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Sunday, July 13, 2025


Missed Learning Opportunities

 


By Terry Whalin @terrywhalin

As writers, we are surrounded with rich insights from other writers who are in a different place in their writing lives. If we take action, we can learn important insights for our writing. I want to tell you about some of my missed learning opportunities and my plans to make a personal course correction in this area.

First, a confession. One of the benefits from being on the faculty of a large writers conference like the Blue Ridge Mountains Christian Writers Conference is the gift of all the recordings from a wide array of workshops and instructors. In 2023. I was a part of this faculty and after the conference, I carefully downloaded and organized all of the audios and handouts. Heres my confession, during the last two years I have not listened to a single session.

Last month once again, I was on the faculty with the gift of the various recordings. I downloaded and organized all of these audios and handouts. Im determined to take a different course of action. Im creating a plan to consistently listen to some of these recordings and apply it to my writing life. In the last few days, Ive started this listening process. Because I also downloaded all of the handouts, I locate the handout and print it, then as I listen to the workshop I make action notes on this handout. To get started, Im not starting at the beginning or the end but picking the topics which are interesting or the speakers that are of interest to my writing. Each session is over an hour in length. Ive pulled the audio to my desktop and at different moments throughout my day, I am listening to part of the workshop. 

Heres another way to consume these audios. I dont have to listen to them on my desktop or laptop computer. Ive learned to send the audio file as an attachment to myself. Then I open that file on my phone and can listen to it on my mobile device which is much more portable than a laptop or desktop computer. I hope each of you are seeing the flexibility and options which open up to hear the recordings on your phone as well as your computer.

Notice how I broke down this huge task of listening to hours or recordings into bite-sized pieces that I can easily accomplish and find value for my writing life. From what I have read and experienced in publishing, I believe there are many others who never use the audios or online courses they have purchased--much less listened to the material then applied it to their writing life. If you want to be the exception, then you have to follow a different course of action.

For example, do you want to write a book over the next few months? No writer sits and writes a full book manuscript. Ive interviewed many bestselling authors. The bulk of these writers will set a goal of how many words they want to write during a day or during a week. They establish a goal which is reasonable for them and something they can accomplish time after time. Then these writers find the time in their schedule (early in the morning or late at night or during their lunch schedule). They sit at their keyboard, move their fingers and write words. That first draft isn’t perfect and will often need rewriting and revision for it to be published. Getting your first draft down on paper moves it from your head to reality. It does not happen by “thinking” or “dreaming” about writing. It does not happen by reading and studying how-to-write books (even though Ive written several of these books). You achieve your writing goals little by little and make continual progress toward writing that final page.  

Years ago in August 2020, I wrote an article about how to eat an elephant (follow the link to read it). Do you have a series of these audio recordings on a flash drive or on your computer? Have you listened to them and applied them to your writing life? What steps do you take in this area? Let me know in the comments and I look forward to your insights.

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New Podcasts:

In these articles, Ive encouraged you to use PodMatch or some similar tool to book and record podcasts. Last week another podcast recording launched:


Jon Clemence and I spoke about Insights Every Author Needs to Succeed on the Content Creators Unite! podcast. Listen at:https://bit.ly/4kyXr44 


I’m currently working for my third publisher as an acquisitions editor. Without exaggeration, I’ve spoken with hundreds of authors about their books and plans. Repeatedly, I find many authors have an unrealistic expectation for what will happen when their book gets published. I know much of the publishing process is outside of anything that an author can control. I wrote 10 PUBLISHING MYTHS, which is a practical easy reading book to help you. Get my decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of bonuses. 

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Sunday, April 28, 2024


Unfulfilled Dreams (And How to Move Forward)


By Terry Whalin
 @terrywhalin

Do you have dreams and plans for your future which have not happened? Its true in my life and work in the publishing community. I have books to write, places to speak, articles to write and pitch, authors that I want to get into print and much more. In this article, I want to give you some ideas about unfinished dreams, how to handle them and keep moving forward to achieve them. As I go through some of my unfulfilled dreams, I encourage you to think about your own writing life and the things you have not accomplished but still want to complete.

