this process and much of your platform size will boil down to your focus. What proactive steps are you taking each week to grow your audience and build your email list? The world is full of shiny objects to take your attention off your focus and on to their product or video or article or book or ______.  Every writer (including me) needs to keep this goal and focus in mind as you go throughout your day.
 
Tools
 
I don't want to overwhelm you in this section but I use a number of tools every day. The key is to try these tools and use the ones which are effective for you. No one can be everywhere or do everything. You will have to make wise choices in this process and keep doing these things bit by bit. As I've written in the past, that's how you eat an elephant (one bite at a time).
 
One of my continued interest is communication and using different tools to become a more effective communicator. It has always been ironic to me that editors and agents are in the commuication business yet many of these people take a lengthy time to communicate. It's one of the ways I've been different in this business is to step up my own communication ability. While I can't control the speed of communication from others, I can control my own patterns—and I use a variety of tools in this proces. I encourage you to be aware of the different tools and use them effectively. Here's a few of the tools I use (some of them many times each day): Hootsuite (my main social media tool), my email list, mock up shots (a tool for creating various images), a variety of lead magnets or generators (follow this link to learn more details), various websites, websites, pop ups (I am not a huge fan but know they work so I used them), guest blog posts, comments on other blogs and many other things.
 
Here's some other wise details to consider in this process. No one can do everything. Every day you (and I) are making choices in this process—so make wise ones which will lead to your goals for your writing life. It's not easy or simple for any of us. Also keep working on building and maintaining your relationships with others (readers, editors, agents and other publishing professionals). Who you know is often as important as what you know. I encourage you to keep knocking on new doors and seeing what will open for your life and work.
 
These details are some of the platform essentials. I will be teaching in much more detail at the conference. I'd love to hear your comments below.

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