Resolutions for Writers

 

By Terry Whalin @terrywhalin

I don't normally post a new article on a Friday but it is the first day of the year. Happy New Year, everyone. I'll be back next week at my normal time. As we turn the calendar to a new year, I reflect how 2020 was a strange year on many fronts. I'm glad to turn the calendar page. As a writer, what I like to do is think about the year ahead and make plans. Years ago I used to make resolutions but most of them were broken before I reached February. Now I make resolutions which I can keep.

 

Do you make New Year’s Resolutions? If you are like me, you have goals, dreams and plans for the New Year. I encourage you to write down these resolutions or plans or goals. You want to make them specific actions so you can hold yourself (or your partner can hold you) accountable to carry them out.

 

Over 25 years ago in 11 days I wrote a diet book by Carole Lewis called First Place. I took such a crazy writing deadline because the publisher was determined to have the book inside the bookstores for January. If you look at bestseller lists, often in January there will be several diet books about losing weight. In our overweight society, many people resolve to lose some pounds in the New Year. They begin with such great resolve and commitment.

 

To become a proactive author, I want to suggest several resolutions or goals that you can keep throughout the months ahead. I encourage you to use these ideas to create your own goals. Make sure you make each one specific, measurable and action oriented.

 

1. Plan to consistently talk with others about your books or products. As the author, you should take the primary responsibility to market and tell other people about your books. There are dozens of tools and ways to do it. Your method should be a way that serves other people (helps them) and doesn’t pound them with “buy me” messages. The “buy me” message is a turn off and the service to others is an attraction. Can you take your book and create a teleseminar or take chapters from your book and turn them into magazine articles or blog posts?

 

2. Resolve to Persevere. Are you trying to publish something which is getting rejected? You are in good company. Just check out this article from bestselling novelist James Scott Bell called Rejecting Rejection. Possibly you have not made the right connection to get your work published. Are you consistently submitting your work? Often when I ask writers about this detail, I find they haven’t been consistently working on getting their book pitch to the right editor at the right time and the right place. I don’t believe that I’m a great writer. I work hard at improving my storytelling and writing—yet I am persistent and preserve. I’m determined to a fault. Nurture this quality in your own life in the weeks and months ahead.

 

3. Resolve to take better care of yourself. Over the last few years, I’ve worked hard at getting more consistent sleep, taking a daily multiple vitamins and a commitment to regular exercise. Also I attempt to watch my weight and eating patterns to be in balance. Am I perfect? No, but I continue to consistently work at these elements and build regular patterns into my life. With a pandemic this year, my weight increased but several months ago my wife and I began changing our eating patterns and working on weight loss. Currently I'm at my lowest weight in over 20 years and my blood pressure has lowered and other health benefits. It's all part of my resolution to take better care of myself and something I encourage you to do too. Your goal will be different for your lifestyle and situation but do consider this area of your life.

 

4. Resolve to learn a new skill then practice it repeatedly. Maybe you want to develop your storytelling skills. Or maybe you can learn from a how-to book or take an online training. I use all of these methods to keep growing in my abilities and skills.

 

5. Resolve to do more writing. It takes more than a resolution to increase your writing. You need a plan. Do it consistently and set a reasonable word count then do it day after day. No little elves come out and write your words. You have to sit in your chair, get your fingers moving on the keyboard and do it.

 

6. Resolve to do more reading. Writers are readers. Read widely and varied types of books. I read but also learn from listening to audiobooks.

 

I’m expecting great things will happen in the coming months. How about you? Are you setting goals and moving in this direction? Take action today. As you look at the new year, are you creating resolutions you can keep? Let me know in the comments below.

 

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W. Terry Whalin is an acquisitions editor at Morgan James Publishing. His work contact information is on the bottom of the second page (follow this link).  He has written for over 50 magazines and more than 60 books with traditional publishers. His latest book for writers is 10 Publishing Myths, Insights Every Author Needs to Succeed. Get this book for only $10 + free shipping and over $200 in bonuses. One of Terry's most popular free eBooks is Straight Talk From the Editor, 18 Keys to a Rejection-Proof Submission. He lives in Colorado and has  190,000 twitter followers. 

