Get The Right Connection

 

By Terry Whalin @terrywhalin

From my years in publishing, I understand while on the surface publishing a book may look simple, it is full of complexity. One of the ways to cut through this complexity is to find the right guide or mentor with the right connection. Sometimes finding this right connection can take years. 

In this article, I want to give you some ideas how to find the right connection for you and your publishing. Maybe you’ve read Malcom Gladwell’s bestselling book, The Tipping Point. In 2019, I wrote this article asking Where Is Your Tipping Point? on the Writers on the Move blog. The book highlights four personality types and when I read it, I understood that I’m a connector. Even if you aren’t a connector, you can understand the importance and grow your connections.

As I think about it, my connections come from many different places such as conferences, LinkedIN, podcasts and many other places. It’s important as you make these connections to keep track of your data such as their email and cell phone number. I have several places including my address book and my phone where I will add someone's contact information. It takes a few extra minutes but whenever I need the information (and that may be years later), I’ve made it easy to locate and use. If you don’t have a system or habit or practice for such details. I encourage you to create one that will work for you. 

Years ago I exchanged business cards with people at conferences, connected them with a rubber band and brought them home and put them into a drawer in my desk. The information is there but not in an “easy to use” format. Through the years, I’ve gathered thousands of business cards. 

When you return from a conference or gathering, I encourage you to take a few minutes and add the details into an address book that you can search, save and find when you need it. 

Sometimes the right connection takes time and even years to happen. As an example, I’ll tell about a pair of my Morgan James Publishing authors with a forthcoming book. Their editor and ghostwriter is one of my long-term friends and one of my former editors from Penguin / Random House. She is no longer there. The authors are expert in a current topic and snagged the attention of a  literary agent. For over a year, this agent shopped their excellent book proposal to publishers. In a few cases, they came close but no contract was offered from a traditional house and their agent gave up on shopping it because she could not find the right connection.

These authors had not tried an independent publisher so my editor friend reached out to me. I loved the authors, the topic and their book proposal and book. Through a process, my colleagues agreed and offered these authors a book contract. They signed and now their book is in production. In November both authors will be speaking at a large conference in Boston. We are on track for them to have books to sell at that event. Several months ago, this opportunity to sell books was not going to happen. Also this timely book will release next year in the bookstores. This process begins with finding the right connection and that takes work.

I’ve got many of these types of stories but the bottom-line is: to make the right connection every author has to be in the right place, at the right time with the right stuff. Yes, there were three rights in that last sentence. It takes work and continued effort to make that connection. If someone gives up, the connection doesn't happen.

Action Steps: 

1. Take a hard look at how you process emails and phone numbers from whoever you meet. Do you have a consistent habit with this information? If not, create one and begin the habit.

2. If you don’t have a profile on LinkedIN, then make one and completely fill it out (a critical element including your photo), then make new connections. Are we connected on LinkedIN? Follow this link to my profile and check. If not, then send me a connection invitation. Publishing professionals move around but they take their LinkedIN profile with their move. When I want to reach someone I’ve not connected with in years, LinkedIN is one of the first places I turn to see their contact information. Use this resource to get the right connection.

3. It takes persistence and patience to find the right connection. Last spring I taught at several writers’ conferences. I’m still adding these new connection to my address book and following up with these authors. In my view, it is never too late to restore and renew a connection with someone. Make it a part of your writing life.

What steps are you consistently taking to make the right connection? What steps have I not included? Let me know in the comments below.

Tweetable:

A key element in publishing is making the right connection. In this article, a prolific author and editor gives you the stories and details how to find that connection.  (ClickToTweet)

New Podcasts:

In these articles, I’ve encouraged you to use PodMatch or some similar tool to book and record podcasts. Last week two more podcast recordings launched:

 

Ruth Douthitt and I spoke about publishing myths on the Writer’s Day Podcast. Listen at: https://bit.ly/4n4Etoh  

Carol Graham and I spoke about what are the 10 Publishing Myths You Need to Know and Understand on the Never Give Up Hope Podcast. Listen at: https://bit.ly/4mzGyYp 

Even if you self-publish your book, you need to be cautious about your decisions and who you choose to work with for your book production. I’ve met authors who have spent thousands of dollars in the self-publishing process and unknowingly worked with someone in the Philippines and produced a terrible looking book which is only sold online. I’ve heard the unrealistic expectations of writers. I wrote 10 PUBLISHING MYTHS to give authors practical help. You can get decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of bonuses.

Subscribe to Terry’s Newsletter:

During the last year, once a week I’ve been sending a short free newsletter. Just follow this link to subscribe. When you are added to the newsletter, you will receive a FREE 87-page Ebook which is packed with insights for every writer.

Get these articles on your email: 

Since 2004, I have blogged about The Writing Life over 1,700 entries and one of the top 27 content writers. With this simple form, each week you can get my new articles, encouragement and insights at: https://t.co/W6uU64u6aA

Forgotten Follow-up

By Terry Whalin @terrywhalin

In some ways, my continual pitching podcast hosts is like putting together a puzzle. You have to turn the different pieces around so they fit into the right picture. If you’ve done puzzles, sometimes toward the end you discover you are missing a key piece.

