Book Reviews in the Newspapers
When I read my local newspaper, the Arizona Republic, I'm always looking for information about book publishing. Today the Living section included a terrific article about Books for Summer. It is increasingly harder to find these book reviews and in fact a crowded market is shrinking.
Yesterday I was talking with an author that I'm working with on a writing project. He has a new business book that is out and had been at the Book Expo America in New York City. He remarked his publisher was going to be working to get the book reviewed. I listened but I knew it would be a challenge to even get a few good reviews. If you want some insight into this area, check out Lissa Warren's excellent blog entry over at The Huffington Post. Her entry points out the difficulties for publishers and authors with these shrinking pages.
Lissa knows what she is talking about and has an excellent book, The Savvy Author's Guide to Book Publicity. We met several years ago at the American Society of Journalists and Authors meeting in New York. I have a brief excerpt from her book on Right-Writing.