Tuesday, October 03, 2017

Continual Experimentation

While editors, agents and other publishing executives would like to proclaim they know what makes a successful book, the real story is the process involves continual experimentation. If there was one formula or path, then every book would be a bestseller—and that is certainly not the case.

No matter where you are in the writing process, every writer needs to be reaching their audience with their website, social media, email list, physical events and more. Some people fall into the “shiny object syndrome” where they are chasing the latest and greatest tool. Every week there is a new social network or a new tool or program. Each of us must find the right path for our writing and our audience.

In the last few years, one of the growing areas is video with the explosion of YouTube and other ways of adding video to your website. I've had limited participation with videos. I've watched other writer friends launch a YouTube channel and incorporate more video into their websites but I have not.

In the last few months, I was invited to attend the Ohio Christian Writers Conference and will be there in early November. You can see a short interview here with some tips for writers:

These writers have also launched Serious Writer Academy and invited me to be a part of their faculty. For my first class, I taught one of my most popular writer's workshops: Editors Read Proposals Not Manuscripts. This video format is available 24/7 and I broke my teaching into four sessions:

1. Five Questions Every Book Editor Asks
2. Six Reasons Book Ideas Are Rejected
3. Book Proposal Check List
4. Six Ways for Your Proposal to Stand Out

I've reviewed hundreds of book proposals and the teaching in this video session can be a game changer for your submissions. Because the session is on video, you can watch it multiple times and capture all of the details and information to build your submissions to editors.

This class is hopefully the first of several which I will be teaching ate the Serious Writer Academy. I look forward to your feedback as you take this workshop.

This class shows how I'm continuing to experiment and look for new audiences—as well as provide new products for people who have been in my audience for some time. I hope you are continually experimenting as a writer with new opportunities—testing to see which ones will work, then stopping those which do not work. Tell me about your experimentation in the comment section.


As a writer are you continuing to experiment? Learn more details here.  (ClickToTweet)
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