I’ve had this sort of experience with PodMatch which has a database of over 90,000 podcasts. I reached out for help from support and for a couple of days, I had more matches of podcast hosts to pitch. In fact, I booked a couple more podcasts, then the matches again stopped. I asked support what else could I do and received a short list of suggestions.

The first suggestion almost leaped off the page:

1. Go through your messages and send some follow-ups. 

During the months I’ve been with PodMatch, I have not gone  back to any of the podcast hosts who did not respond and follow-up with a second pitch. I had forgotten to follow-up.

 

I’m aware there are many reasons why I didn’t get a response. Some of those podcast hosts didn’t see my pitch as a fit for their show. But there are many other reasons why they didn’t respond and a second pitch may generate interest. Here’s a few of the other reasons (speculation on my part) why they didn’t respond: 

--Maybe they never received my pitch

--Possibly the pitch went into their spam

--Or my pitch arrived at the wrong time when their schedule was stacked.

--Or maybe they were distracted and rushed when they read my first pitch and didn’t give it careful consideration.

Through PodMatch, I do not have their email address to follow-up. I do have the ability to send a follow-up message. My plan is to return to the first matches (even six months ago) and craft a second follow-up pitch. In my pitch, I’m going to highlight my own connections and how I promote each podcast. The suggestion from the PodMatch help support was brilliant and worth some of my effort.

Sometimes in these articles, I confess to being behind as an acquisitions editor processing the flurry of Morgan James Publishing submissions. In some cases, I’m many weeks behind in reaching out to an author and processing their work. Last week I got a creative follow-up email from an author. He reached out and said it had been weeks since we communicated and he believed my silence told him that we were not interested in his submission. Then he said he was leaning toward self-publishing. 

His unusual and pointed follow-up caught my attention. For the first-time I looked at his submission and scheduled a time to explore publishing this book. He used a brilliant and attention getting strategy.

As editors we have mounds of material to process and a simple gentle follow-up is a good way to catch the editor’s or literary agent’s attention. Everyone needs to follow up no matter what you are pitching--books, magazine, speaking gigs or anything else. 

Each of us have limited time to pitch our books or our writing. There are also crazy things that happen which prevent others getting our pitches. Timing is a huge element with pitches--which is another reason a gentle follow-up is important. 

What are you neglecting to follow-up? Do you have other ideas about follow-up? I look forward to your comments.

Tweetable:

Follow-up is one of the most important skills for every writer according to this prolific editor and author. Read the stories and learn the details here.  (ClickToTweet)

Many authors have an unrealistic idea about the details of publishing. 10 PUBLISHING MYTHS is a practical easy reading book to help you. Get my decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of bonuses. 

Subscribe to Terry’s Newsletter:

During the last year, once a week I’ve been sending a short free newsletter. Just follow this link to subscribe. When you are added to the newsletter, you will receive a FREE 87-page Ebook which is packed with insights for every writer.

Get these articles on your email: 

Since 2004, I have blogged about The Writing Life over 1,700 entries and one of the top 27 content writers. With this simple form, each week you can get my new articles, encouragement and insights at: https://t.co/W6uU64u6aA

Find Grit Instead of Fear

   

By Terry Whalin @terrywhalin

Grit is rarely discussed but important for every writer. If I’m honest, I face the same fears as the next writer and get rejected a great deal. The best way to get through my fears is to keep moving forward or use my grit. If I let the fear grip my thinking and stop me from continuing to try, then nothing happens.

Today I want to tell you some stories about grit and encourage you to keep trying. As I’ve often said in these entries, nothing happens by learning about it or thinking about it. The only way your writing will get published is to get it out of your head with your fingers on your keyboard and writing words. Getting the words out is the first step, but then you have work and rework those words until they make sense,  then actually send them to someone to possibly get it published. 

For example, I’ve been writing about using PodMatch to book and be a guest on podcasts. This week I booked three more podcasts which are on my schedule for the future. In the last six or seven months, I’ve booked or been on over 50 podcasts. PodMatch has over 90,000 podcasts in their system. Using your profile and keywords, they will match you to possible podcasts where you can guest. My issue is the matches were not happening for several weeks. I changed my keyboards and still the matches didn’t happen.  I filled out a support ticket and asked for help. Because of this assistance, PodMatch began to give me some matches. During the last few days, I have booked three more podcasts. Also I have some new matches to read about the podcast then pitch that host about why they should book me on their program.

Each time I get a match, I need to read the podcast host’s profile to see if I’m a good fit to be on their program. If so, then I need to craft a pitch to this podcast host. I make sure I personalize my pitch and show that I’ve read the details about their audience and who they want to have on the podcast. Even doing this preparation, some podcast hosts will decline and others simply do not respond. It takes grit and determination to continue. I want to be booked on more podcasts so I continue pitching. 

Some Action Steps

Where are you dreaming about going with your publishing? Are you looking for a literary agent? Are you looking for a publisher? If what you are trying is not working, what action steps can you take to change and go in a different direction that will give you the opportunity to find more success? Or can you reach out to someone and ask for their help (like I did with PodMatch)?

