The Necessity of Change

 

By Terry Whalin @terrywhalin

When I opened and read the email, a surge of dread and fear swept over me. I know that’s a little dramatic but for over 20 years behind the scenes of my online presence, I had been using a shopping cart. This tool is where I kept my email list, my products that I sold, the autoresponders (automatic emails) which I used for each of my lead magnets to my newsletter.

Many years earlier I set up my online business with a determination to do it myself. There is no assistant or even a virtual assistant. My newsletter is my connection to readers and something I control and send each time. 

I picked up the phone to call the support line for the shopping cart. Yes, their servers were old and outdated. They were closing down on June 15th. Overwhelmed, I knew I could not make this change on my own. I reached out to a friend who is a tech expert. His schedule didn’t allow him to help me but he referred me to a former employee who could help me make this transition. While the change cost me financially, the various pieces of my old shopping cart were moved, then tested and validated that they were working. 

Let’s face the fact: no one likes to change. It’s easier to keep doing what you have been doing in the past than to make the transition. Change is hard and often takes unexpected hard work and can be costly--not just in terms of time but actual expenses.

As I made this change, this tech person advised me not to import all of my old newsletter emails into the new system. The response and open rate would be low with lots of spam. I understood because several years ago I had imported these emails into my new system with such a terrible response rate.  I was almost kicked off the new tool. Instead of importing the old email addresses, I sent a series of emails encouraging my subscribers to move to the new location. 

When I focused on my readers, I asked what I could give them to encourage them to continue on my newsletter list. In 2008, when I was beginning my blog, The Writing Life, I compiled six months of entries into an ebook. I had not promoted or used this ebook in 17 years. Thankfully I found it on my computer. As I read through it, I saw the value for the reader and the volume of material was 87 pages of writing content. 

In a short amount of time, I reworked the introduction, skimmed through the pages and switched out a few images, updated my bio and the links in the final pages, then sent it to my tech person. It was added to the lead magnet which asked my subscribers to change to my new tool. 

This page is more than a transition/ change device, it is a new tool which I can use now and in the days ahead. Just follow this link to be added to my newsletter list. 

If you face a change, you basically have two choices--give up or plot a course of change. I’ve had several writer friends who switched from my old shopping cart when I chose to continue. As writers, we have a series of such small but important choices. How can you lean into the change, get the help you need and make the transition? It is what I encourage you to do.

I meet many writers who want to find a traditional publishing deal or a literary agent. Their challenge is the standard and relationship numbers have continued to climb for agents and traditional publishers. After a lengthy time of trying, these writers grow discouraged and decide to self-publish. Instead I encourage you to look at independent publishing and in particular Morgan James Publishing. We have a 20+ year track record of successfully working with authors. The exploration process costs you nothing but some time and it could change your presence in the marketplace. Reach out to me if I can help you.

What changes are you facing? How are you handling it? Let me know in the comments below.

Tweetable:

How do you face the necessity of change? You can give up or determine a path to move ahead. This prolific author and editor details his behind-the-scene transition with some action steps for your writing life.  (ClickToTweet)

New Podcasts:

In these articles, I’ve encouraged you to use PodMatch or some similar tool to book and record podcasts. Last week another podcast recording launched:

Engel Jones (@EngelJones) and I had a brief conversation about writing, publishing myths and how to seize opportunity on the 12-Minute Conversation Podcast. Listen at: https://bit.ly/3FOB2S6

I’m currently working for my third publisher as an acquisitions editor. Without exaggeration, I’ve spoken with hundreds of authors about their books and plans. Over and over, I find many authors have an unrealistic expectation for what will happen when their book gets published. I know much of the publishing process is outside of anything that an author can control. I wrote 10 PUBLISHING MYTHS, which is a practical easy reading book to help you. Get my decades of insights in 10 PUBLISHING MYTHS for only $10, free shipping and over $200 of bonuses.

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Work Around Writing Obstacles

By Terry Whalin @terrywhalin

When you hit a writing obstacle, does it stop you or do you use a work around? Within the tech world, they talk about using a work around. Your current path has some blockage so you find a different way to get the same task done—or a work around.

 

For example, while traveling, I was using my laptop to update my Hootsuite and schedule social media posts.  On my screen, I could not schedule any posts for 1:05 pm within the program. How did I work around this glitch? I left that time blank for several days, then when I returned home I filled in those days with this missing post.

 

Our world is filled with technology and apps and new programs to learn. Almost every day I face some technical issue which is not working. When these situations happen, I have a choice. I can either figure out a work around the obstacle, quit the program and go on to something else. I've learned that persistence will pay off if you keep at it—which is the path I recommend. Normally there is some work around or way through the challenge.

