Create Your Own Events
Is your current project getting any activity in the marketplace? Are your books selling into the hands of your readers? What about the activity from your publisher? Is much happening there?
From my experience, the longer a book is out, the less activity—but it does not have to be like that. Action breeds more action. In this article, I want to encourage you to do more on your own to stir this activity.
I encourage you to watch some of my activities and model them yourself. Can you give away part of your book or some combination of articles into a theme? Create your own ebook and give away this product—only if the person gives you their first name and email address. Use this giveaway to build an email list. I give much more detail about list building in The List Building Tycoon or you can get the Amazon Kindle version of this information.
Notice how I have the site: www.askterrywhalin.com On a regular basis, I have been speaking on different topics.
Currently it is blogging but earlier this year, it was on how to become a prolific author. I use a teleseminar tool. You can use the same tool to set up your event and get a trial at: www.myinstanttelewebcast.com.
Here's some of the steps:
1. Choose a date several weeks out so you have time to promote the event.
2. Give away something as an incentive for people to sign up to your event.
3. Promote the event to your email list, forums and other places. I encourage you to create press releases and send it to different places. My friend Sandra Beckwith has a great new 50–page Ebook: Get Your Book in the News: How to Write a Press Release That Announces Your Book. This fantastic resource is only $9 and loaded with tested information for every author.
Getting the word out about your event takes a bit of planning on your part but it will pay off in good attendance.
4. Take some time to plan to present some detailed information before your event. As you can see from my event, I'm collecting questions from my participants. I will carefully go through these questions before the event. I've also got some teaching and content that I will present during the event along with answering questions. From my experience, it is easy to fill 70–minutes with valuable information for the participants. When you answer a question, it is likely that many others on the call have the same question and are looking for this response.
If you are not a self-starter with your book promotion and creating your own events, then who will do it? Ask yourself that question with honesty. I've found that the responsibility is mine. I encourage you to take action today.
Do you take additional steps to create your own events? Comment below and I look forward to your feedback.