How To Handle the Perfect Storm

By Terry Whalin @terrywhalin

Last week I got an unexpected phone call. The project I was spending hours on every day suddenly was cancelled. The same day a literary agent called me to cancel a book contract with Morgan James. Yes it was the perfect storm. From my reading in publishing, I know this sort of thing is happening on many different fronts and places. 

I went through the different stages of grief—anger, looking for revenge, and finally acceptance and moving on. I went through the various stages pretty quickly. Why? Because I've faced these storms before—not recently—but in other parts of my writing career. I've had other books cancelled. I've been fired from companies and I've had an unjust senseless lawsuit to defend (which cost thousands). In the face of these storms, some days I wish I had selected another profession. Yet at my age and experience, it is too late to change. I've spent many years in publishing working with hundreds of authors on many different books. 

Not every day is easy and there are hard days in the publishing business. One of the best steps I've learned in these situations: to pivot to something else and keep going and keep moving. If you do nothing, then nothing happens. Even if you do a little bit on a project, keep that project moving.

I'm grateful for the diversity in my writing life. I'm still working with authors on their Morgan James books—something I've been doing for eight years. I'm still writing books for other people and still working on my online business. I recently wrote this article about the importance of diversity. Every writer needs multiple streams of income so when you face the perfect storm (as I did last week), you can still continue.

I'm refocused on other projects and other priorities. I'm also knocking on new doors every day and seeing if something else will open for my writing—as well as continuing on the projects in front of me. Also make sure you celebrate the victories. I received my 27^th  review on Amazon for 10 Publishing Myths.  The review came from one of my long-term friends who has written a number of New York Times bestsellers. To my surprise, this author bought my book and wrote a five star Amazon review. I was grateful for this encouragement.

Sharon Jenkins & Terry Whalin on Facebook Live talking about 10 Publishing Myths.

Books changed lives and are essential. Last week I did about a 45 minute Facebook Live video with Sharon Jenkins about 10 Publishing Myths. We talked about all of the various myths including the 11th Myth. I hope you will follow the link and watch this free workshop. We covered a lot of ground about publishing in our conversation.

This season is a different one in our lives and writing life. We will get through it but keep going. In the comments below, let me know how you are handling the perfect storm.

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Three Actions When You Hit a Tech Snag

By Terry Whalin @terrywhalin

It happens to me daily and sometimes several times a day: I hit some snag with a technical issue. I don't like it when this happens to me. Sometimes getting through the tech issue can consume hours of time and energy.  Yet it is a reality of our world and culture—whether we like it or not. In this article, I want to give you several illustrations of tech snags and then several actions to take when it happens.

This coming week for several days I'm attending a bootcamp (an intensive conference). As a part of the preparation, the leaders asked us to survey our target market with a specific question. I crafted my question but then needed to figure out which online tool to use for collecting the input. I know about several of these tools but each tool I tried, I ran into technical snags where when testing it, I could not get it to work properly. It was frustrating and time consuming to resolve. To resolve it, I reached out to one of the leaders of this bootcamp and asked for help. In a short time, I got a response and worked through the issue and made my survey.

One of my relatives struggles with technology issues—like when I want to send this person some photos from my phone. Each time when I speak with her, she claims, “I'm dumb with _____.” When I hear these types of statements, I explain to her that everyone struggles with these issues and it has nothing to do with being dumb or smart. It is a part of our world and culture. I hope my explanation helped her work through the tech snag. My caution to you is not to speak such things to yourself because they become self-fulfilling. There is a solution to whatever issue you are facing, you just need to persevere and find it.

This week I found a charging device for my phone. I had purchased this device months ago but never used it and the charge had worn out so it wasn't working. As I looked at this device, I could not figure out how to charge it. I was inclined to throw it away—yes that frustrated with it. Eventually my wife found a connection on the device (which was not immediately obvious to me). This connection was different from anything I had seen before. Instead ot throwing it away, I looked to see where I could possibly plug this connection. With a couple of attempts, I found a place to start recharging this device and got it to where it is a useable tool again. I'm glad I didn't throw it away.