I find many authors who are looking for a traditional book deal. Yet if they are honest, they have few connections to sell books (platform) and it will be hard for a traditional publisher or literary agent to represent their work and sell it. Many of these authors feel like their only alternative is to self-publish. I’ve seen authors spend thousands of dollars to self-publish then they are only selling their book on their own website and Amazon. Instead, I encourage you to explore independent publishing with Morgan James Publishing. The exploration process costs nothing (except a little time) and it could open a new world of opportunity for you and your writing. 

Resolve today to move out of fear and inaction into using grit and determination to find your opportunity. I believe it is there but it doesn’t just float into your life. You have to be actively moving forward to find it.

Resources to Learn More About Grit

If you want to learn more about grit and how to find it, I recommend this article from Amy Bernstein. For over two years, she has been pitching to find the place for her next book. She continues using sheer grit--and you should too. 

Literary agent and long-time friend Dan Balow wrote recently about why are traditional publishers so picky? He called publishing a failure business. Read his full article to understand more of the reasons and find your own grit.

Finally I encourage you to read or listen to bestselling author Angela Duckworth’s book, Grit: The Power of Passion and Perserverance. 

Use these stories and resources to find your own grit and determination to keep moving forward, seize opportunities and find the right path for your words. What am I missing from your view? Let me know in the comments below.

Tweetable:

In the face of fear about his writing, this prolific writer and editor encourages you to choose grit and determination. Read the details in this article. (ClickToTweet)

New Podcasts:

In these articles, I’ve encouraged you to use PodMatch or some similar tool to book and record podcasts. Last week another podcast recording launched: 

Harry Vashisht and I spoke about my vision on the Vision Pros Podcast. Listen at: https://bit.ly/4ohF3Qr  

Publishing is a complex business and much of the process is outside of anything an author can control—no matter how they publish. I wrote 10 PUBLISHING MYTHS to give authors realistic expectations  and practical help. You can get decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of bonuses. 

Subscribe to Terry’s Newsletter:

During the last year, once a week I’ve been sending a short free newsletter. Just follow this link to subscribe. When you are added to the newsletter, you will receive a FREE 87-page Ebook which is packed with insights for every writer.

Get these articles on your email: 

Since 2004, I have blogged about The Writing Life over 1,700 entries and one of the top 27 content writers. With this simple form, each week you can get my new articles, encouragement and insights at: https://t.co/W6uU64u6aA

Why Your Timing Is Important

    

By Terry Whalin @terrywhalin

In the publishing world, one of the critical difference maker is timing. I understand that none of us can control timing but in this article I want to encourage you to be aware of timing but also to take additional actions.

I worked as an acquisitions editor at a couple of publishers who often delayed publication board meetings in the summer because of vacations. The different leaders in the publishing house were not available for the meeting--even though it was only once a month. This behind-the-scenes detail can affect how rapidly you get a decision related to your submission. 

Writer’s conferences can also affect timing for your submission. During these conferences you learn more about a publisher or how to craft your proposal or manuscript. When you get home, you want to incorporate these insights and improvements into your proposal. It delays your submission to literary agents and publishers. Or you connect with a literary agent at the conference. This agent likes your book proposal but also notices some missing elements which need to be reworked and incorporated into your submission. This improvement process can delay your submission.

At Morgan James Publishing, our publication board meets every week which steps up the pace of sending contracts to authors. Sometimes the author responds right away and other times there is a great deal of back and forth with that author before they make a decision about the contract offer. Some authors accept the offer and sign while others will choose to go in a different direction. There are many different options and choices in this process.

I’ve met many authors who have spent months looking for a literary agent. After finding an agent, the agent shops the book to many different publishers and does not land a publishing deal with anyone. Hopefully from these different examples, you can see there are many different possible directions and timing is a factor in each one. A great deal of publishing is being at the right time with the right person with the right pitch. It takes continued effort for those details to line up.

What steps can you take to affect timing?

1. Make sure you create an excellent manuscript and book proposal. Every pitch needs the right foundation with excellent stories and interesting writing. It takes work and effort from the writer to create this foundation.

2. Do not get mired in the creation and never submit your work. Some writers get stuck in the proposal and manuscript creation and never submit their work which does not give it a chance to get published and into the world.

3. You are the only person who can give up on your manuscript. Some authors are rejected hundreds of times before their work finds the right publisher. Keep moving forward with your work.

Your consistency and persistence is critical to the process of timing. It’s unpredictable who will read your material and when they will read and process your material. The single element you can control is the submission. If the idea remains in your head and heart and you never send it into the world, it can not be published. 

Each of us as writers before we communicate with an editor or literary agent need to think about where this other person is coming from and their viewpoint. For example, as an editor, I have a lot of submissions to process. This weekend I got an email from one of those authors pitching another novel. She mentioned in her pitch that the unprocessed novel was under consideration with Morgan James Publishing (which was true). That first submission came in months ago and has been stuck in my to do pile (which grows daily). The author’s email spurred me to process that first submission and arrange a time to speak with her and see if this submission is a fit for Morgan James to publish.  This author was wise to work on something else while she was waiting and also to reach out to me again in a gentle and non-accusatory fashion. I include this story so you can learn from the author's example and mirror it in your own writing life.

