A Different End of the Year Strategy

By Terry Whalin @terrywhalin

I call this time of year “the quiet time of publishing.” My email and phone grow quiet (at least much less active). People are away from their computer traveling to see family and friends plus involved in holiday activities.  Because we are approaching New Year, many people are focused on setting new goals and making resolutions. After years of making resolutions, I found most of mine are broken or end in about mod-February. They don't lead to any lasting change. Instead I have a different end of the year strategy. I look at what can I do differently in the days ahead and possibly create a new habit. When I look for habits or something I will repeat over and over, I have found it increases the possibility that something will improve and change.

 

In this article, I'm going to divide these changes into different areas: learning, reading and action.

 

What Do I Want to Learn?

 

First, I want to make better use of the tools I'm already using (before I acquire new ones). Over the last several months I have been using AuthorLab (which great deal of $80 for lifetime access—follow this link to check it out). Last week I noticed the internal design completely changed with additions and new tools. One of them was called Testimonial Builder. This tool allows you to use reviews and endorsements to create useful images in seconds. Then you can post these images on various social media sites or your website or any other place online.

In the December issue of Midwest Book Review (follow this link), Editor-in-Chief Jim Cox reviewed my Book Proposals That Sell. You can read the full review at the link. I created this image which highlights one standout sentence: “If you only have time to read one 'how to' guide to getting published, whether it be traditional publishing or self-publishing, “Book Proposals That Sell” is that one DIY instructional book.” 

 

You can create many different images with this tool and here's a few others that I created. If you are interested in learning more about these books, just follow the link I added to each image. I'm still learning to use this tool but I believe it will be a valuable one for the days ahead.

 

Another area that I want to learn about is the growing social media site: Tik Tok. While I have nothing on Tik Tok, I've met several people who have over a million followers on this site. Tik Tok is another innovative way to sell books. Bestselling author Mark Dawson is holding a FREE five day Tik Tok Expedition.

You can sign up and learn more (just follow the link). I will be doing it and learning from it.  What areas do you want to learn in the near future?

 

What do I want to read?

 

As a writer, I have a steady stream of books on my shelf that I'm reading. Recently I learned about The Pop-up Pitch with the subtitle: The Two-Hour Creative Sprint to the Most Persuasive Presentation of Your Life by Dan Roam. It's a book I'm reading and when I finish I will be writing a review on Amazon and Goodreads. I've written over 1,100 Amazon reviews and just follow this link to see what I've been reading. Or you can see them on Goodreads where I have 5,000 friends and my reviews get a lot of attention. I will be continuing to read and learn in the days ahead. What are you going to be reading and learning from?

 

What actions do I want to take?

 

Thinking about growing as a writer is one part but the critical difference maker will be the actions you take. As I think about the year ahead, I'm considering my actions as a part of my strategy. Which ones do I want to continue and which ones will I change? My approach is different than normal but one I hope which will help you with your writing life. Let me know in the comments below.

 

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Five Ways to Earn Your Spot

By Terry Whalin @terrywhalin

As a writer, how do you earn your spot to have others read your work? In this article I want to give you some ideas about how to acquire this skill and the action steps you need to take.

In this article, I mentioned working on getting my books into libraries. I reached out to the collection librarian. I asked what sort of check out activity a book needs.  While this standard may be different for every library, here's what I learned: “We are a demand-driven collection, so everything on our shelves earns it’s spot! Our nonfiction collection has an average turnover of 5 checkouts per year per book, so circulation needs to be close to that to either stay on our shelves, or if damaged, repurchase.”

 

From my exchange with this librarian,  I've created a plan to regularly plan to market my own books which are inside my local library. In the past, I've done nothing to encourage people to use my books. But now I'm going to regularly encourage my local writer's group and others to check out and use my books from the library book shelf. Through my own marketing efforts, I want to help my books stay in the collection.  My marketing of my books in the library doesn't have to be sophisticated or fancy—but it does have to happen and I will be the person doing it. This additional activity stems from my philosophy of taking 100% responsibility for my own success.

 

How do we earn the right to be read or published as writers? I've already mentioned one way with actively working to get your books into libraries.

 

A second way to earn your right to be read is to learn the craft of storytelling. It is a developed skill to tell interesting stories. Some of it you can pick up through extensive reading but it is also a skill which can be taught as you learn how a mixture of dialogue and narration detail can make for page turning wriiting.

 

A third way to earn your spot is to write on a regular basis and submit your writing. Notice the second part of this point. It's good to write on a regular basis but you don't earn your spot and get published if it never reached an editor. Admittedly it takes work on your part to find the right editor but you have to be in the market to have any opportunity to be published.

 

A fourth way to earn your spot is to reach your audience in different formats and methods. There are an endless series of methods to reach your audience such as an email list, your various social media links, reviews, magazine articles, podcasts, books and radio interviews.

 

The fifth and final way to earn your spot is to make an action plan then keep working your plan—even in the face of failure or rejection. Each of us (yes me too) face these twins of failure and rejection. The difference between those who succeed and those who don't? The ones who succeed keep going forward even when they are rejected. Our world is full of opportunity. As a writer, you have to seize the day, keep your fingers on the keys and keep moving forward. 

 

Our lives in publishing are not easy but are possible. I hope in this article I've given you some ideas and encouragement to keep moving ahead.  How do you earn your spot? Let me know in the comments below.

 

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Get Your Book into Libraries

By Terry Whalin @terrywhalin

Through the years, I've learned libraries have a system to acquire books for their collection. If you put your book in the donate box inside the library, from my experience, those books go into a place the library sells books to the public and not into the collection (where they are available to the public for years). There are over 119,000 libraries in the United States with over 100,000 of those school libraries. Even if you focus onthe 19,000 public libraries, that amounts to many books and I would love to have my books into those libraries. in this article I want to give you some ideas about how to make this happen.