My hope is you learned some insights with each of these three recent tech snags. The overriding principle I want to emphasize is: there is an answer to your tech snag. You have to use different resources and persist to resolve it. Here's three possible actions when you hit a tech snag:

1. Ask Google to help you. Yes this one is obvious but many of us forget to use the obvious tool called Google with tons of technical help for you.   

2. Go to YouTube and search for videos that will help give you the answer. Whether basic or advanced, there are often resources here to help you with your tech issue. 

3. Ask someone for help.  Is there an online help tool? Can you fill out an online form and write support to resolve it? Is there a friend you can email or call and ask for help? I pay an annual fee to the Geek Squad and don't use them often but when I need them, they readily come to my help on some technical issues. Also use inexpensive tools like Fiverr.com.  I have a designer with a good rating that I use for some small design issues occasionally. Maybe Fiverr would be a route to help you through your technical issue.

4. (Bonus Action) Keep working at it until you find the solution. It may not be something you can resolve in a day or two, but keep chipping away at it and you will find the answer. You can't be the only person who is having such an issue that needs resolution. You have to be persistent with these tech snags to get them resolved. 

These tech issues are going to continue. We live in a technology driven world. Do you have another resource or maybe another action item? Let me know in the comments below. 

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Four Reasons to Send Me Your New Book

By Terry Whalin @terrywhalin

Every day new books pour into the market and millions of other titles are already in print and on the market. As an acquisitions editor at Morgan James, a New York publisher with about 150 new titles a year, I'm actively involved in bringing new books into the market. I'm a contributor to the volume of new books entering the marketplace.

Over the years, I've received many books from publishers and authors. At a Book Expo in Los Angeles, I picked up an advance reading copy (ARC) of a book from Doubleday called Covenant House. I had this book months before it released to the public. I read the book and wrote a short query letter to a magazine. This publication gave me a word count and a deadline for my review (which I met). It was my first published book review.  I was a book review columnist for two print publications (both no longer exist). Each issue I selected the books which were reviewed in these columns. Some publishers sent me most of the titles they published with the hope I would select one of their books to include in the magazine. It amounted to hundreds of books in many different genres and types. I gave away so many of these books to a church library in Kentucky, the mayor of the town declared an official Terry Whalin Day.

In this article, I want to give you four reasons to send me your book (even if it has been out a while):

1. I read constantly in many different genres—mostly nonfiction but some fiction.

2. I write reviews about books (currently over 900 on Amazon and over 500 on Goodreads). In general if I read a book (or listen to it in audiobook format), then I write a review of the book. From my experience it is often a challenge for writers to find people who will not only read their book but write a review of the book.

3. I tell others about these books when I teach at conferences. When I teach at these events, I talk about authors and the different books that I've read.

4. I tell others about my reviews of books through my social media connections (over 200,000 on Twitter, over 15,500 on LinkedIn and over 4900 on Facebook).

How to Pitch Me on Reading Your Book

1. Understand I only read print books. I do not read Ebook versions through net galley or any other format.

2. I don't read every type of book and I'm selective. For example, one author has been pitching me several times to read and review his book. I looked at his Amazon page and it is over 500 pages and not on a topic that I'm interested in (much less the large size). I politely declined that book

3. Email your pitch on your book and why I should read it. Your pitch should be interesting yet short and to the point with the page count, the release date and the publisher.  I will read it and email you back whether I want to read it or not. If I want to read it, I will send you a mailing address for the book.

Every author can use this simple pitching process for their own books. The best way to get reviews for your book is to ask others. If you are not proactive on gathering and getting reviews, normally it does not happen—especially for nonfiction books. Sometimes fiction writers have an easier time getting reviews (depending on the genre and publisher of your book).

Do you read books and write reviews? Let me know in the comments below.

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Five Ways to Organize Your Writing

Over my writing life, I've written in many cluttered and noisy places—but it is not my preference or where I do my best creative work. For example, with my journalism training, I have written in busy noise editorial offices where everyone is pounding on their own keyboard right next to each other. The distractions are incredible in these situations. Some of my friends haul their laptop to a coffee shop and write.

I've discovered I do some of my best creative work when my environment is organized. Yes some writers use organization as a method of procrastination. They sharpen their pencils and other such tasks to put off getting their hands on the keyboard and writing words. If I take time to get organized, I've discovered my writing is more focused and less distracted and I become more productive.