--I have authors who have submitted their work to Morgan James and I need to process and move it forward. Working for a New York publisher as Ive been doing for the last 12 years, there is an internal process to follow and Im the person to drive these authors and get them a book contract.
--I have meetings to set up with these authors and move their submission ahead in the process.
--I have to make follow-up calls and emails to authors who have received a contract yet not made a decision about whether to sign it or not.
--I have many other unfulfilled tasks and dreams for the authors Ive brought into the publishing house and need to encourage.

As a writer and author:
--I have several books that Id like to write and publish. The stories are mostly in my mind and not on paper (not a good thing). 
--I have books that need need to get in front of more people to help them know about them and purchase them. 
--I have articles to pitch and write for various publications--in print and online.
--I have stories from others that I want to help get into print and into the world.

As an online marketing author:
--I have websites and products that I need to do more promotion and reach different audiences with them.
--I have some websites and online courses which are not working properly and need correction.
--I have online websites Ive purchased and not built or launched the planned products on them.
--There are many more elements I could add here but you get the idea of the unfinished business.

As a learner:
--I have online training courses (some of them an expensive investment) which I have not heard or used.
--I have training that I have read or heard yet not applied the information to my marketing and writing life. I know getting the information is only the first step but the real work is in the implementation.

As an author:
--I have books from other authors and publishers that I have not read nor written reviews.
--I have books that I want to learn from but haven't read nor applied to my life. 
--I have audiobooks that I plan to hear and learn from the information.

As a person:
--I need to get outside and increase my movement or exercise for my health.
--I need to drink more water and better monitor my food intake.
--I need to become a better listener and increase my love and devotion to God and my family.

Even if you skim this lengthy list of unfulfilled dreams, you can see there are large numbers involved.

How to Move Forward

While I work hard on these different tasks and goals, I'm realistic and understand that I end each day with unfinished tasks. My method is to keep inching my various tasks forward. Some of them will be more rapid than others but every day I keep chipping away at the various unfulfilled dreams.

None of us can predict our future, our health, the lives of our family and much more. Each of us have the same 24 hours in a day and cant go back and redo yesterday. Instead we have to seize each day with celebration and gratitude. What is your way forward for your unfulfilled dreams? Let me know in the comments below.

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Sunday, September 04, 2022


The Best Marketing Plan


By Terry Whalin @terrywhalin

Authors are on a continual search for the best marketing plan. After being in publishing for many years, I will tell you that you plan will be different than mine. A cookie-cutter, one-size-fits-all plan does not exist. There is no formula and if a formula existed then every book would be a bestseller and successful. There are some great books which are not marketed and never get discovered. I've purchased other books which aren't that well-written yet because of excellent marketing, they become bestsellers.
 
To discover the best marketing plan is a process and takes continued effort to try a new tool, use it, then evaluate if the process helped you sell books and if not, try something else until it works. From my experience while there is no formula, there are continued practices such as having your own website, blog and email list. Some people sell many books on the radio and others through podcasts. Others sell books through live events or zooming into book clubs. There are many different ways to market your book. I have a shelf full of these books and each of them have valuable insights.
 
In these articles, I've written about how Jack Canfield and Mark Victor Hansen followed the rule of five when they launched the Chicken Soup for the Soul books. You can read this old post to learn more about this practice. I encourage your perserverance in this area of marketing your books. It will pay off. Once a month I blog for Writers on the Move and several years ago I wrote the story of bestselling author Andy Andrews. Follow this link to learn the story and see the persistence and perserverance that Andy endured before he hit the bestseller list. 
I encourage you to read how-to write books and apply the material to your writing life. Each book will have insights for you. The updated edition of Jumpstart Your Publishing Dreams is available in bookstores across the country. Several years ago I got this image from a reader along with his appreciation. Notice all of the post-its stuck in this book and how he found insights in my book.
 
