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Sunday, December 11, 2011


A Key Tool For Every Author

From my years in publishing, I've learned authors are a stubborn bunch. Most of us have huge dreams for our writing. We want other people to read it, publish our work, pay us fairly for our work—yet we don't want to actively be involved in marketing our work and telling other people about our writing. We want to create and write more words. I've been consistently teaching writers to add regular marketing to their writing life. These skills are something that everyone can learn—and it's not too early (or late) in the process for you to begin building your audience.

Recently I met with a much-published author who had a stack of proposals and ideas for books that he wanted to write. I admired his drive and desire to write new books. He does have some websites and I checked out those sites. During our conversation, he mentioned that he didn't have a platform or visibility in the market.

As I looked at his website, this author was missing a key tool in his arsenal of reaching his audience. He had no list-building device on his website. There are many different forms of this list-building device. In general, the author offers a free Ebook or a free audio or a free special report—in exchange for the reader giving their first name and email address. In the last few years, I've created a number of these types of offers.

For example, my Straight Talk From the Editor, 18 Keys to A Rejection-Proof Submission is a free Ebook. I promote this Ebook on my name website, my blog and a number of other places including twitter.

When you create one of these tools, you are gathering names and emails for an email list. Each time you send an email (whether a single offer) or an e-zine, you include the removal or unsubscribe links so the reader can no longer receive your mailings.

Everyone begins with a small number of subscribers then through providing consistent quality materials, your list grows and your audience grows. To me, List Building is a key tool for every author or would-be author. It doesn't matter if you are writing nonfiction or fiction, poetry or novels or magazine articles, every writer and author should be working on this regular communication tool.

To help you with more of the details about how to build a list, I've launched The List Building Tycoon. This step-by-step guide will teach you the various elements of list building and start today to gather your audience. This 76–page resource is backed with my 60 day risk-free guarantee.

Whether you get my List Building Tycoon ebook or not, I hope you will begin to take action and develop your own audience. It's a key step for every author.

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3 Comment:

At 10:37 PM, Blogger Jon Guenther Left a note...

I have to admit it, Terry, when it comes to marketing I'm a pretty lazy guy. Your client sounds frighteningly a lot like me—lots of good ideas and no platform. I was curious to know: has it been your experience that these types of marketing ventures are as important for authors of fiction as much as non-fiction or just different?

 
At 7:01 AM, Blogger Terry Whalin Left a note...

Jon,

I believe every author should be working to establish their connection to their audience and List Building is one of the keys--whether they are writing fiction or nonfiction. While fiction may be different, you can still build (attract) your audience. I observe a number of novelists who are working in this area--and one of the leading figures is Debbie Macomber.

The connection to the audience makes you more attractive to publishers but it also gives you options. In this ever-changing world of publishing, having options is a good thing in my view.

 
At 7:48 PM, Blogger Jon Guenther Left a note...

Thanks, Terry, that's a good answer. Think I'll grab up your book in the next week or two.

 

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