Continually Build Your Audience

It's one of the simple yet necessary actions for every author or would-be author. They need to continually build their audience—people who follow them, learn from them, enjoy whatever they have to say and read their work and finally buy their products and services.

While the need is simple, the importance can't be overstated. There is a great deal of competition for our attention in today's marketplace.

There are multiple ways to build this audience for your message. For years, I've encouraged authors to regularly write a newsletter and send it out. I've been building my own newsletter list since February 2004. On a regular basis I send this publication to my audience. This consistent communication device helps you:

• Build your expertise and credibility in the marketplace
• Allows you to encourage and motivate others
• Gives you a means to share information
• Gives you the ability to sell your products and services

Yet here is one of the keys with a newsletter—you need to continually add subscribers and build your audience. One of the easiest ways is to give away a free Ebook or something of value to the people you want to attract. In exchange for the free Ebook, the reader has to give you their first name and email address. Through this exchange you build the reach of your audience and message.

For several years, I've been using a tool to build my subscriber list called PopUp Domination. Whether you have a regular website or a Word Press blog, PopUp Domination is a great resource because it allows the reader to easily sign up for your free offer. In addition to receiving the free offer, that reader is added to your list of subscribers for ongoing communication.

I use this tool on several different websites including the one with my name: www.terrywhalin.com. If you go to this site, you will see that you can receive my free Ebook, Platform-building Ideas for Every Author.

Another place I use PopUp Domination is at the sign-up page for my affiliate program: www.terryinfo.com If you go to this page, you will see the pop up for my free Ebook, You Can Make Money and the simple sign up buttons.

A third place where I use PopUp Domination is on my Book Proposal Coach website: www.bookproposalcoach.com. You will receive a 91–page Ebook, Book Proposals That Sell Extra Special Report.

Currently PopUp Domination is announcing the third version of their program. I recommend you look into it as an important tool in your arsenal of building your subscribers and audience for your message.

Make It Easy To Get Something FREE

About a month ago, I noticed several prominent Internet Marketers were promoting PopUp Domination. These marketers are people who are successful with their online efforts and I often learn something new from them. It was the case with this new program.

Several of my websites are on a WordPress platform, which is where this program works best. Within a few days after getting the program, I figured out how to use a plugin (a new experience for me) and got the program working on a site which I haven't been promoting much: www.bookproposalcoach.com. When you go to this site, a popup makes it easy for you to get my free 90-page Ebook offer. While I'll admit that I'm not a huge fan of these popups, I do know they are effective because often I will sign up when I am visiting a new site--and that would not have been the case without that popup.

In the last few days, I began to think about how I could increase people who received my free Ebooks such as Straight Talk from the Editor or Platform Building Ideas for Every Author. These two Ebooks are my most popular or frequently requested Ebooks. But I had a problem. For each of these Ebooks, I built the landing pages over on Right-Writing.com. PopUp Domination works on these free standing websites but I haven't figured out how to use that part of the program--yet. It is coming soon but will take a bit more experimentation on my part.

In the meantime, I decided to move Straight Talk from the Editor to WordPress and get PopUp Domination working for it. I got the site moved and working. Now it is easy for anyone to receive my free Ebook.

Where else could I use this new tool? I decided to add it to two other WordPress sites: www.terrywhalin.com and the site to sign up for my free affiliate program, www.terryinfo.com. At my personal site with my name, I decided to give away Platform Building Ideas for Every Author. If you check out terrywhalin.com, you can see the result.

My challenge was what to give someone thinking about joining my affiliate program. The Ebook that I give away has to be relevant to the website. I found this excellent 152-page Ebook, The Affiliate Masters Course, Become a high-earning affiliate champion by Ken Evoy. I set it up at: terryinfo.com. In the last week, I wrote my affiliates and encouraged them to use some new products and tools in my program plus I gave them several tips that can be used in any affiliate program to earn passive income. I'm committed to training and helping these affiliates to use my tools and increase their earnings from my products.

If you are giving away a free Ebook or Special Report, what steps are you taking to make it easy for the reader to get your offer?