Tuesday, July 24, 2012

Build Your Presence with a Blog

Book editors and literary agents are looking for visible authors. I'm talking about authors who have an already established connection to their audience and communicate with that audience on a consistent basis. The buzzword that is commonly used in publishing is called “platform.” What is the author's platform?

Many authors are chagrinned to hear this news. They thought the publisher was going to be the one to promote and market their book. These authors want to focus on storytelling and creating the best possible novel or nonfiction book. They don't want anything to do with marketing. Because these authors resist being involved in marketing, their pitches are consistently rejected and they struggle to find an editor or agent to champion their project. 

One of the simple yet effective ways to build your market presence is through blogging. On a consistent basis, I've been writing my blog since December 2004. The experience has been valuable in dozens of different ways and I've learned a great deal from it. Also I've increased my presence in the marketplace through blogging. 

Whether you have a blog or not, as an author or would-be author, you have some questions about how to build your presence (platform) with a blog and also how to you make money with a blog? I want to provide you with some answers but first here's

Five Ways Not To Blog

1. No focus. The word blog is short for a weblog and you start your blog with a literal use of this word. You write whatever comes into your head with no focus and no particular topic and audience in mind. In the process you crank a bunch of words into your computer. Yet are you drawing an audience?

2. No consistency. Sometimes you blog several times a day. Other times you go weeks or months without a single entry. You put information into the blog without any constant flow. And if you look at your viewing statistics, you see the results—lame.

3. Not picking a niche with passion. While this relates to focus, as a blogger, you need to select a particular niche that you will write about for a long time—with passion. Many bloggers fail to account for this element and they blog for a while then run out of steam. My blog has been going strong for years because I am passionate about the area I selected. Are you?

4. No email updates or RSS feed. Readers are different and you need to appeal to many types of readers. Some people like reading the entries on the site while others prefer to receive updates via email or their favorite blog reading tool which picks up on the RSS (really simple syndication) feed. You are missing out if you aren't using these simple resources with your blog.

5. No links to other resources. No one contains all of the information about any particular topic. People who read and love blogs like to have other resources within a blog post. You need to include links to other people's materials and resources as you write your entries. It will broaden your base and help you in countless ways.

I've just listed a few of the countless mistakes that people make in setting up and maintaining their blog. They do not attract readers nor make any money from their blog and quickly lose interest. They chalk it up to a wasted experience. You can avoid these mistakes with a little forethought and consistency. 

I want to help you build your presence in the marketplace with a blog. Whether you are a blogger or not, I have some insights for you. 

On Tuesday, August 7th, I will be answering your questions in a FREE live teleseminar at www.askterrywhalin.com I encourage you to ask your questions. Hopefully your question will be one that I will answer during the 70–minute event. If you can't make the exact event, go ahead and register because it will be recorded and everyone who signs up will receive an email to the recording after the event.

To encourage your blogging efforts, everyone who signs up for the event will receive a free copy of my Ebook, Bloggers Guide to Profits, Discover the Little Known Secrets to Making Money with our Blog. If you scroll down the right side of my blog, you will see that I sell this book for $9.95. During this event, I'm giving away this valuable resource to everyone who registers. Please feel free to pass this information along to others and have them come to this live event.

I look forward to answering your questions on August 7th.

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