Every Book Author Needs a Team

 

By Terry Whalin @terrywhalin

In the publishing community, there is an explosion of self-publishing. Author struggle to build reader connections or a platform--click for an explanation). They struggle to write a proposal which catches the attention of a literary agent and a traditional house. They decide to follow the bandwagon of others and self-publish. What they don’t consider is that because they self-published, they have established a visible sales record for others in publishing to see through bookscan. This record could affect the response from agents and editors when they pitch another book project. 

One of the greatest challenges for those who self-publish is what actions to take when something goes wrong. Where do they turn and what sort of extra time and money do they have to spend to fix this situation? In this article I want to tell a couple of stories and give you some reasons for having a team.

The Value of a Team

As an acquisitions editor, I work with my Morgan James Publishing authors until they sign and return their contract. At this point, other colleagues take over the responsibility for producing the book. I’m still available to my authors but often I don’t hear from them unless there is some issue.

One of my children’s book authors reached out to me about the pre-sale information in her book listings had some misspellings. I wasn’t sure how to fix this issue so I reached out to a colleague and asked for her help. She quickly pinpointed the issue was in the metadata. This technical information is data that our team creates about the book then disperses it to a series of online bookstores throughout the world. With the work of producing almost 200 books a year, one of our team members works on metadata full-time. In a short amount of time, this team member fixed the metadata and showed us her revision. When she sent the revision, she told us that it would take several days for this information to populate the different bookstores and if it wasn’t resolved in three or four days, to reach back out to her again. The revised metadata corrected these misspellings so my author could promote her book on these bookstores without concern about the incorrect words for her book. 

It took me a bit just to explain what steps we took to correct this metadata error. Now imagine if you were self-publishing and trying to fix it. The task would be huge without a team to help you.

I want to tell you about another Morgan James author I connected with during a writers’ conference. With a lot of distress, she told me about a series of typos in her book. This author paid an editor to fix these errors yet they were in her printed book. I empathized with her situation but wanted to know the details before I did anything. I asked this author to send me a copy of her book and mark the various errors in her book. 

When this author followed through and mailed a print copy of her book (an important part of the process for every author--follow through), I learned she had 15 errors in a book that was published several years ago. Armed with these details I reached out to my Morgan James colleagues to see how we could fix these errors. When this happens, the author normally pays for these corrections. For this author, I learned we didn’t have a lot of copies in the warehouse or bookstore. Also this book was agressively priced when released and the price of paper has increased so it would be a help to the author and Morgan James to raise the retail price on this book. The typos could be fixed in this process. I gathered the necessary internal documents and sent them to this author. It took a few weeks but she filled out the paperwork and returned them. Now these corrections are in production along with other details such as the raised retail price. 

I told this story for several reasons. Every author needs a team to help them with the details for their book. It takes cooperation from multiple people to fix these situations. At the end of the day, the author will have positive feelings about Morgan James and her book to be marketing and promoting it (which every author must do no matter when your book was published). At the conference, this author told me she was writing a second book. Before these errors were fixed, I dolubt she would have considered publishing again with Morgan James but now hopefully she will give us another opportunity to work with her. The relationship and the details are important. 

Finally, every author needs a champion inside the publishing house to help them navigate the relationships. I’ve published where my champion (acquisitions editor) has left the company. Within publishing we call this book an orphaned situation (not where any author wants to be with their book). Without a champion, many details on that book were lost and it did not succeed/ sell. 

As a book author, do you have a team? If not, how can you build or find one? If you want to explore working with Morgan James Publishing (follow this link because my contact information is at the bottom of the second page). I look forward to your comments and insights.

Tweetable:

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Serve Before Asking

By Terry Whalin @terrywhalin

Several years ago I was at a conference and in the hallway listening to the director of the conference talking with another leader about a faculty member. This director said, “I encourage you to be cautious about how you use ______. She’s a taker and not a giver.” It was the first time that I’d witnessed this categorization. 

In this article, I want you to consider the importance of your reputation and how you want others to know you. My encouragement is for you to be known as a giver and not a taker. 

In these articles, I’ve encouraged you to get connected to as many people as possible through LinkedIN and through exchanging business cards at conferences or events. It is important to know as many people as possible. As I’ve often said who you know is almost as important as what you know.  On a deeper level, how are you serving or helping those people you meet? 