 

I am a regular user of my local library and I hope you are as well. Years ago when my biography of Billy Graham released, I checked with my local librarian about the book and they ordered the hardcover version of my book and put it into the collection. I understand libraries have limited space for books and their collection is always in motion. When I checked this morning, that book was no longer in the collection. I did find my book in a couple other Colorado libraries where people can ask for it and read it.

 

When I searched my local library for my own name, I found one book, 10 Publishing Myths. I noticed they have three copies and all three copies were available. The library allows patrons to rate books—so I added my rating to 10 Publishing Myths (yes five stars).  I also asked to check out my book. Then I searched for Book Proposals That Sell, and nothing came up and I knew my new book was not in my local library. The system offered me to use a tool called Prospector (which searches other Colorado libraries).  I found my book in one library—but the book was my first edition and not my revised and current book.

 

Recently Midwest Review, a respected publication from libraries, reviewed Book Proposals That Sell (follow this link to look at the review in the December issue). Jim Cox, Editor-in-Chief wrote, "If you only have time to read one 'how to' guide to getting published, whether it be traditional publishing or self-publishing, "Book Proposals That Sell" is that one DIY instructional book. "

 

I reached out to my library reference librarian and asked her about how to get my new book into the collection. I sent this quote from Jim Cox at Midwest Review in my request and I took an additional step. I have prepared a one page library information sheet. If you check this sheet, you will see that it is targeted to libraries. Anyone can print this single page, then take it to their local library and request the book. 

 

I have several action steps for you from this article:

 

1. Print my one-page sheet (use this link) and take it to your local library and request my book for your library. 

2. Use this sheet as a template for your own book and make your own book request form, then promote it to your audience and encourage them to request your book in their library.

3. After your book gets in your library, do your best to promote the library book to others, encouraging them to check it out and use the book (which will keep it in the collection). For example, I belong to a local group of writers. Now that I know our local library has my 10 Publishing Myths, I will make a regular effort to tell the group and encourage them to check out the book and use it.  I belong to their local online group and I can post a little note about the group which would include a link to the exact place in the library where the writer can put my book on hold and use it.

 

Libraries have budgets to purchase books for their patrons—especially ones they have requested. As an author and a local user of your library, you can tap into this resource. What actions have you done to get your books into libraries? Let me know in the comments below.

 

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Publish In Many Different Places

By Terry Whalin @terrywhalin

As an author, I encourage you to write and publish in a variety of places. As your work appears in different places, you reach new audiences with your message. In this article, I want to give you several recent examples where I've been doing this process. As you look at the various articles, I hope it will stir you to take similar action for your own writing. The world contains many opportunties for each of us—but we have to actively get our work into the market on a consistent and regular basis.

 

Notice each of these websites have different audiences yet they are all in the area of writing and publishing. It's because the writing community is the audience for each of these articles. Who is the audience for your writing? Who are some of the leading bloggers and communicators in your area? I'm talking about people you read their material and admire their work. In some ways these people could be considered competitors to your work but can you take a different mindset and change them into someone you can cooperate and help. Do they have books you can read, review and promote to get their attention? Do they allow guest bloggers on their website or blog? Do they have guidelines for guest bloggers (be sure to follow their instructions if they do)?

 

I've received email pitches to be a guest blogger. Many of these pitches don't even have my first name in th email and were probably spammed out to many people at the same time. I don't answer these emails but simply mark them as Spam and they are deleted. What does that tell you about successful pitching? Personalize every pitch to guest blog. Use the person's name in the opening line and say something personal about their blog—a new entry you liked or something that shows you know what they are publishing—then you make your pitch.  Capture their attention so they know you are pitching only to them, then make your pitch.

 

While I hope these questions have stirred some ideas and potential places for you to write, I'm going to show you four different places that my writing has recently appeared. As you read these articles, notice my bio and what I've done in each one to provide links to my books to purchase, free information to resources I'm giving away (if they join my newsletter) and links to my social media. I've also provided images in my bio which tie to my writing. You can follow a similar path as you write other places. You are only limited by your own creativity.

 

The Challenge for Every Book Author. Every author faces an important task: deciding how they will publish their book. This process is what I wrote about in this article.

Writers on the Move: Why You Should NOT Be Making

Publishing Assumptions. With a few keystrokes on Google or reading a few online posts, authors make decisions about publishers without actually exploring the company, speaking with the editor and their authors. It's what I wrote about in this article and caution against making these assumptions. 

 

Blue Ridge Mountains Christian Writer's Conference Blog: I'm Tired Of Pitching My Writing. It's a common feeling among writers—whether they verbalize it or not. They are tired of pitching. I tackle this topic head on and explain how pitching is a part of every aspect of publishing. Yes you may be tired of it but if you want to get published, you have to pitch and learn to pitch with excellence. You can read the details in this article.

 

Almost An Author: Thrive In the Quiet Holidays. Every year like clockwork, email and phone calls come to a screeching hault. It's the time of year right before Thanksgiving through New Year's Day. As a writer, do you simply pause during these months? It's not what I recommend in my article. Instead I give some strategies to thrive during this quiet period.

 

From reading these articles, you can see I'm a glass half full type of person. I believe there are many opportunities for each of us to get our writing into print online and in print. The market guides are filled with publications who are actively looking for writers and content.  You simply have to pitch something they want you to write.  

 

Are you strategically trying to get published in different places. Let me know in the comments below.

 

Tweetable:

Every author has the opportunity publish in many different places. This prolific editor and author gives ideas and specific examples from his own writing. Learn more details here. (ClickToTweet)

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