The Necessity of Change

 

By Terry Whalin @terrywhalin

When I opened and read the email, a surge of dread and fear swept over me. I know that’s a little dramatic but for over 20 years behind the scenes of my online presence, I had been using a shopping cart. This tool is where I kept my email list, my products that I sold, the autoresponders (automatic emails) which I used for each of my lead magnets to my newsletter.

Many years earlier I set up my online business with a determination to do it myself. There is no assistant or even a virtual assistant. My newsletter is my connection to readers and something I control and send each time. 

I picked up the phone to call the support line for the shopping cart. Yes, their servers were old and outdated. They were closing down on June 15th. Overwhelmed, I knew I could not make this change on my own. I reached out to a friend who is a tech expert. His schedule didn’t allow him to help me but he referred me to a former employee who could help me make this transition. While the change cost me financially, the various pieces of my old shopping cart were moved, then tested and validated that they were working. 

Let’s face the fact: no one likes to change. It’s easier to keep doing what you have been doing in the past than to make the transition. Change is hard and often takes unexpected hard work and can be costly--not just in terms of time but actual expenses.

As I made this change, this tech person advised me not to import all of my old newsletter emails into the new system. The response and open rate would be low with lots of spam. I understood because several years ago I had imported these emails into my new system with such a terrible response rate.  I was almost kicked off the new tool. Instead of importing the old email addresses, I sent a series of emails encouraging my subscribers to move to the new location. 

When I focused on my readers, I asked what I could give them to encourage them to continue on my newsletter list. In 2008, when I was beginning my blog, The Writing Life, I compiled six months of entries into an ebook. I had not promoted or used this ebook in 17 years. Thankfully I found it on my computer. As I read through it, I saw the value for the reader and the volume of material was 87 pages of writing content. 

In a short amount of time, I reworked the introduction, skimmed through the pages and switched out a few images, updated my bio and the links in the final pages, then sent it to my tech person. It was added to the lead magnet which asked my subscribers to change to my new tool. 

This page is more than a transition/ change device, it is a new tool which I can use now and in the days ahead. Just follow this link to be added to my newsletter list. 

If you face a change, you basically have two choices--give up or plot a course of change. I’ve had several writer friends who switched from my old shopping cart when I chose to continue. As writers, we have a series of such small but important choices. How can you lean into the change, get the help you need and make the transition? It is what I encourage you to do.

I meet many writers who want to find a traditional publishing deal or a literary agent. Their challenge is the standard and relationship numbers have continued to climb for agents and traditional publishers. After a lengthy time of trying, these writers grow discouraged and decide to self-publish. Instead I encourage you to look at independent publishing and in particular Morgan James Publishing. We have a 20+ year track record of successfully working with authors. The exploration process costs you nothing but some time and it could change your presence in the marketplace. Reach out to me if I can help you.

What changes are you facing? How are you handling it? Let me know in the comments below.

Tweetable:

How do you face the necessity of change? You can give up or determine a path to move ahead. This prolific author and editor details his behind-the-scene transition with some action steps for your writing life.  (ClickToTweet)

New Podcasts:

In these articles, I’ve encouraged you to use PodMatch or some similar tool to book and record podcasts. Last week another podcast recording launched:

Engel Jones (@EngelJones) and I had a brief conversation about writing, publishing myths and how to seize opportunity on the 12-Minute Conversation Podcast. Listen at: https://bit.ly/3FOB2S6

I’m currently working for my third publisher as an acquisitions editor. Without exaggeration, I’ve spoken with hundreds of authors about their books and plans. Over and over, I find many authors have an unrealistic expectation for what will happen when their book gets published. I know much of the publishing process is outside of anything that an author can control. I wrote 10 PUBLISHING MYTHS, which is a practical easy reading book to help you. Get my decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of bonuses.

Get these articles on your email: 

Since 2004, I have blogged about The Writing Life over 1,700 entries and one of the top 27 content writers. With this simple form, each week you can get my new articles, encouragement and insights at: https://t.co/W6uU64u6aA

The Importance and Cost of Consistency

    

By Terry Whalin @terrywhalin

In my writing life, I have a number of consistent actions that I take which play into my continued presence and impact on my world and readers. In this article, I want to detail some of those actions and the systems I’ve created to execute them. I’m writing about these elements with the hope you will emulate them for your own writing life--but also understand the cost and importance of consistency.

