Use Your Resources To Meet Needs

By Terry Whalin @terrywhalin

Last week my cassette tape recorder quit. I know many of you don't use cassette tape recorders any longer but I had developed my own technique for recording and gathering information. Now I needed to chart a new path.

1. I have ordered a replacement on ebay because I still have information on tapes that I need to be able to access. I easily found a used tape recorder. Whenever I purchase something on ebay, I always look at the reviews and feedback. I always make sure to buy from someone who has a good reputation and ratings. While it was good to get another tape recorder, I knew I needed to make additional changes.

2. I needed a new method of recording interviews on the phone and conducting interviews. 

To find my new method, I could have used Google and searched through a bunch of articles and pages.  Instead, I wrote a short email to several online groups to see what I would learn. I have a number of journalist and author friends. I wrote some straightforward simple questions and posted it in a couple of places.

In a short amount of time, I got some answers from experienced authors. These people also needed to record interviews and write from a transcription. Several people listed the same resource--TapeACall. I downloaded this app on my iPhone. It had a seven day free trial. I experimented with the program and recorded a couple of calls with friends.    

Last week I recorded an hour session with my author and my current writing project. We recorded for an hour (and the tape worked great). Then I tried the transcription feature.  It took about 20 minutes for the program to convert the tape into text. While the transcription is not perfect, I have the recording as the back up for clarification. The program has an annual fee of $59.95 or $5 a month which is well worth it in the time and energy it will save me. I am still perfecting my use of this program. 

In this article, I wanted to give a practical example of how I used my resources to find a new tool for my writing work. It's the same path you can take if you need something. Asking others who have already gained the experience and done the research is one of the quickest and best ways that I have found.

When you need a resource, what do you use? Let me know in the comments below and I look forward to learning from your experiences.

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Don't Forget Some Marketing Basics

By Terry Whalin @terrywhalin

Last week I told you about launching my special offer on my newest book, 10 Publishing Myths. Today I want to talk about several simple marketing basics every author can use to tell new readers about your book. As authors, we want to try new marketing efforts yet also we don't want to forget (or neglect) some basics.

If you blog (and I hope you do), your blog has a profile. Does this profile include clickable links to your latest books? A while back I wrote an explanation of clickable links. Just follow this link to get this information. I have not updated my blog profile in ages but last weekend I dug into my settings, found the location and made some changes. It's something I suggest you do as well for your latest offering to cover the marketing basics.

I've mentioned in these articles about tweeting 12–15 times a day using Hootsuite. Twitter has a feature that I've known about for several years but never used—called pinning a tweet and image. You can pin this tweet to the top of your various tweets. Until you change the pinned tweet, it remain at the top. While I've tweeted  thousands of times, I had never pinned anything—until last weekend.  As I pinned, it was a process to get it to look right. Here's this tweet.  At first, it did not so I deleted it and reworked it until I got it like I wanted it. Are you pinning a tweet?

Throughout every day, each of us send email. Do you have a signature in your email? Does this signature promote your latest book? I changed my personal email address and my work email address to add this promotion. Until I revise it, this promotion will be in my emails. Why are these signatures important? Throughout the week I write emails and adding these words point people to my 10 Publishing Myths special offer. The receiver may not notice it the first or third time we email—but they may eventually look at it. The marketing is something simple and consistent.

Finally I updated the website with my name www.terrywhalin.com  I do not drive a lot of traffic to this site but it is a common way that people will search for me and go to it. I added my special offer right at the top of this site. Admittedly I have not updated this site in a while—and it probably needs a whole new make over but that will have to wait until a later date.

I've been making sure I cover the marketing basics for my 10 Publishing Myths special offer. Have I left out something or you have a different marketing basic? Let me know in the comments below.

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Learning Curve and Offer

 

By Terry Whalin @terrywhalin

Last week I launched a book funnel promotion for my 10 Publishing Myths book. I've been working on this funnel for weeks. In late February I attended a three day intense book funnel boot camp. There was a great deal of homework before we attended the boot camp plus each day was long hours of instruction with assignments in the evening. In this process, I'm using many new tools and programs—including my email program.

Part of this training included a sequence of emails to tell people about your book. I carefully worked on this sequence, rewriting it for my book and other details. Got it loaded and checked in my new program. I was preparing to launch it. Then I goofed. Instead of sending four separate emails spaced out over days, I sent all four emails at the same time (whoops). So much for gently leading people and reminding them about my new book. With this error, I messed up the process.

