Use Every Possible Marketing Tool
When it comes to selling books, I written about many different marketing tools in these entries on The Writing Life. If you read various books on marketing, you will quickly learn there is not one method for selling your book but many different paths to sell books.
One of the tools that I've been watching and learning about is video book trailers. I was unsure how to find the right person to create one for my new book, Jumpstart Your Publishing Dreams. Then I met Misty Taggart at Trailer to the Stars! Productions. She did a fantastic job of listening to my needs then creating this less than two-minute book trailer:
I'm thrilled to have one more tool in my arsenal to tell people about the availability of my book.
Every author needs to actively work at gathering the right resources. Some people will watch the book trailer that will never bother to act from a physical postcard. While it is reverse for other people, they will respond to the postcard in the mail and never go to their computer and watch the video trailer. In my view, you want to be in both areas to interest people in your book.