For example, if you have a new book and are gathering endorsements for this book, how can you serve the person before asking for their help? A simple method is to get their latest book, read it then write a review and promote that review to your social media channels. When you promote the review, use their name, hook it to their Facebook page or their X (Twitter) account or any number of other ways to connect your review and get their attention. 

Then when you reach out for their help, add a sentence in the request about what you've done and even include a link. Don’t overdo it but your message is that I’m a giver and helper to you before I’m asking for your assistance. 

For example, several years ago I read and reviewed a new book from author and journalist Piers Morgan. After my review appeared, I wrote about my review to my social media channels and used his X (Twitter) name in my post. Piers publically thanked me for my review. It’s the only exchange we’ve ever had but it happened through social media. If I can do this sort of reach, you can too. Admittedly it takes some effort on your part but is possible.

In the most basic form to build relationships, you want to give the other person a reason to connect with you instead of making a random request. 

Here’s another important element in the asking process: don’t overask. Narrow your focused ask down to one thing. Recently I received an email request from another writer friend--but it included four or five asks in this email. I read it and almost did not even respond. Yes, I could have ghosted this friend and not responded. That can happen if you ask for too much in a single email. Instead, I did respond but picked the easiest element to do for this friend--and said no to the rest of them. The overask made an impression--but not the one that my friend expected or wanted. 

In what ways can you serve another person before asking for their help? Let me know in the comments below.

Tweetable:

As a writer, are you a giver or a taker? This prolific writer and editor encourages you to serve others before asking for their help. Get the details in this article. (ClickToTweet)

Much of the publishing process is outside of the writer’s control. 10 Publishing Myths helps writers have a realistic perspective and take their own actions--no matter who publishes the book. Get 10 Publishing Myths for only $10 +FREE shipping + over $200 of free bonuses.

First Impressions Count

By Terry Whalin @terrywhalin

I love the photo which begins this article. The light has made a perfect reflection and impression of the scenery. Our eye is drawn to this peaceful and perfect image. As you reflect on this image, I believe you can gain some insights about the process of submitting your work for publication.

Notice the photo is taken from the right spot. To get the attention of an editor or literary agent, you have to make the right connection. Admittedly it’s not easy for any writer to make this connection but it is possible through personal emails, LinkedIN and other places. As I’ve often said in these articles, who you know is as important as what you know. 

Also notice the photo is a perfect reflection in the water. As writers we must become aware of what the editor or agent needs and is looking for. For a writer to gather this information will take work and effort. Study the books they publish or list of authors. Also download and study their guidelines and what they need. It's different for each publisher or agent but this information is often clearly spelled out on their website (and the submitter or author doesn’t always follow it--which is a mistake on their part).

Every writer must make the right pitch at the right time. If your pitch is not crafted right or the timing is off, the publishing professional will pass on it. 

Throughout my years in publishing, I’ve seen many missed opportunities, poor and inappropriate pitches. For my example, recently an author submitted a children’s book manuscript. The submission was just a manuscript and not crafted into pages and without a book proposal. If the author had crafted it into pages, it would have shown knowledge about the children’s book market. A proposal shows the author's business plans and background for publishing the book. Admittedly it takes work to craft such a submission but is well-worth the effort from my experience. 

Unfortunately this author made the wrong first impression. He didn’t learn Morgan James Publishing has published some children’s books but they are a small percentage of the types of books which we publish (maybe 3%). Also this author called my phone and then disconnected--over a dozen times--before he left a voicemail with questions asking for my return call. Such an action from an unpublished author raises red flags for the professional. The submission will be processed but a pass or rejection letter will also be scheduled. This author made the wrong first impression and it counted.

I love children’s books, have published more than a dozen of them and I’m a former instructor for the Institute of Children’s Literature, which is the oldest home correspondence course for children’s writers. Beyond the submission, I’m looking for the right author.

As New York Times bestselling author Jerry B. Jenkins wisely said when he interviewed me (follow the link), editors and agents are reading their email looking for what they can publish or the diamond in the rough. Unfortunately it takes thoughtful work to send the right pitch or proposal. My encouragement for each of you is to do this work on the submission side of things and the relationship-building side.

To balance my previous story, let me tell you about another author. On the surface, the full-color book didn’t look like one that Morgan James would publish. Through a series of over 50 emails and phone conversations, the publishing details for this book were worked out. The author received a contract offer. Admittedly there are a number of additional steps before this book gets published and in the bookstores. I include this story so you see that every author needs a champion inside the publishing house for their book. It will take effort for you to find this person but if you work at it, you can certainly find such a person.  I encourage you to always be expanding your relationships to have the right one for your right idea.

