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Thursday, November 04, 2010


Think Beyond The Bookstore

You may be wondering what I am talking about "beyond the bookstore." Most authors are focused on getting their books into the bookstore and bookstore signings. They falsely believe the bookstores will be the best way to sell their book. There are several reasons for my statement.

1. The typical Barnes & Noble only holds 10,000 to 15,000 different book titles. According to Bowker who publishes books in print there were over a million new books published last year. Now that is only the new books. What about all the older book titles which sell consistently year after year? See why there is a problem to be focused only on the bookstore? I'm not contending to ignore the retail market but it is not the only game in town. In fact, it is not the biggest share of the book-selling market.

2. More than 60% of books sold are sold outside the bookstore. How do you as an author begin to think about opportunities beyond the bookstore? One huge opportunity is an area called special market sales. Last night's teleseminar with Ted Rogers and Vickie Rogers was filled with innovative strategies for everyone who wants their book to reach the largest number of people.

Here's one example of the thinking presented to authors during the teleseminar. You've written a book about how someone can have joy and happiness in their retirement years. You've identified your target audience as people who have retired or are nearing retirement. Think about that target reader. What types of products do they consume every day? What types of beverages do they drink? Could you approach one of those beverage companies and offer them the ability to reach that target market with a customized version of your book on how to enjoy your retirement? The book would be branded with this beverage companies logo and marketing information. The beverage company would print 50,000 or 100,000 copies of your book. Then the books are given to a convention where there will be 50,000 or 100,000 people (or maybe several conventions) and given away to the people who attend. The beverage company gets the advertising from the gift of your book and you gain huge exposure and sales with a single sale of your book. Because these books are branded, they are not returned (a problem in the retail bookstore market). The sales of the book are final and you have suddenly become a bestselling author.

Hopefully you see the innovation in this type of thinking. More than just thinking about it, the teleseminar last night helps you take practical action to make this type of special sales with your book idea. Ted Rogers and Vickie Mullins gave great information as they were answering author questions. The event was recorded and you can have instant access to the replay for this resource. Get it and listen to it today: www.massivebooksales.com

Then take one additional step forward with your book. Plan your own strategic steps to make a special market sale for your book. I can hear the skeptics to these words. You don't know my book. My book is ________. Several times during this teleseminar, I asked specifically if special market sales are for every type of book. Ted and Vickie answered yes. Today I urge you to think beyond the bookstore. This action can be a complete game changer for what happens with your book in the marketplace.

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1 Comment:

At 10:21 AM, Blogger Private Financial Left a note...

Thanks Terry and I now know this must be right! When I made a promotion tour in the US last week, the B&N bookstores were hardly interested in a new book.
(http://fun.ly/tegobook)
It's a tough world out there and my best sales are on Amazon and local sales where I live?

 

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