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Sunday, October 26, 2025


When You Feel Behind...

  


By Terry Whalin @terrywhalin

Its a common feeling but rarely discussed--feeling like you are behind and cant get caught up. I often have this concern and in this article I want to give you some ideas and action steps for your writing. 

I encourage you to recognize that each of us have overwhelming days when there is more to be done like:

You get the idea: everyone feels like there is more to be done.

I encourage you to realize everyone (including me) feels like this from time to time. Each of us have the same amount of time in a day and limitations on what we can do. Every day we are making choices how we spend our time. Heres some ideas for actions each of us can take.

Take a hard look at what you are doing. 

Can you ask someone for help or hire someone to help you? Can you say “no thank you” to an opportunity? Recently a long-term writing friend asked me to endorse or blurb her forthcoming book. She offered to write it for me and gave a short deadline for when she needed it. Also she followed up reminding me of her deadline. I didnt want someone else to write my endorsement and I passed on the opportunity. I recognize the choice and each of us make them every day.

Write shorter emails.

I want to be a good communicator and answer my emails from authors and others. My actions in this area are a simple way to stand out from other editors who ghost writers and do not respond. I cant answer all of my emails so some of them do not get response. Also I can write shorter emails and responses. These actions can help me to answer more emails.

Repurpose Your Writing. 

Each month I have a series of deadlines for guest blog posts and articles. I understand the value of these articles because others read them and follow my links and advice. One option to complete these deadlines is to repurpose or use writing that Ive done in other places. For example, Ive written several how-to-write books. I can take a portion of this writing and repurpose it into a guest blog post with only a little revision. If you have written a nonfiction book or a devotional or a Christian living book which contains your stories, you can take these stories and submit them to magazines. When you get them published, they will likely reach more readers than your books and could lead readers to know (and hopefully buy) your books. You can be wise about how you repurpose and use your writing but you have to be thinking about these aspects.

Take a break during the day.

Its easy for me to sit long hours at my keyboard and work on different aspects of my writing life. Also throughout my day, I need to take care of myself as a writer in this process. Maybe I need to drink more water or walk around the block and get outside. When I take these breaks, I am taking care of physical self but also often return to my keyboard with an increased enthusiasm for my work.

Revise your writing goals.

This week a writer asked me how long it would take to write her book. It's a common question that I hear and answer in an unexpected way. I do not give a word count or page count for the author because each of us are different. I may write a complete book in a few weeks where another author will take all year to write that same amount of material. Each of us have to carve out the writing time, select a word count goal that works for us then do it over and over. If you arent meeting your writing goals, then you need to revise them. It's that straightforward.

To wrap up this article about feeling behind, I want to recall the fable of the race between the rabbit and the turtle. Who won that race? The rabbit raced ahead and took a nap but the turtle keep moving forward, passed the sleeping rabbit and won the race.

I encourage you to take the long view of your writing. It is not a sprint but a marathon. Keep chipping away and moving ahead with the work and eventually you will succeed. The only way to stop the progress is to quit.

What actions do you take when you feel like you are falling behind? Let me know in the comments. I look forward to reading them.

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From my years in publishing, I find many authors have unrealistic expectations about publishing. It doesn’t matter what type of book they are writing—fiction, nonfiction, a children’s book or a coffee table book. Each type of book contains its own challenges and complexity. No matter how you publish, many aspects of the publishing process are outside of anything an author can control. I wrote  10 PUBLISHING MYTHS to give authors practical help. You can get decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of bonuses. 

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Sunday, June 16, 2024


The Necessity of Continual Pitching


By Terry Whalin @terrywhalin

I would love for writing assignments, speaking opportunties and many other aspects of the publishing world to just appear in my email or on my phone. While Ive worked in this business for many years, it is rare that anyone approaches me about teaching or speaking or podcasting or writing or anything else. Instead everything that I want to get published involves continued pitching.

In this article, I want to show you what I do as an author, writer, journalist or speaker and encourage you to follow follow a similar well-worn path. 

Read Widely and Watch for Opportunity

I read books, print magazines, and numerous online publications. Also I subscribe to newsletters and blogs. When I get these publications, I read them (sometimes skim). As I read, Im looking for opportunities or needs that I can take action and help the author but also expand the opportunities for my books and my work in publishing. As you read, look for changes--new editors, retiring editors, editors and agents changing roles. These shifts are often opportunities because in this new role, that person is looking for new people to write or publish or whatever skill is involved with their company. 

A Practical Example

In recent months, I have recorded two different podcasts with an author about two different books. In each case, I sent this podcaster a list of possible questions and a signed copy of the book. Then when the podcast was edited and appeared on the site, I have promoted this podcast a number of times. From my reading about others, some of these actions are different from others. Many people dont furnish a list of suggested questions which means more work for the podcast host. Also they dont mail a physical and signed copy of their book. Finally when the podcast interview goes live, they dont promote the interview. 

This author / podcaster noticed my actions and wanted to do something to help me. He introduced me to three different podcasters in my topic area which could be a fit for their podcast. In each case, the podcaster sent me their calendar link and I offered suggested questions and mailed a signed copy of the book that we were discussing on the show. 

Ive recorded these three shows but none of them have been launched--yet. With one podcaster, she asked if I would be willing teach an online class to her writers group. I agreed and have this workshop on my schedule. Another podcaster expressed interest in a return visit to her show and talking about a different book and topic. I noticed the opportunity and Im working to get that second show scheduled and on our calendars.  

None of these actions are complicated but as an author, I have to be listening for the opportunities, then seize them and get them on my schedule. 

As an author, there are many possibilities for your work but you have to be listening for them, then when you hear an opportunity, seize it and follow-up. 

Learn to Create the Response Tools

Within the publishing world, every writer needs to learn to create the various pitching tools such as a query letter, a book proposal, a pitch letter, a news release and a suggested list of interview questions. 

Its not complicated the create these pitching tools then when you get some interest or opportunity, follow-up on it. The follow-up could be to write and deliver whatever you pitched or simply a follow-up to make sure the other person received it. Using the gentle follow-up doesnt push the other person toward saying no or a rejection. 

Whats Your Action Plan?

Your goal and desire may be completely different from mine but whatever your goal, you still need to continually pitch. As you consistently pitch, you create a steady stream of opportunity and potential additional writing work. If you arent continually pitching, then you will suddenly face a period where little is happening in your writing life. When you hit this silent period, I encourage you to return to the basics and do more pitching.

Its also critical to continue to expand your network and reading as you look for opportunities. For example, LinkedIN will often suggest people for new connections. Take a look at those suggestions and if they make sense, then connect with these individuals and expand your connections. 

Continual pitching is a necessity for every published author and the awareness of opportunities. They are everywhere--whether thumbing through a market guide or using google to find more podcasts to pitch. Your continual actions is a critical part of this process.

What steps are you taking to pitch your ideas and your writing? If Im missing some aspect or you have another aspect, let me know in the comments. 

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