People love someone who is a regular and consistent communicator: newsletter, social media posts, article submissions to guest blogs, and writing on deadlines and processing manuscripts--doing what you say you will do. Yet many people are inconsistent and do not communicate on a regular basis. 

When you start something continue with it For example years ago I decided to post on my social media 12-15 times a day. I’m still carrying out that decision on a consistent basis. Many years ago I decided to use Hootsuite as a scheduling tool then I created a system for the various types of articles I would post. For example, I begin each day with an inspirational quotation along with an image of that person making the quotation. I post every hour throughout the day but have created a pattern of these posts. I gather information from other writers that I read and plug these articles into my pattern. The fact that I’ve made a pattern in my head, helps me to do it quickly and consistently. Also I only spend about 30 minutes a day on this task but it happens like clockwork whether I am in my office (as normal) or on the road and away from my office. This consistent effort to post on social media is important and also has a cost related to the consistent time I spend on it.

Last year I decided to be more consistent with my newsletter once a week and have carried forth on that decision over and over. I’m using the scheduling feature on my newsletter program and formatting each one and faithfully sending it out to my targeted readers. 

These examples are only a few areas where I’m practicing consistency. Other areas would be my work as an acquisitions editor at Morgan James Publishing. I process submissions, speak with authors to see if they are a fit for our program, answer emails with their questions, send them contracts then negotiate those contracts. Each detail in the process takes consistent effort and costs time and energy.

In these articles I’ve mentioned working at booking Podcasts and using PodMatch. On a consistent basis I’m pitching new podcasts, getting turned down by some of them but also booking others and then recording others. According to the internal documents on PodMatch, in my two months at this effort, I have reached over 2,750 downloads or new people. I can see from my results that it is beginning to work for me. It is not perfect or where I want to be in this area but I’m continuing to consistently work at this area.

Also I am consistently making new connections with people. Maybe you are using the suggested connections on LinkedIN to connect with others in the publishing world. What steps do you take to reach out to them? Some people have annoying automatic responder messages on LinkedIN which ask me to set up a phone conference and chat with them. I am not interested and I instantly block these people. Instead I suggest you figure out how can you help that person. Can you write something they are looking for? Can you read their new book and write a review, then tell them about your review? Instead of trying to get them on the phone, look for ways to help and serve this new connection. 

Each of these areas involve planning, time commitment, consistency and persistence. If you aren’t achieving what you want in the publishing area, I encourage you to take some new and consistent actions. The opportunities are there but you have to seize the day. If I can do it, you can do it. What steps are you taking to consistently work on your writing. Let me know in the comments below.

Tweetable:

According to this prolific author and editor, your consistency is important but also has a cost. Read this article for the details.  (ClickToTweet)

After speaking with authors for years, I know many authors have a unrealistic ideas about the details of publishing—and these details are important for your book to succeed. 10 PUBLISHING MYTHS is a practical easy reading book to help you. Get my decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of

bonuses. 

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Since 2004, I have blogged about The Writing Life over 1,700 entries and one of the top 27 content writers. With this simple form, each week you can get my new articles, encouragement and insights at: https://t.co/W6uU64u6aA

Failure To Be Consistent

   

By Terry Whalin @terrywhalin

Each week for years, I’ve been writing these articles about the writing life and my work in publishing. With each article, my intention is to capture some important detail which I can use to encourage you in your own publishing journey.

In this piece, I want to admit a failure and a commitment to change and improve. Here’s a reality in the publishing world, you can align most of the pieces of a project--but if you neglect or forget one step, it can affect the results. I compare it to following a recipe to bake a cake and leaving out a key ingredient, then wondering why the cake tastes strange and does not work. The same principle is true in the book business.

For many years, I’ve gathered email addresses and have a newsletter list. It’s one of the critical elements for every writer to connect with readers. An email newsletter is something you control as an author and is not a “rented” space like a social media site such as X or Facebook or LinkedIN. Repeatedly I’ve learned that I have no control over these social media sites--especially when they change their rules and don’t tell you (which happens often). 

Every author needs to create an email newsletter and gather email addresses then they need to consistently use their newsletter or send valuble information to their readers. Over the years, I’ve worked hard to create various lead magnets or ways people will sign up for my newsletter. I’ve grown my list and my visibility in the marketplace (all important steps for every writer).

