The Details of Your Writing Life Are Important
Let me begin with this good news. Every writer can learn the skill of handling the details. Some of us are only focused on the big picture with our writing. We are determined to complete a particular book or magazine article and writing on it every day to meet this goal. Yet the craft of your words and storytelling is important. Are you sending it to the right editor? Are you using the correct spelling of that editor's name? The details matter.
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As a part of this effort, I purchased a website, wrote the words for that website, created special bonuses and have been telling others about this effort through emails, articles and twitter. In the process of setting up this launch, I created five emails on autoresponders. These autoresponders contained the bonus items for those who purchased the book.
Today I received an email from one of these people who purchased Book Proposals That Sell. He had not received these bonus item emails. The email clued me that something was wrong some place in the process. I investigated my shopping cart and learned that I neglected to click one button in one place. From working with computers for years, I've learned one simple truth: the computer only does what you tell it to do. I had skipped one important detail and no one got their bonus items. Talk about embarrassing!
One by one, I will be sending all five bonus items via email today to each individual. For anyone who buys the book in the future, I will be watching my shopping cart closely to make sure they are getting these extra messages.
There are several lessons for you from my experience:
1. The details are essential. As writers, you ignore them at your own peril. Your submissions will not hit the target nor get results if you do not work at the details.
2. Listen to your audience. When they tell you something, spring into action or make adjustments.
3. Deliver on your promises. Your word and integrity are important. And if something goes wrong, apologize (everyone is human) and then fix it as soon as possible.
4. Work hard to maintain and keep your relationships. Years ago, I heard John Kremer, author of 1001 Ways to Market Your Book say, “Selling books is all about building relationships.” See the truth in this statement?
Whatever you are writing or promoting, the relationship is critical and the details of your writing life are important.
Why are the details of your writing life important? Here's four practical lessons. (ClickToTweet)