Friday, May 08, 2009

Book Size Matters

Yesterday, I packed two boxes of Jumpstart Your Publishing Dreams to mail to the Blue Ridge Mountains Christian Writers Conference.

I packed the books in the flat rate priority boxes from the U.S. Post Office. The mail clerks could see the boxes were heavy.

"Let's see how much it would have cost without the flat rate," one of them eagerly said. They were curious. Without the flat rate, each box would have cost over $33 in postage. Because of the flat rate, each box was $10.35 to be shipped priority mail anywhere in the United States. I saved over $23 a box on shipping those books.

The size of your book makes a big difference for this shipping process. As a publisher, I am guiding authors in the creation of their books. One of the standard book sizes is 8.5 x 5.5 in either a hardcover or paperback. Another standard book size is 9 x 6. If I have a choice, each time I will select 8.5 x 5.5.


A 8.5 x 5.5 book will pack perfectly in the free boxes from the U.S. Post Office. For my Jumpstart Your Publishing Dreams, I can pack 16 books into each box or two stacks of eight books. The books are tightly packed into each box so that if they are thrown around in the shipping process, each book will arrive in pristine and perfect shape.

As marketing guru Seth Godin has said, "Marketing begins before the product is created." It takes some planning and intentional design to make sure your finished book is the right size, but that planning will result in repeated savings for you.

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4 Comment:

At 6:05 PM, Blogger Gene Left a note...

More great advice, Terry. Something else I haven't thought of...

At 8:08 PM, Blogger Terry Whalin Left a note...


Not every writer can plan the size of their book--but it's certainly something they can think about and attempt to influence--if they understand the significance of it.


At 9:58 PM, Blogger Sidney Left a note...

Dear Terry,
A blessed thanks to Mr. Michael
Hyatt for his ever expounding messages and pertinent imformation on his blog and up to the second and comprehensive twitter highlights. If not for Michael(who by the way favors you a great deal or is it you favor him?) I would not have found your excellent and insightful page.
A few more words from O.M.G.,H.B.
Ralph Waldo Emerson said this "The
religion that fears science insults God and commits suicide."
Albert Einstein said this "Science
without religion is lame, religion without science is blind."
The key to these two quotes is that science is just another word
only true knowledge comes from the
order and arrangement you invite when you accept the math of Jesus/Lord the math that is 1=3
leading to an ultimate knowledge, wisdom and understanding.
Again Heavenly Regards,

At 10:55 PM, Blogger Don Kimrey Left a note...

I read several of your posts. You give about as much practical and helpful advice as any source I've consulted. I'm not real sure how I wound up here, but I'm so glad my rambling led to your door. This is good stuff! donkimrey@gmail.com


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