In 10 Publishing Myths, the conclusion of each chapter includes an MBA (Myth Buster Action). Many things in the publishing process are outside of our control as authors. This book emphasizes the aspects you can control and encourages you to take action in this area. If you haven't read my book, I encourage you to take advantage of this special offer (follow the link).
 
From my experience in publishing, the Best Marketing Plan is a plan that you as the author will execute—and not just once for over and over for the long haul. My biography of Billy Graham was published years ago but I continue to promote it every day. As the author, you have the greatest passion for your book and need to focus that passion into your regular marketing efforts to continually sell books.
 
Where have you found the best marketing plan? Let me know in the comments below.
 

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Sunday, August 07, 2022


How To Fill Your Empty Calendar


By Terry Whalin @terrywhalin

Like most freelance writers, I have an empty calendar for many days. How do I fill that schedule with productive activity that moves me forward toward my goals? In this article and no matter what you write, I want to give you some ideas about how to fill those blank and empty periods.
 
1. Determine what you want to write or achieve. Do you want to publish in magazines? Do you want to do more speaking? Do you want to write books for others? Do you want to learn about how to write screenplays or do effective Facebook ads? There are many opportunities and you have to determine which one is where you want to go. If you are looking for a list of writing possibilities, then download the first chapter of my book, Jumpstart Your Publishing Dreams. Use this download link (no optin). 
 
2. Focus your planning and energy toward consistent effort to this goal. To achieve it, what do you need to learn? Who do you need to connect with? How can you build those relationships? It will not be overnight but you have to consistently make the effort to achieve this goal.
 
3. As you get responses, fill your calendar with scheduled phone calls or meetings to build your relationships. As I've mentioned in the past on these articles, who you know is just as important as what you know. Your connections can be invaluable in reaching your publishing goals.
 
I don't expect this process to be easy or simple and know will involve hard work and continued effort. Here's what I have learned from decades in this business, if you do the work, you will eventually achieve the results. I recently listened to Darren Hardy's The Compound Effect about where you can achieve big results from making incremental changes. There is a payoff for making these changes with consistency.
 
As I put together my calendar, balance is a key component. I'm not perfect at it but overall there is a mixture between current work, optional work, planning ahead for future work and consistent learning and growth.
 
For this process, I don't use a paper calendar. Instead I keep dates and appointments on my electronic calendar. I made this switch several years ago and it has been a good one because in general I have my phone with me and can keep up with my variety of deadlines.
 
My Personal Philosophy
 
For a number of years, I've been an early riser with no alarm clock. Yes, if I have to get up at 3 am (which happens sometimes to catch an early flight), I use my alarm but otherwise I don't. For me every day is a gift and we are charged to use that gift wisely—whether it be a regular work day or a holiday or the weekends. I have many different activities which fill my day. Some of them are on my calendar as appointments but others are just work activities that I want to get finished. Some of those activities relate to current work while others relate to future work. Some activities are something new that I'm learning. Others are consistent ways I spread the news to others about my work and effort such as marketing efforts. I'm often in a routine which I've created but I consciously work at changing up that routine so it is different and not boring. I believe each of us have a lot to accomplish in a given day—if we celebrate and seize the opportunity.
 
How do you fill your empty calendar? What steps or ideas can you add to what I've said? Let me know in the comments below.
 

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Friday, January 01, 2021


Resolutions for Writers

 


By Terry Whalin @terrywhalin

I don't normally post a new article on a Friday but it is the first day of the year. Happy New Year, everyone. I'll be back next week at my normal time. As we turn the calendar to a new year, I reflect how 2020 was a strange year on many fronts. I'm glad to turn the calendar page. As a writer, what I like to do is think about the year ahead and make plans. Years ago I used to make resolutions but most of them were broken before I reached February. Now I make resolutions which I can keep.
 
Do you make New Year’s Resolutions? If you are like me, you have goals, dreams and plans for the New Year. I encourage you to write down these resolutions or plans or goals. You want to make them specific actions so you can hold yourself (or your partner can hold you) accountable to carry them out.
 