1. Clarify your current goals. What are you attempting to write and how are you moving forward to accomplishing those goals? If you aim at nothing, you will be certain to hit it. Take a few minutes to write down and clarify what you are trying to accomplish then plan the steps to get that done. Maybe you need to set a specific amount of words you are going to write every day on a project so it gets moving ahead. Or maybe you need to create a little chart of your word count game plan then cross it off with each accomplishment. Organizing your goals and plans then moving ahead is a key part of the process. Use this link to get a more detailed handout from a workshop I teach. 

2. Reduce clutter in your office. Over the years, I've written more than 800 reviews on Amazon. This link is my public Amazon profile. Several times a day, I will receive emails from people who want me to read their book and write a review. Also in the mail, I get Advanced Reader Copies and review copies of books that authors and publishers want me to read and write reviews. In the last few months, the books have poured into my office and are currently overflowing my bookshelves and becoming clutter and somewhat chaos. I sort through the books and get my reading plans organized.

3. Expand your network and opportunities. Do you have unanswered email? Or phone calls that you have not returned? Instead of seeing it as a burden, you can view these emails and phone calls as an expansion of your network and new opportunities. It is often through the follow-up and follow-through that things will happen for you. I encourage you to continue meeting new people and expanding your writing network.

Click this cover to get this book
for a bargain price

4. Carry out what you've promised. One of the keys in the writing life is to complete what you've promised to complete. I have incomplete manuscripts and proposals and projects which have not been finished. An old proverb says, “The road to hell is paved with good intentions.” The good news is you can pick up projects which you didn't finish, make a new effort and get them done.

5. Look at new directions for your writing. Every writer needs to continually work at diversifying your income. Whatever is working now for you, may not be working in six months or a year. I've learned the hard way to create different income streams. Then when one slows or stops, you are not in a panic but able to quickly transition to something else. 

Click this image to get this free ebook

Several years ago, I interviewed Robert W. Bly (Bob Bly) who has created an active online information business.  I encourage you to listen to this free interview (follow the link or click the image) and download the free Ebook, then take action to read and begin to create your own products. Or maybe your writing is headed in a different direction. Create and execute your game plan for this direction.

OK, there you have my five ways to organize your writing. Let me know in the comments, the action steps you are taking for your writing life. Maybe you have other ideas for us. I look forward to seeing them.
 
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A New Way to Locate Book Reviewers

With thousands of new books launching every day, it is a challenge for any author to get book reviews.If you read my blog, you know that I'm an advocate for writing book reviews--like these recent posts: http://bit.ly/2rIE2of or http://bit.ly/2mXsM86 

Because I've written over 800 customer reviews on Amazon, I've been regularly getting emails from authors saying something like, “You reviewed ___ book and I hope you will be interested in reviewing my book, ____.” 

Until the last few weeks, I had no idea how these emails were being generated--but I do now.  I learned about a company called Book Razor.  As an experiment, I tried their $30 package.  As a part of the process, you give them links to books similar to your book which have lots of reviews (over 4,000 total is their request)--and part of the key process where you control the results picking these similar titles. They have some program that collects email addresses of these reviewers and they send you a spreadsheet of this information (in a day or two after the submission). They give you a little email template then you write each of these people offering them the ebook version of your book and seeing if they are interested in reviewing your book.

Because these people are active reviewers, you will get a response from some of them. Now to be honest, it is a lot of work to enter their emails into your address book and write each of them. I did this experiment with my Billy Graham biography which has been out over two years and has pretty much been stuck at 48 reviews with no new reviews for at least six or eight months.

From my reading, fifty reviews is some sort of benchmark for Amazon--i.e. they do more behind the scenes if you reach this level.  I'm trying Book Razor to push and get beyond 50 reviews. I've had several people ask for the ebook version.  Also in my email, I offered the print version--and several people took me up on this offer so I mailed them a print version of the book. 

So far, I've added eleven so I'm up to 59 Amazon reviews and I expect to see several more added soon. With each review, I tout it on social media and it gives me something else to use and promote my book. I did not get a response from many of the people that I emailed and Book Razor suggests you wait a week or so then write them again. Email is not always reliable and not everyone answers their email. 

