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Tuesday, April 05, 2016


Learn the Business of Writing


How do you learn the business details of the writing world and which tools to use? From my years of attending writers' conferences, this information is important to your success as a writer—yet rarely taught.
Later this month, I will be in Orlando, Florida teaching Business Tools for Every Writer.  Much of what I've learned has been in the school of hard knocks—trial and error.  Some of what I will be teaching is attitude and daily approach. Without a plan or a haphazard plan, you are certain to hit nothing. If you can’t make this session, I encourage you to look over my speaking schedule and try to connect in person at another event.
Part of the challenge of the writing life is there is no single path to success or a bestselling book. If an exact formula existed, then publishers and authors would use it every time with a guaranteed result. It does not exist. Instead there are principles and actions each of us can attempt for our own books and our own writing life. Then we can see which ones are relevant and useful and which ones are not appropriate for you.
Whether you are aware of it or not, you are constantly making business decisions related to your writing. For example, when someone wants to buy your book, do you send the customer to Amazon (or some other online bookstore) or do it yourself? While I've written more than 60 books for traditional publishers, I've selected several books which I sell myself. If you look at my book page for  
In the last few weeks, I purchased all of the remaining copies of my bestselling book, Book Proposals That Sell, 21 Secrets to Speed Your Success. The book has over 130 Five Star reviews on Amazon but don't buy the book there. Why? I've purchased every remaining copy from my publisher, built my own website, slashed the price from $15 to $8, created new bonuses if you buy the book from me, written my website (at 
http://BookProposalsThatSell.com) and much more.
Yesterday, someone purchased the book. I took a few minutes, printed a label, printed a packing slip, packed up the book. Tomorrow I'm headed to my post office to send this book via media mail. In this process, I made a number of business decisions. I'm making more money on the book sale. The money is coming directly to me and not to my former publisher (who paid royalties once a year—which is typical). Finally I'm putting out more effort to send the book myself instead of sending it to a bookseller or a third party. Also the person who purchased the book is on my email list, gets my follow-up bonuses and makes a personal connection with me—which never happens if they buy the book from someone else.
These small business decisions are rarely taught—but critical to your own success. First, I encourage you to be aware of these decisions, then stop occasionally and evaluate these choices. Is it time to go in a different direction or add a new tool or let go of a tool which is not working? It is important to learn the craft of writing and storytelling. Yet it is also important to handle the business aspects of the writing life. 
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