Over 25 years ago in 11 days I wrote a diet book by Carole Lewis called First Place. I took such a crazy writing deadline because the publisher was determined to have the book inside the bookstores for January. If you look at bestseller lists, often in January there will be several diet books about losing weight. In our overweight society, many people resolve to lose some pounds in the New Year. They begin with such great resolve and commitment.
 
To become a proactive author, I want to suggest several resolutions or goals that you can keep throughout the months ahead. I encourage you to use these ideas to create your own goals. Make sure you make each one specific, measurable and action oriented.
 
1. Plan to consistently talk with others about your books or products. As the author, you should take the primary responsibility to market and tell other people about your books. There are dozens of tools and ways to do it. Your method should be a way that serves other people (helps them) and doesn’t pound them with “buy me” messages. The “buy me” message is a turn off and the service to others is an attraction. Can you take your book and create a teleseminar or take chapters from your book and turn them into magazine articles or blog posts?
 
2. Resolve to Persevere. Are you trying to publish something which is getting rejected? You are in good company. Just check out this article from bestselling novelist James Scott Bell called Rejecting Rejection. Possibly you have not made the right connection to get your work published. Are you consistently submitting your work? Often when I ask writers about this detail, I find they haven’t been consistently working on getting their book pitch to the right editor at the right time and the right place. I don’t believe that I’m a great writer. I work hard at improving my storytelling and writing—yet I am persistent and preserve. I’m determined to a fault. Nurture this quality in your own life in the weeks and months ahead.
 
3. Resolve to take better care of yourself. Over the last few years, I’ve worked hard at getting more consistent sleep, taking a daily multiple vitamins and a commitment to regular exercise. Also I attempt to watch my weight and eating patterns to be in balance. Am I perfect? No, but I continue to consistently work at these elements and build regular patterns into my life. With a pandemic this year, my weight increased but several months ago my wife and I began changing our eating patterns and working on weight loss. Currently I'm at my lowest weight in over 20 years and my blood pressure has lowered and other health benefits. It's all part of my resolution to take better care of myself and something I encourage you to do too. Your goal will be different for your lifestyle and situation but do consider this area of your life.
 
4. Resolve to learn a new skill then practice it repeatedly. Maybe you want to develop your storytelling skills. Or maybe you can learn from a how-to book or take an online training. I use all of these methods to keep growing in my abilities and skills.
 
5. Resolve to do more writing. It takes more than a resolution to increase your writing. You need a plan. Do it consistently and set a reasonable word count then do it day after day. No little elves come out and write your words. You have to sit in your chair, get your fingers moving on the keyboard and do it.
 
6. Resolve to do more reading. Writers are readers. Read widely and varied types of books. I read but also learn from listening to audiobooks.
 
I’m expecting great things will happen in the coming months. How about you? Are you setting goals and moving in this direction? Take action today. As you look at the new year, are you creating resolutions you can keep? Let me know in the comments below.
 

Tweetable:

How do you make resolutions you can keep? Get ideas here for your writing from this prolific editor and writer. (ClickToTweet)

W. Terry Whalin is an acquisitions editor at Morgan James Publishing. His work contact information is on the bottom of the second page (follow this link).  He has written for over 50 magazines and more than 60 books with traditional publishers. His latest book for writers is 10 Publishing Myths, Insights Every Author Needs to Succeed. Get this book for only $10 + free shipping and over $200 in bonuses. One of Terry's most popular free eBooks is Straight Talk From the Editor, 18 Keys to a Rejection-Proof Submission. He lives in Colorado and has  190,000 twitter followers

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Sunday, November 01, 2020


The Practice of Anticipation


By Terry Whalin @terrywhalin

 
Writers have a variety of goals and plans which need to be completed. Often these goals have deadlines or deadlines are created for their completion.  In various areas of my writing life, I practice anticipation. Years ago, I wrote to do lists and crossed off items as I complete them. I don't do this practice any longer and believe it is a waste of time (for me—maybe not for you).
 
I have many different areas of my writing life in motion: writing new material, acquiring new authors at Morgan James Publishing, emailing and calling authors who have received contracts and never signed, marketing my own books, adding people to my email subscribers, maintaining my social media and engaging with responses—actually the list is long and endless but this gives you some ideas of what I am anticipating and practicing each week.
 