On the surface, publishing may look simple but it is a complicated endeavor with many twists and turns. I encourage you to continue to take the journey. What steps are you taking to find the right place for your pitch? Let me know in the comments below. 

Tweetable:

For every writer, first impressions count. This prolific writer and editor tells several specific examples to help you make the right one. Get the details here. (ClickToTweet)

Much of the publishing process is outside of the writer’s control. 10 Publishing Myths helps writers have a realistic perspective and take action. Get 10 Publishing Myths for only $10 +FREE shipping + over $200 of free bonuses.

Relationships Off the Rails

By Terry Whalin @terrywhalin

I grew up in a family where the railroad was a key part of my life. My father worked for the railroad and eventually became an executive in the company before he retired. One summer as a college student, I worked on the section gang of the railroad. The work was physical and challenging and if my father wasn’t involved, I’m certain I would have been fired after a week or two but I lasted the entire summer. 

As a part of this team, we maintained a section of the rails. One time there was a train wreck and several of the cars jumped off the rails. There are many ways this happens but it stopped anything moving along these lines of the railroad. 

Today I’m going to use these rails as an example of relationships and how it is important to keep your relationships “on the rails.” From my experience in publishing, this area is rarely discussed but an important part of the community and I hope calling it to your attention will help your publishing relationships.

While to the new writer or outsider, the publishing world seems huge with many people, the longer I’m in it, the more I see the community as small and interconnected. 

When you complain or disagree, your actions have ramifications. Twice in recent weeks, I’ve watched two editors who have been in this business a long time. Each one has disagreed with someone inside the publishing company and acted as if they knew better than the newer publishing person they were speaking with. It’s likely they didn’t consciously intend to display this attitude. Their attitude came across loudly and clear to my colleagues and their simple response: I don’t need this conversation or input. In each case, this “I know better than you” attitude has reaped lasting ramifications. These editors have been eliminated from gaining additional work. Maybe these individuals don’t care but as I observed these actions, I saw several lessons for myself:

--never act superior or “too big for your britches.” Yes, you can play that card but be aware in the long run, it will likely come back and bite you. 

--with every interaction, always look for ways to serve and help the other person. That attitude will go a long ways and mean a great deal to the other person.

--never take your success and experience for granted. Instead, realize you have to earn it day after day.

--always be curious and eager to learn  

My cautionary tale about these two long-term friends and how they shoved their relationship off the rails, was not easy to write or retell. I did it as a fresh reminder for each of us to continually work at building and not tearing down your relationships. Have you had such experiences? Let me know in the comments below.

Tweetable:

Sometimes relationships go off the rails. This prolific editor and writer writes a cautionary tale with encouragement to serve rather than instruct. Get these details here. (ClickToTweet)

Much of the publishing process is outside of the writer’s control. 10 Publishing Myths helps writers have a realistic perspective and take action. Get 10 Publishing Myths for only $10 +FREE shipping + over $200 of free bonuses.

Playing the Long Game

 

By Terry Whalin @terrywhalin

Are you writing with the long game in your sight? Or are you just focused on the day to day writing work. I understand we need to be working on your current writing project such as a book or a magazine article or some other type of writing.  

At the same time, we need to be focused on the long game or what you will be doing in the weeks ahead. For example, I know the book printing supply chain is still challenged. At the end of March and May, I will be traveling and teaching at a couple of writers’ conferences.  Last week I ordered more books so they would be printed and I would have them available to take to these events. With the challenges in the supply chain, books take time to get printed and shipped to authors. You have to plan ahead for such actions to make sure you have the books that you need when you need them.

Also last week, I pulled the various handouts for several workshops I will be teaching next month. I checked and double checked the information to make sure everything was updated and the website links worked before I sent them to the conference. I tackled this extra work because I've been in workshops where something goes wrong with the handouts or the technology. I see this work as part of my actions to play the long game and make sure I give the best possible teaching experience in my workshops. Follow this link if you want to possibly attend one of these sessions. I encourage you to attend writers’ conferences because some of my most important and lasting relationships were formed at these events. They can propel your writing life through the instruction, insights, inspiration and relationships.