Here’s my confession in this piece and where I’ve failed to be consistent: with an inconsistent pattern, I’ve used my newsletter. Sometimes I go several months without sending anything to my readers. The experts say you can’t overuse your email list. I’m on a few lists which email daily. If it becomes too much then I unsubscribe. These same experts tell us if you use your newsletter too infrequently, your reader forget that they have subscribed to your list and don’t open it or simply delete it when it arrives. 

In the past, I’ve used my newsletter to promote a product where I’m an affiliate or I use it to promote a new product or book. These are good uses for a newsletter but I was missing the consistent and steady use to my readers.

Here’s another failure related to the details of my newsletter articles. I wrote each one on target and relevant to my readers but I included a variety of connections to other websites. This failure watered down the effectiveness of my communication and didn’t help the reader focus and go to a single location or single resource.

From my years in publishing, I understand failure is a key part of the journey. Also when you fail, you need to learn and then change or make adjustments to your process. As a writer, I’m committed to continuing to learn and grow--and I encourage you to take the same approach.

In recent months, I’ve been taking Rob Eagar’s online course Selling Books on a Shoestring Budget. This course is currently closed but will open again next year. One of the advantages of taking Rob’s course is the ability to email him a question and get his answer. It’s been great to have such a resource and insight. From this course, I’ve learned how to pitch and appear on more podcasts. It’s an ongoing process to pitch and appear on these events. Often these podcasts are recorded at one time then launched later. For example, I recently appeared on Hungry Authors Podcast and The Writing for Immortality Podcast. 

Also Rob’s course encouraged me to use my newsletter on a more consistent basis and to focus it with one link in each newsletter.  I’ve started sending these newsletters on Wednesday and I begin each subject with [A Publishing Insight]. As of this writing, I’ve sent newsletters for six straight weeks but I’ve scheduled content for about a dozen newsletters. I will be creating more newsletters in the days ahead. In this consistent action for my newsletter, I’m using one of the principles from The Compound Effect by Darren Hardy. If you make small changes on a consistent basis, they can compound to give you the success that you desire. 

Here’s another key principle of the publishing journey. It’s important to learn what others are doing and gain that knowledge. But that knowledge doesn’t add anything to your life and work if you don’t take action and apply it to your writing life. Keep taking action and some will fail but some will succeed. It’s a journey not a defined path. 

Change is not easy but I’m determined and a work in progress. Watch and see but also apply these principles of consistency to your own writing life and see if you find the success that you seek. There is not a straightforward road or path. If there were such a thing, then every book would be successful. Instead the process involves consistent experimentation, change and adjustment. I’m commited to this process and hopefully you are as well. 

Are there areas of your writing life where you have failed to be consistent? Let me know in the comments below and how you are making changes. I look forward to reading your comments.

Tweetable:

Some say, “Confession is good for the soul.” Prolific author and editor Terry Whalin admits failure to be consistent and gives the details of his changes and improvements in these details.  (ClickToTweet)

Much of the publishing process is outside of the writer’s control. 10 Publishing Myths helps writers have a realistic perspective and take action. Get 10 Publishing Myths for only $10 +FREE shipping + over $200 of free bonuses.

Everyone Starts Small So Get Started

When I talk with would-be book authors about starting an email newsletter or an ezine, I often hear, "No one will be interested in my newsletter and my list will be so small." Or "What in the world will I write about or use to fill the newsletter (or starting a blog)?" Here's the truth of the matter: everyone starts small. When you start any publication, you put yourself, your spouse and a few close friends to pad your newsletter list and get it going.

The key is to start and then consistently put out your newsletter. It doesn't have to be often but it does have to be consistent and continually grow. Many people talk about writing and even repeatedly go to writers conferences, but the ones who succeed are the ones who continue to grow in their craft--and they consistently write. They write for magazines and they write fiction and nonfiction but they keep working at their writing.