Let's use these blog entries as an example. Years ago, I decided to write one new blog article a week and post it here. Currently I have over 1500 entries in The Writing Life. If you are not a subscriber to my weekly here is where you can subscribe.  Each week I reach many people with this single article but I have to produce something every week. To complete it, I practice anticipation.
 
As I see an idea or something to write about, I will often open an file, create a headline and begin to write some thoughts—even if in a rough outline format. This process captures the idea for use—even if I don't use it immediately.
 
Throughout the week, I am aware of my need to have an article for my blog. As I get a few minutes here and there, I work on crafting the article. I post my article early on a Sunday morning and it goes out to my subscribers early in the morning on Monday. I created this pattern or system years ago and people expect to see something on these timeframes. Sometimes with my schedule, I finish the article at the last minute but I'm consistent in this process (an important aspect).
 
Each of these articles have some elements which I've created. The article includes links to other resources which I have created over the years or links to other writing resources I've discovered. The article include a royalty-free photo at the top. I use this photo for on-going promotion through social media—sometimes years after I have created it. As other portions of this process, I have created a system or process which is done almost automatically and works for me. Your system will be different but you need to think about it and create one.
 
Also these articles are a planned length or word count of about 400 to 700 words. This length is intentional since it is the normal blog article length. If it is shorter, there isn't enough substance and if it is longer, people may not read all of it. Do you have a projected article length for your blog when you write it?
 
Finally for the last several years I've been including a ClickToTweet at the bottom of my article. I can see from social media use that people use this tool to pass on my article to their audience. It's a consistent pattern and part of my articles.
 
Do you practice anticipation in your writing life? Or are you still making to do lists and crossing them off throughout your day? Let me know in the comments below.
 

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Sunday, July 14, 2019


Writers Must Look in Two Directions


By Terry Whalin @terrywhalin

When I was a child, my parents sternly warned me, “Look both ways before you cross the street.” It was wise counsel then and is also relevant today. As writers, we have immediate deadlines and long-range plans. Are you working on both? These actions are important for every writer and it is something that I do every day—work on both types of deadlines.

Immediate Plans

As an acquisitions editor at Morgan James, I am processing submissions and talking with authors about the details of Morgan James to see if it is a fit for their book. If so, then I need to champion the book to my colleagues with relevant details to see if they will agree—and then send an official publishing contract. When the contract comes, I need to send it to the author (or their literary agent) and then answer questions and negotiate and finalize the contract. There are numerous steps in this process yet it is important to keep moving on these submissions and contracts. It is a continual part of my immediate work.

Also as an editor, I make follow-up calls and send follow-up emails to authors about their contract to see if they have questions and encourage them to move forward. Authors have many choices about their books and sometimes it takes many of these follow-up calls before they sign and move forward. It is a continual process and often with many twists and turns.

As a writer, I'm sending magazine editors and online editors requested articles on their deadlines. I have a number of these deadlines and use reminders on my phone to make sure I meet their needs. As my friend New York Times bestselling author Jerry B. Jenkins says only one in a hundred writers will hit their deadline. As you meet deadlines, it is one of the simple ways you can distinguish yourself from others.

Another immediate deadline is to prepare for upcoming conferences. For example, next month I will be teaching a continuing class on Jumpstart Your Publishing Dreams at the Greater Philadelphia Christian Writers. The conference gives the faculty deadlines for their handouts. I have taught this class other places so I have a prepared handou—yet I need to check this handout and make sure everything is working on it (all the resources, etc.). My class will be teaching related but distinct material from my book, Jumpstart Your Publishing Dreams.

Another immediate deadline is working on growing and feeding my own social media connections as well as my own network and platform. The growth process is continual for every author. These immediate deadlines are just examples of immediate deadlines—and not a comprehensive list.