Also I’ve been working on some new marketing materials to take to these conferences. It takes time and thought to design a bookmark because I don’t want it to simply be a bookmark. I want it to contain some valuable information. Then the reader will keep it and take it home with them. The effort I put into creating a bookmark is all a part of playing the long game with your books. If I design and create the right bookmark, it will be used for possibly years in the future.

As another example of a long-game action, on a social media channel, I noticed a well-known author had finished the first chapter in her second book. I know she self published her first book and I wanted to help her get more distribution for the second book. I wrote and told her about the broad distribution at Morgan James and even included a photo of my book in an airport bookstore. Intentionally I crafted a short yet focused pitch to this author then emailed it to her. Will she send me her manuscript? I have no idea but my pitch was playing the long game and hopefully giving Morgan James the opportunity consider publishing this second book. 

Whether I am reading, taking an online course or a class at a conference, I’m always looking to expand my market and the reach of my words as I continually grow my connections. I hope you are taking these types of actions for your own writing life. 

In the days ahead, where do you want to go with your writing life? I encourage you to take the long game approach to get there. This approach will give you better marketing whether you are writing novels, nonfiction, short stories, or magazine articles. Whatever you write, you need to learn the process, then practice it over and over. 

From my study of publishing, there are no overnight successes. Jerry B. Jenkins wrote in the foreword to 10 Publishing Myths that Left Behind was his 125th published book. He was not an overnight success but had been faithfully writing for years before this successful series. People wonder how I’ve published so much material over the years. It’s one step at a time and playing the long game. How are you playing the long game with your writing life? Let me know in the comments below.

My Articles in Other Places

I encourage you to write for other websites and here's a couple of my recent articles:

Is Any Aspect of Publishing Easy?  Once a month I write for the Blue Ridge Mountains Christian Writers Conference blog. In this article, I’m helping authors have a realistic view of publishing.

I’m Tired of Pitching Once a month, I write for Writers on the Move and used my title to talk about a basic for every aspect of publishing--whether you are a beginner or a long-term professional--you still have to pitch--even if you are tired of it.

Will an Editor Fix All My Mistakes? Also once a month, I write an article about proposal creation for Almost An Author. In this article, I attack a common belief that the editor will fix all of the writer’s mistakes.

 

Tweetable:

Are you working on your writing with the long game in mind? This prolific writer and editor helps you understand why writers should be playing the long game. Get the details here. (ClickToTweet)

Writers often have unrealistic expectations about publishing. Get 10 Publishing Myths for only $10 +FREE shipping + over $200 of free bonuses.

Small Things Matter

By Terry Whalin @terrywhalin

Last week an online group had a discussion about small or short writing projects. Do they matter and do they lead to longer writing projects? Yes they do and in fact the small things matter. Many forget big doors turn because of little hinges. A small or short writing project can lead to bigger things.  In this article I want to give you some specific examples and ideas for your own writing life.

 

Your relationships with others in the writing community is important. Often who you know as much as what you know or pitch is weighted with importance. For example, people recognize birthdays and anniversaries on Facebook. Do you particpate and say something? If you do it's a way for you to be back in the thoughts of that person. When someone passes, do you say something on Facebook? Do you mail a physical sympathy card? I have a box of these cards and when I see that someone's relative has passed, I will often reach for a card, fill it out and mail it. It doesn't take much time but the gesture is appreciated and remembered.

 

In these articles I've talked about getting your book into libraries and the importance of promoting these books to others so the books get checked out and used. It's a small effort but I have a series of social media posts that I've created to promote my own books to a local writer's group. I don't use them very often but from time to time I post that my books are available at our local library. In my short post, I include a link which goes to the place where they can check out my book and use it. I make this small effort occasionally but it helps others to know about and use my books in the library.

 

Recently I noticed one of my long-term writing friends is speaking at a nearby church. We had not seen each other in decades but I reached out to him and we arranged to meet for coffee. During the time we have known each other, this writer has published about 30 different books. He was telling me about one of his books which consistently sells about 50,000 copies a year. I don't have any idea about the sales of  his other booksl but this one book has consistently earned year after year.  You may have written many books but if you write one like my friend with consistent sales, then that book will be a small portion of your overall books but something huge for you personally.

 

Follow-up Opportunities. Often throughout the day I will think about a social media post or an email to send or a phone call to make.  Everyone is busy and often it takes a gentle follow-up with this person. I use the word gentle because if you push, you can easily hear no response. Are you taking action when these ideas come into your mind? To have the idea in the first place is great, but the people who take action are the ones who get it done.