I'm suggesting you can do the same thing when it comes to growing a newsletter. Over four years ago, I started Right-Writing News I had less than 50 subscribers. Today I have thousands of subscribers and this list continues to grow. Yes, I've had a few people unsubscribe but that happens for many reasons and some of them have even unsubscribed then returned. It's a free newsletter and I've produced 32 issues. If you look at the newsletter, I don't write all of it but get articles from my friends and those articles promote their books and other work. You can do the same with your newsletter. It doesn't have to be as much work as it appears. You can download a free 150-page Ebook about this topic but the key is to get it started and grow your relationships with individuals. Newsletters, blogs or a book project or any type of consistent writing project takes work. Just keep the big picture in mind and take the plunge.

In yesterday's mail, I received the May 12th issue of Publishers Weekly and noticed two listings from their bestseller list which are connected to this matter of growing your newsletter list. In past entries about The Writing Life, I've mentioned Debbie Macomber and how she continues to grow her newsletter list and use it. Her new release, Twenty Wishes, is #3 on the hardcover bestsellers fiction list. Debbie is on a 20-city tour to promote the book and at a recent signing in Chicago fans lined up for more than two hours to meet her. Then the magazine says, "Many attendees learned about the signings through e-mails from Macomber. At every appearance, she invites readers to join her e-mail list--already over 90,000 names. Mira reports 480,000 copies in print (of Twenty Wishes)." Macomber has established a personal connection to her audience.

If you flip the page in your Publishers Weekly over to the paperback bestseller/ trade list, you will notice the second entry or Hungry Girl from Lisa Lillien which makes its first week of appearance on the bestseller list. Beside the entry, here's part of what is in the magazine, "Lillien began her Hungry Girl (hungry-girl.com) in 2004 with 100 subscribers; now, she has 440,000. When she announced the book to her readers a month before the April 29 pub date, preorders at online retailers racked up astronomical numbers--it hit #1 at BarnesandNoble.com and #2 at Amazon.com and stayed in the top 10 for the month of April. Griffin (the publisher) reports 400,000 copies after eight printings and expects that figure to increase." Lillien's newsletter is daily which is quite ambitious. You don't have to start there--but do get started.

The value of your list and that direct connection to the author will be evident in your book proposal and pitches to publishers. It will pay off.

As another resource, if you are near Los Angeles, I encourage you to attend Author 101 University, which I mentioned several days ago. In preparation for this conference, three of the speakers have recorded preview calls (Preview call #1 with Brendon Burchard), (Preview Call #2 Steve Gardner) and (Preview Call #3 with Hollywood Agent Ken Atchity). You can follow each of these three links and download these teleseminars to your computer or iPod and listen to them--and profit from the free information. The key--just like this newsletter issue--is to act. There are limited available seats at Author 101 University but it could be the boost you need for your writing life. I'd encourage you to act before the doors close to this unique event.

A Free Traffic Building Tool

On a regular basis, I am asked how to build traffic for my newsletter or my blog or my website. If you read the material online, you will quickly realize there is no single way to accomplish this increase. In addition, the methods are constantly evolving with new ideas being constantly introduced into the marketplace.

I've read that one method to raise your visibility is to make meaningful comments on different blogs. If you include your website link in the comment, it makes sense that some people will follow those links and go to that particular place. There are millions of blog online and while it may be fun, how do you accomplish this method without wasting a great deal of time and energy?

In the last few days, I've been using a tool which may provide a partial answer to this need without taking hours out of your writing life. The key from my perspective is to do it efficiently and effectively in a short amount of time. It may sound like a pipe dream but I'd encourage you to consider this free tool called CommentKahuna.

First, notice the price--zero cost. Watch the video and see what you think about it. You have to download the software, and register to get it unlocked (using the same email for both functions). I like the simplicity of this tool and how it uses word searches for relevant blogs, then gives you a quick tool to make a relevant comment. Also the tool has a follow-up system so if the comments are moderated (which is common), you can return to your comment and see if it was posted on a particular blog.

I want you to know that I'm still experimenting with this tool and I haven't fully mastered it but I'm getting there. From what I've used it, I like CommentKahuna. Give it a whirl and see what happens to your web traffic.

A Free Ebook Teaches About Email Newsletters

Almost every day I receive pitches from writers who have great dreams and desires for their writing. Some of them have worked hard on their own writing craft and the idea that they are pitching. It is evident to me as I look at their proposals or manuscripts. Yet many of them are missing the critical ingredient. You can call it platform or visibility in the marketplace or a network or connections. No one outside of their own social network knows them. They have curled up with their keyboard and produced a masterpiece in their view--without a market.