Long-range Plans

Besides these immediate plans, I am constantly initiating long-range plans as well. I'm in discussion with some authors and publishers about writing projects. I'm blocking time and regularly writing on my current book project. I'm initiating and making marketing plans for the launch of my next book. I'm pitching myself as a speaker at forthcoming conferences and events. Some of these plans are for events in a few months and some of them extend into next year. Long-range plans are also mixed into my schedule.

As you think about your own writing life, are you looking in both directions? How are you mixing short term plans and long-term plans into your day? Let me know in the comments below.

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Are you making immediate and long range plans for your writing?Get insights here from this prolific reader and writer.  (ClickToTweet)

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Sunday, December 30, 2018


Quitting Your Day Job

When can you quit your day job?
The question from a first-time author surprised me, “When can I quit my day job?” I loved the optimism built into this question from a brand new author. She had high expectations about her book in the marketplace. That she asked this question showed me that she wants to do be doing something else other than her day job.

I tried to answer honestly saying that many authors never quit their day job. Throughout history many authors have kept their day job as they write books. Also I told her this decision is different for every author. Since I had this conversation, I've been thinking more about it and believe it will make an interesting article for The Writing Life.

1. Make sure your day job is something you love and want to be doing. Some people have a genuine dislike for their day job and that to me spells the necessity to look for something else. It strikes me as a shame to spend lots of time at a job or position you dislike. I've seen the work surveys wich show many people are in this position. If you are one of them, I would begin looking to make a change to find something you love doing for your day job.

2. Take daily action to build your platform and audience for your book. Finding your audience and building a newsletter list and following takes time. The pathis different for every author but over and over, I've seen authors give up too soon in this platform building process. It's one of the things I admire about Morgan James Publishing. While some publishers give up on a book after six months or a year in the market (and move it to the backlist and eventually out of print). Instead Morgan James is more patient and understands that some books take a few years to find their audience and then sell 20,000 to 30,000 copies every year like clockwork. This long-term mentality is one of the reasons most of the books published over the last 16 years are still in print (which is a remarkable and little noticed publishing detail).

3. It's wonderful that my authors feel like they can ask any question and get an answer for it. I don't know the answer to every question but I know how to find answers to questions I don't know. There is no hidden agenda or holding back in this process. Questions are encouraged and every author needs to be asking questions and continuing to grow and learn about their craft.
Click the image for this resource

4. Begin working on your side gig or plan B or whatever you want to call it. From my experience this side gig has to grow and ultimately replace your day job. It will not happen overnight or instantly but you have to begin working at it. Maybe you will begin selling information products and building an emal list


Click this mage for the resource
Maybe you will develop other products related to your book and grow that aspect into your main business. There is no right or wrong way to achieve this dream but you do have to be taking consistent action for it to happen. Check out my free book for some ideas (follow this link).

As I write this article, we are about to end 2018 and begin 2019.l hope this article has given you some action steps for your writing life. I wish you great things for the new year and if I can help you, reach out to me (follow this link and my work contact information is on the bottom of the second page). May each of you succeed to your wildest dreams during the new year. In the comments below, let me know what steps you are taking to quit your day job.

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Sunday, December 03, 2017


Five Ways to Organize Your Writing

Over my writing life, I've written in many cluttered and noisy places—but it is not my preference or where I do my best creative work. For example, with my journalism training, I have written in busy noise editorial offices where everyone is pounding on their own keyboard right next to each other. The distractions are incredible in these situations. Some of my friends haul their laptop to a coffee shop and write.

I've discovered I do some of my best creative work when my environment is organized. Yes some writers use organization as a method of procrastination. They sharpen their pencils and other such tasks to put off getting their hands on the keyboard and writing words. If I take time to get organized, I've discovered my writing is more focused and less distracted and I become more productive.

1. Clarify your current goals. What are you attempting to write and how are you moving forward to accomplishing those goals? If you aim at nothing, you will be certain to hit it. Take a few minutes to write down and clarify what you are trying to accomplish then plan the steps to get that done. Maybe you need to set a specific amount of words you are going to write every day on a project so it gets moving ahead. Or maybe you need to create a little chart of your word count game plan then cross it off with each accomplishment. Organizing your goals and plans then moving ahead is a key part of the process. Use this link to get a more detailed handout from a workshop I teach. 