Have any of you tried Book Razor? Tell us about your experience in the comments below.  

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Review Your Business Card for Key Basics

I've become an expert at skimming business cards on the spot with writers. My actions spring from my own frustration with missing information. Over the years, I've exchanged thousands of cards with people at writer's conferences. When I did not glance at the card on the spot, I would tuck it into my pocket, take it home, then discover missing information like a phone number or email or mailing address. As an editor, it would force me to email this person and gather the missing information (wasting time and energy).

The best time to gather this missing information is when you are meeting face to face with this person. Recently I was in Nashville for a Morgan James Publishing author event. I met a number of authors at this event and exchanged business cards. One of these authors, a medical doctor-turned-writer-podcaster, lived nearby in Boulder, Colorado. When we exchanged cards, I glanced at the information and it only contained his website. There was no email address nor phone number. He said, “My email address is on my website and I want people to go to my website.” It was good to know he had a rationale for the missing information—but I still collected it on the spot and wrote his email and phone on his business card. Others might not have his information from his business card but I gathered this important data on the spot.

When I attend events, my business card is one of the key tools that I use. Some of my long-term friends are amused at the changes in my business card over the years. I've added and improved my cards. Each time I reprint, I evaluate the information to see if it contains what I need. Because I work for a New York publisher, I have a business card which contains my photo, direct dial phone number, work email, and other information. Here's my Morgan James business card:

Whalin Morgan James business card - Front

Whalin Morgan James business card - back

Yet I live in Colorado and I'm also an author with my own blog, local mailing address and books. In recent years, I've been carrying two business cards. The local card shows off this information. Here's the front and back of my personal business card:

Whalin Personal Business Card - Front

Whalin Personal Business Card - Back

Since I've shown you what I'm using for my business card. Now take a minute to review your card and make sure it includes the basics:

*a current photo

*your phone and email address

*your physical address (or at least your city to give the receiver your time zone)

*twitter name

*blog website

*giveaway to build your email list (one of the most important author tools)

How did you do on the basics? Are you missing something? The most difficult element to proofread is something that is missing. That's why we need a checklist to make sure you cover everything. If you are missing some element maybe it's time to reprint your business cards.

Let me know your experience with business cards in the comments below.

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Blog Milestone:

With this article, I've gone over 1400 entries in the Writing Life. I've been writing this blog since 2009 and posting only one article a week, takes time to reach such a mark. There is a massive amount of information in these entries. If you have never used it, I have a search tool in the right hand column of the blog (scroll down to locate it). You can use it to find information on different topics—and I often use this tool to find past entries.

Is Book Publishing Like A Marathon or a Sprint?

Many writers want to publish a book. From my many years in publishing, I find few of them have thought about whether the process of publishing a book is like a sprint (something with a burst of speed) or a marathon (steady and consistent to complete the task). I often see authors who want to sprint to publication or sprint to get a book contract or a bestseller. Reality is that often it takes consistent, hard work to produce anything of excellence—the writing or the marketing. Authors are not overnight successes but instead spend years in the trenches faithfully working to get their work noticed and sold.

This week a young author outside of the U.S. wrote and asked if a decision had been made on his manuscript. It had been less than two weeks since I had corresponded with this author and it took a number of emails until he gave me what I needed to submit his work. I told this author if he wants a “no, thank you” then I could do that right away but if he wants a “yes” with a publishing contract then that takes patience and time.

While there are many keys in book publishing, in this article, I want to emphasize four important areas.

You Need A Great Product

Too many authors want to dash off something and rush it into the marketplace. I've seen it in my own work and the work of others. Haste often makes waste or mistakes. Take the time to write an excellent book or book proposal. The book proposal is your business plan for your book—whether you are writing nonfiction or fiction—whether you are self-publishing or traditional. You need a plan and it is important to build the plan with a great manuscript. The writing has to be excellent. You need others to affirm that excellence before rushing it to the market. 

