A Different End of the Year Strategy
By Terry Whalin @terrywhalin
I call this time of year “the
quiet time of publishing.” My email and phone grow quiet (at least much less
active). People are away from their computer traveling to see family and friends
plus involved in holiday activities. Because we are approaching New Year, many
people are focused on setting new goals and making resolutions. After years of
making resolutions, I found most of mine are broken or end in about
mod-February. They don't lead to any lasting change. Instead I have a different
end of the year strategy. I look at what can I do differently in the days ahead
and possibly create a new habit. When I look for habits or something I will
repeat over and over, I have found it increases the possibility that something
will improve and change.
In this article, I'm going to
divide these changes into different areas: learning, reading and
action.
What Do I Want to
Learn?
First, I want to make better use
of the tools I'm already using (before I acquire new ones). Over the last
several months I have been using AuthorLab (which great deal of $80 for lifetime access—follow this link to check it
out). Last week I noticed the internal design completely changed with
additions and new tools. One of them was called Testimonial Builder. This tool
allows you to use reviews and endorsements to create useful images in seconds.
Then you can post these images on various social media sites or your website or
any other place online.
In the December issue of Midwest Book Review (follow this link), Editor-in-Chief Jim Cox reviewed my Book Proposals That Sell. You can read the full review at the link. I created this image which highlights one standout sentence: “If you only have time to read one 'how to' guide to getting published, whether it be traditional publishing or self-publishing, “Book Proposals That Sell” is that one DIY instructional book.”
In the December issue of Midwest Book Review (follow this link), Editor-in-Chief Jim Cox reviewed my Book Proposals That Sell. You can read the full review at the link. I created this image which highlights one standout sentence: “If you only have time to read one 'how to' guide to getting published, whether it be traditional publishing or self-publishing, “Book Proposals That Sell” is that one DIY instructional book.”
You can create many different
images with this tool and here's a few others that I created. If you are
interested in learning more about these books, just follow the link I added to
each image. I'm still learning to use this tool but I believe it will be a
valuable one for the days ahead.
Another area that I want to learn
about is the growing social media site: Tik Tok. While I have nothing on Tik
Tok, I've met several people who have over a million followers on this site. Tik
Tok is another innovative way to sell books. Bestselling author Mark Dawson is
holding a FREE five day Tik Tok Expedition.You can sign up and learn
more (just follow the link). I will be doing it and learning from
it. What areas do you want to learn in the near future?
What do I want to
read?
As a writer, I
have a steady stream of books on my shelf that I'm reading. Recently I learned
about The Pop-up Pitch
with the subtitle: The Two-Hour Creative Sprint to the Most Persuasive
Presentation of Your Life by Dan Roam. It's a book I'm reading and
when I finish I will be writing a review on Amazon and Goodreads. I've written over 1,100 Amazon
reviews and just follow this link to see what I've been reading. Or you can see
them on Goodreads where I have 5,000 friends and my reviews get a lot
of attention. I will be continuing to read and learn in the days ahead. What are
you going to be reading and learning from?
What
actions do I want to take?
Thinking about
growing as a writer is one part but the critical difference maker will be the
actions you take. As I think about the year ahead, I'm considering my actions as
a part of my strategy. Which ones do I want to continue and which ones will I
change? My approach is different than normal but one I hope which will help you
with your writing life. Let me know in the comments below.
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Labels: A Different End of the Year Strategy, Terry Whalin, The Writing Life
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