2. Reduce clutter in your office. Over the years, I've written more than 800 reviews on Amazon. This link is my public Amazon profile. Several times a day, I will receive emails from people who want me to read their book and write a review. Also in the mail, I get Advanced Reader Copies and review copies of books that authors and publishers want me to read and write reviews. In the last few months, the books have poured into my office and are currently overflowing my bookshelves and becoming clutter and somewhat chaos. I sort through the books and get my reading plans organized.

3. Expand your network and opportunities. Do you have unanswered email? Or phone calls that you have not returned? Instead of seeing it as a burden, you can view these emails and phone calls as an expansion of your network and new opportunities. It is often through the follow-up and follow-through that things will happen for you. I encourage you to continue meeting new people and expanding your writing network.
Click this cover to get this book
for a bargain price

4. Carry out what you've promised. One of the keys in the writing life is to complete what you've promised to complete. I have incomplete manuscripts and proposals and projects which have not been finished. An old proverb says, “The road to hell is paved with good intentions.” The good news is you can pick up projects which you didn't finish, make a new effort and get them done.

5. Look at new directions for your writing. Every writer needs to continually work at diversifying your income. Whatever is working now for you, may not be working in six months or a year. I've learned the hard way to create different income streams. Then when one slows or stops, you are not in a panic but able to quickly transition to something else. 


Click this image to get this free ebook
Several years ago, I interviewed Robert W. Bly (Bob Bly) who has created an active online information business.  I encourage you to listen to this free interview (follow the link or click the image) and download the free Ebook, then take action to read and begin to create your own products. Or maybe your writing is headed in a different direction. Create and execute your game plan for this direction.

OK, there you have my five ways to organize your writing. Let me know in the comments, the action steps you are taking for your writing life. Maybe you have other ideas for us. I look forward to seeing them.
 

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Monday, July 31, 2017


Realistic Book Publishing Information


If I want to learn about publishing, I want to turn to an expert. Amy Collins has been in book marketing and distribution for over 20 years. She started her career as a book buyer in 1996. I found THE WRITE WAY to be loaded with insights. Read this book with your yellow highlighter and be prepared to use it often.


In the introduction, Collins writes, “As a writer on the verge of publishing, you are enthusiastic about your work and determined to see it through to book form. While these are certainly helpful qualities in battling the challenges ahead, there is one tool to help you overcome the obstacles and push forward during the final stretch: That one key tool is knowledge.” (Page 6) This title is packed with such knowledge. 

Whether you want to produce an excellent book, sell it to bookstores or simply sell many copies (broad distribution), then you need this information. 


As an example of the insider information, Collins writes, “Here are some sobering statistics from Nielsen Bookscan, a company that tracks the sales of more than 6 million books in the United States:
• Each year, only two to five books sell more than a million copies each.
• Less than 1 percent of the books published this year sold more than 500 copies. That’s it.
• This year, major TV stars went on daytime talk shows, hawked their wares, showed up on NPR and still sold less than a few thousand books. The vast majority of  books published by major publishing houses lose money. Far more books published by small presses lose money. More than 80 percent of books published lose money. This isn’t meant to make you change your mind or discourage you in any way. I just want you to get a grasp on the book industry and realize how unpredictable it can be. Knowledge is power, remember? The more realistic your goals, the better able you will be to achieve those goals. Besides, once you have invested in this project, you are going to be looking for results. If your goals are in line with a realistic idea of success, then you are going to be much happier with yourself and your accomplishments.” (Page 50-51)



From reading stacks of books on publishing and writing, you never find this type of realistic information in a book. Never. Collins includes timetables about what authors need to do when to make an excellent book then push it into the market.There is specific contact information for authors (even if they self-publish, to explore distribution and marketing channels for their book.

Whether you are working on your first book or you have written many books, you will gain important information in THE WRITE WAY. I highly recommend this book.

Let me know if you've found realistic publishing information like this book in the comments below.

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