The devil is in the details. Are all of the details in place for your book before you take it to the marketplace? Does it have a great title? Does it have an attractive cover? Does the first page make me want to turn to the second page? Does the copy on the back cover, draw me to going to the cash register? This week I was a full-color children's book which had no descriptive information on the back cover. Yes it had a barcode and the name of the publisher but nothing to draw me to buy the book. It is a huge omission and lowers the standard for this product. Don't make these basic errors because you are eager to get your book to the market.

You Need to Build an Audience

You've poured a lot of energy and effort into your book. Will you have readers or people who want to read your work—and who are excited about it that they tell others? When someone tells another person about a book, that is called “Word of Mouth.” It is golden when it happens and takes work from the author. As an author you can't lean on your publisher to market your book and build your audience. You have to take your own responsibility for marketing your own book. I understand the reluctance—and I've been there too but I tell every author as an acquisitions editor at Morgan James that they have 80% of the responsibility. Our publishing house will sell the book into the bookstores but all of those books can be returned if the author doesn't promote their book. 

I have much more detail and many more ideas in Platform Building Ideas for Every Author which is free (just use the link). 
   
You Need to Have Patience

The majority of book publishing is not quick. You send your material to editors and agents yet do not get a response or receive a response months after your submission.  The reality is that it takes time to build consensus among colleagues to issue a book contract or to make a contract offer to publish. As a writer you want to follow-up and make sure the editor or agent received your material and everything is in process. But in contrast, you do not want to push because most of the time when you push, you will nudge that professional toward sending you a polite “no thank you.”

Instead of pushing for a decision, you are better to begin another project. Write a one page query letter for a magazine article. Pitch a magazine editor to assign you to become a columnist. Begin a new book project or book proposal. This effort will remove your focus on the project which is under consideration. 

You Need to Have More Than One Project

If you have more than one proposal or one book, you will be less anxious about the submission and be able to shift your focus to the new project or new writing assignment. It will increase your own productivity in the writing world. Recently I was interviewed on this topic of productivity. I encourage you to listen to Productivity in Writing on the Northern Colorado Writers Podcast. It's about a 35 minute session about how to become more productive as a writer.

How do you view book publishing? As a marathon or a sprint? I'd love to have your comments or any other way I can help you with this process. As an acquisitions editor, I'm constantly looking for good books to publish. Don't hesitate to contact me and my work contact information is on the second page of this link.

Affirmation from Peers

While there are many different awards in Hollywood, the pinnacle of achievement in the motion picture industry is to receive an Oscar. That little gold statue is highly prized because the affirmation comes from peers. While there are other awards which are appreciated, the award from industry professionals makes a huge difference.

Watching this process, I started thinking about what equivalent we have in the book publishing world. In some ways, when an author get his book listed on the New York Times list, that is something they carry with them throughout their career. They are introduced as “a New York Times bestselling author.”

Ok, that is great for authors but what about publishers? The reality is that many readers aren't even aware of who published a particular book. They recall the author and the title of the book but don't remember who published it. As someone in the publishing world, I do look at a book to see who published it and if it is a publisher that I know or not.

In the publishing world, Publishers Weekly is the news magazine publishing professionals, authors, librarians and booksellers read to follow the world of books. In this week's issue (which I haven't received in the mail yet since it takes longer), Publishers Weekly compiled a list of the fast-growing independent publishers. Morgan James Publishing was the seventh publisher on the small list of 11 different companies.


For almost two years, I've been working as an acquisitions editor at Morgan James. It was exciting and an affirmation from our peers to make this small list. You can read the complete article called Shaking It Up (follow the link). The online version looks a bit different from the magazine version. You can see the magazine version here.


It has been exciting and fun for me to help other authors get their books into the bookstores through my work at Morgan James. I explained many details about Morgan James in this article or this one. You can download these interviewed to your computer and listen to them.


This coming week I will be with some of my colleagues from Morgan James at Author 101 University in Los Angeles. I look forward to meeting with many new writers at this conference. If you can't make this event, then I hope to see you at the Author 101 University in the fall (October 23–26). The fall event will also be in Los Angeles at the Westin Hotel—right down the street from the Los Angeles airport.


Many times we receive little affirmation from our peers in the publishing world. I'm celebrating that Morgan James has made this list of the Fastest-Growing Indie Publishers.