Tuesday, October 18, 2016

Keep Yourself "In Sight" and "In Mind"

“Out of sight. Out of mind” is a common saying. When you are a writer or an author, you want to continually work at the complete opposite of this saying. You want to keep yourself “in sight and in mind”. You take these actions for your readers, for booksellers, for librarians, for members of the media, for leaders of book clubs and many other segments of the population. How do you accomplish this simple goal of being visible in the marketplace?

In this article, I want to give you several strategies that I use on a regular basis. I confess that I'm still learning new insights and work every day at increasing my visibility. I understand being visible is a challenge for everyone. To be honest, there is a lot of noise in the marketplace and you have to continually work at visibility.

Here's some actions to take:

1. Follow-up with your connections. That follow-up is critical and can be through email or phone or the mail but you have to create a regular connection with people. I've written about this issue in the past so check this link for more information.

2. Create an email list and use that list on a regular basis. There are easy to use tools but every author needs to select one then faithfully use that tool. If you don't have a list check out this resource. For example, I have a number of free ebooks that I give away online. The back of my business card has a small cover of my ebook, Straight Talk from the Editor and says, “Free Ebook: www.straighttalkeditor.com” I'm inviting anyone who receives my business card to get this resource. When they request it, they give me their first name and email address. They join my email list in this process. What types of free giveaways are you using to collect this information and touch your audience? 

3. Use social media and continually expand your network and presence. Being on TwitterFacebookLinkedIn and other social networks is important to remind others about your expertise and books. I've written about the steps I take every day here.

4. Always be trying new ideas to reach more people. I encourage you to set up your own online press room or create infographics or bookmarks. You can also reach out to booksellers with a specific reason. 

For example, Billy Graham turns 98 on November 7th. I've reached out to a local bookstore to see if I can set up a signing around that date. Also look at this press release related to this event (which has already garnered several more forthcoming radio interviews about Billy Graham). There are an endless range of ideas you can take to get in front of more people. My key point is to be taking regular and continual action.

This weekend in church I met someone new. We exchanged business cards. It wasn't until later in the day, that I read the information on the business card and focused on this person's background. I learned he was a retired Brigadier General in the United States Air Force. I imagine someone with this background has incredible personal stories (if he can tell them). I took a couple of minutes and sent him a follow-up email. Will something come from it? I have no idea. I'm certain if I fall off his radar and out of his immediate sight, then I know exactly what will happen—nothing.

For every writer, it is your responsibility to keep yourself in front of other people. Are you using the tried and true methods or something new? Tell me in the comments below.


As an author, how do you keep yourself “In Sight” and “In Mind?” Get specifics here. (ClickToTweet)

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