By Terry Whalin @terrywhalinIf you follow me on Twitter or
LinkedIn or Facebook, you may wonder how I manage to post such focused content
12–18 times a day. Since 2008, I have posted over 55,000 times (yes a lot of
posts). In this article, I want to give you some basic principles I use week
after week.
1. My Mindset is to
act like I'm running a writing magazine. Your attitude is critical in
this process. In my mind, my Twitter feed is like I am running a writing
magazine about various types of publishing. My posts are targeted to my readers.
If you read these posts, it's like getting an education in publishing. I've told
you what my attitude and mindset is about my social media posts. What is yours?
Your mindset is important to get the right mindset for this
process.
2. Collect and read blogs
from others—but not randomly—with a plan. I subscribe to a number of
blogs about writing and publishing that come into my email box. I don't have to
search for them and use these article in my social media plans. I have a plan
and in general, I know where I'm going to put a particular type of article on my
plan. I've made these choices to make it almost automatic and take little
time.
3. Work ahead using
Hootsuite (or some other schedule program).
Throughout the week in focused times, I am working on my social media plans.
Hootsuite allows me to schedule my posts. It has been a valuable tool in this
process for me. Other people use buffer but use a scheduling program in this
process. In general, I am filling out the bulk of my scheduled posts ahead of
time.
4. Once
a week, I fill out the remainder of my schedule plan. I keep a text
file with various posts that I've used in the past. Some of them are in
categories while others are random. It often takes me about 30 minutes once a
week to fill in the remainder of my social media plans. Every day I take a few
minutes to double-check my Hootsuite and make sure everything is going to work
properly.
5. Always add the
unexpected or current content. I read through my various posts and make
sure they are relevant for where I am scheduling them. Often my current spot for
posting them is weeks in the future. Sometimes an article will not be timeless
and have information which needs to get out to my readers now—instead of weeks
in the future. I add those posts to my scheduled plans. It is flexible—but I
have a plan.
6. Consistency counts and
people are reading these posts. I intentionally do not spend a lot of
time reading social media posts. Through my Hootsuite, I engage with people who do respond to my various
posts. Without focus and a plan, social media can be a huge time waster. Your
consistency will pay off and I can tell from the reactions that people are
reading my posts and I know it has value for these readers.
Admittedly this process takes
work, time, focus and planning to successfully execute. In my view it has been
well worth it. In the comments below, let us know what I'm missing or other ways
you achieve consistency with your social media. I look forward to reading your
comments.
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Labels: consistency, hootsuite, publishing, social media