Also if you don’t get a response, use the gentle follow-up to make sure the submission is received--and do not push or you will get a quick and no response. Editors, literary agents and writers are doing the best they can do within their own limitations of time and energy. If you get the opportunity, give grace and understanding even if you can’t know the details of the other person.

Tired of Doing but Still Doing It

Several of my consistent activities to tell people about my work are tied to a schedule which I set up (in some cases years ago). To be honest, I get tired of doing the work for this pattern--but even if I’m tired of it, I still do it anyway. Why? Because I know that someone has to hear about the benefits of your book over and over. Some people say as many as 20 times before they buy it. These scheduled touches to my readers are a part of my consistent activities and even with little engagement or feedback, I continue on the path. It is a pattern which I encourage you to do as well. Is this hard work easy or simple? No but it is necessary so find a way to do it.

I hope this article has helped you see the importance of timing but also the necessity to continue moving forward with your writing life no matter what else is going on in your life. What have I missed or do you have to add to this article? Let me know in the comments below.

Tweetable:

Every writer needs to be aware and understand the importance of timing. This prolific author and editor gives encouragement to continue moving forward.  (ClickToTweet)

A great deal of the publishing process is outside of anything that an author can control. Also, often many of these authors have unrealistic expectations about publishing. I wrote  10 PUBLISHING MYTHS as a practical easy reading book to help you. Get my decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of

bonuses. 

Get these articles on your email: 

Since 2004, I have blogged about The Writing Life over 1,700 entries and one of the top 27 content writers. With this simple form, each week you can get my new articles, encouragement and insights at: https://t.co/W6uU64u6aA

The Reality of the Marketplace

 

By Terry Whalin @terrywhalin

As writers, the marketplace for our writing is in constant motion. Editors come and go. New publications start and end. Different systems come and go.

The last few years have been challenging for publishers and retailers. Some publishers have closed their doors. Others are struggling. For example, one of my author friends publishes a specialized type of books. Her publisher has two of her books finished in production but haven’t been distributed into the bookstores. Why? Behind the scenes, one of the largest financial expenses for a publisher is printing those books for distribution to the bookstores. It’s a gamble because bookstores can hold the books for a period of time (even years) and if they don’t sell, these retailers can return the books for a complete refund. Often the returned books arrive in such bad shape the only option is destruction. The publisher has to be willing to absorb and handle that unseen cost. Other times the books can be returned to a different bookstore. It’s part of the cost of working in publishing.

Back to my writer friend who has a long-track record of success in this business. Her two titles are stuck with this publisher and her long-time relationship. When I spoke with this author, we explored some alternatives like other manuscripts that she could generate and could go into production. 

Also in the last few years, the cost of paper has increased. This means the small margins of profit for publishers have grown even smaller. Publishers can increase the retail price which could affect future sales but this step involves changing the barcodes on the printed books or the retailer will have to use stickers. If the books do not sell and are returned, the removal of these stickers takes time and can destroy the books. I hope you see that behind the scenes there are difficult decisions for the publisher which is not often discussed. These decisions spur publishers to make cautious decisions about which books are contracted and produced. In a practical sense, it means there is a lot of silence for authors who are submitting and a lot of frustration for literary agents, who do not make money unless the book is contracted. The bottom-line is a huge stall in many areas.

Also the retail price and the price of paper has affected the length of books. At Morgan James Publishing, we had a internal 100,000 word guideline for our novels but now that guideline has been adjusted to 80,000 words. People are buying and reading shorter books.

If you are an author who has a large novel which isn’t getting traction, maybe your rejection is not based on your storytelling or topic but simply on the word count. Often as an editor, I will suggest an author divide their lengthy novel into two or three books. While it is rare someone listens to my request and takes action, sometimes the author will do this work. Recently at Morgan James, a novelist pitched a 160,000 word manuscript. I suggested he divide it into two books. This author did the work and now has two novels into production and headed to the bookstores for readers. I admire the flexibility of this author to divide his manuscript. I’ve had a series of other authors who have pitched a 200,000 word novel or 150,000 word novel and have not been willing to break it into two novels or three novels. The lack of flexibility will ultimately force these authors into self-publishing and a different set of issues and concerns.

How to Keep Up

What steps do you take to be aware of these realities in today’s book market? I encourage you to read online publications and newsletters that tie to your particular type of book or genre. Also I encourage you to attend writer’s conferences and network with other writers, editors and literary agents. Maybe a different connection is what you need for your book and to find success.

Finally every writer needs to continue expanding the elements that are under their control. I’m not talking about a “rented” platform like LinkedIN or Facebook. You and I do not control these places and could be kicked off these sites because of something innocent which we post on them. Instead I’m pointing to your website, your newsletter, and your blog. What actions can you take to expand your newsletter subscribers? As I pointed out in these articles, behind the scenes, I’ve changed some elements of my newsletter. Check out this link and if you add your name, you will receive an 87-page Ebook loaded with insights for every writer. To receive this FREE ebook, you are added to my weekly newsletter which will give continued value to you but you can also choose to unsubscribe if it is not right for you. 

As authors, we have many choices and need to take consistent actions to meet the realities of the marketplace. Maybe you need to explore a different social network to attract new readers to your work and newsletter. 