 

The pandemic has thrown off many writing plans. Over a year ago, as a Morgan James Publishing editor, I participated in a three and a half hour virtual pitch session. A group of writers were physically in one place and pitching to different editors and literary agents. It was an intense series of meetings with pitch after pitch. To my knowledge. I was the only editor who tracked down the emails of these various writers and sent follow-up emails. A few weeks ago, I pulled out this list of writers—and sent a fresh set of emails to the various writers who I had never received their submissions. Why? I wanted them to know they had not missed their opportunity to submit their manuscripts. Because of the time lapse and the fact that I've been a writer for years, I assumed many of them believed the opportunity had passed—but it hasn't. A number of my emails did not get a response—but I heard from about a dozen of these authors. Many had gotten stalled yet had recently returned to working on their manuscript. Some of them had their manuscript out to beta readers and were getting feedback. Others were finalizing their work. Each of them were happy to know the opportunity was still out there.

 

I told this story for a reason. Many of you are facing obstacles for your writing. It could be any number of obstacles which have stood in your way. While some of these obstacles can be family or work related, other blocks are mental and internal. Your mindset in these situations is critical. How can you create a way forward to work around the obstable? It may be the difference maker for your writing life.

 

Maybe you wrote and published a book last year (or even further back). Is that book doing what you imagined in terms of selling and reaching readers? As I've written in the past, as the author, you are the best person to be telling other people about your book—and you can always begin fresh to promote and tell people about it. Look for new ways to promote the book. Check a marketing book out of the library or buy one and try a different method to reach your readers.

 

Whatever your obstacle, there is a work around for it—but you have to be taking action (not just thinking about it) to find that path. If I can help you, don't hesitate to reach out to me. I'm cheering and pulling for your success. Let me know how you are working around your writing obstacles in the comments below.

 

Tweetable:

If you are facing obstacles to your writing, are you finding a work around? You have choices and this prolific editor and author gives encouragement and ideas. Get the details here. (ClickToTweet)

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Like A Frog in a Kettle

By Terry Whalin @terrywhalin

It happened over months so I didn't notice it. I'm talking about the slowness of my computer. In the mornings, it took forever to get on a website and other functions. My computer was acting like a frog in a kettle. Let me explain. Many years ago, I interviewed George Barna about his book, The Frog in the Kettle (which has a subtitle with the year 2000 so you know it is dated).  George told the story in his book. If you put a frog in water, the frog will not notice if you raise the temperature of the water. Eventually the frog will die because he is unaware of the rising temperature of his water.

 

I was having a “frog in a kettle”-like experience with my computer. Without being aware of it, the computer was getting slower. Finally last weekend, the slowness built to a crisis. My Google Chrome browser crashed. I could not get on a single new website. Thankfully I had a version of Internet Explorer on my computer and it allowed me to get online.

 

Several years ago I began to use the Geek Squad. In fact, every year I pay them an annual fee. They are on call 24 hours a day seven days a week. I called their toll-free number then followed the instructions to reach them online.  I explained my tech problem and the technician remotely took over my computer. He analysized my problem, cleaned up my computer and reinstalled Google Chrome. The process took several hours but everything was working when he finished.  Also I knew the Geek Squad would probably need to reboot my browser. Before I reached out to them, I made sure I saved open files on my computer so no matter what someone else did, I would not lose any information in this process.

 

The surprising result is my computer came back to life. The slowness disappeared and everything is workng faster and better.

 

Be aware of these types of issues for your own computer. I'm going to make a note in my reminders to contact the Geek Squad for a general maintenance at least every quarter. I'm paying annually for their expertise but I need to proactively ask for their help.  Take a few minutes to think about your own writing life. What frog in the kettle experience are you having? Maybe your writing is getting harder to do each day. Maybe you are struggling to sell your book and need to change something in this area. There are several keys in this process:

 

1. Awareness. Without awareness, you will continue on the same path.

 

2. Asking for help. Many situations we can't handle on our own and need to ask others for help.

 

3. Taking action to make a change. You need to take action to change your situation.

 

4. Regular maintenance. Take preventive steps so this situation does not happen in the future.

 

No one wants to be a frog in a kettle but it happens. Have you ever had this situation happen to you? Let me know in the comments below.

  

Tweetable:

As a writer, have you ever been like a frog in a kettle? This prolific editor and author gives his “frog in the kettle” experience in this article and how he took steps to change. Get the details here. (ClickToTweet)

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Why Keep Up with the Technology

Maybe you are one of these writers who is focused on writing and the technology can spin around you and you aren't interested in keeping up. I know where you are coming from and I've been right there with you.

