A Reality Check

By Terry Whalin @terrywhalin

Normally in these articles about the writing life, I'm a glass half full person. In other words, I see the world as filled with opportunity rather than danger. In general, I'm optimistic about my future—even when I'm about to get fired (yes it has happened). Today I'm going to do something different and attempt to give you a bit of a reality check about the world of publishing. 

 

If you are writing and publishing, whether you are aware of it or not, a great deal of your work is rooted in speculation and risk. Yes you may have created a book proposal or manuscript or query letter and gotten an contract and specific work to produce for a publisher. From my experience and if you look at it realistically, this writing is still speculation. Every one of these arrangements is tied to your performance in a timely fashion with excellent writing.

 

While it is rare for a contracted book to be cancelled, authors need to be aware of the risks and that every publishing arrangement can crash or change at any point in the process. In most cases, these cancellation clauses in a contract are not exercised. As a writer, I can tell you it is painful when it does happen. Whenever you reach these crisis points in life, there are always at least two choices. You can wallow in your pain and go into a huge stall where nothing else happens. Or you can choose to move forward and realize when one door closes, you can begin looking for another door of opportunity. This move of persistence and consistency is one of the most important in my view. If you make this choice, you take responsibility for what happened (even if it was outside of your control) and move forward.

 

The Best Prevention

 

The best prevention for these crash situations is to learn to create excellent writing and storytelling. If you learn to write in a timely way (meet or exceed the deadlines) and deliver consistent, good storytelling and writing, it is your best recourse. Even with good writing, something can crash but it is best prevention measure you can take as a writer. The first step in this process is awareness which I've tried to do in this article. Then commit yourself to continuing to grow and improve as a writer and storytelling.

 

As I wrote in 10 Publishing Myths, there is a great deal in the publishing process which is outside of our control as writers. But there are also steps each of us can take with our writing and publishing efforts (also the emphasis of 10 Publishing Myths).

 

Are you a glass half full or a glass half empty type of person? How do you keep a realistic view of the publishing world? Let me know in the comments below. 

 

Tweetable:

Even optimists need an occasional reality check. This prolific editor and author gives writers the details and the best prevention. (ClickToTweet)

Does your fiction or nonfiction book have a business plan? Every type of book needs a proposal—even if you self-publish. Get this resource. 

The Risk-Taking Writer

This weekend I returned from Book Expo, the largest book trade show in the United States in New York City. A trade show requires the attendees to wear a badge to get into the event and the entrances are closely monitored. 

The floor of Book Expo is filled with librarians and booksellers from around the world. The exhibits are large and small publishers who are showing off their forthcoming books and authors. The aisles are full of well-known and unknown authors. For example, I saw journalist and political commentator Chris Matthews in the Simon and Schuster area signing the paperback version of his New Times bestseller, Jack Kennedy. 

From my years in publishing I know that every book which is published is a risk. No one knows if the book will sell or not. The publishing professionals make their best effort and put the book into the market. Book Expo or trade shows like it are one more way that an author can get exposure for their book.

One of the foundational keys is to take calculated risks in publishing. First and foremost a good book is based on an excellent manuscript. Good writing is critical. 

As I walked around the massive floor, I saw some unusual risk takers. For example, I met one new publisher with three full color picture books. While the art work was beautiful, I looked at the story and it seemed to have a lot of words for a picture book.

I mentioned this concern to the publisher and he instantly launched into how they are creating a new category of picture book which he called the picture book/ chapter book. I listened but skeptically. The children's book market is very particular. The age category and the expectations from retailers and librarians and others is almost impossible to shift or “add a new category.” 

I wish this new publisher nothing but the best but from my years in this market, I could see some potential pitfalls in his book launch. I hope he proves me wrong and sells thousands of copies of his beautiful books.

The Book Expo was an excellent event in my view because of the opportunity to meet with literary agents and authors. On the final day of the event, Saturday, the public could purchase tickets to attend and someone told me that over 600 people were waiting in line to be able to enter the exhibit floors. I was grateful for the opportunity attend and learn from the experience and new relationships.

My encouragement to you as a writer is to take calculated risks. Every bit of writing that I've done for years involves risk. Every writer can:

• diversify their writing skills—i.e. write for magazines as well as writing books.
• if writing nonfiction, write proposals rather than full books.
• continually build new relations in the publishing community.
• attend conferences and foster their relationships.

And in the area of conferences, tomorrow I'm headed to Chicago to be on the faculty of Write to Publish at Wheaton College tomorrow. I hope to see some of you at this event. Or possibly you can attend a conference later in the year (follow the link) and we can have some face to face time. I look forward to it.