Recently at the Blue Ridge Mountains Christian Writers Conference, I taught four sessions titled: Making Books Is Easy but Selling Books Is Hard. Unlock the Mystery: How Do Authors Sell Books? As a part of my teaching, I prepared a 39-page handout. This document included multiple links to other resources and ideas for authors to succeed with their book. On the final page, I pointed to Samantha Evans who has been finding success with her topic of grief on YouTube. Sam is giving away a free multiple-page PDF which explains what steps she is taking and how she is increasing her reach. How do you get this information for your work? Follow this link, join her newsletter and learn from what she is doing for her own writing journey.

Throughout my decades in publishing, I’ve learned one consistent lesson: there is a great deal in publishing outside of my control except for one person: me. It takes consistent and persistent action to find your path and the right connection.

What have you learned from reading this article? What am I missing that you want to add? I look forward to your comments. If I can help you, don’t hesitate to reach out to me. My email address is in my X/Twitter profile. 

Tweetable:

The publishing world is in constant motion. This prolific author and editor gives the details about the reality of the marketplace along with some action steps for every writer.  (ClickToTweet)

Throughout my many years in publishing, I’ve co-authored over a dozen books and reviewed thousands of submissions (no exaggeration). As a part of the process of working with these authors, I speak with them about their dreams and plans. Many of these authors have  unrealistic expectations about what will happen with their published book. Many aspects of the details of publishing are outside of anything an author can control. I wrote 10 PUBLISHING MYTHS to give authors practical help. You can get decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of bonuses. 

Get these articles on your email: 

Since 2004, I have blogged about The Writing Life over 1,700 entries and one of the top 27 content writers. With this simple form, each week you can get my new articles, encouragement and insights at: https://t.co/W6uU64u6aA

Be A Responsive Communicator

By Terry Whalin @terrywhalin

If I stop and think about the piles of things that I want to accomplish, I understand that I am failing in many areas. I have more personal writing that I want to start and finish. I have authors who have pitched me that I want to get them contracts and need to process their submissions. I have organization work to do on my computer and even my desk. Authors have sent me books to read and review. The list goes on and on...

In this article I want to encourage you to be a responsive communicator. In a world where many editors or literary agents do not respond, I will send a short email (not always but more often than others). In a world where editors and agents don’t respond to pitches, I will send a short email saying “Got it.” 

If someone doesn’t respond to my email, I will call them or text them. I admit that I don’t use text often and it is one of my least favorite communication tools--but for some people it is the only way they will respond. I’ve learned to use the microphone button on my phone for texting, then carefully read the output before I send it. It is a way to communicate.

Why  should I take the time to communicate?

--In a world which does not communicate, if you respond, it is a simple way to stand out from the crowd. It does not take much. For example, in the area of submissions, Morgan James Publishing sends a letter of acknowledgement in the mail for every submission. We receive over 5,000 submissions a year and only publish about 180 to 200 books. Most publishers have dropped this letter of acknowledgement. The fact that we still do it is a way to distinguish ourselves. We also have a secondary motivation for collecting this address. If later on we decide to make a contract offer, we have the author’s mailing address for the document.

--distinguish yourself as a communicator. Your consistency as a communicator is important. Authors who ask good questions and communicate distinguish themselves as someone the publisher wants to work with. It’s a careful balance here beause you don't want to overcommunicate and become a high maintenance author. 

--distinguish yourself as reliable. As you steadily communicate meet deadlines for different matters. You distinguish yourself as a writer who is reliable. Many writers miss deadlines or extend them (often at the last minute). These actions throw publishing schedules into chaos and put greater pressure on others in the chain of events. It's much better if you meet the deadline--even if it requires some extra effort on your part.

As I’ve heard the stories about Pope Leo XIV, some friend who knew him talked about getting a text from him. This incident showed me that he is a communicator and which is a valuable characteristic.

--Your response can be short. Your consistent response will pay off for you. Unfortuately the publishing community is notorious for giving a slow response or no response (ghosting). If you are consistent--even if short, that responsiveness will pay off for you within the community.

--Try multiple methods to communicate. As an editor, I reach out to authors to set phone meetings. The majority respond to my email but others prefer text and others prefer a phone call. Be aware of these different communication tools and use them to increase your effectiveness.

--Use templates. As an editor, I have a number of different emails that I send in the submission process. I don’t have to reinvent each of them and use a template. Yet I make sure I personalize and change each template before I send it. It's all part of being a good communicator.

When You Fall Behind--Keep Going

If you watch my social media stream, you will see that for many years I post 12 to 15 times a day. I use a scheduling program called Hootsuite. Throughout last week I was tied up throughout the day at the Blue Ridge Mountains Christian Writers Conference. With this intense schedule, my posts for the last few days were pretty limited. At that point I could choose to change direction and stop (like many people do) or I could give myself grace and keep going. I’m choosing the grace option and not giving up. It’s what I recomend you do when you fall behind. Do not give up but keep going.

Are you a responsive communicator? What am I missing and insights do you have into this important process? I look forward to your comments.

