Tuesday, July 05, 2016

How To Lean In & Keep Going Forward

The writing life is filled with opportunities and challenges. As writers, our work gets rejected. We pour huge energy into writing which gets published in a book then does not sell. Our bills pile up and we wonder how we will be able to make the money that we need.

While I've written books which have sold over 100,000 copies, I also experience the range of emotional ups and downs that I put into the opening paragraph. Writers have to be actively looking for the right place for their writing to get published—whether in a magazine or a book. Your material has to find a connection with an editor or literary agent to find a champion to guide you through the process. The writers who succeed take action when they face feelings of discouragement and rejection. 

Here's some action steps when you get these types of feelings:

1. Adjust your mindset. Your mindset will be reflected in your actions and I encourage you to take a different course of action. When writers get rejected once or twice, many of them will decide, “No one wants this book.” In contast, authors who get published will decide they have not knocked on the right door yet and will move to the next publisher. Jack Canfield and Mark Victor Hansen were rejected over 160 times with Chicken Soup for the Soul. When rejected, they looked at each other and said, “Next.” This single word is hopeful and a tool you can use with your own rejection.

2. Approach a new audience. I've got a number of marketing books on my shelf. One of the most thorough is 1001 ways to Market Your Book by John Kremer. It's always wise to open this book and read a few of the ideas, then take steps to implement one of them. It will propel you forward.

3. Create a new product (online or in print). If you are looking for some insights. Listen to this free interview with marketing expert Bob Bly, then actively take action in a new direction.

4. Write something different.  If you are writing books, then write a magazine article or post to your blog or beef up your social media. Moving in a different direction will help you keep going ahead.

5. Get some fresh air. Walk around the block or take an exercise break. Just changing your position, will help you.
From my years in publishing, here is a simple truth: everyone has issues in their life. Children are ill or worse. Our cars break down. Our parents grow old and ill or any number of other issues.  What is the distinction between those people who get their work into print and into the market and those who do not? The people who succeed take act. They move ahead in spite of what else is happening

The key is not to mope around and get discouraged, stop or stagnate. Move forward. Read some of my Pro-Active Author columns on The Wordsmith Journal or some other blog. Lean into your situation.


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