 

Write Reviews and Articles. The ability to write a short book review or short magazine article is a different skill than writing a longer book project (nonfiction or fiction).  I don't want to get rusty in this skill I've developed over the years. I continue to write book reviews (over 1,100 on Amazon and over 700 on Goodreads). I continue to write articles for magazines and blogs. I encourage you to write these shorter pieces as well.

 

In the world of publishing, there are many other important yet small actions which matter. What small actions are you taking which matter? Let me know in the comments below.

 

Tweetable:

In the world of publishing, the small things matter. This prolific editor and author is aware of the importance of his “small actions.” Get the details here. (ClickToTweet)

Does your fiction or nonfiction have a business plan? Every type of book needs a proposal—even if you self-publish. Get this resource.

The Constant Juggling of the Writing Life

By Terry Whalin @terrywhalin

As a writer and editor, my day to day life is a constant series of juggling between long-term priorities and the immediate.

 

Today I am writing a regular newsletter which goes out every week (a recent new assignment for me). I'm working with my authors as an editor at Morgan James Publishing. I'm writing some book reviews (something I do for fun if I read or hear a book). Plus I'm pitching some article ideas and handling other details like incoming emails.

 

It's just a glimpse at my writing life which to some would be stressful but I've tried to learn to roll with the changes and attempt to handle each detail methodically and deliberately (sometimes I succeed better than others). Also I'm constantly working on getting some regular exercise, hydrating with water, monitoring my food intake and diet along with other details called life.

 

What happens when you miss something? I'm keenly aware of the importance of meeting deadlines, showing up at the right time and place and keeping things moving with excellence (all key aspects of being a freelance writer). Yet my actions are not always perfect and at times I miss something. While I strive for perfection, I don't always achieve it.

 

When I do make an error or mistake, there are several key actions that I take:

 

1. I admit the error and apologize. Good communication is always a high priority with me.

 

2. I attempt to correct the mistake or error (if possible—and it is not always possible).

 

3. I resolve to do better in the future. My attitude is a critical aspect of these situations. To feel bad and inadequate will ultimately not move things forward. Instead, I try and move forward—sometimes easier said than done.

 

While to some people outside of publishing, the community seems large. Overall, it is a small group of relationships. Each of us need to maintain, keep and expand these relationships. Your actions and response is an important part of this process. Part of my reputation is people know I'm always eager to do whatever is needed and right.

 

Are you juggling different priorities and balls throughout your day? How do you handle it? What insights do you have for this process? Let me know in the comments below.

 

Tweetable:

As writers we are juggling many tasks and priorities. Get some insights from this prolific editor and author how he handles these details. (ClickToTweet)

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The Dangers of Being Pushy

By Terry Whalin @terrywhalin

From working with many different authors over the years, I know some authors can be pushy. They may or may not be aware of the way they come across (to give them the benefit of my doubts). Yet they still come across as pushy and demanding. In this article, I want to caution you about such an attitude and hopefully you will take a few minutes to look inside and see if this is how you come across—and make steps to change.

 

There are several aspects of the publishing world that may seem common sense at first—but I need to make explicit in this article. While you may think there are many people in this community, in some ways it is a small community—and we talk with each other (at events, through email and on the phone). Also within a publishing company like Morgan James Publishing, we are speaking with each other about our authors. Most of the time those exchanges are positive but not always.

 

As you work with your editor or assigned person within the publishing house, I encourage you to be aware that you are making an impression—positive and negative. When I worked inside another publisher, I always remember the complaints the “editorial assistant” who answered the phone took from prospective authors. This editorial assistant worked in the next cubical and sometimes I could overhear her side of the conversation. These pushy authors were making an impression—and not a good one.

 

If you are an author with multiple book projects that you want to publish, that is normally a good thing. Publishers and literary agents are looking for authors with multiple projects. Here's the exception to this general rule: pushy authors, difficult authors, demanding authors—do not get another opportunity. Hopefully you see the danger. In the heat of the moment, you were pushing on some aspect (timing of your book, the cover design, the title, or whatever) and this conversation made an impression—and not the one you wanted.

 

Now fast-forward in time to when you pitch your next book to this agent or publishing house, you get an unexpected “no thank you.” The response is surprising because you wanted to continue the relationship—yet it has suddenly gone into a pause. You've forgotten the easiest answer for any editor or agent is no thank you. Yes takes time and is built (at least partially) on your relationship with this person. If you are pushy, that action plays into future books. 