Tweetable:

As a writer, you need to be a responsive communicator according to this prolific author and editor encourages simple actions. Get the details here.  (ClickToTweet)

Throughout my many years in publishing, I’ve co-authored over a dozen books and reviewed thousands of submissions (no exaggeration). As a part of the process of working with these authors, I speak with them about their dreams and plans. Many of these authors have  unrealistic expectations about what will happen with their published book. Many aspects of the details of publishing are outside of anything an author can control. I wrote 10 PUBLISHING MYTHS to give authors practical help. You can get decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of bonuses. 

Get these articles on your email: 

Since 2004, I have blogged about The Writing Life over 1,700 entries and one of the top 27 content writers. With this simple form, each week you can get my new articles, encouragement and insights at: https://t.co/W6uU64u6aA

If Time Challenged, Then Set a Deadline

By Terry Whalin @terrywhalin

Are you feeling time challenged? Does it feel like each day is passing with increasing speed? It’s a feeling I face daily and in this article I want to give you some action steps for your writing life.

We live in one of the greatest times in human history with incredible opportunities and communication tools. Our ability to communicate with each other happens 24 hours a day and seven days a week. As an editor, the submissions pour into my email account every day--even on the weekend. Last Sunday an author emailed me with his submission which was in five attachments. The better submission would combine all of these attachments into a single document. Even though it was the weekend, I opened two or three of them. The email and each attachment was missing the information I needed to get the submission started. These documents did not contain the author’s mailing address nor his phone number. Without this basic information, the submission cannot get entered into our internal system. 

While it is a bit “old school,” Morgan James Publishing acknowledges every submission which enters the system with a letter in the US mail (and emailed if outside the US). Why? This mailing address is needed if later in the process, we are able to issue a contract offer to publish the book. When I noticed this author didn’t have the information, internally I groaned (not the editor reaction that you want to evoke). If this submission was going anywhere to be considered I had to email the author for the information. It was simply one more unnecessary action for an overloaded schedule. 

Yet I sent the email to the author--even on a Sunday morning. Make sure your submission is complete with the requested information. If your submission is not complete and requires another email from that editor, it may not happen--then you wonder why--but you were the cause because you did not include the requested information.

If you select any month or day, I have a series of deadlines to meet. For example, I guest blog for several different places once a month. Each one has a specific deadline and I will list that deadline in the reminder’s section of my phone, then work toward completion. Also I have a number of submissions which I need to process for these authors to receive a publishing contract. It involves setting up a conference call with the author and proposing a time on email then confirming when they respond. During the call, I ask for several specifics which I need from that author before their paperwork can be completed to possibly get them a contract. If the author doesn’t provide these details, I may need to email or call and follow-up or it could simply be dropped because of their lack of response. However it happens, I’m saying that as an editor I have a series of submissions blasting into my email constantly--way more than any single person could possibly process. Each day I keep chipping away at getting it done.

Also I have scheduled trips to conferences where in general I’m away from my email and phone because I’m meeting face to face with authors. Or I’m teaching a workshop or visiting with authors and hearing about their work and pitches during a meal or a coffee break. These interactions happen early in the morning or even late at night. At these events, my natural tendency is to go to my room and be alone (which happens sometimes on overload). Normally I fight those tendencies and instead make a point of being visible and interacting with whoever crosses my path. I see these interactions as divine appointments and have great stories and experiences from those “chance” meetings.

Whenever I face this steady stream of work and feel time challenged, I celebrate my journalism training and experience. As a young newspaper reporter, I worked on The Peru Daily Tribune in an open newsroom. There were no cubicals but an open series of desks with old manual typewriters, noise and even some cigarette smoke. It was in the days before anyone had a cell phone or computer. The managing editor would gather the staff in his office at 7 a.m. for a story meeting. We brainstormed story ideas for the newspaper.

The managing editor would turn to me and say, “Terry, I need an on the street viewpoint article about (some current event).” My task would be to corner someone on the street, ask a few questions along with their contact information. Then get back to the newsroom, type out my story and turn it into my city editor on or before 11 a.m. There was no time for writer’s block or daydreaming about what to write. It forced every reporter into action because we were writing for  daily newpaper. The edited pages were typeset then printed in the afternoon newspaper which hit the street at 3 p.m. My years of experience meeting deadlines helps me continue to make these deadlines.

The first step in your time challenged experience, is to set your own deadlines then meet those deadlines. An easy way for any writer to standout is to meet your deadlines with quality and complete writing. Many writers are notoriously late. As an editor, I’ve worked with writers and their literary agents to set a contract deadline. When that deadline approaches, these writers (or their agent for them) will call and ask for addtional time. Making this extension is Okay but you can standout as a writer if you hit the original deadline or even turn it in a few days early. 

Use scheduling tools is another resource for the time challenged. For example, every week I publish an original article about The Writing Life. Next week I will be teaching at the Blue Ridge Mountains Christian Writers Conference with limited time at my computer. To meet my article deadline, I’ve written it ahead of time and scheduled the release.

Beyond awareness and scheduling tools, your awareness that for something to be effective, you have to  accomplish it repeatedly. I’ve been doing this repeatedly with my weekly newsletter to my email list. I’ve also been doing it through my social media scheduling.