In many ways it's a shame because they have passion yet little understanding about how to build that visibility. One recommendation that I have made frequently (and here it comes again) is to begin building a newsletter list. Yes there are millions of ezines online. You have to be wise about how you focus such an ezine then deliver great content issue after issue on a consistent basis. If you take some of these steps, over time you can build your audience.

Last night I was talking with an author about his nonfiction book proposal. The idea seemed to have merit and he was writing to a real felt need that he saw around him. Yet he has no market visibility or promoted expertise in the area that he wants to write. The best course of action in my view is to begin a newsletter and a website to start building that momentum.

I've found a free 150–page ebook resource called Email Newsletters 101, A Small Business Reference Guide which covers many of the basics for starting an excellent newsletter. I read this resource and it offers sound advice that any writer could immediately use--whether they already have a newsletter or want to know about starting one.

The Merit of Consistency

While it's not often recognized, there is great merit to consistently working at the craft of your writing. Which part of that craft you select to work on will vary for each of us. For some people, they need to develop the basic skill of writing a magazine article. It's a good place to start whether you are writing for a large magazine or a small newsletter. You need to learn how to craft a single story with an engaging opening paragraph, a solid section in the middle, then wrap it up with a take-away or single point for the reader. If you learn this skill, then you can apply it to other area of storytelling and writing--whether you are putting together a newsletter or a single letter or a chapter of a forthcoming book.

For the last couple of years, I've been putting together the Right Writing News. Now the back issues have built up to over 400 pages of how-to-write information. It is free but to access this information, you have to subscribe to the publication. I'm constantly looking for additional material that I can use in future issues of this publication. There is a wealth of material in these back issues. It didn't suddenly appear but came one issue at a time.

I continue to regularly work at these entries on The Writing Life. This piece marks the 700th entry which means another wealth of material and resources for anyone who will take the time to search and examine them. I've tried to simplify this process of locating older material with a search tool in the right-hand column.

Today another issue of The Foster Letter, Religious Market Update arrived in my mailbox. Gary Foster compiles a rich publication every two weeks and it comes like clockwork. If you want to know more, I'd encourage you to look at some of the excerpts from his archived issues. You can find a lot of valuable information here.

Yesterday I was interviewed during a teleseminar about Book Proposals That Sell and I was asked about when my first book was published. The common misconception is that it was many decades ago. It was 1992 and now over 60 books later they wonder how such a body of work was created. It's not difficult to understand when you consider the merits of consistency. I'm constantly working to develop new projects and knock on doors for new books--not just for myself but also for my clients at the literary agency. I write my work like everyone else--one page at a time then one chapter at a time and one book at a time. Over a period of time, it ends up being something substantial. It’s not magic but consistency counts.

Regular Writing Encouragement

Some regular readers of these entries about The Writing Life shook their heads in wonder when they read their email. Others probably discounted me as wasting my time. I'm talking about the latest issue of the Right Writing News which I sent out about 1 a.m. Pacific time. It contained 22 pages of rich writing content from many different writers and sources.

While the length of each issue varies, I'm committed to producing a quality publication for my readers and for several years I have consistently delivered it. This 28th issue included a variety of articles from different authors with each focused on helping the reader improve their writing craft. Some readers have told me they would pay for such a material but I'm giving away this content free. In fact, there are over 400 pages of how-to-write information that only Right Writing News subscribers can access.

If you aren't a subscriber (or horrors, you've dropped your subscription), here's the good news. You can still get the information because if you subscribe, you will receive a link which gives access to the back issues--including the one that I sent today.

For many years, I worked as a magazine editor. I know the routine of gathering quality articles for my readers. I'm always looking for additional articles to use in future issues of the newsletter. If you have some of this how-to-write material, drop me a note and let's see how we can get some of it in a forthcoming issue.

I hope each of you will be subscribers to my newsletter. More than simply getting on the list, I hope you are reading and your writing career is improving as you read (and practice) the teaching in these articles.

Use the Power of Personalization

I'm learning how to use a tool called Audiogenerator.com to add the sound of my voice to different web pages. Here's an example that I recorded last night:

Yesterday I recorded a welcome message for the subscription page of my newsletter. I'm experimenting to see if more people will subscribe with this additional boost.

