Why Writers Need Lead Magnets
|"Likes" on Facebook is one type of Lead Magnet|
John Kremer, the author of 1001 Ways to Market Your Book, says publishing is about building relationships. From my experience, often, who you know is as important as what you know. Yes you have to write an outstanding proposal and manuscript (foundational) but reaching the right person and readers with your writing is a key part of the publishing process.
One of the ways you build relationships is through consistent and regular communication. As I've mentioned in these articles in the past, every writer needs to be growing an email list. Whether you write fiction or children's books or nonfiction, you still need an email list. If you don't have a list of wonder how to begin one, I have an inexpensive ebook called The List Building Tycoon.
The focus of this article is on creating a lead magnet. A lead magnet is a list-building device. For someone to get the desired object (more on what they can be in a minute), this person has to give you their first name and email address. In exchange for them giving you their email address, then they join your email list. On every email list, the subscriber has the option to unsubscribe. Each time I send out to my list, people unsubscribe. It's part of the process and nothing personal. You want people on your email list who want to be there so you want to give them the ability to unsubscribe.
To create a lead magnet, first focus on your readers and the type of people you want to attract. What do they need that you can provide for them? Is it an ebook? Is it a teleseminar? Is it a video?
Lead magnets are tools to get people to subscribe to your list. I have a number of these types of tools:
Free lists of information
Free teleseminars and training
There is not a single way to create these lead magnets. Some people do it with a simple video. The key is to have multiple ways for people to sign up for your email list. Then you have to promote these lead magnets on social media to encourage people to get your information. If you follow me on Twitter, you will notice I cycle through a number of these lead magnets through my Twitter stream (which also shows up on LinkedIn and Facebook). Nothing happens overnight but consistent action will build into something powerful which you can use to touch your audience and readers.
Do you have a lead magnet or a number of lead magnets? How are you promoting these lead magnets? Let me know in the comments below.
What is a lead magnet? Why do writers need them? Learn the details here. (ClickToTweet)