One Place to Find Ideas
Often new writers wonder, “Where do you find good ideas?” 
The operative word in this sentence is “good.”  Years ago, Guideposts contributing 
editor Elizabeth 
Sherrill told me, “Writers are swimming in a sea of ideas.” 
You can take your writing in a million different directions. If you need some 
ideas in this area, check out the first chapter in my Jumpstart Your Publishing Dreams. The 
chapter is FREE so use this 
link.
One of the best places to find good ideas is through focused reading.  You 
can read magazine articles or books or the newspaper. Through the 
reading process, you can just absorb information and not come up with a single 
idea for your writing.
Or you can take a more focused approach and ask questions like:
—Where would you like for your writing to appear? 
—Who is the audience that reads that type of writing?
—Can I write what this audience is wanting to read?
With some answers to these questions, your reading can be more productive. I 
would encourage you to keep a notebook with your ideas.
As you read newspaper articles and think about what you want to write, cut 
out the clippings and tuck them into your notebook. It will only take a minute 
but these clippings can stir your writing.
Now that you have a list of ideas, what are you doing to take action on them? 
—Are you creating book ideas into a proposal format and properly pitching them to agents or 
editors? 
—Are you writing short query letters and getting them out to magazine editors 
and getting 
assignments?
—Are you writing full length magazine articles and sending them to editors on 
speculation that they will be a perfect fit for the magazine and get 
published?
These questions are not mutually exclusive.  You can take the same idea and 
write a magazine article and a book pitch from it. There are several keys: focus 
on a particular market and audience.  You need to understand the potential 
reader and write with that reader in mind. Then move on your ideas and pitch 
them to a specific professional.
Here's the wrong way to begin your pitch—and I received one of these pitches 
this morning:
“To Whom it May Concern:
I am writing in regards to gaining information and feedback on my story.  At 
this point, I am not an established writer, or even a writer for that matter.  I 
simply have an amazing life story to tell.”
Yes, I've actually quoted this email—but what followed was pages and pages of 
cathartic rambling writing—not for any target—just a cry for help.
I don't know how many of these emails this author fired into her email (maybe 
a few or maybe many of them). I expect most people hit the button to throw it 
into the trash without giving it a second thought. Many of my editor and agent 
friends receive hundreds of these pitches each day. 
I could have ignored this email too—but I did not.  I wrote the author and 
asked who was the target audience and was it a magazine article or a book pitch 
or what—and encouraged the author with several free resources that I've created 
to help answer those questions. The email in my view was a cry for help. 
Unfortunately many people are floundering in this situation.
This writer claims not to be a writer. If that is the case, this person needs 
to reach out into the marketplace and find someone to help her. Maybe go to a 
writer's forum (there are hundreds of them) and ask for help. There is not one 
path but many different paths (and this is confusing to many people. Each path 
involves taking specific action.
Many people feel overwhelmed with publishing and like they have few 
opportunities—yet if you look closely at what they are doing, they are not 
taking action and trying different possibilities. 
What steps are you taking today to make your reading more focused 
and targeted? How are you capturing your ideas and taking specific steps to move 
forward and get those ideas into the marketplace? 
 
 
 
    
    
     
    


 
   



 
     
  
 
  

















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