Also you can send postcards with Audiogenerator such as this one. The tool is flexible and easy to use. I’m not very skilled in the technical area and I figured it out. If I can do it, almost anyone can give it a whirl. I see it as a powerful method to personalize your message.

Apply The Lessons

Each of us have some things we do very well and others--well, we simply don't do them at all. Maybe that's OK not to do them but maybe you simply aren't applying the lessons that you've been taught. It's always good from my view to continue to grow, change and learn. It's the mode that I'm in these days--and I'm determined to stay in this mode.

I've come to the understanding that I've not been as effective with my teaching for writers as I could be in the future. For many years, I've traveled the United States and Canada teaching at various writers' conferences. It's a rich experience for me and the opportunity to give back as well as learn from other writers. If you look at my schedule, you will see I'm continuing to travel and teach. In fact, I need to get over to the schedule page and add another conference from the last couple of weeks.

Many of these conferences are set up to record the sessions and sell workshop CDs (and it used to be cassette tapes). It's a normal practice for the speakers to sign a release then receive a complementary copy of their workshop if they pick it up on the spot after the session. After my workshop, I'll drop by and get my CD and carry it home. Then I stick it in a drawer and don't think about it again--until I return from another conference. I haven't been irresponsible with this material. I have not been proactive and sharing this wealth of information with others. I'm changing and applying some of what I've been learning.

At the Mega Book Marketing University in Los Angeles, I acquired some equipment to make some changes. I picked up an Edirol R-09 MP3 recorder, a telephone bridge and Sound Forge Audio Studio. I learned about this material from Mike Stewart, who is known as the Internet Audio Guy. You can follow his link to learn more about creating audio products and watch his demonstration videos.

I've been learning how to use the Edirol R-09--which is a complex professional digital recorder with loads of features. In the last couple of days, I managed to record a new introduction to one of my workshops about book proposal creation. Yesterday I used Sound Forge for the first time to make some simple edits to the workshop, then pasted in the new introduction. To my surprise, editing sound was like Mike Stewart had told me--very similar to editing a text file with the same sort of cut and paste functions. With a bit of a learning curve, it worked like the instructions and I managed to edit the audio of my workshop and send it into production. In the coming days, I'll be telling you (and others) more about Editor Reveals Book Proposal Secrets.

One of the challenges with this project was getting the audio files sent to the production company. They told me about a site called Yousendit.com. This site was easy to use and accomplished the task to get the large file sent to someone else. It's a good resource to know about if you need it. I learned the bulk of the techniques to produce audio product from Bob Bly's Internet Marketing Retirement Plan. This four CD package is loaded with insight. I like the simplicity of the program. Bob out sources the majority of his production. I'm learning to apply the lessons from this material.

Each of us are on this journey to learn more information and apply it to our writing life. If you don't have an online e-newsletter, I'd suggest you subscribe to my free newsletter and read the free ebook about it. Also read these articles about producing a newsletter. There are many articles to teach you about different aspects of writing through Right-Writing.com and these entries about the Writing Life. If you are looking for information about a particular publishing topic, use the search engine in the right-hand column of these entries. Then apply the lessons to your own writing life. It's the course I'm taking and you can do the same.

Can You Start Something Viral?

While at Mega Book Marketing University, various speakers often used the phrase viral marketing. For example, they talked about The Secret DVD which has sold millions of copies through word of mouth viral marketing. The DVD has turned into a bestselling book which will top the New York Times nonfiction hardcover list for the next two weeks. I understand the controversial nature of The Secret yet you have to admire the viral nature of this effort.

Can you start something which will spread like wildfire? As you start it, can you give the enthused person the tools to help you spread it. Here’s one idea that came from the massive amount of information last weekend--and it's free.

Just look at this button related to my FREE Right-Writing Newsletter:

I've added one of these buttons to my newsletter page. I've also added a different button in the right-hand column of these entries about The Writing Life:

Why in the world would I want to add these buttons? If you go to the pages, you will notice that I've added different buttons than the two above. This simple tool can become viral or the reader can easily pass your site on to others. It's the type of action we want to take as we tell people about our books and other products.

This tool is free--that's right FREE. The site is at Tell A Friend Generator. You fill out your first name, your email where you want the script and the location that you want passed on to others. In seconds, you will receive the email buttons like above yet leading people to your website. It's just one of the numerous resources I learned about this past weekend.