Don't Forget Some Marketing Basics
By Terry Whalin @terrywhalin
Last week I told you about launching my special offer on my newest book, 10 Publishing Myths. Today I want to talk about several simple marketing basics every author can use to tell new readers about your book. As authors, we want to try new marketing efforts yet also we don't want to forget (or neglect) some basics.
Last week I told you about launching my special offer on my newest book, 10 Publishing Myths. Today I want to talk about several simple marketing basics every author can use to tell new readers about your book. As authors, we want to try new marketing efforts yet also we don't want to forget (or neglect) some basics.
If you blog (and I hope you do),
your blog has a profile. Does this profile include clickable links to
your latest books? A while back I wrote an explanation of clickable links. Just follow this
link to get this information. I have not updated my blog profile in ages but
last weekend I dug into my settings, found the location and made some changes.
It's something I suggest you do as well for your latest offering to cover the
marketing basics.
I've mentioned in these articles
about tweeting 12–15 times a day using Hootsuite. Twitter has a feature that
I've known about for several years but never used—called pinning a tweet and
image. You can pin this tweet to the top of your various tweets. Until you
change the pinned tweet, it remain at the top. While I've tweeted thousands of
times, I had never pinned anything—until last weekend. As I pinned, it was a
process to get it to look right. Here's this tweet. At first, it did not so I deleted it and
reworked it until I got it like I wanted it. Are you pinning a tweet?
Throughout every day, each of us
send email. Do you have a signature in your email? Does this signature promote
your latest book? I changed my personal email address and my work email address
to add this promotion. Until I revise it, this promotion will be in my emails.
Why are these
signatures important? Throughout the week I write emails and adding these words
point people to my 10
Publishing Myths special offer. The receiver may not notice it the
first or third time we email—but they may eventually look at it. The marketing
is something simple and consistent.
Finally I updated the website
with my name www.terrywhalin.com I do
not drive a lot of traffic to this site but it is a common way that people will
search for me and go to it. I added my special offer right at the top of this
site. Admittedly I have not updated this site in a while—and it probably needs a
whole new make over but that will have to wait until a later date.
I've been making sure I cover the
marketing basics for my 10 Publishing Myths special offer. Have I left out
something or you have a different marketing basic? Let me know in the comments
below.
Tweetable:
Labels: 10 Publishing Myths, blog, email signature, hootsuite, marketing basics, name website, pinning tweet, profile, Twitter
