Beware of the Hard Sell
Editors Note: I wanted to give you a taste of Barbara Techel's book, Class Act. I requested an excerpt. In this article, she gives sound advice for every book author when it comes to the hard sell. WTW
By Barbara Techel
As an author, you have two reasons for making appearances: Primarily to spread the message you were passionate enough to write about in the first place, but also to sell books. The reality is that, in order to continue spreading our messages, we must sell our books to finance the effort¬. If we’re lucky, we’ll leave behind a pleasant or at least worthwhile reading experience, as well. But we must be careful not to let that need overshadow the needs of those who invite us to speak in the first place.
Many authors get caught up in a heavy-handed sales pitch, when what the audience expects is an informative, entertaining or inspiring talk about a subject they’re interested in. There is nothing that turns an audience off so much as feeling they are captive to a sales pitch, so do everyone a favor and avoid this pitfall.
Instead of thinking about sales, when doing a presentation anywhere (but especially in a classroom), think about bringing value to your audience by sharing your message, your author story, and your book in a way that either teaches a valuable life lesson or inspires or encourages in some way. The impression you leave is what will create awareness of your message, interest in your books, and put you in demand as a speaker.
Be very careful to keep your sales language so subtle that it’s almost invisible. This is especially important when talking with young audiences. You do not want to blatantly market to children…or to people of any age, for that matter. There are ways you can gain book sales from your appearances, which I will cover in detail later in this book, without any hard sell.
Barbara Techel is the award-winning author of the Frankie the Walk ‘N Roll Dog book series. She has shared her story of hope and inspiration about her dachshund, Frankie, who is in a wheelchair, with thousands of children and adults since 2007 with over 300 author appearances to her credit. Barbara is also a speaker and publisher. Learn more about her work at: www.joyfulpaws.com
Excerpt From Class Act, Sell More books through School and Library Author Appearances By Barbara Techel [Joyful Pay Prints Press, Paperback]