 

Here's some basics in this area:

 

1. Never burn a bridge to a relationship. None of us can see our future and that person may be important to you or your work at a later time. Always keep extending not limiting your relationships.

 

2. Every interaction is important so have respect. Whether a person is brand new or been in the industry for decades. Your interaction is important so treat others with respect.

 

3. Kindness and respect is always valued and remembered. Your actions may not have an immediate return but will pay off in the long-run. Always express appreciation and gratitude—verbally, through notes and many other ways.

 

I've rarely seen this aspect of publishing discussed but it is important. Maybe I'm missing a basic concept or something you have learned. I look forward to your comments and feedback.

 

Tweetable:

There are dangers for pushy authors. This prolific editor and author gives the details and cautions. (ClickToTweet)

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Your Persistence Matters

 

By Terry Whalin @terrywhalin

 

What is the topic or subjects where you have the greatest passion? How are you translating this passion into your writing? What persistent and consistent steps are you taking with this passion to be telling people about it?

 

I hope these questions stir some ideas and thoughts for you. From my years in publishing, persistence is a key quality for every writer.  I encourage you to take a few minutes every day and spend time on this topic of your passion. Maybe you write an article for a magazine. Or you work on a plan for a membership course. Or you pitch someone on doing a workshop on this topic. Or you write a chapter in your book on the topic. Take some steps (even if small ones) every day to move forward and be persistent.

 

Several months ago, a magazine editor approached me to write an article about essentials for a book proposal. When I got the request, I wanted to do it but with my current writing projects, I could not see how I could get it written. I had written for this publication in my past and wanted to meet the editor's deadline. Yet it came and disappeared. To my fault, I never communicated with the editor about needing more time and extending the deadline.  I was not a good communicator with my editor  (something every writer should attempt to be in this business). If you need more time, ask for it—but I didn't.

 

Several months later I interacted with this editor about another matter. In our email exchange, she said something about the book proposal article. To my surprise, she still wanted me to write it for her publication—even though my deadline had come and disappeared. This editor was persistent in her pursuit of the article. We negotiated a new deadline for the piece. Thankfully with this new deadline, I found a little time to brainstorm how I would write this article.  Besides my bestselling book, Book Proposals That Sell, I've written a number of articles about different aspects of a proposal.

Can you take something you wrote for another publication (and hopefully saved on your computer in a place easy for you to locate), then use this writing as a springboard for the new assignment? Hopefully when you write for magazines, you are selling “first rights” which means when the article is published, those rights return to you for you to use again. As I thought about other articles I had written, I recalled a series of articles I had published on proposals. In a few minutes, I pulled those articles into the longer requested article for this publication. Last week I reworked the article so it flowed correctly and sent it off to the editor. I met her deadline and her persistence paid off with getting what she wanted for her audience.

 

Several lessons for you from my experience:

 

1. Maintain your relationship with the editor, agent or other publishing professional.

 

2. If you need more time, ask for it and renegotiate a new deadline. Don't fall silent like I did and let it pass.

 

3. Reuse material you have written in the past. Preserve it on your computer in files and folders you can easily locate. Then get more mileage from your previously published work with new publications and new readers.

 

4. You will reach more readers with your magazine work than most books. I've long been an advocate for writing for magazines as a way to spread your message.

 

How are you practicing persistence in your own writing life? Are you continuing to build new relationships with publications and editors? Let me know in the comments below.

 

Tweetable:

For writers, your persistence matters. Get some ideas for your writing in this article from a prolific writer and editor. (ClickToTweet)

The Details of Your Writing Life Are Important

Let me begin with this good news. Every writer can learn the skill of handling the details. Some of us are only focused on the big picture with our writing. We are determined to complete a particular book or magazine article and writing on it every day to meet this goal. Yet the craft of your words and storytelling is important. Are you sending it to the right editor? Are you using the correct spelling of that editor's name? The details matter.

Every Writer Needs This Info

In the last few weeks, I purchased all of the remaining copies of Book Proposals That Sell. With over 130 Five Star reviews and great feedback about this book over the years, I know it has helped many writers to succeed in the world of publishing—no matter what type of book you write. I wrote this book from my passion as a frustrated acquisitions editor to help writers send better submissions. If you don't have a copy, it has never been so inexpensive and available only from me. Follow the link to learn more details.