Last summer I met with a pastor of a large church. He picked a local restaurant which had gone out of business two days before our meeting. As I was walking up to the meeting, he told me, “I just sent you a text.” I had no idea where that text went because it did not reach me. I had a cell phone but did not text nor receive email on my phone. I did not have a smart phone.

I watch people enamored with the technology to the detriment of their writing life. When they are with people, instead of focusing on these people, they are reading their email or texting friends. I didn't want to be a part of that crowd. Also I've often found with email and texting, there is some value to not instantly responding but putting some thought into it. Some times a situation can be enflamed with an instant and thoughtless response. I was happy with my little plain cell phone.

I handled my email on my regular computer—not my phone and not on the road. I tend to get a lot of email (hundreds a day). Any time that I'm away from my computer for a length of time, things do begin to pile up and take several days to process. 

Last fall I did six conferences in seven weeks all over the U.S. I spent a great deal of time away from my computer and knew it would take more than a few hours to catch up if I didn't do something to change how I worked. I took the plunge and traded my simple cell phone for an iPhone 5. I've been learning to text and email and much more on my phone.

> I've had a huge learning curve with my phone. Each day gets better and I've seen the repeated value of making this switch. Several weeks ago I read that bestselling novelist Philip Roth had purchased an iPhone 5 and he was working through the instruction in the book iPhone 5 for Dummies.

While you might not like the Dummies series, I've found a number of these books to be insightful for learning. I got the book and have been working through the different chapters applying it to my phone and situation. While the phone has a lot of intuitive features, I have benefited from the detailed instructions.

This week I was speaking about my technology change with one of my writer friends and he told me about a songwriter friend who was writing with a well-known recording artist. This songwriter had a clunky old cell phone—nothing connected to the Internet or the ability to text. 

During his writing session, they created a song. He asked when they were going to head into the studio to make a demo of the new song. The well-known artist said, “Hang on. Let's record it now.” 

He pulled out his phone and started the recording application. They created an MP3 then he sent the phone off to a record executive. In a short amount of time, the executive responded and gave them a record deal.

The experience changed the song writer with the old cell phone. He updated his phone and began to use the new technology.

Admittedly you have to use wisdom with the technology. I still think twice and sometimes several times before I fire off a response. Also I work at not constantly checking my email or using my phone when I'm with my wife or other family members. Like any tool, you need to discover the right balance for you and your writing life.

What steps are you taking to update your technology and continue to grow as a writer and communicator?

Conquer Your Gadget Fear

As our technology improves, each of us have new gadgets to learn and new computer programs to figure out. Sometimes I'll admit that I'm as reluctant as the next person to change something which is working and not broken. The old is comfortable and we resist learning something new. Whenever I face such a situation (and it happens often), I attempt to plunge in and learn from it.

For example, yesterday I managed to use my quick tap and connect it to my Speech Recording R-9 Recorder that I purchased from Mike Stewart at Mega Book Marketing University. I've used my recorder a great deal--but not the quick tap which connects my phone to the recorder. I got the quick tap from Mike but there were no directions which isn't surprising since Mike has been hooking up these sorts of things for many years. A quick Google search found some instructions. I tried it and still could not get it to work. I had to call the company and get a tech on the phone. My problem turned out that I wasn't using a plain handset phone. You can't use the quick tap with a handset which has a keypad. When I changed out my phone and hooked up the wiring, it worked perfectly. Something simple was preventing me from using this device.

Last month, I looked into changing my cell phone for the first time in several years. I'm on Verizon, one of the largest carriers in the U.S.. My wife and I both have the exact same phone. I learned about a free function called Back Up Assistant. You have to download the program on your phone and set up an account on the computer with Verizon (password and pin stuff but simple). Why do you want to use Back Up Assistant? Because once a week, it automatically backs up all of your cell phone data on the Verizon computers. If your phone gets lost or destroyed (hey it happens), you have not lost your information.

There are even greater benefits to use Back Up Assistant. While I can do it, I’m not eager to text in someone’s name for a new phone number. I'd rather type it on my computer or cut and paste it into place. With Back Up Assistant, you can enter phone numbers on your computer, then update your address book and send those numbers to your cell phone. I've got my phone and my wife's phone both set up with this system.

Last week, I got a new cell phone number for a family member. My wife wasn't even at home but I logged on to her phone book, added the number and sent the new information to her phone--without even telling her. It's handy technology that's sitting right out there for you--if you have a Verizon phone.

Most of us would prefer to stay with the tried and true but there are some huge advantages if you go with the changes and conquer your reluctance.