As I’ve written in these articles, I post on social media 12 to 15 times every day seven days a week. To be honest, there are times when I don’t want to do the posts at this frequency. Yet I understand that years ago I set up this expectation and schedule. From the engagement and feedback, I know some people read these entries and they are getting used. While  some days I may be tired of it in obedience and discipline I sit each week and do it. You can make a similar decision. 

What steps do you take when you are time challenged? Do you simply shut down and get away from it all? I have some friends who react in that manner as well. Or maybe you have another idea that I’m missing. Let me know in the comments below. Let’s learn from each other.

Tweetable:

When you are time challenged and overwhelmed with work, what steps to you take? Some people shut down and this prolific author and editor encourages you to set and meet deadlines. Read the details here.  (ClickToTweet)

No matter what type of writing you tackle, each one contains its own challenges and complexity. Many aspects of the publishing process are outside of anything an author can control. Through my years in this business, I’ve spoken with many authors, I find many of them have unrealistic expectations about publishing. I wrote  10 PUBLISHING MYTHS to give authors practical help. Get my decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of bonuses. 

Get these articles on your email: 

Since 2004, I have blogged about The Writing Life over 1,700 entries and one of the top 27 content writers. With this simple form, each week you can get my new articles, encouragement and insights at: https://t.co/W6uU64u6aA

Keep Your Dreams and Hopes Alive

 

By Terry Whalin @terrywhalin

As writers and communicators, each of us are on a journey. Numerous times in these articles on The Writing Life, I’ve pointed out there is no one-two-three step formula for success. At least I’ve been looking, studying and reading for years and have yet to find it. If you know the secret, reach out to me or let us know in the comments. 

Instead as writers, we have hopes for what will happen in our writing life. Besides hope, we have dreams about our future. Finally we are storytellers and want to tell others the story. In this article I want to give encouragement and remind you know the discovery process happens or stops. 

Persist in Taking Continued Action

As the author, you have the greatest passion for your writing. Dip into this passion to be consistently taking action and telling others about your book. Stress the benefits of others reading your work. Use their reviews and endorsements. There many different tools and ways to promote. It's important to accept the responsibility for your own success and take continued action. It doesn’t have to take a lot of time but must be consistent.

If you need ideas, pick up a copy of John Kremer’s 1001 Ways to Market Your Book or Raleigh Pinskey’s 101 Ways to Promote Yourself. Each of these books are filled with tested and tried ideas.

Make and Foster New Connections

Last week I had coffee with a local author who is a podcaster that turned down my pitch to be on his program. We met and exchanged some ideas. Will it lead to something? I don’t know but I’m happy to have made the relationship. Look for local writer’s groups where you can participate, exchange busienss cards and make new connections. Again the consistency will pay off and open doors you can’t imagine.

Be Open to Different Possibilities

Are you looking for a traditional book deal and a literary agent? To be realistic, at the moment that path may be a difficult one for you. Can you find another way to get your book into the marketplace with a company like Morgan James Publishing? You can’t know about the details if you don’t pitch (submit) then consider the details. 

If you are writing books, that’s great. Are you writing for magazines? You can reach more people with a magazine article than most books and promote your book in the process. Magazine editors tell you what they want from writers in their guidelines (use google to find it). Pitch them what they are asking for and you will be more likely to get their acceptance. Yes, it is that simple. 

Get Feedback Before You Submit

One of the most difficult things for any writer (including me) to see in their writing: something that is not there. Maybe you are missing a critical component. Possibly you need a different title. Maybe you are missing a key factor in your book proposal. The list of possibilities can be endless. Get help from somone before you submit. It can be an outside editor. It can be your critique group or another writer where you have an accountable relationship. 

A key part of the way to keep your hopes and dreams alive is to consistently take action. Continue learning but use that knowledge to reach more people. There is an endless list of things that needs to be accomplished. Yes, I have one too and stop every day with more to do than I can get done. Yet I keep chipping away at accpmplishing the work. There is only one person that I can handle--me. 

As Mark Twain said, “The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into small manageable tasks, and starting on the first one.”

No matter what you are writing I encourage you to perservere and continue. If you stop, then the dreams stop and hope stops. As long as you continue, it continues.

Get to a live event (follow this link to see my speaking schedule), invest in yourself and don’t just go to the meetings and then to your room. Throughout the event, meet as many people as you can. Ask questions, learn about their dreams and hopes and get ideas for your own writing. 

What actions are you consistently taking to stoke your own dreams and hopes? Let me know in the comments below.

New Podcasts:

In these articles, I’ve encouraged you to use PodMatch or some similar tool to book and record podcasts. Last week another podcast recording launched.

Paul Nelhart and I had a great conversation about: Secrets to Getting Your Book Published Successfully on The Intrinsic Mindset Podcast. Listen at: https://bit.ly/3YdAjzO 

Caroline Biesalski (@inspiredcast) and I talked about Demystifying Publishing: Terry Whalin’s Insights and Strategies for Success on The Inspired Choice Podcast. Listen at: https://bit.ly/4clmVzI   

My Articles in Other Places:

In these articles, I encourage you to guest blog and write for other places. Here’s a recent published article:

On the Kill Zone Blog I wrote about Why Self-published Books Are Rarely in bookstores at: https://bit.ly/3R0BT4d Be sure and read the comments as well as the article for additional information.