As a part of this effort, I purchased a website, wrote the words for that website, created special bonuses and have been telling others about this effort through emails, articles and twitter. In the process of setting up this launch, I created five emails on autoresponders. These autoresponders contained the bonus items for those who purchased the book.

Today I received an email from one of these people who purchased Book Proposals That Sell. He had not received these bonus item emails. The email clued me that something was wrong some place in the process. I investigated my shopping cart and learned that I neglected to click one button in one place. From working with computers for years, I've learned one simple truth: the computer only does what you tell it to do.  I had skipped one important detail and no one got their bonus items. Talk about embarrassing!

One by one, I will be sending all five bonus items via email today to each individual.  For anyone who buys the book in the future, I will be watching my shopping cart closely to make sure they are getting these extra messages.

There are several lessons for you from my experience:

1. The details are essential. As writers, you ignore them at your own peril. Your submissions will not hit the target nor get results if you do not work at the details.

2. Listen to your audience. When they tell you something, spring into action or make adjustments.

3. Deliver on your promises. Your word and integrity are important. And if something goes wrong, apologize (everyone is human) and then fix it as soon as possible.

4. Work hard to maintain and keep your relationships. Years ago, I heard John Kremer, author of 1001 Ways to Market Your Book say, “Selling books is all about building relationships.” See the truth in this statement?
Whatever you are writing or promoting, the relationship is critical and the details of your writing life are important.

Tweetable:

Why are the details of your writing life important? Here's four practical lessons. (ClickToTweet)

 

Why I "Fish" Every Day

It takes great practiced skill to fish successfully. While some people fish for a hobby, the seasoned fisherman knows he has to fish many times to gain skill and also to catch fish.

To be honest, it has been years since I've been fishing but I “fish” every day. A fisherman puts his line into the water and is positioned to catch a fish. I put quotations around the word “fish” in the headline since I'm using fish for the word networking or connections. You have to be in the market talking and connecting with others every day to make a difference with your writing. Yes you need to craft an excellent book and good storytelling. I always encourage writers to learn that skill but you need something more than good writing. You need the right connection.

Much of publishing (and any business) is a matter of making the right connection with the right person at the right time at the right place. You can't make that connection working alone in your office at your computer or curled up with your legal pad writing your story.

What steps are you taking today to “fish” or network with others? It begins with your goals for your writing. Do you want to sell more books? Do you want a traditional publishing deal or are you going to self-publish? Do you want to build your platform or group of readers? Do you want more people to know who you are and what you ar doing? Then you have to make a conscious effort every day to reach out and touch other people.

Some of us reach out to others through Twitter. I've mentioned how I follow 800 new people every day—people within my target market of publishing. It does not consume lots of time but the consistent effort is important to my constant expansion of this tool.

Also I dig into my network of friends and connections. I pick up the phone and call people leaving little messages or connecting with them for a few minutes. Yesterday I spoke with several literary agent friends. Why? Because these agents represent numerous authors who they want to get published.  Those agents need to be reminded that I'm constantly looking for great authors to publish through Morgan James. Our publishing program will not be right for every one of their authors. Yet it will be perfect for some of them. I'm looking for the right author—every day.

I have authors who have submitted their manuscripts and I'm scheduling calls with them to see if Morgan James is the right fit for these authors. I spend a great deal of time on the phone and answering my email but it's part of my daily work. Your daily work will be different but are you working every day at expanding your connections? I hope so.

I think about activity in the past which has been productive for me. For example, I've made terrific connections speaking at conferences. I'd like to do more speaking next year. It will not happen if I don't take any action. Instead, I'm making a list of conferences where I'd like to speak and conscious of who runs these conferences. Can I fill a need for this event with a workshop or keynote? There are numerous conferences and events where I can help others—but I have to be proactive to get on their radar.

I'm eager to continue to promote my Billy Graham and Jumpstart Your Publishing Dreams books (as well as other books that I've written or been involved with). Can I book a radio show or podcast or do a guest blog post or some other event to get in front of a new audience? The answer is yes but from my experience it does not happen without my initiative (sometimes but rarely). Most of the time these opportunities come through proactive pitching and follow-up work. Are you building this type of fishing into your daily schedule?

Throughout today I will be emailing and calling people. You have to have a line in the water to catch fish. What steps are you taking?