My good news is the sequence of emails worked. I'm selling books (the goal) and even though not perfect, working on retooling other things behind the scenes. I'd love for you to check out my new offer. You get 10 Publishing Myths for only $10 and the shipping is FREE. As an additional bonus, you get over $200 in FREE bonuses when you buy my book. Just follow this link to learn more.

Why did I build this book funnel? I've watched other authors be successful with such a program. You sell books in this process. Some of our most successful authors at Morgan James Publishing are using this method and selling books month after month. These books are not just something the author sells but their book funnel is also driving bookstore sales (online and brick and mortar book sales). These authors have some of the top selling books from the publishing house—year after year.

Will it work for my book? I don't know but I'm trying. Each author has a learning curve and challenges in this process. I do and my encouragement to you today is to keep going. Keep trying new techniques to see if they will work for you. If they do, great. If not, then try something else. As you take action, you will move yourself way beyond the authors who do little or nothing.

In summary, if you are an author, here's the basic principles that I am doing:

* Watch and see what is successful for other authors

* Adapt that success for your own book and try it

* For every such change, there is a learning curve and mistakes

* Be forgiving of others and also with yourself, and then keep going forward.

What sort of learning curve are you experiencing? Let me know in the comments below.

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The Importance of Consistency

By Terry Whalin @terrywhalin

Yesterday I took about 30 minutes and filled in most of my social media plans for the next week. If you read these articles, I've posted on Twitter thousands of times—and normally tweet 12–15 times a day. I've followed this consistent pattern for years—whether I am traveling or sick or whatever. I use the tool Hootsuite. (I use the paid version of this site and it is well worth it to me.) Over the years, I've created a pattern where the bulk of my tweets come from others. In many ways my tweets are a publishing education and if you follow them and read the articles, you will learn a tremendous amount about the writing world.

Beyond using content from others, I also intersperse my own webinars, free ebooks, these blog articles and other content (including when I review a book or see a special writing related event).  It is a part of my consistent pattern. For example, every day I am promoting my biography on Billy Graham which released over six years ago. I have different radio interviews and articles and images. Some of my friends who have known me for years will react to these posts (one of the ways you know people are reading them). The consistent activity results in knowledge and awareness about my book but also book sales. It's part of the necessity of consistent activity as a writer.

What are you doing consistently? Are you…

1. Consistently learning new things. One of my consistent actions as an author is mailing books. I like to use media mail (normally $2.80) because it is dependable and inexpensive. For years, I have stood in line at my local post office with books to mail. It is not something I want to be doing now with the pandemic and social distancing. I've started using Stamps.com which has this terrific easy to use application software. You can print the label right in your home, then drop off the package at the post office. If you sign up at Stamps.com for their free trial and getting $100 value, when it is completed, behind the scenes, they will give me $20 in free postage. Here's the promo code: C-HDZ9–YNV). I encourage you to use this tool—and the promo code. You will profit and I will as well. I hope you will begin to use Stamps.com and recommend it for every author who mails books. It's much easier and time effective than standing in line at the post office.

Special Offer ($100 value) from W Terry

W Terry uses Stamps.com to print USPS postage online and wants you to try it too and get a special offer ($100 value). Try it now! Enter Promo Code: C-HDZ9-YNV

2. Consistently reading new books. I regularly read new books and often write about them.

3. Consistently trying new tools. Several weeks ago I wrote about the best place to find used books online. This week I learned about another resource in this area: www.usedbooksearch.net

4. Consistently improving your writing. I am always working on learning better ways to tell stories and use better words in my writing.

5. Consistently working on your work in progress. Are you writing a new book? Are you making progress on this book on a regular basis? The writing only happens with consistent effort. One of the most effective ways to get moving is to set a particular word count you want to hit every day. For example 200 words or a single page. If you write this page consistently, it will grow until you complete your book.

6. Consistently writing these articles for my blog. If you look, I've posted something every week on this blog for a long time. It does not happen without consistent effort.

Through the consistent activity, you are able to produce a large body of work.  Is it simple or easy? No but it is important. Each of us have the same 24 hours of time. Like the sand an hourglass, time will slip away if you don't use it consistently and effectively. I hope I've given you some new ideas and resources in this article.

Are you aware of the importance of consistency? How does it play out in your writing life? Let me know in the comments below.

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