Tweetable:

As writers, we need to keep our hopes and dreams alive. This prolific author and editor tells some stories and gives specific action steps for your writing life. Read the details here.  (ClickToTweet)

For many years, I have spoken with individuals who want to publish a book. I’ve listened to their plans and found many of them have an unrealistic idea about the details of publishing. To sell books and succeed, these details are important. 10 PUBLISHING MYTHS is a practical easy reading book to help you. Get my decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of

bonuses. 

Get these articles on your email: 

Since 2004, I have blogged about The Writing Life over 1,700 entries and one of the top 27 content writers. With this simple form, each week you can get my new articles, encouragement and insights at: https://t.co/W6uU64u6aA

The Endless Making of Books

By Terry Whalin @terrywhalin

It is a Bible verse that I think about often about some words from King Solomon, the wisest man to walk on the planet.  He said, “Be warned, my son...Of making many books there is no end.” (Ecclesiastes 12:12, NIV) According to some people over 11,000 new books are published every day. That amounts to a massive amount of new literature entering the market.

I suspect many authors are following a false myth. They believe if you publish a book, then because it exists, people will buy it and it will sell. These people are following the untrue statement in the Field of Dreams movie: if you build it, they will come.

What can you do? You need to be telling others. You need to be focused on spreading the benefits of your book. You need to keep on promoting no matter what sort of response (mostly silence). You need to keep looking for new tools to use in your journey.

It is not easy. It is not simple. It never ends but you can do it. Get help. Build a solid foundation and keep on the journey. It’s the only way it will succeed. If your passion and promotion stops, then the journey stops. If your passion and promotion continue, then the journey continues.

Seize opportunities when they happen.

We need to be reading our email, answering our phone calls and taking action. As I’ve written in these articles, you have to be aware of the opportunity, then seize it (take action) for anything to happen.

For example, I received an email from another writer this week who complimented me on my weekly newsletter article. In the same email, he suggested this article could appear on a popular blog where he writes on a regular basis. I saw this email as an opportunity to touch more people with my original article. Instead of just emailing back and saying yes, I pulled up the Word file of the article and took a hard look at the message. Then I focused the article on one or two key links, included a GIF image and my headshot. When I responded, I sent a complete package that could be used for this guest blog post. 

Also last week I corresponded with another author who sets up a once a week virtual conference with writers. I pitched my participation. She responded with some possible dates and her need for a specific topic, a headshot and a short biography from me. I sent these elements and haven’t heard a response. Because it has been a couple of days and I haven't received any response. I’m going to resend my email and ask for confirmation from this author. Did she even receive my submission? The question is a fair one because each of us receive many emails and there is a great deal with technology that is outside of our control. Your gentle follow-up is a critical part of the process.

Face the Challenges

Our world is in constant motion with many challenges and changes. Repeatedly I’ve learned there is much that I can’t control or do anything about--except for one person: me. Last week through a spam email from a long-time friend who I rarely communicate with--that a technology service I’ve been using for about 20 years to send my newsletter is closing on May 15th. There was no email notification or any other communication from this service. I called their support line and verified this closing news. Imagine the chaos that would have happened if I had not read and responded to the spam message I read? My email list and all of the work that I’ve poured faithfully into this service for years would suddenly disappear.

Because I got the change information, in the next few weeks I will be transitioning and changing things to a different service with the overall goal of a smooth and seamless transition. I will be reaching out to a few people to get help. At the end of the day I need for the critical technology tools to continue. I’m realistically facing the challenge and going to get through it. The other option is to shut it down and stop--which I am determined not to select.

I want to finish this article with some practical steps for every writer:

• Keep writing
• Keep pitching your book 
• Keep seizing opportunities
• Keep meeting new people and touching new readers
• Keep trying new tools
• Keep getting together face to face with other writers
• Keep learning and exploring new methods
• Keep being consistent and reaching your audience

The journey for each of us is different but it is an important one to keep on keeping on. The only way your journey can stop is if you quit and I don’t want you to quit. If I can help you in your journey, don’t hesitate to reach out to me.What steps are you going to take and what am I missing? Let me know in the comments below.

New Podcasts:

In these articles, I’ve encouraged you to use PodMatch or some similar tool to book and record podcasts. Last week another one of my podcast recordings launched.

Jon Coogan and I spoke about how to write a book which really sells on Mindset Mavericks Podcast. Listen to our conversation at: https://bit.ly/41BucGJ 

Tweetable:

The wisest man who ever lived told us about the endless making of books. This prolific author and editor gives some detailed actions for every writer with their books. Learn more here.  (ClickToTweet)

During my decades in publishing, I’ve heard the unrealistic expectations of writers. The reality is many aspects of the publishing process are outside of anything an author can control. I wrote 10 PUBLISHING MYTHS to give authors practical help. You can get decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of bonuses.

Get these articles on your email: 

Since 2004, I have blogged about The Writing Life over 1,700 entries and one of the top 27 content writers. With this simple form, each week you can get my new articles, encouragement and insights at: https://t.co/W6uU64u6aA